{"id":318395,"date":"2016-09-07T23:35:41","date_gmt":"2016-09-07T16:35:41","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318395"},"modified":"2019-07-01T13:58:22","modified_gmt":"2019-07-01T06:58:22","slug":"10-ly-do-doanh-nghiep-nen-xay-dung-thuong-hieu-ngay-tu-khi-bat-dau","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/10-ly-do-doanh-nghiep-nen-xay-dung-thuong-hieu-ngay-tu-khi-bat-dau\/","title":{"rendered":"10 L\u00fd do doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p l\u00e0 g\u00ec? V\u00ec sao doanh nghi\u1ec7p n\u00ean x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> <\/span>ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u? Sao Kim h\u00e2n h\u1ea1nh chia s\u1ebb c\u00f9ng b\u1ea1n m\u1ed9t b\u00e0i vi\u1ebft hay v\u1ec1 nh\u1eefng b\u00ed m\u1eadt v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea1n ng\u00e0y m\u1ed9t ph\u00e1t tri\u1ec3n v\u00e0 v\u1eefng m\u1ea1nh h\u01a1n !<\/span><\/p>\n

Khi b\u1ea1n ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n th\u1ef1c s\u1ef1 n\u00ean suy ngh\u0129 v\u1ec1 to\u00e0n b\u1ed9 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m . T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 doanh nghi\u1ec7p b\u1ea1n c\u00f3 t\u1eeb logo , website , c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng cho t\u1edbi c\u00e1ch tr\u1ea3 l\u1eddi \u0111i\u1ec7n tho\u1ea1i, c\u00e1ch ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng,\u2026.. Khi b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn m\u1edf r\u1ed9ng h\u01a1n, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 thi\u1ebft k\u1ebf logo th\u1eadt \u0111\u1eb9p hay so\u1ea1n th\u1ea3o m\u1ed9t Profile ho\u00e0n h\u1ea3o n\u1eefa, thay v\u00e0o \u0111\u00f3, ch\u00fang ta s\u1ebd c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/span><\/p>\n

Nhi\u1ec1u c\u00f4ng ty nh\u1ecf hay nh\u1eefng doanh nghi\u1ec7p Start up th\u01b0\u1eddng \u201cb\u1ecf qu\u00ean\u201d\u00a0 \u0111i\u1ec1u n\u00e0y trong su\u1ed1t qu\u00e1 tr\u00ecnh kinh doanh c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 l\u00fd do t\u1ea1i sao<\/strong> ch\u00fang ta c\u1ea7n th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"homepage-ranking\"<\/a><\/span><\/p>\n

1. Th\u01b0\u01a1ng hi\u1ec7u khuy\u1ebfn kh\u00edch s\u1ef1 c\u00f4ng nh\u1eadn<\/strong><\/span><\/h2>\n

M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi nh\u1eefng c\u00f4ng ty quen thu\u1ed9c v\u1edbi h\u1ecd. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 d\u00e0ng nh\u1eadn ra th\u00ec ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng lu\u00f4n mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. H\u00e3y kh\u00e1c bi\u1ec7t v\u00e0 s\u00e1ng t\u1ea1o nh\u01b0ng c\u1ea7n trong m\u1ed9t gi\u1edbi h\u1ea1n c\u1ee5 th\u1ec3 \u0111\u1ec3 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap c\u00f4ng ty b\u1ea1n v\u01b0\u01a1n t\u1ea7m c\u1ea1nh tranh<\/strong><\/span><\/h2>\n

Trong th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u ng\u00e0y nay, th\u01b0\u01a1ng hi\u1ec7u mang \u00fd ngh\u0129a r\u1ea5t quan tr\u1ecdng. B\u1ea1n kh\u00f4ng c\u00f2n ph\u1ea3i c\u1ea1nh tranh tr\u00ean m\u1ed9t \u201cs\u00e2n kh\u1ea5u\u201d \u0111\u1ecba ph\u01b0\u01a1ng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e2y gi\u1edd c\u1ea1nh tranh trong n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u.\u00a0 L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n n\u1ed5i b\u1eadt t\u1eeb h\u00e0ng ng\u00e0n ho\u1eb7c h\u00e0ng tri\u1ec7u t\u1ed5 ch\u1ee9c t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ebf gi\u1edbi? Ch\u1ec9 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p b\u1ea1n m\u1edbi \u0111\u1ee7 s\u1ee9c m\u1ea1nh \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y.<\/span><\/p>\n

3. Th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp \u201cn\u00f3i v\u1edbi kh\u00e1ch h\u00e0ng\u201d v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n

\u0110\u00e3 qua r\u1ed3i th\u1eddi bu\u1ed5i m\u00e0 b\u1ea1n n\u00f3i \u2013 kh\u00e1ch h\u00e0ng nghe , t\u1ed1t nh\u1ea5t h\u00e3y \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ef1 l\u00ean ti\u1ebfng v\u00e0 kh\u00e1ch h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd th\u00edch \u0111i\u1ec1u \u0111\u00f3 h\u01a1n r\u1ea5t nhi\u1ec1u. T\u1eeb c\u00e1ch nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n ch\u0103m s\u00f3c h\u1ecd, t\u01b0 v\u1ea5n cho h\u1ecd hay t\u1eeb b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9n chu c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

4. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n<\/strong><\/span><\/h2>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> r\u00f5 r\u00e0ng cung c\u1ea5p cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n nh\u1eefng \u0111i\u1ec1u h\u1ecd c\u1ea7n \u0111\u1ec3 th\u00e0nh c\u00f4ng. Ch\u00fang s\u1ebd nh\u01b0 kim ch\u1ec9 nam \u0111\u1ec3 th\u00f4i th\u00fac nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c, ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n n\u1eefa. T\u1ea5t nhi\u00ean, doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n khi t\u1eebng nh\u00e2n t\u1ed1 trong \u0111\u00f3 kh\u00f4ng ng\u1eebng c\u1ed1 g\u1eafng v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/span><\/p>\n

5. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd lan t\u1ecfa t\u1ef1 nhi\u00ean<\/strong><\/span><\/h2>\n

B\u1ea1n \u0111\u00e3 ngh\u0129 v\u1ec1 vi\u1ec7c nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n quen c\u1ee7a m\u00ecnh ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd v\u1ec1 d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n ch\u01b0a? Truy\u1ec1n mi\u1ec7ng ch\u01b0a bao gi\u1edd l\u00e0 ph\u01b0\u01a1ng ph\u00e1p l\u1ed7i th\u1eddi b\u1edfi s\u1ef1 tin t\u01b0\u1edfng v\u1eabn lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p b\u1ea1n. H\u00e3y s\u1eb5n s\u00e0ng chu\u1ea9n b\u1ecb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eadt m\u1ea1nh v\u00e0 ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 quay l\u01b0ng l\u1ea1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/p>\n

6. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y \u0111i\u1ec1u h\u1ecd c\u1ea7n<\/strong><\/span><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed3ng b\u1ed9 lu\u00f4n d\u1ec5 d\u00e0ng \u0111i v\u00e0o l\u00f2ng kh\u00e1ch h\u00e0ng h\u01a1n. M\u1eb7t kh\u00e1c , ch\u00ednh nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap h\u1ecd t\u00ecm th\u1ea5y nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n v\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n

7. Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1eddi cam k\u1ebft c\u1ee7a c\u00f4ng ty b\u1ea1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h2>\n

\u0110i\u1ec1u quan tr\u1ecdng, h\u00e3y nh\u1edb r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ea1i di\u1ec7n cho b\u1ea1n. B\u1ea1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u, nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u, t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u0169ng l\u00e0 \u00a0th\u01b0\u01a1ng hi\u1ec7u. Kh\u00e1ch h\u00e0ng ngh\u0129 g\u00ec v\u1ec1 c\u00f4ng ty b\u1ea1n, kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 th\u1ebf n\u00e0o v\u1ec1 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n,\u2026.t\u1ea5t c\u1ea3 \u0111\u1ec1u ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c b\u1ea1n \u0111\u00e3 cam k\u1ebft \u0111i\u1ec1u g\u00ec, doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c g\u00ec cho kh\u00e1ch h\u00e0ng?<\/span><\/p>\n

8. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n t\u1eadp trung v\u00e0o \u0111\u00fang m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p b\u1ea1n lu\u00f4n t\u1eadp trung v\u00e0 \u0111i \u0111\u00fang h\u01b0\u1edbng theo s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn hay t\u1eeb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. \u00a0T\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 \u201ckim ch\u1ec9 nam\u201d gi\u00fap cho qu\u00e1 tr\u00ecnh truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p sau n\u00e0y c\u1ee7a b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c.<\/span><\/p>\n

9. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u00fap k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t<\/strong><\/span><\/h2>\n

Khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn mua m\u1ed9t s\u1ea3n ph\u1ea9m hay s\u1eed d\u1ee5ng m\u1ed9t d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c th\u1ef1c t\u1ebf h\u1ecd \u201cmua\u201d ch\u1ea5t l\u01b0\u1ee3ng th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft, kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00f4ng d\u1ee5ng th\u1ef1c t\u1ebf nh\u01b0ng n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 th\u00ec h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng mua v\u00e0 s\u1eed d\u1ee5ng.<\/span><\/p>\n

10. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap \u0111em l\u1ea1i gi\u00e1 tr\u1ecb v\u01b0\u1ee3t xa m\u1ecdi v\u1eadt ch\u1ea5t<\/strong><\/span><\/h2>\n

H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n mua t\u1eeb Coca-Cola, Omo, Vinamilk, Apple, Ford, … l\u00e0 c\u00e1c c\u00f4ng ty n\u00e0y th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, nh\u00e0 kho c\u1ee7a h\u1ecd, ho\u1eb7c c\u00e1c nh\u00e0 m\u00e1y?\u00a0Kh\u00f4ng, b\u1ea1n mua n\u00f3 kh\u00f4ng ph\u1ea3i v\u00ec t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 tr\u00ean. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf c\u00e1c c\u00f4ng ty n\u00e0y c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n nhi\u1ec1u so v\u1edbi t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh\u00a0c\u1ee7a h\u1ecd … th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u00e3 t\u1ea1o ra m\u1ed9t gi\u00e1 tr\u1ecb v\u01b0\u1ee3t xa gi\u00e1 tr\u1ecb v\u1eadt ch\u1ea5t.<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u1ea7n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/em><\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n