{"id":318410,"date":"2019-06-11T15:40:27","date_gmt":"2019-06-11T08:40:27","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318410"},"modified":"2019-06-11T15:40:42","modified_gmt":"2019-06-11T08:40:42","slug":"can-co-chien-luoc-khi-doi-ten-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/can-co-chien-luoc-khi-doi-ten-thuong-hieu\/","title":{"rendered":"C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c khi \u0110\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu-cong-ty\/\">\u0110\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> l<\/span>\u00e0 \u0111i\u1ec1u kh\u00f4ng doanh nghi\u1ec7p n\u00e0o mong mu\u1ed1n. N\u00f3 l\u00e0 m\u1ed9t con dao 2 l\u01b0\u1ee1i m\u00e0 nguy c\u01a1 g\u00e2y th\u1ea3m h\u1ecda lu\u00f4n cao h\u01a1n t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, s\u1ebd l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi nh\u1ea5t l\u00e0 khi c\u00e1i t\u00ean \u0111\u01b0\u1ee3c ch\u1ee7 doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn trong l\u00fac ng\u1eabu h\u1ee9ng hay \u00fd t\u01b0\u1edfng kinh doanh \u0111ang cu\u1ed9n tr\u00e0o, anh ta kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 c\u00e2n nh\u1eafc c\u00e1i t\u00ean \u0111\u00e3 \u0111\u1ea1t chu\u1ea9n 3D \u201cd\u1ec5 \u0111\u1ecdc \u2013 d\u1ec5 vi\u1ebft \u2013 d\u1ec5 nh\u1edb\u201d hay mang \u00fd ngh\u0129a ng\u00e0nh ngh\u1ec1, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i doanh nghi\u1ec7p hay ch\u01b0a?<\/span><\/p>\n<h2><span style=\"color: #000000;\"><strong>Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000; text-align: justify;\">Th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u Pepsi c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u v\u1edbi t\u00ean kh\u00e1 d\u00e0i d\u00f2ng Cola \u2013 Brad\u2019s Drink, m\u1ed9t lo\u1ea1i \u0111\u1ed3 u\u1ed1ng t\u1eeb h\u1ea1t cola do d\u01b0\u1ee3c s\u0129 \u00a0Caleb Bradham pha ch\u1ebf ra. Kymdan &#8211; th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec7m danh ti\u1ebfng c\u1ee7a Vi\u1ec7t Nam &#8211; \u0111\u01b0\u1ee3c gh\u00e9p t\u1eeb c\u1ee5m \u201ck\u1ef9 ngh\u1ec7 n\u1ec7m c\u1ee7a \u00f4ng \u0110an \u2013 ng\u01b0\u1eddi s\u00e1ng l\u1eadp ra doanh nghi\u1ec7p n\u00e0y n\u0103m 1954 (c\u0169ng c\u00f3 m\u1ed9t h\u01b0\u1edbng gi\u1ea3i th\u00edch kh\u00e1c cho c\u00e1i t\u00ean n\u00e0y l\u00e0 t\u1eeb c\u1ee5m \u201cK\u1ef8 ngh\u1ec7 Mouse \u0110A Ng\u00e0nh\u201d). Th\u1eadt may l\u00e0 c\u00e1i t\u00ean Kymdan \u0111\u1ecdc ki\u1ec3u Anh hay Vi\u1ec7t \u0111\u1ec1u r\u1ea5t g\u1ecdn g\u00e0ng, d\u1ec5 d\u00e0ng v\u00e0 d\u1ec5 nh\u1edb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n gi\u00fap Kymdan v\u01b0\u01a1n xa qu\u1ed1c t\u1ebf v\u00e0 v\u1eefng m\u1ea1nh su\u1ed1t h\u01a1n n\u1eeda th\u1ebf k\u1ef7 qua. Nh\u01b0ng may m\u1eafn kh\u00f4ng \u0111\u1ebfn v\u1edbi t\u1ea5t c\u1ea3, th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u c\u00e1i t\u00ean ch\u00ecm d\u1ea7n v\u00e0o qu\u00ean l\u00e3ng nh\u01b0: x\u00e0 ph\u00f2ng C\u00f4 Ba (t\u1eeb n\u0103m 1956, l\u00e0 t\u00ean ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eddi \u0111\u00f3 chu\u1ed9ng g\u1ecdi c\u00f2n t\u00ean ch\u00ednh th\u1ee9c l\u00e0 x\u00e0 ph\u00f2ng Vi\u1ec7t Nam), bia h\u01a1i Vi\u1ec7t H\u00e0, kem \u0111\u00e1nh r\u0103ng D\u1ea1 Lan (\u0111\u00e3 \u0111\u01b0\u1ee3c b\u00e1n cho Colgate Pamolive, t\u00e1i xu\u1ea5t th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 2000), n\u01b0\u1edbc m\u1eafm Li\u00ean Th\u00e0nh, \u2026 T\u1ea5t nhi\u00ean, vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng hay ch\u1ebft kh\u00f4ng ch\u1ec9 b\u1edfi m\u1ed7i c\u00e1i t\u00ean.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-318412 size-medium\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/09\/rebranding-500x498.jpg\" alt=\"\" width=\"500\" height=\"498\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/09\/rebranding-500x498.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/09\/rebranding.jpg 1200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">C\u00f3 nhi\u1ec1u l\u00fd do bu\u1ed9c doanh nghi\u1ec7p mu\u1ed1n ti\u1ebfp t\u1ee5c t\u1ed3n t\u1ea1i hay ph\u00e1t tri\u1ec3n ph\u1ea3i \u0111\u1ed5i t\u00ean:<\/span><\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Kh\u00f3 kh\u0103n khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00ec t\u00ean ti\u1ebfng Vi\u1ec7t kh\u00f3 \u0111\u1ecdc, kh\u00f3 nh\u1edb v\u1edbi ng\u01b0\u1eddi n\u01b0\u1edbc ngo\u00e0i<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u00ean c\u0169 kh\u00f4ng hay, nhi\u1ec1u t\u1eeb, kh\u00f3 \u0111\u1ecdc\/vi\u1ebft\/nh\u1edb ho\u1eb7c vi\u1ebft t\u1eaft c\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u ti\u00ean m\u1ed9t c\u00e1ch r\u1eddi r\u1ea1c (theo xu h\u01b0\u1edbng \u0111\u1eb7t t\u00ean ng\u00e0y x\u01b0a: TCE, VLMD, \u2026)<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u00f4ng ty m\u1edf r\u1ed9ng kinh doanh, c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i t\u00ean m\u1edbi, bao qu\u00e1t h\u01a1n ng\u00e0nh ngh\u1ec1 hay s\u00e1t nh\u1eadp v\u1edbi c\u00f4ng ty kh\u00e1c<\/span><\/li>\n<li><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 qu\u00e1 l\u00e2u \u0111\u1eddi, c\u1ea7n \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/span><\/li>\n<li><span style=\"color: #000000;\">V\u1ea5n \u0111\u1ec1 ph\u00e1p l\u00fd: tr\u00f9ng t\u00ean, kh\u00f4ng b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c, tr\u00f9ng t\u00ean v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 \u1edf n\u01b0\u1edbc ngo\u00e0i<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Doanh nghi\u1ec7p th\u01b0\u1eddng \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh m\u1ed9t th\u1eddi gian d\u00e0i, c\u00e1c founder sau \u0111\u00f3 m\u1edbi c\u00f9ng ng\u1ed3i l\u1ea1i nh\u1eadn ra v\u1ea5n \u0111\u1ec1 v\u1ec1 c\u00e1i t\u00ean c\u1ee7a m\u00ecnh, ho\u1eb7c khi g\u1eb7p ki\u1ec7n c\u00e1o, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi ph\u00e1t hi\u1ec7n ra tr\u00f9ng l\u1eb7p. Do \u0111\u00f3, vi\u1ec7c \u0111\u1ed5i t\u00ean ngay l\u1eadp t\u1ee9c s\u1ebd d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 r\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng. K\u1ebb th\u00ec b\u1ecb ch\u00ednh kh\u00e1ch h\u00e0ng ph\u1ea3n \u0111\u1ed1i t\u00ean m\u1edbi, ng\u01b0\u1eddi b\u1ecb th\u1ee5t gi\u1ea3m doanh thu nhi\u1ec1u n\u0103m tr\u1eddi. Nh\u00e3n hi\u1ec7u ng\u0169 c\u1ed1c Coco Pops c\u1ee7a Kellog\u2019s (Anh) sau 28 n\u0103m t\u1ed3n t\u1ea1i mu\u1ed1n thay m\u1ed9t c\u00e1i t\u00ean m\u1edbi m\u1ebb. Ngay l\u1eadp t\u1ee9c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ecbch li\u1ec7t ph\u1ea3n \u0111\u1ed1i v\u00e0 cu\u1ed1i c\u00f9ng h\u1ecd \u0111\u00e3 bu\u1ed9c ph\u1ea3i gi\u1eef l\u1ea1i c\u00e1i t\u00ean c\u0169 theo \u00fd ki\u1ebfn vote c\u1ee7a 90% kh\u00e1ch h\u00e0ng. C\u00f4ng ty t\u01b0 v\u1ea5n Anderson Consulting sau khi \u0111\u1ed5i t\u00ean th\u00e0nh Accenture (v\u1edbi ng\u1ee5 \u00fd accent on the future) \u0111\u00e3 ph\u1ea3i tr\u1ea3i qua m\u1ed9t n\u0103m bi th\u1ea3m b\u1edfi chi\u1ebfn l\u01b0\u1ee3c marketing h\u1ea1n h\u1eb9p, sau g\u1ea7n 20 n\u0103m tr\u1ea7y tr\u1eadt m\u1edbi tr\u1edf th\u00e0nh m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia l\u1edbn m\u1ea1nh nh\u01b0 b\u00e2y gi\u1edd.<\/span><br \/>\n<span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-318411\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/09\/7-buoc-don-gian-de-lam-moi-hinh-anh-thuong-hieu-cua-ban-500x375.png\" alt=\"\u0110\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c\" width=\"500\" height=\"375\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/09\/7-buoc-don-gian-de-lam-moi-hinh-anh-thuong-hieu-cua-ban-500x375.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/09\/7-buoc-don-gian-de-lam-moi-hinh-anh-thuong-hieu-cua-ban.png 800w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Tuy nhi\u00ean, n\u1ebfu v\u00ec nh\u1eefng r\u1ee7i ro trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u1ed5i t\u00ean m\u00e0 doanh nghi\u1ec7p e s\u1ee3, kh\u0103ng kh\u0103ng gi\u1eef t\u00ean c\u0169 th\u00ec l\u1ea1i sai l\u1ea7m ch\u1ed3ng ch\u1ea5t sai l\u1ea7m. V\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 c\u00e1c agency chuy\u00ean v\u1ec1 branding lo, ch\u1ecdn l\u1ef1a m\u1ed9t c\u00e1i t\u00ean m\u1edbi qu\u1ed1c t\u1ebf &#8211; h\u1ee3p th\u1eddi \u2013 h\u1ee3p ph\u00e1p l\u00e0 v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p. C\u00e1c \u00f4ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ng\u00e0y nay c\u0169ng \u0111\u00e3 tr\u1ea3i qua nhi\u1ec1u l\u1ea7n thay t\u00ean \u0111\u1ed5i h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n nh\u01b0: Canon \u2013 t\u00ean c\u0169 Kwanon; Google \u2013 t\u00ean c\u0169 l\u00e0 BackRub, PwC \u2013 t\u00ean c\u0169 l\u00e0 PriceWarterhouseCooper, \u2026<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Trong chi\u1ebfn l\u01b0\u1ee3c t\u00e1i xu\u1ea5t v\u1edbi t\u00ean m\u1edbi, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd 5 \u0111i\u1ec3m sau:<\/span><\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">G\u1eafn vi\u1ec7c \u0111\u1ed5i t\u00ean v\u1edbi s\u1ef1 ki\u1ec7n\/ d\u1ea5u m\u1ed1c n\u00e0o \u0111\u00f3: tung s\u1ea3n ph\u1ea9m m\u1edbi, k\u1ef7 ni\u1ec7m 5 n\u0103m th\u00e0nh l\u1eadp, s\u00e1t nh\u1eadp c\u00f4ng ty, tri \u00e2n kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/span><\/li>\n<li><span style=\"color: #000000;\">Th\u1eddi \u0111i\u1ec3m c\u00f4ng b\u1ed1 t\u00ean m\u1edbi n\u00ean di\u1ec5n ra v\u00e0o d\u1ecbp \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 trong n\u0103m: Christmas, New Year \u2013 New Name, \u2026 t\u1ea1o s\u1ef1 c\u1ed9ng h\u01b0\u1edfng<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau h\u01a1n bao gi\u1edd h\u1ebft b\u1eb1ng c\u00e1c cu\u1ed9c thi s\u00e1ng t\u00e1c t\u00ean, vote slogan, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi,\u2026<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, t\u0103ng \u0111\u1ed9 lan truy\u1ec1n cho c\u00e1i t\u00ean m\u1edbi t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: truy\u1ec1n h\u00ecnh, social media, \u2026<\/span><\/li>\n<li><span style=\"color: #000000;\">Inbound marketing: t\u1ea1o s\u00f3ng b\u00e0n lu\u1eadn t\u1eeb ngay ch\u00ednh n\u1ed9i b\u1ed9 doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 lan r\u1ed9ng ra b\u00ean ngo\u00e0i<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 n\u00e0o v\u1ec1 t\u00ean th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u. Nghi\u00ean c\u1ee9u th\u00eam c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 <strong>\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i blog n\u00e0y c\u0169ng s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t hi\u1ec7n, nh\u1eadn \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><strong><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/phan-tich-mo-hinh-brand-key-cho-nhan-hang-famichef\/\">Case study: Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh brand key cho nh\u00e3n h\u00e0ng famichef<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mat-bao-lau-de-xay-dung-thuong-hieu-thanh-cong\/\">M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1743291719\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">Thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/baocaothuongnien.net\" target=\"_blank\" rel=\"dofollow\" title=\"b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u kh\u00f4ng doanh nghi\u1ec7p n\u00e0o mong mu\u1ed1n. N\u00f3 l\u00e0 m\u1ed9t con dao 2 l\u01b0\u1ee1i m\u00e0 nguy c\u01a1 g\u00e2y th\u1ea3m h\u1ecda lu\u00f4n cao h\u01a1n t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, s\u1ebd l\u00e0 \u0111i\u1ec1u kh\u00f3 tr\u00e1nh kh\u1ecfi nh\u1ea5t l\u00e0 khi c\u00e1i t\u00ean \u0111\u01b0\u1ee3c ch\u1ee7 doanh nghi\u1ec7p [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,11,387,10,13],"tags":[489,486,894,15,488,490,487],"class_list":["post-318410","post","type-post","status-publish","format-standard","hentry","category-bao-ho-thuong-hieu","category-nhan-dien-thuong-hieu","category-truyen-thong-thuong-hieu","category-xay-dung-thuong-hieu","category-dat-ten-thuong-hieu","tag-chien-luoc-thuong-hieu","tag-rebrand","tag-dang-ky-thuong-hieu","tag-dt-ten-thng-hiu","tag-doi-ten-cong-ty","tag-doi-ten-doanh-nghiep","tag-doi-ten-thuong-hieu"],"acf":[],"views":2607,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318410"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318410\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}