{"id":318519,"date":"2016-12-07T21:29:59","date_gmt":"2016-12-07T14:29:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318519"},"modified":"2021-07-01T08:49:57","modified_gmt":"2021-07-01T08:49:57","slug":"8-xu-huong-thiet-ke-logo-nam-2017","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/8-xu-huong-thiet-ke-logo-nam-2017\/","title":{"rendered":"8 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo n\u0103m 2017"},"content":{"rendered":"

Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span> n\u00e0o s\u1ebd n\u1ed5i l\u00ean trong n\u0103m 2017 s\u1eafp t\u1edbi? Nh\u01b0 th\u01b0\u1eddng l\u1ec7, khi n\u0103m c\u0169 \u0111ang tr\u00f4i v\u1ec1 nh\u1eefng ng\u00e0y cu\u1ed1i c\u00f9ng, Sao Kim l\u1ea1i mang \u0111\u1ebfn m\u1ed9t b\u00e0i t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch cho n\u0103m m\u1edbi \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n, c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh th\u00edch h\u1ee3p v\u1ec1 logo, \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 m\u1ed9t nh\u1eadn di\u1ec7n c\u00f3 th\u1ea9m m\u1ef9, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a c\u00f4ng ch\u00fang.<\/span><\/p>\n

1. Logo t\u1ed1i gi\u1ea3n h\u00f3a<\/span><\/h2>\n

Xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n h\u00f3a ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn nhi\u1ec1u h\u01a1n v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t h\u01a1n trong n\u0103m qua, \u0111i\u1ec3n h\u00ecnh l\u00e0 qua s\u1ef1 t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Mastercard v\u00e0 Airbnb. S\u1ef1 t\u1ed1i gi\u1ea3n h\u00f3a \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua vi\u1ec7c gi\u1ea3m b\u1edbt chi ti\u1ebft, b\u1ecf d\u1ea1ng n\u1ed5i kh\u1ed1i c\u1ee7a ch\u1eef, thay th\u1ebf m\u1ed9t font ch\u1eef kh\u00e1c \u0111\u01a1n gi\u1ea3n h\u01a1n. T\u1ea5t c\u1ea3 c\u00e1c \u0111\u01b0\u1eddng n\u00e9t \u0111\u1ec1u r\u1ea5t g\u1ecdn g\u00e0ng v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c nh\u1eb9 nh\u00e0ng v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c cho ng\u01b0\u1eddi nh\u00ecn.<\/span><\/p>\n

\"mastercard-new-logo-hed-2016\"
<\/span> Thi\u1ebft k\u1ebf logo m\u1edbi c\u1ee7a Mastercard – h\u00e3ng d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u (\u1ea3nh: google)<\/em><\/span><\/figcaption><\/figure>\n
\"airbnb-new-logo\"
<\/span> Thi\u1ebft k\u1ebf logo m\u1edbi c\u1ee7a Airbnb – d\u1ecbch v\u1ee5 cho thu\u00ea ph\u00f2ng n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u (\u1ea3nh: google)<\/em><\/span><\/figcaption><\/figure>\n

2. Logo vi\u1ebft tay<\/span><\/h2>\n

Xu h\u01b0\u1edbng ch\u1eef vi\u1ebft tay v\u1eabn ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec t\u1eeb n\u0103m 2016 v\u00e0 th\u00edch h\u1ee3p cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch s\u00e1ng t\u1ea1o, th\u00e2n thi\u1ec7n hay y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi. C\u00e1c d\u1ea1ng logo n\u00e0y th\u01b0\u1eddng th\u1ea5y trong c\u00e1c ng\u00e0nh ngh\u1ec1 nh\u01b0 ki\u1ebfn tr\u00fac, n\u1ed9i th\u1ea5t, ti\u1ec7n nghi gia \u0111\u00ecnh, th\u1eddi trang, \u1ea9m th\u1ef1c, nh\u00e0 h\u00e0ng kh\u00e1ch s\u1ea1n, du l\u1ecbch, c\u00f4ng ngh\u1ec7 v.v.<\/span><\/p>\n

\"tys\"
<\/span> Thi\u1ebft k\u1ebf logo m\u1ef9 ph\u1ea9m Tys Beauty care. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/em><\/span><\/figcaption><\/figure>\n

3. Logo c\u00f3 ch\u1eef n\u00e9t r\u1eddi<\/span><\/h2>\n

M\u1ed9t xu h\u01b0\u1edbng m\u1edbi n\u1ed5i l\u00ean l\u00e0 ch\u1eef n\u00e9t r\u1eddi – t\u1ee9c l\u00e0 c\u00e1c n\u00e9t trong ch\u1eef kh\u00f4ng li\u1ec1n m\u1ea1ch m\u00e0 b\u1ecb c\u1eaft \u0111i m\u1ed9t ph\u1ea7n v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch t\u1ea1o hi\u1ec7u \u1ee9ng th\u1ecb gi\u00e1c nh\u1ea5t \u0111\u1ecbnh. D\u01b0\u1eddng nh\u01b0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf lu\u00f4n d\u00e0nh s\u1ef1 quan t\u00e2m l\u1edbn t\u1edbi vi\u1ec7c c\u1ea3i ti\u1ebfn ph\u1ea7n ch\u1eef trong logo v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o b\u1ea5t t\u1eadn.<\/span><\/p>\n

\"broken-3\"
<\/span> Thi\u1ebft k\u1ebf logo Openview. Xem th\u00eam t\u1ea1i \u0111\u00e2y<\/a>.<\/em><\/span><\/figcaption><\/figure>\n
\"0_101616459\"
<\/span> Logo Google Ventures \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi theo h\u01b0\u1edbng ch\u1eef n\u00e9t r\u1eddi (\u1ea3nh: google)<\/span><\/figcaption><\/figure>\n
\"0_101626353\"
<\/span> Logo Spike \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi theo h\u01b0\u1edbng ch\u1eef n\u00e9t r\u1eddi (\u1ea3nh: google)<\/span><\/figcaption><\/figure>\n

4. Logo cropping<\/span><\/h2>\n

Crop l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt \u0111\u1ed3 h\u1ecda quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, v\u00e0 c\u00f3 l\u1ebd l\u00e0 c\u1ea3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch ch\u1ee5p v\u00e0 ch\u1ec9nh s\u1eeda \u1ea3nh tr\u00ean chi\u1ebfc smartphone c\u1ee7a m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 vi\u1ec7c c\u1eaft g\u00f3c \u1ea3nh \u0111\u1ec3 zoom v\u00e0o nh\u1eefng v\u1ecb tr\u00ed mong mu\u1ed1n trong \u1ea3nh. Trong logo, k\u1ef9 thu\u1eadt n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho ph\u1ea7n ch\u1eef. Xu h\u01b0\u1edbng n\u00e0y b\u1eaft \u0111\u1ea7u lan r\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng kh\u00f4ng ch\u1ec9 trong logo m\u00e0 nhi\u1ec1u \u1ea5n ph\u1ea9m \u0111\u1ed3 h\u1ecda nh\u01b0 t\u1ea1p ch\u00ed, qu\u1ea3ng c\u00e1o, b\u00eca s\u00e1ch \u0111\u0129a v.v.<\/span><\/p>\n

\n<\/p>

\n<\/p>

\"DietCoke1\"
<\/span> Logo Coke Diet \u0111\u01b0\u1ee3c crop khi \u0111\u01b0a l\u00ean thi\u1ebft k\u1ebf lon. (\u1ea3nh: google)<\/em><\/span><\/figcaption><\/figure>\n

5. Logo kh\u00f4ng gian \u00e2m<\/span><\/h2>\n

Kh\u00f4ng gian \u00e2m v\u1eabn ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t th\u1ee7 thu\u1eadt thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c y\u00eau th\u00edch trong thi\u1ebft k\u1ebf logo n\u0103m t\u1edbi b\u1edfi t\u00ednh c\u00f4 \u0111\u1ecdng s\u00fac t\u00edch v\u00e0 kh\u1ea3 n\u0103ng g\u1ee3i li\u00ean t\u01b0\u1edfng c\u0169ng nh\u01b0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi ng\u01b0\u1eddi xem. Thay v\u00ec t\u00f4 \u0111i\u1ec3m cho logo b\u1eb1ng qu\u00e1 nhi\u1ec1u chi ti\u1ebft, vi\u1ec7c s\u1eed d\u1ee5ng kh\u00f4ng gian \u00e2m gi\u00fap cho logo th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n m\u00e0 s\u00e1ng t\u1ea1o h\u01a1n.<\/span><\/p>\n

\"truetrust\"
<\/span> Thi\u1ebft k\u1ebf logo True Trust cho JAFPA Vi\u1ec7t Nam – t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia v\u1ec1 ch\u1ebf bi\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 th\u1ee9c \u0103n ch\u0103n nu\u00f4i. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a>.<\/em><\/span><\/figcaption><\/figure>\n

6. Logo v\u1edbi line art<\/span><\/h2>\n

B\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n ch\u1ec9 t\u1eeb n\u0103m 2015, phong c\u00e1ch n\u00e0y c\u00f3 xu h\u01b0\u1edbng s\u1ebd l\u00ean ng\u00f4i trong n\u0103m 2017. Line art l\u00e0 phong c\u00e1ch thi\u1ebft k\u1ebf m\u00e0 ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t l\u1edbn v\u1ec1 \u0111\u1ed9 d\u00e0y c\u1ee7a \u0111\u01b0\u1eddng n\u00e9t c\u0169ng nh\u01b0 m\u00e0u s\u1eafc. Logo d\u1ea1ng n\u00e0y th\u01b0\u1eddng c\u00f3 d\u1ea1ng nh\u01b0 m\u1ed9t d\u1ea5u \u1ea5n v\u1eady. C\u00e1ch thi\u1ebft k\u1ebf n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u mang phong c\u00e1ch hi\u1ec7n \u0111\u1ea1i, vui v\u1ebb.<\/span><\/p>\n

\"Logo
<\/span> V\u00ed d\u1ee5 v\u1ec1 logo line art (\u1ea3nh: google)<\/em><\/span><\/figcaption><\/figure>\n

7. Logo \u0111\u1ed9ng<\/span><\/h2>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, vi\u1ec7c gi\u1edbi thi\u1ec7u m\u1ed9t logo \u0111\u1ed9ng b\u00ean c\u1ea1nh logo b\u1ea3n in l\u00e0 \u0111i\u1ec1u m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n quan t\u00e2m. Phi\u00ean b\u1ea3n logo d\u1ea1ng gif c\u00f3 th\u1ec3 khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u mang m\u1ed9t di\u1ec7n m\u1ea1o sinh \u0111\u1ed9ng h\u01a1n trong m\u1eaft nh\u1eefng ng\u01b0\u1eddi l\u01b0\u1edbt web.<\/span><\/p>\n

\"moving-parts-1\"
<\/span> Logo Chaology \u0111\u1ed9ng. Xem chi ti\u1ebft t\u1ea1i \u0111\u00e2y<\/a>.<\/em><\/span><\/figcaption><\/figure>\n

8. Logo vintage<\/span><\/h2>\n

L\u00fd gi\u1ea3i cho s\u1ef1 th\u1ecbnh h\u00e0nh l\u00e2u d\u00e0i c\u1ee7a phong c\u00e1ch vintage, \u0111\u00f3 c\u00f3 l\u1ebd l\u00e0 b\u1edfi nh\u1eefng thi\u1ebft k\u1ebf d\u1ea1ng n\u00e0y lu\u00f4n g\u1ee3i \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c v\u1ec1 s\u1ef1 ch\u00e2n th\u1ef1c (authenticity) v\u00e0 ch\u1ee7 quy\u1ec1n (authority), \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong c\u00e1c ng\u00e0nh h\u00e0ng v\u1ec1 phong c\u00e1ch s\u1ed1ng. Trong c\u00e1c ng\u00e0nh h\u00e0ng n\u00e0y, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u01b0a th\u00edch \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u0111em l\u1ea1i s\u1ef1 th\u01b0 gi\u00e3n, gi\u1ea3i tr\u00ed, tho\u1ea3i m\u00e1i, \u0111\u1ec1 cao y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi, s\u1ef1 t\u1eadn t\u00e2m, t\u00ednh c\u00e1 nh\u00e2n, kh\u00f4ng mang t\u00ednh c\u00f4ng nghi\u1ec7p v\u00e0 c\u1ee9ng nh\u1eafc. \u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec m\u00e0 phong c\u00e1ch ho\u00e0i c\u1ed5 vintage c\u00f3 th\u1ec3 \u0111em l\u1ea1i cho h\u1ecd.<\/span><\/p>\n

\"vintage-coffee-logos_23-2147504671\"
<\/span> Logo d\u1ea1ng vintage (\u1ea3nh: google)<\/em><\/span><\/figcaption><\/figure>\n

Qua b\u00e0i vi\u1ebft n\u00e0y, Sao Kim hi v\u1ecdng gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo<\/strong> c\u1ee7a n\u0103m t\u1edbi ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p m\u00ecnh. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a>, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

Ng\u01b0\u1eddi vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/p>\n