{"id":318650,"date":"2016-12-19T12:00:10","date_gmt":"2016-12-19T05:00:10","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318650"},"modified":"2018-07-10T21:06:31","modified_gmt":"2018-07-10T14:06:31","slug":"7-tieu-chi-dat-ten-thuong-hieu-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/7-tieu-chi-dat-ten-thuong-hieu-thanh-cong\/","title":{"rendered":"7 ti\u00eau ch\u00ed \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng"},"content":{"rendered":"<p>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 Sao Kim nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_318652\" aria-describedby=\"caption-attachment-318652\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-318652 size-medium\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/topbrandnames-500x203.jpg\" alt=\"7 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng\" width=\"500\" height=\"203\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/topbrandnames-500x203.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/topbrandnames.jpg 922w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-318652\" class=\"wp-caption-text\">Top 10 t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eaft gi\u00e1 nh\u1ea5t c\u00e1c n\u0103m 2012 v\u00e0 2013<\/figcaption><\/figure>\n<ul>\n<li>\n<h2>Ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb<\/h2>\n<\/li>\n<\/ul>\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n d\u1ec5 nh\u1edb d\u1ec5 truy\u1ec1n mi\u1ec7ng. Nh\u01b0 v\u1eady s\u1ebd t\u1ea1o c\u01a1 h\u1ed9i cho t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c lan truy\u1ec1n, \u0111\u01b0\u1ee3c n\u00f3i v\u1ec1 nhi\u1ec1u h\u01a1n. Do \u0111\u00f3, t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng ng\u1eafn g\u1ecdn \u00edt t\u1eeb, thanh \u0111i\u1ec7u c\u00e0ng b\u1eaft tai c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c l\u01b0u t\u00e2m v\u00e0 t\u1ed3n t\u1ea1i qua c\u00e1c cu\u1ed9c chuy\u1ec7n tr\u00f2.<\/p>\n<figure id=\"attachment_318654\" aria-describedby=\"caption-attachment-318654\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-318654 size-medium\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Name_Brands_1050x700-1050x700-500x333.jpeg\" alt=\"7 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Name_Brands_1050x700-1050x700-500x333.jpeg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Name_Brands_1050x700-1050x700.jpeg 1050w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-318654\" class=\"wp-caption-text\">T\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 t\u1eeb 1 \u0111\u1ebfn 3 t\u1eeb. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng l\u1edbn, c\u00e1ch l\u1ef1a ch\u1ecdn t\u00ean c\u00e0ng ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n<\/figcaption><\/figure>\n<ul>\n<li>\n<h2>\u00a0\u0110\u1ed9c \u0111\u00e1o<\/h2>\n<\/li>\n<\/ul>\n<p>Khi t\u00ean th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n ch\u1ecdn \u0111\u00e3 tr\u00f9ng v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c kh\u1ea3 n\u0103ng g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng l\u00ean. T\u1ed1t nh\u1ea5t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean l\u00e0 duy nh\u1ea5t, khi ngh\u0129 v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm, d\u1ec5 li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-318655 size-medium\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Made-up-brand-names-500x288.jpg\" alt=\"7 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng\" width=\"500\" height=\"288\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Made-up-brand-names-500x288.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Made-up-brand-names.jpg 695w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>M\u1ed9t c\u00e1i t\u00ean kh\u00e1c bi\u1ec7t s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ed3ng th\u1eddi vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u00ec th\u1ebf m\u00e0 \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n<ul>\n<li>\n<h2>Ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n<\/li>\n<\/ul>\n<p>Trong qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, m\u1ed9t c\u00e1i t\u00ean ph\u00f9 h\u1ee3p ngo\u00e0i nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u01b0 \u0111\u01a1n gi\u1ea3n, d\u1ec5 g\u1ecdi t\u00ean, \u0111\u1ed9c \u0111\u00e1o th\u00ec n\u00f3 c\u0169ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u00e0 doanh nghi\u1ec7p \u0111\u1eb7t ra cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. B\u1edfi t\u00ean g\u1ecdi nh\u01b0 l\u00e0 \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i c\u00f9ng v\u1edbi logo n\u00f3 t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<ul>\n<li>\n<h2>C\u00f3 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p v\u1edbi logo<\/h2>\n<\/li>\n<\/ul>\n<p>Logo v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n lu\u00f4n song h\u00e0nh v\u1edbi nhi\u1ec7m v\u1ee5 \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 khi\u1ebfn m\u1ecdi kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb, li\u00ean t\u01b0\u1edfng c\u0169ng nh\u01b0 nh\u1eafc v\u1ec1 n\u00f3 b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p. Nhi\u1ec7m v\u1ee5 c\u1ee7a logo l\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t tr\u1ef1c quan h\u00ecnh \u1ea3nh, c\u00f2n t\u00ean g\u1ecdi l\u00e0 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 m\u1eb7t \u00e2m thanh. 2 y\u1ebfu t\u1ed1 c\u1ea7n k\u1ebft h\u1ee3p nh\u1ecbp nh\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n trong t\u00e2m th\u1ee9c kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_318656\" aria-describedby=\"caption-attachment-318656\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318656 size-medium\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Brand-Names-500x357.png\" alt=\"7 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng\" width=\"500\" height=\"357\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Brand-Names-500x357.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Brand-Names.png 1164w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><figcaption id=\"caption-attachment-318656\" class=\"wp-caption-text\">Trong b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, logo th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u khi xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc truy\u1ec1n th\u00f4ng, \u0111\u1ea1i ch\u00fang. V\u00ec v\u1eady s\u1ef1 ph\u1ed1i k\u1ebft h\u1ee3p gi\u1eefa 2 y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n h\u00e0i h\u00f2a trong m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t.<\/figcaption><\/figure>\n<p>C\u00f3 m\u1ed9t \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd \u0111\u00f3 l\u00e0 c\u1ea3 logo v\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u trong thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n c\u1ea7n n\u1eb1m trong m\u1ed9t khung h\u00ecnh (th\u01b0\u1eddng l\u00e0 h\u00ecnh vu\u00f4ng) \u0111\u1ec3 c\u00f3 th\u1ec3 thay l\u00e0m h\u00ecnh \u0111\u1ea1i di\u1ec7n tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i &#8211; n\u01a1i c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau trong th\u1eddi \u0111\u1ea1i truy\u1ec1n th\u00f4ng s\u1ed1 ph\u00e1t tri\u1ec3n m\u1ea1nh.<\/p>\n<ul>\n<li>\n<h2>T\u00ednh t\u1ed5ng qu\u00e1t<\/h2>\n<\/li>\n<\/ul>\n<p>M\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00fd t\u01b0\u1edfng th\u01b0\u1eddng kh\u00f4ng qu\u00e1 c\u1ee5 th\u1ec3, m\u00e0 n\u00f3 th\u01b0\u1eddng mang \u00fd bao qu\u00e1t, r\u1ed9ng h\u01a1n vi\u1ec7c ch\u1ec9 n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p kinh doanh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 khai th\u00e1c s\u00e2u h\u01a1n ho\u1eb7c m\u1edf r\u1ed9ng l\u0129nh v\u1ef1c kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang theo \u0111u\u1ed5i.<\/p>\n<ul>\n<li>\n<h2>T\u00ednh g\u1ee3i nh\u1eafc<\/h2>\n<\/li>\n<\/ul>\n<p>M\u1ed9t c\u00e1i t\u00ean t\u1ed1t s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng kh\u01a1i d\u1eady v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi tinh th\u1ea7n m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 mong mu\u1ed1n \u0111em l\u1ea1i cho h\u1ecd.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-318657 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/creative-brand-name-tips-twitter-500x188.jpg\" alt=\"7 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng\" width=\"500\" height=\"188\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/creative-brand-name-tips-twitter-500x188.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/creative-brand-name-tips-twitter.jpg 550w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<ul>\n<li>\n<h2>T\u00ednh t\u00f2 m\u00f2<\/h2>\n<\/li>\n<\/ul>\n<p>T\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 t\u00f2 m\u00f2, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<p>N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f2n ph\u00e2n v\u00e2n khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u, li\u00ean h\u1ec7 ngay v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim. Ch\u00fang t\u00f4i s\u1ebd gi\u00fap b\u1ea1n s\u1edf h\u1eefu t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t.<\/p>\n<p>Ng\u01b0\u1eddi vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1edbi to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 Sao Kim nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":318651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,13],"tags":[15],"class_list":["post-318650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-dat-ten-thuong-hieu","tag-dt-ten-thng-hiu"],"acf":[],"views":3406,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318650"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318650\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318651"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}