{"id":318681,"date":"2017-01-09T17:55:47","date_gmt":"2017-01-09T10:55:47","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318681"},"modified":"2019-06-21T11:11:30","modified_gmt":"2019-06-21T04:11:30","slug":"5-luu-y-de-viet-slogan-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tac-slogan\/5-luu-y-de-viet-slogan-hieu-qua\/","title":{"rendered":"5 l\u01b0u \u00fd \u0111\u1ec3 vi\u1ebft slogan hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Vi\u1ebft slogan<\/strong><\/a> <\/span>hi\u1ec7u qu\u1ea3 s\u1ebd kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng 5 l\u01b0u \u00fd d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

1. Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ed1t l\u00f5i<\/span><\/h2>\n

\u0110i\u1ec1u ch\u00ednh y\u1ebfu m\u00e0 slogan c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a v\u00e0o \u0111\u00f3 tinh th\u1ea7n s\u1ee9 m\u1ec7nh chung c\u1ee7a doanh nghi\u1ec7p. Ngo\u00e0i ra th\u00ec c\u00e1c th\u1ebf m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng unique selling point m\u00e0 ng\u01b0\u1eddi vi\u1ebft slogan<\/strong> n\u00ean t\u1eadn d\u1ee5ng \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Quan tr\u1ecdng l\u00e0 ng\u01b0\u1eddi vi\u1ebft c\u1ea7n c\u00f4 \u0111\u1ecdng m\u1ed9t \u0111i\u1ec3m n\u1ed5i b\u1eadt ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u00ecm c\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t \u0111\u01b0a n\u00f3 v\u00e0o slogan.<\/span><\/p>\n

\"5<\/span><\/p>\n

V\u00ed d\u1ee5: \u201cgreart taste, less filling.\u201d (Miller Lite), \u201cS\u1ee3i m\u00ec trong dai ngo\u00e0i gi\u00f2n\u201d (M\u00ec Sagami), \u201cThanh nhi\u1ec7t c\u01a1 th\u1ec3, kh\u00f4ng lo b\u1ecb n\u00f3ng\u201d (Tr\u00e0 Dr Thanh)<\/span><\/p>\n

2. Ch\u00fa tr\u1ecdng v\u00e0o cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p<\/span><\/h2>\n

C\u00f3 th\u1ec3 doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng c\u00f3 nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt, \u0111\u1ed9c \u0111\u00e1o trong s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0ng c\u00e2u slogan v\u1eabn c\u1ea7n l\u00e0m nhi\u1ec7m v\u1ee5 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c. \u0110\u00f4i khi m\u1ed9t slogan th\u00e0nh c\u00f4ng ch\u1ec9 c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p n\u1ed7 l\u1ef1c nh\u1eb1m \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n l\u1ee3i \u00edch l\u1edbn nh\u1ea5t.<\/span><\/p>\n

Nh\u1eefng c\u00e2u slogan<\/strong> ch\u00fa tr\u1ecdng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ef1 \u01b0u ti\u00ean \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng c\u0169ng nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng ngay c\u1ea3 khi c\u00f4ng ty ph\u1ea3i hi sinh l\u1ee3i nhu\u1eadn th\u01b0\u1eddng r\u1ea5t \u0111\u01b0\u1ee3c l\u00f2ng \u0111\u1ea1i ch\u00fang. V\u00ec v\u1eady thay v\u00ec t\u00ecm ki\u1ebfm c\u00e1c l\u1ee3i th\u1ebf c\u1ea1nh tranh \u1edf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c b\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c g\u00e2y d\u1ef1ng ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"5<\/span><\/p>\n

\"5<\/span><\/p>\n

V\u00ed d\u1ee5: \u201cWe\u2019re number two, so we try harder.\u201d (Avis), \u201cLu\u00f4n lu\u00f4n l\u1eafng nghe, lu\u00f4n lu\u00f4n th\u1ea5u hi\u1ec3u\u201d (Prudential)<\/span><\/p>\n

3. N\u1ed9i dung ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n.<\/span><\/h2>\n

C\u00e1c c\u00e2u slogans t\u1ed1t kh\u00f4ng n\u00ean d\u00e0i h\u01a1n m\u1ed9t c\u00e2u \u0111\u1ea7y \u0111\u1ee7 ch\u1ee7 v\u1ecb, \u0111\u1ed9 d\u00e0i th\u01b0\u1eddng th\u1ea5y c\u1ee7a slogan th\u01b0\u1eddng r\u01a1i v\u00e0o kho\u1ea3ng t\u1eeb 6 \u0111\u1ebfn 8 t\u1eeb. B\u1ea5t c\u1ee9 c\u00e2u slogan n\u00e0o d\u00e0i h\u01a1n m\u1ed9t c\u00e2u th\u01b0\u1eddng s\u1ebd b\u1ecb l\u1ed9n x\u1ed9n v\u00e0 d\u1ec5 b\u1ecb m\u1edd nh\u1ea1t kh\u00f4ng \u0111i v\u00e0o tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1eeb khi n\u00f3 c\u00f3 v\u1ea7n v\u00e0 thanh \u0111i\u1ec7u b\u1eaft tai. M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng c\u1ee7a vi\u1ec7c vi\u1ebft slogan l\u00e0 m\u1ecdi th\u00f4ng tin c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft trong c\u00e2u ch\u1eef ng\u1eafn nh\u1ea5t c\u00f3 th\u1ec3.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a slogan ng\u1eafn g\u1ecdn s\u00fac t\u00edch l\u00e0 Apple v\u1edbi \u201cThink different\u201d, S\u1eefa Delta \u201cTinh nhanh h\u01a1n\u201d<\/span><\/p>\n

\"5<\/span><\/p>\n

4. \u0110\u01b0a v\u00e0o slogan v\u1ea7n \u0111i\u1ec7u, nh\u1ecbp \u0111i\u1ec7u, v\u00e0 ch\u00fat thanh nh\u1ea1c.<\/span><\/h2>\n

M\u1ed9t c\u00e2u slogan d\u00e0i h\u01a1n 1 t\u1eeb n\u00ean c\u00f3 \u00edt nh\u1ea5t hai trong ba y\u1ebfu t\u1ed1 v\u1ea7n \u0111i\u1ec7u, nh\u1ecbp \u0111i\u1ec7u v\u00e0 \u00e2m thanh kh\u01a1i g\u1ee3i. Slogan d\u00f9 l\u00e0 \u0111\u1ec3 \u0111\u1ecdc ho\u1eb7c \u0111\u1ec3 nghe c\u0169ng n\u00ean d\u1ec5 nghe, b\u1eaft tai. S\u1ef1 k\u1ebft h\u1ee3p nh\u1ecbp nh\u00e0ng, uy\u1ec3n chuy\u1ec3n c\u1ee7a c\u00e2u ch\u1eef s\u1ebd d\u1ec5 d\u00e0ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng truy\u1ec1n mi\u1ec7ng c\u1ee7a slogan.<\/span><\/p>\n

C\u00f3 m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng khi ta l\u1eafp t\u1eeb ng\u1eef v\u00e0o \u00e2m nh\u1ea1c, nh\u1ecbp \u0111i\u1ec7u th\u00ec nh\u1eefng t\u1eeb ng\u1eef \u0111\u00f3 d\u1ec5 \u0111i v\u00e0o t\u00e2m tr\u00ed con ng\u01b0\u1eddi h\u01a1n l\u00e0 nh\u1eefng c\u00e2u ch\u1eef \u0111\u1ee9ng \u0111\u01a1n \u0111i\u1ec7u, \u0111\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ed9ng c\u1ee7a vi\u1ec7c s\u00e1ng t\u1ea1o slogan c\u00f3 thanh \u0111i\u1ec7u nh\u1ecbp nh\u00e0ng nh\u01b0 m\u1ed9t b\u00e0i h\u00e1t.<\/span><\/p>\n

\"5<\/span><\/p>\n

V\u00ed d\u1ee5: Remos v\u1edbi \u201cx\u1ecbt l\u00ean da, mu\u1ed7i bay xa\u201d, T\u00e3 cho tr\u1ebb Pampers Baby Dry \u201cKh\u00f4 r\u00e1o tho\u00e1ng \u00eam, su\u1ed1t \u0111\u00eam ngon gi\u1ea5c\u201d<\/span><\/p>\n

5. Lu\u00f4n lu\u00f4n th\u00e0nh th\u1eadt<\/span><\/h2>\n

Khi vi\u1ebft slogan ch\u00fang ta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00f3ng \u0111\u1ea1i, c\u01b0\u1eddng \u0111i\u1ec7u h\u00f3a kh\u1ea3 n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0ng \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t n\u00ean tr\u00e1nh. Nh\u1eefng c\u00e2u \u0111\u1ea1i lo\u1ea1i ki\u1ec3u \u201cgi\u1eef v\u1ecb tr\u00ed s\u1ed1 1 trong…\u201d, \u201c…t\u1ed1t nh\u1ea5t…\u201d s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c chung chung, kh\u00f4ng r\u00f5 r\u00e0ng v\u00e0 ch\u1eafc ch\u1eafn s\u1ebd b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00f4ng th\u00e0nh th\u1eadt b\u1edfi ch\u1eb3ng c\u00f3 th\u1ed1ng k\u00ea hay \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh b\u1ea1n gi\u1eef v\u1ecb tr\u00ed s\u1ed1 m\u1ea5y. H\u1ea7u h\u1ebft c\u00e1c slogan nh\u01b0 v\u1eady \u0111\u1ec1u kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Thay v\u00e0o \u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u00e0nh th\u1eadt nh\u01b0ng kh\u00e9o l\u00e9o khoe \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

V\u00ed d\u1ee5 nh\u01b0 Big C \u201cgi\u00e1 r\u1ebb cho m\u1ecdi nh\u00e0\u201d<\/span><\/p>\n

\"5<\/span><\/p>\n

G\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c quy t\u1eafc tr\u00ean cho slogan c\u1ee7a doanh nghi\u1ec7p m\u00ecnh? \u00a0H\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim. Ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c slogan \u1ea5n t\u01b0\u1ee3ng \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean.<\/span><\/p>\n

Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng.<\/span><\/strong><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf brochure chuy\u00ean nghi\u1ec7p<\/a> <\/span>, Ch\u1ee5p h\u00ecnh doanh nghi\u1ec7p<\/a> <\/span>, Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Vi\u1ebft slogan hi\u1ec7u qu\u1ea3 s\u1ebd kh\u00f4ng qu\u00e1 kh\u00f3 kh\u0103n n\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch \u00e1p d\u1ee5ng 5 l\u01b0u \u00fd d\u01b0\u1edbi \u0111\u00e2y. 1. Nh\u1ea5n m\u1ea1nh l\u1ee3i \u00edch c\u1ed1t l\u00f5i \u0110i\u1ec1u ch\u00ednh y\u1ebfu m\u00e0 slogan c\u1ea7n l\u00e0m \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh […]<\/p>\n","protected":false},"author":13,"featured_media":318687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[279,231],"class_list":["post-318681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sang-tac-slogan","tag-kinh-nghiem-sang-tac-slogan","tag-slogan-hay"],"acf":[],"views":5467,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318681"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318687"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}