{"id":318695,"date":"2016-12-20T09:08:28","date_gmt":"2016-12-20T02:08:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318695"},"modified":"2019-06-28T14:20:56","modified_gmt":"2019-06-28T07:20:56","slug":"goi-y-lam-thuong-hieu-nam-2017-bai-hoc-tu-top-10-thuong-hieu-gia-tri-nhat-viet-nam-2016","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/goi-y-lam-thuong-hieu-nam-2017-bai-hoc-tu-top-10-thuong-hieu-gia-tri-nhat-viet-nam-2016\/","title":{"rendered":"B\u00e0i h\u1ecdc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb top 10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2016"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u1eefng b\u00e0i h\u1ecdc n\u00e0o v\u1ec1<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> <\/span>m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra trong n\u0103m kinh doanh nh\u1eefng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u1eeba qua?\u00a0H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m qua to\u00e0n c\u1ea3nh kinh nghi\u1ec7m c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam qua b\u1ea3ng x\u1ebfp h\u1ea1ng 2016 c\u1ee7a h\u00e3ng \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<span style=\"color: #ff0000;\"><strong> <a style=\"color: #ff0000;\" href=\"http:\/\/brandfinance.com\/images\/upload\/20160911_bf_vietnam_2016_vn.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Brand Finance<\/a> <\/strong><\/span>trong b\u00e0i vi\u1ebft sau \u0111\u00e2y.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Top 10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2016<\/span><\/h2>\n<figure id=\"attachment_318697\" aria-describedby=\"caption-attachment-318697\" style=\"width: 569px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-318697 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/top10brandVn.png\" alt=\"top10brandVn\" width=\"569\" height=\"690\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/top10brandVn.png 569w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/top10brandVn-412x500.png 412w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><figcaption id=\"caption-attachment-318697\" class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">Top 10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam 2016 (<a style=\"color: #000000;\" href=\"http:\/\/brandfinance.com\/images\/upload\/20160911_bf_vietnam_2016_vn.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">b\u00e1o c\u00e1o Brand Finance<\/a>)<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ed9 m\u1ea1nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c nh\u00e0 ph\u00e2n t\u00edch c\u1ee7a Brand Finance \u0111\u00e3 ph\u00e1t tri\u1ec3n thang \u0111o \u0111\u1ed9 m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o marketing, v\u1ed1n th\u01b0\u01a1ng hi\u1ec7u (nh\u1eefng l\u1ee3i th\u1ebf th\u01b0\u01a1ng m\u1ea1i t\u00edch l\u0169y \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng kh\u00e1c).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Theo b\u1ea3ng x\u1ebfp h\u1ea1ng n\u00e0y, Vinamilk, Viettel v\u00e0 Mobifone v\u1eabn gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed sau 1 n\u0103m. Petrolimex \u0111\u00e3 v\u01b0\u01a1n l\u00ean 2 b\u1eadc \u0111\u1ec3 x\u1ebfp v\u1ecb tr\u00ed th\u1ee9 3. \u0110\u00e1ng ch\u00fa \u00fd l\u00e0 trong n\u0103m nay c\u00f3 th\u00eam s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Masan v\u00e0 Sabeco &#8211; hai th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng ti\u00eau d\u00f9ng n\u1ed5i l\u00ean l\u1ea5n s\u00e2n c\u1ee7a hai ng\u00e2n h\u00e0ng l\u00e0 BIDV v\u00e0 Vietcombank.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u1ecdc g\u00ec t\u1eeb c\u00e1ch h\u1ecd l\u00e0m th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean tinh th\u1ea7n Vi\u1ec7t<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong b\u00e0i vi\u1ebft <strong><a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/6-diem-tang-suc-manh-thuong-hieu-doanh-nghiep-noi-dia-can-khai-thac\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 \u0111i\u1ec3m m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p n\u1ed9i \u0111\u1ecba c\u1ea7n khai th\u00e1c<\/a>\u00a0, <\/strong>Sao Kim \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng ni\u1ec1m t\u1ef1 h\u00e0o qu\u1ed1c gia l\u00e0 m\u1ed9t trong nh\u1eefng USP hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u00e0nh c\u00f3 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb h\u00e0ng ngo\u1ea1i nh\u1eadp. C\u00f3 th\u1ec3 \u0111i\u1ec3m qua v\u00e0i th\u01b0\u01a1ng hi\u1ec7u \u0111i theo con \u0111\u01b0\u1eddng n\u00e0y nh\u01b0 Vinamilk, Vietnam Airline, hay Bitis. C\u00e1ch l\u00e0m n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c Vinamilk duy tr\u00ec qua nhi\u1ec1u n\u0103m v\u00e0 \u0111\u00e3 \u0111em l\u1ea1i th\u00e0nh c\u00f4ng l\u1edbn cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, gi\u00fap gi\u1eef v\u1eefng v\u1ecb th\u1ebf l\u00e0 h\u00e3ng s\u1eefa h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam cho t\u1edbi nay.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u0103m 2016 l\u00e0 m\u1ed9t n\u0103m \u0111\u00e1ng nh\u1edb c\u1ee7a Vinamilk v\u1edbi nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 s\u1ef1 ki\u1ec7n k\u1ec9 ni\u1ec7m 40 th\u00e0nh l\u1eadp nh\u01b0 \u2018\u2019\u01af\u01a1m m\u1ea7m t\u00e0i n\u0103ng\u2019\u2019 hay chi\u1ebfn d\u1ecbch \u2018\u2019 6 tri\u1ec7u ly s\u1eefa cho tr\u1ebb em Vi\u1ec7t Nam\u2019\u2019\u2026 B\u00ean c\u1ea1nh \u0111\u00f3, Vinamilk \u0111\u00e3 chi 7 t\u1ef7 \u0111\u1ed3ng d\u00e0nh cho qu\u1ef9 t\u1eeb thi\u1ec7n \u2018\u2019C\u00f9ng Vinamilk v\u01b0\u01a1n t\u1edbi tr\u1eddi cao\u2019\u2019 d\u00e0nh cho tr\u1ebb em khuy\u1ebft t\u1eadt, m\u1ed3 c\u00f4i. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u \u0111i theo concept chung c\u1ee7a n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u, h\u1ee9a h\u1eb9n s\u1ebd c\u00f2n \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u Vinamilk v\u01b0\u01a1n cao th\u00eam n\u1eefa c\u00f9ng tr\u1ebb em Vi\u1ec7t.<\/span><\/p>\n<p><iframe title=\"Vinamilk 40 n\u0103m - V\u01b0\u01a1n cao Vi\u1ec7t Nam\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3uhlKtTuDUg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>2. \u0110\u1ea7u t\u01b0 v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sabeco hi\u1ec7n l\u00e0 doanh nghi\u1ec7p bia l\u1edbn nh\u1ea5t Vi\u1ec7t Nam v\u1edbi th\u1ecb ph\u1ea7n l\u00ean t\u1edbi 43%, b\u1ecf xa c\u00e1c \u0111\u1ed1i th\u1ee7 b\u00e1m \u0111u\u1ed5i nh\u01b0 Heineken, Habeco, Carlsberg, Sapporo\u2026\u00a0Th\u1ed1ng k\u00ea m\u1edbi nh\u1ea5t t\u1eeb Sabeco, con s\u1ed1 k\u1ebft qu\u1ea3 kinh doanh trong 11 th\u00e1ng \u0111\u1ea7u n\u0103m \u0111\u1ea7y \u1ea5n t\u01b0\u1ee3ng khi doanh thu h\u1ee3p nh\u1ea5t (kh\u00f4ng bao g\u1ed3m thu\u1ebf ti\u00eau th\u1ee5 \u0111\u1eb7c bi\u1ec7t) c\u1ee7a Sabeco trong 11 th\u00e1ng \u0111\u1ea7u n\u0103m l\u00ean t\u1edbi 28.298 t\u1ef7 \u0111\u1ed3ng, gi\u00fap n\u00e2ng m\u1ee9c l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc thu\u1ebf c\u1ee7a doanh nghi\u1ec7p l\u00ean 5.035 t\u1ef7 \u0111\u1ed3ng v\u00e0 v\u01b0\u1ee3t 13% so v\u1edbi k\u1ebf ho\u1ea1ch c\u1ee7a c\u1ea3 n\u0103m 2016.<\/span><\/p>\n<figure id=\"attachment_318699\" aria-describedby=\"caption-attachment-318699\" style=\"width: 425px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-318699 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/thuong-hieu-sabeco-1.jpg\" alt=\"thuong-hieu-sabeco-1\" width=\"425\" height=\"262\" \/><figcaption id=\"caption-attachment-318699\" class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u Sabeco (\u1ea3nh: Google)<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh t\u00edch \u0111\u00e1ng t\u1ef1 h\u00e0o n\u00e0y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n \u0111\u00fang h\u01b0\u1edbng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u &#8211; t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng l\u1ea1i h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed5i m\u1edbi v\u00e0 n\u00e2ng c\u1ea5p h\u00ecnh \u1ea3nh logo v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p theo h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p v\u00e0 chuy\u00ean s\u00e2u, qu\u1ea3n l\u00fd c\u00e1c nh\u00e3n ri\u00eang bi\u1ec7t sao cho v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng n\u00e9t \u01b0u \u0111i\u1ec3m truy\u1ec1n th\u1ed1ng nh\u01b0ng \u0111\u00e3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh n\u0103ng \u0111\u1ed9ng, th\u00e2n thi\u1ec7n v\u00e0 hi\u1ec7n \u0111\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf ph\u00e1t tri\u1ec3n chung. Nh\u1eadn di\u1ec7n m\u1edbi \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1eeb n\u0103m 2009, qua 6 n\u0103m \u0111\u00e3 ch\u1ee9ng minh \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, \u0111em \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eefng c\u1ea3m nh\u1eadn t\u00edch c\u1ef1c v\u1ec1 m\u1ed9t doanh nghi\u1ec7p \u0111ang quy\u1ebft t\u00e2m thay \u0111\u1ed5i v\u00e0 kh\u00f4ng ng\u1eebng v\u01b0\u01a1n l\u00ean ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. Li\u00ean ti\u1ebfp trong 5 n\u0103m v\u1eeba qua, Sabeco \u0111\u00e3 \u0111\u01b0\u1ee3c vinh danh trong ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c gia Vi\u1ec7t Nam,\u00a0t\u0103ng tr\u01b0\u1edfng h\u1ebft s\u1ee9c t\u00edch c\u1ef1c v\u1edbi doanh thu l\u00ean t\u1edbi h\u00e0ng ch\u1ee5c ngh\u00ecn t\u1ef7 \u0111\u1ed3ng m\u1ed7i n\u0103m.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>3. S\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/01\/Logo-Petrolimex.jpg\" alt=\"\" width=\"600\" height=\"392\" \/><figcaption class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n Petrolimex (\u1ea3nh: Google)<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u1edbi quy\u1ebft t\u00e2m x\u00e2y d\u1ef1ng Petrolimex th\u00e0nh t\u1eadp \u0111o\u00e0n kinh t\u1ebf m\u1ea1nh v\u00e0 n\u0103ng \u0111\u1ed9ng, T\u1eadp \u0111o\u00e0n X\u0103ng d\u1ea7u Vi\u1ec7t Nam \u0111\u00e3 \u00e1p d\u1ee5ng <a style=\"color: #000000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-cot-loi\/nhan-dien-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener noreferrer\">h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> m\u1edbi Petrolimex trong to\u00e0n h\u1ec7 th\u1ed1ng, t\u1eeb C\u00f4ng ty M\u1eb9 \u2013 T\u1eadp \u0111o\u00e0n X\u0103ng d\u1ea7u Vi\u1ec7t Nam \u0111\u1ebfn c\u00e1c c\u00f4ng ty con \u2013 \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean Petrolimex t\u1ea1i Vi\u1ec7t Nam v\u00e0 t\u1ea1i n\u01b0\u1edbc ngo\u00e0i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u1eadn di\u1ec7n m\u1edbi Petrolimex l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n k\u1ebf th\u1eeba c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i qu\u00fd b\u00e1u, ph\u00e1t huy c\u00e1c t\u00ednh c\u00e1ch t\u1ed1t \u0111\u1eb9p c\u1ee7a nh\u1eadn di\u1ec7n tr\u01b0\u1edbc \u0111\u00e2y v\u00e0 th\u1ec3 hi\u1ec7n t\u1ea7m nh\u00ecn \u201c\u0111\u1ec3 ti\u1ebfn xa h\u01a1n\u201d. B\u00ean c\u1ea1nh vi\u1ec7c \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, Petrolimex t\u1eadp trung x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p, v\u1eadn h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n tr\u1ecb ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p (ERP), r\u00e0 so\u00e1t c\u00e1c quy tr\u00ecnh quy ph\u1ea1m, ho\u00e0n thi\u1ec7n c\u00f4ng t\u00e1c qu\u1ea3n l\u00fd; ki\u00ean quy\u1ebft ng\u0103n ch\u1eb7n, lo\u1ea1i b\u1ecf c\u00e1c h\u00e0nh vi vi ph\u1ea1m l\u00e0m \u1ea3nh h\u01b0\u1edfng kh\u00f4ng t\u1ed1t \u0111\u1ebfn uy t\u00edn, h\u00ecnh \u1ea3nh, th\u01b0\u01a1ng hi\u1ec7u Petrolimex. C\u00f3 th\u1ec3 th\u1ea5y trong b\u1ea3ng x\u1ebfp h\u1ea1ng tr\u00ean th\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Petrolimex chi\u1ebfm t\u1edbi 28% gi\u00e1 tr\u1ecb doanh nghi\u1ec7p &#8211; m\u1ed9t t\u1ec9 l\u1ec7\u00a0kh\u00e1 cao.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>4.\u00a0H\u01b0\u1edbng ra bi\u1ec3n l\u1edbn t\u1eeb l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00f5i<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1ea1i Sao Kim, ch\u00fang t\u00f4i lu\u00f4n t\u01b0 v\u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c c\u1ea7n\u00a0x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh c\u1ea1nh tranh\u00a0hay l\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u. V\u1eady x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng n\u00e0y ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u c\u00f3 th\u1ec3 gi\u00fap g\u00ec cho doanh nghi\u1ec7p? C\u00e2u tr\u1ea3 l\u1eddi \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111i xa h\u01a1n, d\u00e0i h\u01a1n, th\u1eadm ch\u00ed l\u00e0 ti\u1ebfn nhanh h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng ph\u00eda tr\u01b0\u1edbc. C\u00f3 th\u1ec3 l\u1ea5y v\u00ed d\u1ee5 t\u1eeb th\u00e0nh c\u00f4ng c\u1ee7a Viettel. Kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u s\u1edbm nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng \u0111\u00e3 tr\u1edf th\u00e0nh h\u00e3ng vi\u1ec5n th\u00f4ng l\u1edbn nh\u1ea5t Vi\u1ec7t Nam, nay Viettel \u0111\u00e3 \u0111\u1ea7u t\u01b0 ra t\u1edbi 9 th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i\u00a0(g\u1ed3m L\u00e0o, Campuchia, \u0110\u00f4ng Timor, Cameroon, Haiti, Mozambique, Burundi, Peru, Tanzania) trong \u0111\u00f3\u00a0L\u00e0o, Campuchia \u0111ang l\u00e0 nh\u1eefng \u201ccon g\u00e0 \u0111\u1ebb tr\u1ee9ng v\u00e0ng\u201d c\u1ee7a Viettel. V\u1edbi ph\u01b0\u01a1ng ch\u00e2m &#8220;n\u00e2ng t\u1ea7m n\u1ec1n vi\u1ec5n th\u00f4ng&#8221;, Viettel ch\u1ecdn \u0111\u00fang nh\u1eefng th\u1ecb tr\u01b0\u1eddng ch\u01b0a ph\u00e1t tri\u1ec3n \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1eadn d\u1ee5ng v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh s\u1eb5n c\u00f3 c\u1ee7a m\u00ecnh v\u00e0 tr\u00e1nh \u0111\u01b0\u1ee3c nguy c\u01a1 \u0111\u1ebfn t\u1eeb vi\u1ec7c th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc \u0111\u00e3 b\u00e3o h\u00f2a.<\/span><\/p>\n<figure id=\"attachment_318700\" aria-describedby=\"caption-attachment-318700\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318700 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/152601_viettel1.jpg\" alt=\"152601_viettel1\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/152601_viettel1.jpg 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/152601_viettel1-500x333.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-318700\" class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Viettel t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i (\u1ea3nh: Google)<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>5. M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Masan<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u0169ng l\u00e0 m\u1ed9t doanh nghi\u1ec7p v\u01b0\u01a1n ra m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebfnh\u01b0ng v\u1edbi r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m \u0111a d\u1ea1ng &#8211; kh\u00f4ng \u0111\u01a1n thu\u1ea7n m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 nh\u01b0 s\u1eefa hay vi\u1ec5n th\u00f4ng, Masan c\u00f3 c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n danh m\u1ee5c h\u00e0ng ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh.\u00a0Masan Consumer Holdings (MCH) ch\u00ednh l\u00e0\u00a0b\u00e0n \u0111\u1ea1p \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ea7m v\u1edbi c\u1ee7a Masan trong c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn ti\u00eau d\u00f9ng. MCH s\u1ebd bao g\u1ed3m 2 &#8220;tr\u1ee5&#8221; l\u00e0 Masan Consumer v\u00e0 Masan Consumer Ventures (MCV). Masan Consumer s\u1ebd ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c ng\u00e0nh c\u1ed1t l\u00f5i l\u00e0 th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng. Trong khi \u0111\u00f3, nh\u00e2n t\u1ed1 m\u1edbi MCV s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ea7u t\u01b0 v\u00e0o nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng, n\u01a1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e2n ph\u1ed1i \u0111\u00f3ng vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh th\u1eafng b\u1ea1i trong kinh doanh (nh\u01b0 b\u00e1n l\u1ebb).<\/span><\/p>\n<figure id=\"attachment_318701\" aria-describedby=\"caption-attachment-318701\" style=\"width: 570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-318701 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Masan-Consumer2.png\" alt=\"Masan-Consumer2\" width=\"570\" height=\"427\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Masan-Consumer2.png 570w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Masan-Consumer2-500x375.png 500w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><figcaption id=\"caption-attachment-318701\" class=\"wp-caption-text\"><\/span> <span style=\"color: #000000;\">C\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Masan Consumer (\u1ea3nh: Google)<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Khi t\u00ecm \u0111\u01b0\u1eddng ra bi\u1ec3n l\u1edbn, \u00f4ng ch\u1ee7 Masan \u0111\u00e3 c\u00f3 t\u01b0 duy ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t: &#8220;T\u1ea1i sao Masan ch\u1ec9 s\u1ea3n xu\u1ea5t m\u00ec \u0103n li\u1ec1n cho m\u1ed9t c\u1ed9ng \u0111\u1ed3ng 200.000 ng\u01b0\u1eddi Vi\u1ec7t \u1edf Nga m\u00e0 b\u1ecf qu\u00ean m\u1ed9t th\u1ecb tr\u01b0\u1eddng l\u1edbn ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c v\u1edbi 150 tri\u1ec7u ng\u01b0\u1eddi Nga&#8221;. V\u00e0 th\u1ebf l\u00e0 Masan \u0111\u00e3 t\u1ef1 m\u1edf ra th\u1ecb tr\u01b0\u1eddng cho m\u00ecnh, xu\u1ea5t kh\u1ea9u t\u01b0\u01a1ng \u1edbt sang Nga v\u00e0 d\u1ea1y ng\u01b0\u1eddi Nga c\u00e1ch \u0103n t\u01b0\u01a1ng \u1edbt nh\u01b0 ng\u01b0\u1eddi Vi\u1ec7t.<\/span><\/p>\n<p><span style=\"color: #000000;\">Khi m\u1edf r\u1ed9ng\u00a0d\u00f2ng n\u01b0\u1edbc m\u1eafm Chin-Su Yod Thong (Chin &#8211; Su Gi\u1ecdt v\u00e0ng) t\u1ea1i th\u1ecb tr\u01b0\u1eddng Th\u00e1i Lan, Masan \u0111\u00e3 bi\u1ebft ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a v\u00e0 kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng:\u00a0g\u1eb7p c\u00e1c chuy\u00ean gia \u0111\u1ec3 hi\u1ec3u v\u1ec1 l\u1ecbch s\u1eed v\u00e0 vai tr\u00f2 c\u1ee7a n\u01b0\u1edbc m\u1eafm trong \u1ea9m th\u1ef1c Th\u00e1i; h\u1ecdc c\u00e1ch n\u1ea5u m\u00f3n \u0103n Th\u00e1i b\u1edfi \u0111\u1ea7u b\u1ebfp Th\u00e1i; c\u00f9ng s\u1ed1ng, c\u00f9ng \u0103n v\u1edbi c\u00e1c gia \u0111\u00ecnh ng\u01b0\u1eddi Th\u00e1i \u0111\u1ec3 h\u00f2a nh\u1eadp v\u00e0o v\u0103n h\u00f3a v\u00e0 \u1ea9m th\u1ef1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Th\u00e1i. Tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, Masan \u0111\u00e3 ph\u00e1t tri\u1ec3n ra m\u1ed9t lo\u1ea1i n\u01b0\u1edbc m\u1eafm d\u00e0nh cho ng\u01b0\u1eddi Th\u00e1i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1eeb m\u1ed9t v\u1ecb th\u1ebf\u00a0c\u00f2n kh\u00e1 khi\u00eam t\u1ed1n \u1edf Vi\u1ec7t Nam m\u1edbi ch\u1ec9 c\u00e1ch \u0111\u00e2y 6-7 n\u0103m, t\u1edbi nay Masan \u0111\u00e3 v\u01b0\u01a1n l\u00ean ngo\u1ea1n m\u1ee5c v\u1edbi gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1edbi 305 tri\u1ec7u USD.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Qua b\u00e0i vi\u1ebft n\u00e0y,\u00a0Sao Kim hi v\u1ecdng \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 g\u01a1i \u00fd cho vi\u1ec7c<strong> x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u1eadt th\u00e0nh c\u00f4ng\u00a0trong n\u0103m t\u1edbi. \u0110\u1ec3 nh\u1eadn th\u00eam c\u00e1c t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n: S\u01b0u t\u1ea7m<\/span><\/p>\n<p><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/chien-luoc-thuong-hieu-danh-cho-spa-salon\/\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho spa-salon<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/bao-ho-thuong-hieu\/can-co-chien-luoc-khi-doi-ten-thuong-hieu\/\">C\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_824578661\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/logoart.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo c\u00f4ng ty\">Thi\u1ebft k\u1ebf logo c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/bao-cao-thuong-nien\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logodep.vn\" target=\"_blank\" rel=\"dofollow\" title=\"logo \u0111\u1eb9p\">Logo \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Nh\u1eefng b\u00e0i h\u1ecdc n\u00e0o v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat ra trong n\u0103m kinh doanh nh\u1eefng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng v\u1eeba qua?\u00a0H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m qua to\u00e0n c\u1ea3nh kinh nghi\u1ec7m c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Vi\u1ec7t Nam qua b\u1ea3ng x\u1ebfp h\u1ea1ng 2016 c\u1ee7a h\u00e3ng \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u Brand [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":318706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[23,19],"class_list":["post-318695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-brand-building","tag-xay-dng-thng-hiu"],"acf":[],"views":2158,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318695"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318695\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318706"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}