{"id":318712,"date":"2016-12-23T15:15:21","date_gmt":"2016-12-23T08:15:21","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318712"},"modified":"2019-06-28T14:13:20","modified_gmt":"2019-06-28T07:13:20","slug":"nhan-dien-thuong-hieu-5-diem-can-ra-soat-cuoi-nam","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/truyen-thong-thuong-hieu\/nhan-dien-thuong-hieu-5-diem-can-ra-soat-cuoi-nam\/","title":{"rendered":"5 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u n\u0103m v\u1eeba qua"},"content":{"rendered":"<p style=\"text-align: justify;\">Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1, r\u00e0 so\u00e1t hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u (brand audit). Li\u1ec7u c\u00e1c k\u1ebf ho\u1ea1ch <strong>chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/strong> tri\u1ec3n khai trong n\u0103m v\u1eeba qua c\u00f3 th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? Li\u1ec7u <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng? N\u1ebfu kh\u00f4ng tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi tr\u00ean doanh nghi\u1ec7p b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn cho th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m 2017 t\u1edbi.<\/p>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-318715 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Audit-Checklist-500x375-500x375.jpg\" alt=\"Audit-Checklist-500x375\" width=\"500\" height=\"375\" \/><\/p>\n<p style=\"text-align: justify;\">=&gt;&gt; B\u00e0i d\u01b0\u1edbi \u0111\u00e2y Sao Kim s\u1ebd \u0111\u01b0a ra 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n m\u00e0 doanh nghi\u1ec7p c\u1ea7n r\u00e0 so\u00e1t l\u1ea1i \u0111\u1ec3 c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng chung \u0111\u00fang \u0111\u1eafn cho th\u01b0\u01a1ng hi\u1ec7u trong n\u0103m t\u1edbi.<\/p>\n<h2 style=\"text-align: justify;\">1. \u00a0X\u00e1c nh\u1eadn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/h2>\n<p style=\"text-align: justify;\">\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n xem x\u00e9t l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh hi\u1ec7n di\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nh\u1eefng cam k\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. V\u1eady ti\u1ebfn \u0111\u1ed9 hay ph\u01b0\u01a1ng h\u01b0\u1edbng th\u1ef1c hi\u1ec7n c\u1ee7a c\u00e1c cam k\u1ebft n\u00e0y c\u00f3 \u0111\u00fang nh\u01b0 b\u1ea1n mong mu\u1ed1n? Ngo\u00e0i ra, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p theo \u0111u\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n<h2 style=\"text-align: justify;\">2. \u00a0Nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h2>\n<p style=\"text-align: justify;\">B\u1ea1n \u0111\u00e3 ph\u00e2n nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng theo c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t ch\u01b0a? \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh b\u1eb1ng vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u00e1p \u1ee9ng nh\u1eefng gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng nh\u00f3m hay ch\u01b0a? N\u1ebfu ch\u01b0a th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u c\u00e1i m\u00e0 kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i \u1edf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 doanh nghi\u1ec7p b\u1ea1n l\u00e0 g\u00ec? Nh\u1eefng mong \u0111\u1ee3i \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n ch\u01b0a? V\u00e0 cu\u1ed1i c\u00f9ng, qua tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean b\u1ea1n s\u1ebd hi\u1ec3u \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 \u0111\u00fang v\u1edbi th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mong mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n<h2 style=\"text-align: justify;\">3. \u00a0Ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h2>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-medium wp-image-318714 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/tiffany-co-brand-audit-8-728-500x375.jpg\" alt=\"tiffany-co-brand-audit-8-728\" width=\"500\" height=\"375\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/tiffany-co-brand-audit-8-728-500x375.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/tiffany-co-brand-audit-8-728.jpg 728w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p style=\"text-align: justify;\">\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 hi\u1ec7n t\u1ea1i v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n s\u1edf h\u1eefu \u0111ang n\u1eb1m \u1edf \u0111\u00e2u trong th\u1ecb tr\u01b0\u1eddng? V\u1ecb tr\u00ed n\u00e0y c\u00f3 ph\u1ea3n \u00e1nh \u0111\u00fang n\u0103ng l\u1ef1c doanh nghi\u1ec7p b\u1ea1n kh\u00f4ng? V\u1ecb tr\u00ed \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng? T\u1eeb c\u00e1c c\u00e2u h\u1ecfi tr\u00ean b\u1ea1n s\u1ebd nh\u1eadn \u0111\u1ecbnh \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, th\u1ebf m\u1ea1nh v\u00e0 t\u1ed3n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u00f3 s\u1ebd ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng m\u00e0 b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh t\u1eeb \u0111\u1ea7u.<\/p>\n<h2 style=\"text-align: justify;\">4. \u00a0Xem x\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9<\/h2>\n<p style=\"text-align: justify;\">S\u1ebd kh\u00f4ng c\u00f3 ai \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh m\u1ebd h\u01a1n nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p. Do \u0111\u00f3, b\u1ea1n c\u1ea7n nghi\u00eam t\u00fac thu nh\u1eadn quan \u0111i\u1ec3m c\u0169ng nh\u01b0 \u00fd ki\u1ebfn c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean \u1edf c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 \u0111\u1ec3 xem x\u00e9t li\u1ec7u t\u1ea5t c\u1ea3 c\u00e1c nh\u00e2n vi\u00ean \u0111\u00e3 th\u1ef1c s\u1ef1 hi\u1ec3u, tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9 tuy\u1ec7t \u0111\u1ed1i th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i doanh nghi\u1ec7p m\u00e0 h\u1ecd l\u00e0m vi\u1ec7c hay ch\u01b0a? N\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 \u0111i\u1ec1u nh\u1ea7m l\u1eabn hay thi\u1ebfu s\u00f3t n\u00e0o \u00a0b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i ngay \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9.<\/p>\n<h2 style=\"text-align: justify;\">5. Nh\u1eadn \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h2>\n<p style=\"text-align: justify;\">\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 x\u00e1c th\u1ef1c, t\u1ed5ng qu\u00e1t, q\u00faa tr\u00ecnh \u0111\u00e1nh gi\u00e1 l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean ch\u1ec9 d\u1eebng l\u1ea1i \u1edf kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u00e2n vi\u00ean. Qu\u00e1 tr\u00ecnh n\u00e0y c\u1ea7n m\u1edf r\u1ed9ng sang c\u1ea3 nh\u1eadn th\u1ee9c c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, ph\u00f3ng vi\u00ean b\u00e1o ch\u00ed, c\u00e1c \u0111\u1ed1i t\u00e1c. B\u1ea1n c\u1ea7n thu th\u1eadp \u00fd ki\u1ebfn c\u00f9ng nh\u1eadn x\u00e9t c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o nh\u00ecn nh\u1eadn \u0111\u00fang \u0111\u1eafn nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-318716 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/12\/Capture-1.jpg\" alt=\"brand audit\" width=\"424\" height=\"377\" \/><\/p>\n<p style=\"text-align: justify;\">Ph\u01b0\u01a1ng ph\u00e1p thu th\u1eadp th\u00f4ng tin cho vi\u1ec7c r\u00e0 so\u00e1t, \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p style=\"text-align: justify;\">Th\u00f4ng qua c\u00e1c t\u00e0i li\u1ec7u marketing v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<p style=\"text-align: justify;\">C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/p>\n<p style=\"text-align: justify;\">Th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/p>\n<p style=\"text-align: justify;\">N\u1ebfu c\u1ea3m th\u1ea5y ch\u01b0a r\u00f5 v\u1ec1 b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 n\u00e0o trong qu\u00e1 tr\u00ecnh <strong>\u0111\u00e1nh gi\u00e1 hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>. H\u00e3y li\u00ean h\u1ec7 ngay \u0111\u1ebfn c\u00e1 c chuy\u00ean gia c\u1ee7a Sao Kim \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, hi\u1ec7u qu\u1ea3, t\u1eadn t\u00ecnh.<\/p>\n<p><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ng\u01b0\u1eddi vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/span><\/p>\n<p><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/he-thong-nhan-dien-thuong-hieu-nganh-dau-khi\/\">H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh d\u1ea7u kh\u00ed<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/tieu-chi-danh-gia-thiet-ke-website\/\">5 Ti\u00eau ch\u00ed \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ed9t website \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebft t\u1ed1t<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1876143497\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brochure\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf brochure\">Thi\u1ebft k\u1ebf brochure<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m\">Thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/Copywriter.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u\">\u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed1i n\u0103m l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1, r\u00e0 so\u00e1t hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u (brand audit). Li\u1ec7u c\u00e1c k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p tri\u1ec3n khai trong n\u0103m v\u1eeba qua c\u00f3 th\u1ef1c s\u1ef1 h\u1eefu \u00edch cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u? Li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":318713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387],"tags":[114],"class_list":["post-318712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-thuong-hieu","tag-nhn-din-thng-hiu"],"acf":[],"views":2073,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318712"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318712\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318713"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}