{"id":318720,"date":"2016-12-23T15:04:59","date_gmt":"2016-12-23T08:04:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318720"},"modified":"2019-06-28T14:17:30","modified_gmt":"2019-06-28T07:17:30","slug":"nhan-dien-thuong-hieu-6-diem-can-ra-soat-dip-cuoi-nam","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/nhan-dien-thuong-hieu-6-diem-can-ra-soat-dip-cuoi-nam\/","title":{"rendered":"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u2013 6 \u0111i\u1ec3m c\u1ea7n r\u00e0 so\u00e1t d\u1ecbp cu\u1ed1i n\u0103m"},"content":{"rendered":"

C\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng\u00a0nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> m\u1eb7c d\u00f9 r\u1ea5t ph\u1ee9c t\u1ea1p, tuy nhi\u00ean \u0111\u1ec3 x\u00e1c nh\u1eadn b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang h\u01b0\u1edbng v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n vi\u00eac r\u00e0 so\u00e1t l\u1ea1i h\u00e0ng n\u0103m.<\/span>
\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 \u0111i\u1ec3m quan tr\u1ecdng m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 r\u00e0 so\u00e1t & \u0111\u00e1nh gi\u00e1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

1. T\u00ednh \u0111\u1ed9c \u0111\u00e1o trong c\u1ea3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng th\u1ec3 \u0111\u1ea1i tr\u00e0 quen thu\u1ed9c, n\u00f3 c\u1ea7n \u0111\u1ed9c \u0111\u00e1o v\u00e0 duy nh\u1ea5t. Trong qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n r\u00e0 so\u00e1t xem b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a m\u00ecnh th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u1ed9c \u0111\u00e1o ch\u01b0a? C\u00f3 b\u1ecb tr\u00f9ng h\u1ee3p ho\u1eb7c d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c kh\u00f4ng?<\/span><\/p>\n

\n

\"saokim\"
<\/span> B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty Cholimex do Sao Kim thi\u1ebft k\u1ebf. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y <\/a><\/strong><\/span><\/figcaption><\/figure>\n

2. T\u00ednh \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Sau qu\u00e1 tr\u00ecnh \u0111\u01b0a b\u1ed9 nh\u1eadn di\u1ec7n v\u00e0o ho\u1ea1t \u0111\u1ed9ng m\u1ed9t th\u1eddi gian b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 xem b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u00f3 \u0111\u00e3 th\u1ef1c s\u1ef1 ph\u1ea3n \u00e1nh \u0111\u00fang \u0111\u1eb7c tr\u01b0ng v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p ch\u01b0a? Nh\u1eefng th\u00f4ng tin, tinh th\u1ea7n m\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u00f3 \u0111\u00fang nh\u01b0 b\u1ea1n mong mu\u1ed1n? C\u00f3 l\u00e0m b\u1ea1n h\u00e0i l\u00f2ng kh\u00f4ng?<\/span><\/p>\n

\"saokim1\"
<\/span> Thi\u1ebft k\u1ebf bi\u1ec3n b\u1ea3ng, backdrop l\u1ec5 t\u00e2n cho c\u00f4ng ty Cholimex. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/span><\/figcaption><\/figure>\n

3. T\u00ednh nh\u1ea5t qu\u00e1n t\u1ea1i t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m nh\u1eadn di\u1ec7n<\/span><\/h2>\n

Vi\u1ec7c xem x\u00e9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p bao g\u1ed3m vi\u1ec7c nh\u1eadn \u0111\u1ecbnh xem c\u00e1c th\u00e0nh ph\u1ea7n trong b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u00e3 th\u1ed1ng nh\u1ea5t v\u1edbi nhau v\u00e0 v\u1edbi v\u0103n h\u00f3a, h\u00e0nh vi \u1ee9ng x\u1eed, th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o c\u1ee7a doanh nghi\u1ec7p hay ch\u01b0a? Nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 c\u00f3 \u0111\u00fang nh\u01b0 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c th\u1ef1c s\u1ef1 mong \u0111\u1ee3i hay kh\u00f4ng? V\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1, xem x\u00e9t n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ecbnh k\u1ef3. \u0110i\u1ec1u n\u00e0y nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong th\u00f4ng tin v\u00e0 h\u00ecnh \u1ea3nh, c\u0169ng nh\u01b0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ea1i di\u1ec7n tinh th\u1ea7n doanh nghi\u1ec7p.<\/span><\/p>\n

\"saokim3\"
<\/span> H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n kh\u00e1ch s\u1ea1n 4 sao Sunrise Sapa. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y\u00a0<\/a><\/strong><\/span><\/figcaption><\/figure>\n

4. T\u00ednh chuy\u00ean nghi\u1ec7p trong c\u1ea3 b\u1ed9 nh\u1eadn di\u1ec7n<\/span><\/h2>\n

Qua vi\u1ec7c kh\u1ea3o s\u00e1t, l\u1ea5y \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c b\u1ea1n c\u1ea7n nh\u1eadn \u0111\u1ecbnh v\u1ec1 m\u1ee9c \u0111\u1ed9 chuy\u00ean nghi\u1ec7p c\u1ee7a t\u1eebng th\u00e0nh ph\u1ea7n trong b\u1ed9 nh\u1eadn di\u1ec7n. V\u00ec \u0111i\u1ec1u \u0111\u00f3 ph\u1ea3n \u00e1nh \u0111\u1ed9 chuy\u00ean nghi\u1ec7p trong vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p n\u00ean vi\u1ec7c thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng quan t\u00e2m \u1edf b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o, ngay c\u1ea3 khi \u0111\u00e3 \u0111i v\u00e0o s\u1eed d\u1ee5ng m\u00e0 ch\u01b0a \u0111\u1ea3m b\u1ea3o t\u00ednh chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

\"saokim2\"
<\/span> \u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o kh\u00e1ch s\u1ea1n Millennium. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y\u00a0<\/a><\/span><\/figcaption><\/figure>\n

5. T\u00ednh kh\u00e1c bi\u1ec7t t\u1ea1i t\u1eebng \u0111i\u1ec3m nh\u1eadn di\u1ec7n<\/span><\/h2>\n

Khi \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t n\u1ed5i tr\u1ed9i so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hay kh\u00f4ng? B\u1ed9 nh\u1eadn di\u1ec7n n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hay kh\u00f4ng? \u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n trong c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n hay kh\u00f4ng? C\u00e1c c\u00e2u h\u1ecfi n\u00e0y \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi b\u1eb1ng ch\u00ednh th\u00e1i \u0111\u1ed9, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng khi ti\u1ebfp x\u00fac v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n.<\/span><\/p>\n

6. T\u00ednh x\u00e3 h\u1ed9i<\/span><\/h2>\n

T\u00ednh x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1eb7c t\u00ednh ph\u1ea3i c\u00f3 c\u1ee7a m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Ch\u00ednh v\u00ec th\u1ebf, khi \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng b\u1ea1n c\u1ea7n theo d\u00f5i xem b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1eaft k\u1ecbp v\u1edbi nh\u1eefng y\u00eau c\u1ea7u trong th\u1eddi \u0111\u1ea1i x\u00e3 h\u1ed9i th\u00f4ng tin ph\u00e1t tri\u1ec3n nhanh nh\u01b0 v\u0169 b\u00e3o ch\u01b0a? N\u00f3 c\u00f3 \u0111\u00e1p \u1ee9ng k\u1ecbp trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n t\u1ea3i th\u00f4ng tin tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 b\u00e1o m\u1ea1ng, c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, truy\u1ec1n h\u00ecnh…hay kh\u00f4ng? \u0110i\u1ec1u n\u00e0y quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

\"YourBrandHere\"<\/span>
\nTr\u00ean \u0111\u00e2y l\u00e0 6 ti\u00eau ch\u00ed c\u01a1 b\u1ea3n \u0111\u1ec3 doanh nghi\u1ec7p r\u00e0 so\u00e1t l\u1ea1i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> d\u1ecbp cu\u1ed1i n\u0103m. N\u1ebfu c\u00f3 b\u1ea5t c\u1ee9 v\u1ea5n \u0111\u1ec1 \u1edf \u0111\u1eb7c t\u00ednh n\u00e0o, doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc vi\u1ec7c t\u00e1i thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ed9 nh\u1eadn di\u1ec7n v\u1eadn h\u00e0nh mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. \u0110\u1ec3 c\u00f3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111\u1eb7c t\u00ednh tr\u00ean li\u00ean l\u1ea1c v\u1edbi Sao Kim, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p nh\u1eadn di\u1ec7n t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

\u0110\u01a1n v\u1ecb s\u1ed1 1 v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n