{"id":318745,"date":"2016-12-28T03:46:58","date_gmt":"2016-12-27T20:46:58","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318745"},"modified":"2019-06-28T10:58:17","modified_gmt":"2019-06-28T03:58:17","slug":"5-goi-y-giup-tiep-thi-hieu-qua-dip-le-hoi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/5-goi-y-giup-tiep-thi-hieu-qua-dip-le-hoi\/","title":{"rendered":"6 g\u1ee3i \u00fd gi\u00fap ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 d\u1ecbp l\u1ec5 h\u1ed9i"},"content":{"rendered":"

S\u1ebd r\u1ea5t l\u00e3ng ph\u00ed n\u1ebfu doanh nghi\u1ec7p b\u1ecf qua “c\u01a1 h\u1ed9i v\u00e0ng” d\u1ecbp l\u1ec5 t\u1ebft \u0111\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 x\u00fac ti\u1ebfn b\u00e1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y Sao Kim cung c\u1ea5p m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c gi\u00fap doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u1ec3 chi\u1ebfn d\u1ecbch marketing<\/strong> ng\u00e0y t\u1ebft th\u00eam hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

1. T\u1eb7ng qu\u00e0 kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

T\u1ebft nguy\u00ean \u0111\u00e1n \u0111ang t\u1edbi r\u1ea5t g\u1ea7n, trong d\u1ecbp l\u1ec5 l\u1edbn nh\u1ea5t n\u0103m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t n\u00e0y vi\u1ec7c t\u1eb7ng qu\u00e0 kh\u00e1ch h\u00e0ng nh\u1eb1m g\u1eedi l\u1eddi tri \u00e2n \u0111\u00e3 v\u00e0 \u0111ang \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p ch\u00fa tr\u1ecdng. Nh\u1eefng m\u00f3n qu\u00e0 \u0111\u1eb9p v\u00e0 s\u00e1ng t\u1ea1o s\u1ebd gi\u00fap ng\u01b0\u1eddi nh\u1eadn h\u1ea1nh ph\u00fac, vui v\u1ebb qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p th\u1ec3 hi\u1ec7n t\u00ecnh c\u1ea3m, gi\u00e1n ti\u1ebfp \u0111\u01b0a nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Nh\u1eefng qu\u00e0 t\u1eb7ng th\u01b0\u1eddng th\u1ea5y trong d\u1ecbp n\u00e0y l\u00e0 thi\u1ec7p ch\u00fac m\u1eebng, coupon gi\u1ea3m gi\u00e1, b\u1ed9 l\u1ecbch, s\u1ed5 qu\u00e0 t\u1eb7ng…Tuy nhi\u00ean, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1ea1i ch\u01b0a t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c t\u1ed1t vai tr\u00f2 \u201c\u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u\u201d c\u1ee7a c\u00e1c m\u00f3n qu\u00e0 n\u00e0y do vi\u1ec7c mua t\u1eb7ng ph\u1ea9m c\u00f3 b\u00e1n \u0111\u1ea1i tr\u00e0 m\u1ed9t lo\u1ea1t. Nh\u1eefng m\u00f3n qu\u00e0 nh\u01b0 v\u1eady kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng g\u1ee3i nh\u1edb nh\u1eefng h\u00ecnh \u1ea3nh t\u1ed1t \u0111\u1eb9p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u n\u01a1i kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn doanh nghi\u1ec7p t\u1ed1n chi ph\u00ed m\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch.<\/span><\/p>\n

\"thi\u1ec7p
<\/span> Thi\u1ec7p ch\u00fac t\u1ebft c\u1ee7a t\u1eadp \u0111o\u00e0n d\u1ea7u kh\u00ed Vi\u1ec7t Nam do Sao Kim thi\u1ebft k\u1ebf<\/span><\/figcaption><\/figure>\n

L\u00fac n\u00e0y, vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c lo\u1ea1i t\u1eb7ng ph\u1ea9m nh\u01b0 l\u1ecbch hay s\u1ed5 tay… s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i. T\u00f9y thu\u1ed9c v\u00e0o kho\u1ea3ng th\u1eddi gian m\u00e0 t\u1eb7ng ph\u1ea9m th\u1ef1c hi\u1ec7n c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng d\u00f9 ch\u1ec9 l\u00e0 \u0111\u1ec3 xem ng\u00e0y th\u00e1ng, ghi ch\u00fa…th\u00ec c\u0169ng \u0111\u00e3 r\u1ea5t l\u00e2u r\u1ed3i. H\u01a1n n\u1eefa, c\u00e1c t\u1eb7ng ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang theo y\u00eau c\u1ea7u c\u00f2n gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb doanh nghi\u1ec7p, t\u1ea1o c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng n\u01a1i kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u00eam c\u01a1 h\u1ed9i kinh doanh.<\/span><\/p>\n

2. Thi\u1ebft k\u1ebf website m\u00f9a l\u1ec5 h\u1ed9i<\/span><\/h2>\n

N\u0103m h\u1ebft t\u1ebft \u0111\u1ebfn c\u0169ng l\u00e0 m\u00f9a mua s\u1eafm b\u00f9ng n\u1ed5, t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh b\u00e1n h\u00e0ng nh\u1ea5t l\u00e0 c\u00e1c k\u00eanh online nh\u01b0 website \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 nh\u1eb1m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng mua s\u1eafm.<\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 th\u00f4ng tin, vi\u1ec7c mua s\u1eafm online ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn n\u1ebfu giao di\u1ec7n c\u1ee7a website b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u00e0ng h\u1ea5p d\u1eabn, c\u00e0ng d\u1ec5 s\u1eed d\u1ee5ng, c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng t\u1ed1t h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u00fac \u0111\u1ea9y b\u00e1n th\u00ec doanh nghi\u1ec7p c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n kh\u1ea9n tr\u01b0\u01a1ng thi\u1ebft k\u1ebf l\u1ea1i web b\u00e1n h\u00e0ng \u0111\u1ec3 k\u1ecbp th\u1eddi ph\u1ee5c v\u1ee5 nhu c\u1ea7u kh\u00e1ch h\u00e0ng ng\u00e0y t\u1ebft.<\/span><\/p>\n

Ngo\u00e0i website b\u00e1n h\u00e0ng, \u0111\u01a1n gi\u1ea3n h\u01a1n n\u1eefa l\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf landing page<\/a><\/strong><\/span> \u0111\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i cho ng\u00e0y t\u1ebft. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3. V\u1edbi landing page n\u00e0y doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 g\u1eedi nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 h\u1ecd mu\u1ed1n ti\u1ebfp c\u1eadn nh\u1eb1m t\u1ea1o ra t\u00ednh khan hi\u1ebfm, c\u1ea3m gi\u00e1c \u0111\u1eb7c bi\u1ec7t gi\u00fap kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd th\u00ec c\u00e1c trang nh\u01b0 tiki, Lazada lu\u00f4n c\u00f3 c\u00e1c langding page ri\u00eang cho m\u1ed7i s\u1ef1 ki\u1ec7n nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ed3 \u0111i ch\u01a1i d\u1ecbp t\u1ebft, ch\u0103m s\u00f3c da ng\u00e0y t\u1ebft…r\u1ea5t thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

3. C\u1eadp nh\u1eadt nh\u1eadn di\u1ec7n d\u1ecbp l\u1ec5 t\u1ebft<\/span><\/h2>\n

Trong d\u1ecbp t\u1ebft, ch\u00fang ta th\u01b0\u1eddng th\u1ea5y c\u00e1c h\u00e3ng s\u1ea3n xu\u1ea5t \u0111\u1ed3 ti\u00eau d\u00f9ng nhanh (FMCG) Coca cola, Trung Nguy\u00ean, Kinh \u0110\u00f4…cho ra m\u1eaft c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m mang \u0111\u1eb7c tr\u01b0ng ng\u00e0y t\u1ebft truy\u1ec1n th\u1ed1ng nh\u1eb1m t\u00e1c \u0111\u1ed9ng khuy\u1ebfn kh\u00edch h\u00e0nh vi mua h\u00e0ng. V\u00ec \u0111\u00e2y l\u00e0 khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng chi ti\u00eau m\u1ea1nh tay v\u00e0 l\u00fac n\u00e0y h\u1ecd c\u1ea7n nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec \u0111\u1eb9p m\u1eaft \u0111\u1ec3 tr\u01b0ng b\u00e0y ho\u1eb7c \u0111em \u0111i bi\u1ebfu t\u1eb7ng, n\u00ean trong cu\u1ed9c chi\u1ebfn kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c nh\u00e3n h\u00e0ng bao b\u00ec c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0o \u0111\u1ee7 \u0111\u1eb9p v\u00e0 n\u1ed5i b\u1eadt s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi th\u1eafng cu\u1ed9c.<\/span><\/p>\n

\"v\u1ecf
<\/span> V\u1ecf h\u1ed9p gi\u1ea5y t\u1ebft Water silk do Sao Kim thi\u1ebft k\u1ebf<\/span><\/figcaption><\/figure>\n

Ngo\u00e0i c\u1eadp nh\u1eadt bao b\u00ec ng\u00e0y t\u1ebft, c\u00e1c doanh nghi\u1ec7p c\u00f2n c\u00f3 th\u1ec3 trang tr\u00ed thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n<\/a><\/strong><\/span> d\u1ecbp t\u1ebft tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u00e0 c\u00e1c c\u1eeda h\u00e0ng, qu\u1ea7y h\u00e0ng. L\u00fac n\u00e0y c\u00e1c thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng c\u0169ng nh\u01b0 \u0111i\u1ec3m b\u00e1n t\u1ea1m th\u1eddi l\u00e0 standee, back drop, cross merch…c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf n\u1ed5i b\u1eadt s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi truy\u1ec1n th\u1ed1ng ng\u00e0y l\u1ec5 t\u1ebft.<\/span><\/p>\n

4. T\u1ed5 ch\u1ee9c event khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1<\/span><\/h2>\n

Cu\u1ed1i n\u0103m l\u00e0 d\u1ecbp t\u1ed1t \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y b\u00e1n b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1. N\u1ebfu kh\u00e2u t\u1ed5 ch\u1ee9c c\u1ea3 v\u1ec1 n\u1ed9i dung v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f3 tr\u00e1nh kh\u1ecfi nh\u1eefng c\u00e1m d\u1ed7 b\u1ea1n \u0111\u01b0a ra. Nh\u1ea5t l\u00e0 v\u00e0o d\u1ecbp t\u1ebft, h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u d\u1ec5 d\u00e0ng h\u01a1n khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.<\/span><\/p>\n

\"<\/span><\/p>\n

M\u1ed9t \u00fd t\u01b0\u1edfng t\u1ed1t \u0111\u1ec3 l\u00e0m marketing \u0111\u00f3 l\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi v\u00e0 t\u1eb7ng qu\u00e0. C\u00f3 th\u1ec3 l\u00e0 c\u00e1c cu\u1ed9c thi t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e1c cu\u1ed9c thi gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng viral c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

5. Ti\u1ebfn h\u00e0nh c\u00e1c chi\u1ebfn d\u1ecbch email marketing<\/span><\/h2>\n

Email marketing l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Nh\u1ea5t l\u00e0 trong d\u1ecbp t\u1ebft s\u1eafp t\u1edbi, \u0111\u00e2y l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u1eefu \u00edch \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u00a0g\u1eedi l\u1eddi ch\u00fac v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3. \u0110\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, email marketing c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb t\u1eeb n\u1ed9i dung \u0111\u1ebfn thi\u1ebft k\u1ebf kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c. B\u1eb1ng vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung c\u1ee5 th\u1ec3, c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng \u0111i\u1ec7p qua h\u00ecnh \u1ea3nh, ti\u00eau \u0111\u1ec1 email, c\u00e1c thi\u1ebft k\u1ebf, b\u1ed1 c\u1ee5c n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 n\u1ed9i dung email l\u00e0 nh\u1eefng th\u00f4ng tin, ki\u1ebfn th\u1ee9c h\u1eefu \u00edch \u0111\u00fang v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"email
<\/span> email marketing c\u1ee7a tiki d\u1ecbp t\u1ebft \u00e2m l\u1ecbch<\/span><\/figcaption><\/figure>\n

6. S\u1ea3n xu\u1ea5t m\u1ed9t \u0111o\u1ea1n video viral c\u00f3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ng\u00e0y T\u1ebft<\/span><\/h2>\n

N\u1ebfu \u0111\u1ee7 kinh ph\u00ed b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c s\u1ea3n xu\u1ea5t m\u1ed9t video viral c\u00f3 n\u1ed9i dung li\u00ean quan \u0111\u1ebfn ng\u00e0y T\u1ebft v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p. Nh\u1eefng c\u1ea3m x\u00fac m\u00e0 video \u0111\u00f3 mang \u0111\u1ebfn cho kh\u00e1n gi\u1ea3 s\u1ebd th\u00fac \u0111\u1ea9y h\u00e0nh vi chia s\u1ebb v\u00e0 n\u1ebfu \u0111\u1ee7 t\u1ed1t n\u00f3 s\u1ebd h\u01b0\u1edbng kh\u00e1ch h\u00e0ng \u0111\u1ebfn.<\/span><\/p>\n

\u0110\u1ec3 c\u00f3 chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p nh\u1ea5t cho doanh nghi\u1ec7p d\u1ecbp t\u1ebft n\u00e0y, h\u00e3y li\u00ean l\u1ea1c v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim.<\/span><\/p>\n

Ngu\u1ed3n:\u00a0 Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Ng\u01b0\u1eddi vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n