{"id":318758,"date":"2016-12-29T03:33:59","date_gmt":"2016-12-28T20:33:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318758"},"modified":"2019-06-28T10:51:58","modified_gmt":"2019-06-28T03:51:58","slug":"5-luu-y-giup-thiet-ke-website-tang-chuyen-doi-mua-le-tet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-website\/5-luu-y-giup-thiet-ke-website-tang-chuyen-doi-mua-le-tet\/","title":{"rendered":"5 l\u01b0u \u00fd thi\u1ebft k\u1ebf Website gi\u00fap t\u0103ng t\u1ed1c doanh thu m\u00f9a l\u1ec5 T\u1ebft"},"content":{"rendered":"

Website l\u00e0 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p b\u1edfi nhu c\u1ea7u mua s\u1eafm c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng t\u0103ng. Trong m\u00f9a l\u1ec5 t\u1ebft, m\u00f9a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chi ti\u00eau m\u1ea1nh tay. \u0110\u1ec3 chu\u1ea9n b\u1ecb m\u1ed9t website t\u1ed1t nh\u1ea5t nh\u1eb1m t\u1ea1o ra doanh thu v\u01b0\u1ee3t tr\u1ed9i, doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd nh\u1eefng \u0111i\u1ec3m sau:<\/span><\/p>\n

1. Thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/span><\/h2>\n

C\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do h\u00e0ng \u0111\u1ea7u cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Nh\u1ea5t l\u00e0 trong nh\u1eefng ng\u00e0y l\u1ec5, theo nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh b\u1ea3ng nhi\u1ec1u h\u01a1n h\u1eb3n so v\u1edbi tr\u00ean m\u00e0n h\u00ecnh m\u00e1y t\u00ednh. B\u1edfi khi s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng gi\u1ea3i tr\u00ed mua s\u1eafm, c\u00f2n v\u1edbi m\u00e0n h\u00ecnh m\u00e1y t\u00ednh h\u1ecd th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c nhi\u1ec1u h\u01a1n. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 t\u0103ng doanh thu trong m\u00f9a t\u1ebft n\u0103m nay c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd thi\u1ebft k\u1ebf c\u00e1c giao di\u1ec7n ph\u00f9 h\u1ee3p \u0111\u00e1p \u1ee9ng t\u1ed1t tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/p>\n

2. T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh kho\u1ea3ng tr\u1eafng trong thi\u1ebft k\u1ebf<\/span><\/h2>\n

Kho\u1ea3ng tr\u1eafng (white space) hay c\u00f2n g\u1ecdi l\u00e0 kh\u00f4ng gian \u00e2m (negative space) l\u00e0 nh\u1eefng kh\u00f4ng gian trong thi\u1ebft k\u1ebf web m\u00e0 kh\u00f4ng c\u00f3 n\u1ed9i dung. M\u1eb7c d\u00f9 c\u00f3 t\u00ean g\u1ecdi l\u00e0 kho\u1ea3ng tr\u1eafng nh\u01b0ng n\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t k\u1ef3 m\u00e0u g\u00ec mi\u1ec5n l\u00e0 kho\u1ea3ng \u0111\u00f3 kh\u00f4ng c\u00f3 n\u1ed9i dung.<\/span><\/p>\n

Khi thi\u1ebft k\u1ebf website ng\u00e0y l\u1ec5 T\u1ebft m\u1ed9t s\u1ed1 c\u00e1c trang th\u01b0\u1eddng nh\u1ed3i nh\u00e9t qu\u00e1 nhi\u1ec1u thi\u1ebft k\u1ebf r\u01b0\u1eddm r\u00e0 khi\u1ebfn ng\u01b0\u1eddi xem b\u1ecb ph\u00e2n t\u00e1n v\u00e0 kh\u00f4ng th\u1ec3 t\u1eadp trung v\u00e0o th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i hay \u0111\u01b0a \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

H\u00ecnh d\u01b0\u1edbi l\u00e0 m\u1ed9t v\u00ed d\u1ee5 c\u1ee7a 1 trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eadn d\u1ee5ng t\u1ed1t kho\u1ea3ng tr\u1eafng. Trang ch\u1ee7 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ebft c\u1ee7a tiki c\u00f3 s\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng ph\u00eda d\u01b0\u1edbi banner v\u00e0 gi\u1eefa c\u00e1c nh\u00f3m s\u1ea3n ph\u1ea9m khi\u1ebfn cho ph\u1ea7n khuy\u1ebfn m\u00e3i n\u1ed5i b\u1eadt thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi xem \u0111\u1ebfn button k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

\"kho\u1ea3ng<\/span><\/p>\n

3. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n n\u1ed5i b\u1eadt<\/span><\/h2>\n

S\u1ef1 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc \u0111\u00f3ng vai tr\u00f2 h\u01b0\u1edbng d\u1eabn kh\u00e1ch gh\u00e9 th\u0103m trang ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng m\u00e0 ng\u01b0\u1eddi thi\u1ebft k\u1ebf c\u0169ng nh\u01b0 doanh nghi\u1ec7p mu\u1ed1n. \u0110a ph\u1ea7n nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0 c\u00e1c button k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. Ch\u00ednh nh\u1edd s\u1ef1 n\u1ed5i b\u1eadt \u0111\u00f3, ng\u01b0\u1eddi xem kh\u00f4ng th\u1ec3 kh\u00f4ng ch\u00fa \u00fd v\u00e0 xem th\u1eed v\u00e0i m\u00f3n \u0111\u1ed3.<\/span><\/p>\n

\u1ea2nh d\u01b0\u1edbi l\u00e0 v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc \u0111\u1ed1i l\u1eadp l\u00e0 m\u00e0u cam v\u00e0 lam, v\u00e0ng, t\u00edm trong b\u1ea3ng m\u00e0u t\u1ea1o s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n gi\u00fap l\u00e0m b\u1eadt l\u00ean th\u00f4ng \u0111i\u1ec7p ch\u00ednh.<\/span><\/p>\n

\"t\u01b0\u01a1ng<\/span><\/p>\n

4. S\u1eed d\u1ee5ng m\u00e0u \u0111\u1ecf l\u00e0m ch\u1ee7 \u0111\u1ea1o<\/span><\/h2>\n

\u0110\u1ecf l\u00e0 m\u00e0u \u0111\u1eb7c bi\u1ec7t g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng ng\u00e0y l\u1ec5 t\u1ebft, m\u00e0u \u0111\u1ecf lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi b\u1edfi s\u1ef1 m\u1ea1nh m\u1ebd, c\u00e1 t\u00ednh c\u1ee7a n\u00f3.<\/span><\/p>\n

Trong ti\u1ebfp th\u1ecb v\u00e0 kinh doanh \u0111\u1ecf l\u00e0 m\u00e0u l\u00fd t\u01b0\u1edfng cho button k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng b\u1edfi n\u0103ng l\u01b0\u1ee3ng h\u1ed1i h\u1ea3 gi\u1ee5c gi\u00e3 m\u00e0 n\u00f3 t\u1ea1o ra. Theo m\u1ed9t nghi\u00ean c\u1ee9u, m\u00e0u \u0111\u1ecf c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m t\u0103ng nh\u1ecbp \u0111\u1eadp c\u1ee7a tim, v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh k\u00edch th\u00edch mua s\u1eafm \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 \u0111\u1ecf lu\u00f4n c\u00f3 l\u01b0\u1ee3t l\u1ef1a ch\u1ecdn cao h\u01a1n.<\/span><\/p>\n

\"web<\/span><\/p>\n

5. \u201cTrang ho\u00e0ng\u201d l\u1ea1i website<\/span><\/h2>\n

N\u1ebfu tr\u00ean th\u1ef1c t\u1ebf c\u00e1c c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trang ho\u00e0ng \u0111\u1eb9p \u0111\u1ebd, l\u1ed9ng l\u1eaby cho m\u00f9a l\u1ec5 t\u1ebft th\u00ec \u0111\u1ed1i v\u1edbi website \u2013 c\u1eeda h\u00e0ng online b\u1ea1n c\u0169ng c\u1ea7n \u0111i\u1ec3m t\u00f4, mang kh\u00f4ng kh\u00ed l\u1ec5 h\u1ed9i \u0111\u1ebfn cho kh\u00e1ch gh\u00e9 th\u0103m.<\/span><\/p>\n

\"trang<\/span><\/p>\n

Tuy nhi\u00ean vi\u1ec7c trang tr\u00ed c\u0169ng n\u00ean \u0111\u01a1n gi\u1ea3n hi\u1ec7u qu\u1ea3 tr\u00e1nh r\u01b0\u1eddm, r\u00e0 r\u1ed1i r\u1eafm.<\/span><\/p>\n

\u0110\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p nh\u1eefng l\u01b0u \u00fd tr\u00ean v\u00e0o thi\u1ebft k\u1ebf website<\/a><\/strong><\/span> c\u1ee7a doanh nghi\u1ec7p b\u1ea1n h\u00e3y li\u00ean l\u1ea1c v\u1edbi Sao Kim, nh\u1eefng chuy\u00ean gia thi\u1ebft k\u1ebf web s\u1ebd \u0111\u01b0a ra l\u1eddi khuy\u00ean h\u1eefu \u00edch, ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi website c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n