{"id":318773,"date":"2016-12-30T06:45:52","date_gmt":"2016-12-29T23:45:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318773"},"modified":"2019-06-27T17:37:54","modified_gmt":"2019-06-27T10:37:54","slug":"7-loi-khuyen-thiet-ke-bao-bi-an-tuong-dip-tet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/7-loi-khuyen-thiet-ke-bao-bi-an-tuong-dip-tet\/","title":{"rendered":"7 l\u1eddi khuy\u00ean thi\u1ebft k\u1ebf bao b\u00ec \u1ea5n t\u01b0\u1ee3ng d\u1ecbp t\u1ebft"},"content":{"rendered":"

T\u1ebft nguy\u00ean \u0111\u00e1n s\u1eafp t\u1edbi l\u00e0 m\u1ed9t d\u1ecbp kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a bao b\u00ec l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0a ra 7 l\u1eddi khuy\u00ean h\u1eefu \u00edch<\/strong> \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 nh\u1eefng thi\u1ebft k\u1ebf bao b\u00ec<\/a><\/strong><\/span> g\u00f3p ph\u1ea7n l\u00e0m n\u00ean m\u1ed9t m\u00f9a b\u00e1n h\u00e0ng b\u1ed9i thu.<\/span><\/p>\n

1. Th\u1ec3 hi\u1ec7n \u0111\u00fang b\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

S\u00e1ng t\u1ea1o s\u1ebd kh\u00f4ng bao gi\u1edd l\u00e0 th\u1eeba nh\u1ea5t l\u00e0 s\u00e1ng t\u1ea1o trong khi thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, d\u00f9 c\u00f3 s\u00e1ng t\u1ea1o ph\u00e1 c\u00e1ch ra sao b\u1ea1n v\u1eabn c\u1ea7n gi\u1eef phong c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p. Cho d\u00f9 b\u1ea1n mu\u1ed1n th\u00eam kh\u00f4ng kh\u00ed ng\u00e0y t\u1ebft v\u00e0o s\u1ea3n ph\u1ea9m nh\u01b0ng n\u00ean nh\u1edb r\u1eb1ng n\u1ebfu mu\u1ed1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng v\u1eabn nh\u1eadn ra s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n th\u00ec s\u1ef1 thay \u0111\u1ed5i \u0111\u00f3 c\u1ea7n c\u00e2n nh\u1eafc th\u1eadt k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u00e1p d\u1ee5ng sao cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

2. Thi\u1ebft k\u1ebf bao b\u00ec gi\u1ed1ng nh\u01b0 m\u1ed9t h\u1ed9p qu\u00e0<\/span><\/h2>\n

Qu\u00e0 t\u1eb7ng lu\u00f4n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 th\u00fa v\u1ecb b\u1edfi ch\u1eb3ng ai l\u00e0 kh\u00f4ng th\u00edch \u0111\u01b0\u1ee3c t\u1eb7ng qu\u00e0. B\u1edfi v\u1eady, thi\u1ebft k\u1ebf bao b\u00ec<\/strong> cho m\u1ed9t hay m\u1ed9t b\u1ed9 s\u1ea3n ph\u1ea9m b\u1eb1ng m\u1ed9t h\u1ed9p qu\u00e0 lu\u00f4n l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p an to\u00e0n, hi\u1ec7u qu\u1ea3 trong su\u1ed1t m\u00f9a l\u1ec5 t\u1ebft. N\u00f3 v\u1eeba g\u00e2y th\u00edch th\u00fa v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd v\u1ebb ngo\u00e0i \u0111\u1eb9p m\u1eaft v\u1eeba h\u1eefu \u00edch cho h\u1ecd trong vi\u1ec7c \u0111em \u0111i bi\u1ebfu t\u1eb7ng.<\/span><\/p>\n

\"cocacola\"<\/span><\/p>\n

3. Thi\u1ebft k\u1ebf bao b\u00ec cho phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n<\/span><\/h2>\n

H\u1ea7u h\u1ebft t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mu\u1ed1n c\u00f3 c\u1ea3m gi\u00e1c m\u00ecnh mua \u0111\u01b0\u1ee3c ho\u1eb7c \u0111\u01b0\u1ee3c t\u1eb7ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t m\u00e0 ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c. B\u1eb1ng vi\u1ec7c t\u1ea1o ra c\u00e1c phi\u00ean b\u1ea3n bao b\u00ec gi\u1edbi h\u1ea1n (limited edition) ch\u1ec9 d\u00e0nh ri\u00eang cho ng\u00e0y t\u1ebft, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y c\u00e1i h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c th\u1ef1c s\u1ef1 \u0111\u1eb7c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 \u00fd ngh\u0129a. L\u00fac n\u00e0y h\u1ecd s\u1ebd ch\u1eb3ng ti\u1ebfc ti\u1ec1n mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi gi\u00e1 cao h\u01a1n b\u00ecnh th\u01b0\u1eddng.<\/span><\/p>\n

\"Baobi<\/span><\/p>\n

4. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc r\u1ef1c r\u1ee1<\/span><\/h2>\n

C\u00e1c bao b\u00ec \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf bao b\u00ec<\/strong> cho d\u1ecbp t\u1ebft c\u1ee7a \u0111a ph\u1ea7n c\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0y t\u1ebft l\u00e0 m\u00e0u \u0111\u1ecf v\u00e0 c\u00e1c m\u00e0u n\u00f3ng n\u1ed5i b\u1eadt kh\u00e1c. Theo nghi\u00ean c\u1ee9u th\u00ec m\u00e0u \u0111\u1ecf l\u00e0 m\u00e0u ch\u1ee9a nhi\u1ec1u n\u0103ng l\u01b0\u1ee3ng, khi nh\u00ecn th\u1ea5y ch\u00fang nh\u1ecbp \u0111\u1eadp c\u1ee7a tim ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho tr\u1ebb nh\u1ecf m\u00e0u s\u1eafc c\u00e0ng s\u1eb7c s\u1ee1, h\u00ecnh \u1ea3nh c\u00e0ng s\u00e1ng t\u1ea1o, th\u00fa v\u1ecb c\u00e0ng d\u1ec5 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m v\u00e0 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"bao<\/span><\/p>\n

5. T\u1eadn d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y t\u1ebft<\/span><\/h2>\n

T\u1ebft nguy\u00ean \u0111\u00e1n l\u00e0 ng\u00e0y l\u1ec5 l\u1edbn nh\u1ea5t n\u0103m c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t. N\u1ebfu bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 h\u00ecnh \u1ea3nh ho\u1eb7c thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0y t\u1ebft c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi d\u00f9ng th\u00ec ch\u1eafc ch\u1eafn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd nhanh ch\u00f3ng ch\u00e1y h\u00e0ng. B\u1edfi c\u00e1c nh\u00e0 khoa h\u1ecdc \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng 90% d\u1ef1a tr\u00ean c\u1ea3m x\u00fac, n\u00ean b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

\"bao<\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 quen thu\u1ed9c nh\u01b0ng d\u1ec5 “ch\u1ea1m” \u0111\u1ebfn tr\u00e1i t\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0: b\u00e1nh ch\u01b0ng, hoa \u0111\u00e0o, mai, chim \u00e9n…<\/span><\/p>\n

6. T\u0103ng t\u00ednh ti\u1ec7n d\u1ee5ng cho bao b\u00ec<\/span><\/h2>\n

Bao b\u00ec ch\u1ec9 \u0111\u1eb9p kh\u00f4ng th\u00f4i ch\u01b0a \u0111\u1ee7, \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi nh\u1eefng nh\u00e3n h\u00e0ng kh\u00e1c bao b\u00ec doanh nghi\u1ec7p b\u1ea1n thi\u1ebft k\u1ebf c\u1ea7n ti\u1ec7n d\u1ee5ng n\u1eefa. Nh\u1eefng chi ti\u1ebft d\u00f9 ch\u1ec9 nh\u1ecf th\u00f4i nh\u01b0ng c\u00f3 th\u1ec3 s\u1ebd l\u00e0 \u01b0u th\u1ebf c\u1ea1nh tranh l\u1edbn cho s\u1ea3n ph\u1ea9m tr\u00ean k\u1ec7 b\u00e1n.<\/span><\/p>\n

\"145ec06e8c8b5cfc84ee660220bce440\"<\/span><\/p>\n

V\u00ed d\u1ee5 nh\u01b0 mi\u1ec7ng v\u1ecf t\u00fai d\u1ea7u t\u1ea9y trang c\u00f3 v\u00f2i gi\u1edbi h\u1ea1n gi\u00fap c\u1ed1 \u0111\u1ecbnh d\u00f2ng ch\u1ea5t l\u1ecfng khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed5 s\u1ea3n ph\u1ea9m ra d\u00f9ng tr\u00e1nh l\u00e3ng ph\u00ed, h\u1ed9p b\u00e1nh b\u1eb1ng thi\u1ebfc sau khi \u0103n xong c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ef1ng \u0111\u1ed3, c\u00e1c lo\u1ea1i t\u00fai s\u1eefa b\u1ed9t hay t\u00fai \u0111\u1ef1ng c\u00e1c lo\u1ea1i h\u1ea1t \u0111\u1ec1u c\u00f3 ph\u1ea7n c\u00e0i b\u1eb1ng nh\u1ef1a sau khi s\u1eed d\u1ee5ng \u0111\u1ec3 b\u1ea3o qu\u1ea3n s\u1ea3n ph\u1ea9m tr\u00e1nh \u1ea9m m\u1ed1c.<\/span><\/p>\n

7. Kh\u1edfi \u0111\u1ed9ng k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t<\/span><\/h2>\n

\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00f4ng vi\u1ec7c di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 tr\u00f4i ch\u1ea3y b\u1ea1n c\u1ea7n b\u1eaft \u0111\u1ea7u k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf bao b\u00ec cho d\u1ecbp t\u1ebft c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/span><\/p>\n

B\u1ea1n mu\u1ed1n b\u1eaft \u0111\u1ea7u c\u00f4ng cu\u1ed9c thi\u1ebft k\u1ebf bao b\u00ec<\/strong> ngay b\u00e2y gi\u1edd h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a gi\u1ea3i ph\u00e1p bao b\u00ec t\u1ed1i \u01b0u nh\u1ea5t cho s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng.<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c:<\/span><\/p>\n