{"id":318832,"date":"2017-01-10T19:25:38","date_gmt":"2017-01-10T12:25:38","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318832"},"modified":"2019-06-27T17:37:57","modified_gmt":"2019-06-27T10:37:57","slug":"bo-bi-kip-toan-tap-ho-tro-sang-tac-slogan-de-doi-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/copywriting\/bo-bi-kip-toan-tap-ho-tro-sang-tac-slogan-de-doi-cho-doanh-nghiep\/","title":{"rendered":"Tr\u1ecdn b\u1ed9 b\u00ed k\u00edp h\u1ed7 tr\u1ee3 s\u00e1ng t\u00e1c slogan \u0111\u1ec3 \u0111\u1eddi cho doanh nghi\u1ec7p"},"content":{"rendered":"

S\u00e1ng t\u00e1c slogan<\/a><\/strong><\/span> ch\u01b0a bao gi\u1edd l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01a1n gi\u1ea3n, d\u1ec5 d\u00e0ng. N\u00f3 y\u00eau c\u1ea7u kh\u1ea3 n\u0103ng ng\u00f4n ng\u1eef c\u1ee7a ng\u01b0\u1eddi s\u00e1ng t\u00e1c c\u00f9ng v\u1edbi s\u1ef1 th\u1ea5u hi\u1ec3u tinh th\u1ea7n, s\u1ee9 m\u1ec7nh c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. M\u1ecdi k\u1ebft h\u1ee3p c\u1ee7a 2 y\u1ebfu t\u1ed1 tr\u00ean t\u1ea1o ra m\u1ed9t c\u00e2u slogan \u0111\u00fac k\u1ebft to\u00e0n b\u1ed9 \u00fd t\u01b0\u1edfng v\u1ec1 doanh nghi\u1ec7p.<\/span><\/p>\n

\"tips-create-brand-slogan\"<\/span><\/p>\n

34 \u0111\u1ecbnh h\u01b0\u1edbng gi\u00fap b\u1ea1n s\u00e1ng t\u1ea1o slogan<\/span><\/h2>\n

Trong b\u00e0i d\u1ecbch n\u00e0y, t\u00f4i \u0111\u1ec3 nguy\u00ean c\u00e1c slogan b\u1eb1ng ti\u1ebfng Anh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o truy\u1ec1n t\u1ea3i nguy\u00ean v\u1eb9n \u00fd ngh\u0129a v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng Google Translate \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 \u00fd ngh\u0129a c\u1ee7a nh\u1eefng c\u00e2u n\u00e0y (n\u1ebfu c\u1ea7n).<\/span><\/p>\n

1. \u0110\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi<\/strong><\/span>
\nDoes she or doesn’t she? -Clairol<\/span><\/p>\n

2. \u0110\u01b0a ra m\u1ed9t cam k\u1ebft<\/strong><\/span>
\nWe try harder -Avis<\/span><\/p>\n

3. Gi\u1ea3i th\u00edch \u01b0u th\u1ebf s\u1ea3n ph\u1ea9m<\/strong><\/span>
\nTakes a licking and keeps on ticking -Timex<\/span><\/p>\n

4. Li\u00ean t\u01b0\u1edfng t\u1edbi l\u1ee3i \u00edch theo m\u1ed9t c\u00e1ch m\u1edbi m\u1ebb<\/strong><\/span>
\nLet your fingers do the walking -Yellow Pages<\/span><\/p>\n

5. K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch \u0111\u1ea7y c\u1ea3m x\u00fac<\/strong><\/span>
\nReach out and touch someone -AT&T<\/span><\/p>\n

6. S\u1eed d\u1ee5ng m\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00ecnh t\u01b0\u1ee3ng<\/strong><\/span>
\nPut a tiger in your tank -Esso<\/span><\/p>\n

7. L\u1eddi k\u00eau g\u1ecdi “mang t\u00ednh b\u1eaft bu\u1ed9c”<\/strong><\/span>
\nJust do it -Nike<\/span><\/p>\n

8. L\u1eddi k\u00eau g\u1ecdi v\u1edbi ch\u1ec9 1 t\u1eeb<\/strong><\/span>
\nThink -IBM<\/span><\/p>\n

9. L\u1eddi h\u00f4 h\u00e0o “t\u00e1o t\u1ee3n”<\/strong><\/span>
\nLet us tan your hide -Crisby Frisian Fur Co.<\/span><\/p>\n

10. Slogan g\u1ee3i nh\u1edb \u0111\u1ebfn slogan n\u1ed5i ti\u1ebfng kh\u00e1c<\/strong><\/span>
\nReach out and bust someone -Crime Stoppers (n\u00f3 c\u00f3 g\u00ec g\u1ee3i \u0111\u1ebfn slogan c\u1ee7a AT&T kh\u00f4ng?)<\/span><\/p>\n

11. Li\u00ean k\u1ebft \u0111\u1eb7c tr\u01b0ng s\u1ea3n ph\u1ea9m v\u1edbi 1 nhu c\u1ea7u tr\u1eebu t\u01b0\u1ee3ng<\/strong><\/span>
\nA diamond is forever -DeBeers<\/span><\/p>\n

12. Li\u00ean k\u1ebft \u0111\u1eb7c tr\u01b0ng v\u1edbi \u0111\u1ecba ch\u1ec9 c\u00f4ng ty<\/strong><\/span>
\nWe corner the market -Irving Rivers Ltd.<\/span><\/p>\n

13. Li\u00ean k\u1ebft \u0111\u1eb7c tr\u01b0ng ri\u00eang v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 b\u1eb1ng 1 c\u1ee5m t\u1eeb<\/strong><\/span>
\nMake yourself at home -IKEA<\/span><\/p>\n

14. So s\u00e1nh b\u1eadc nh\u1ea5t<\/strong><\/span>
\nThe world’s #1 selling financial software -Quicken<\/span><\/p>\n

15. \u0110\u01b0a ra m\u1ed9t l\u1eddi h\u1ee9a gi\u00e1 tr\u1ecb<\/strong><\/span>
\nThe world on time -Federal Express<\/span><\/p>\n

16. H\u00e3y kh\u00e1c th\u01b0\u1eddng<\/strong><\/span>
\nIt’s the real thing -Coca-Cola<\/span><\/p>\n

17. Th\u1eed li\u1ec7t k\u00ea xem<\/strong><\/span>
\nSoothes. Cleanses. Refreshes. -Murine eyedrops<\/span><\/p>\n

18. S\u1eed d\u1ee5ng c\u1ea5u tr\u00fac \u0111\u1ed1i l\u1eadp<\/strong><\/span>
\nCommon sense. Uncommon results -David Ingram and Associates<\/span><\/p>\n

19. Nh\u1ea5n m\u1ea1nh m\u1ed9t nhu c\u1ea7u<\/strong><\/span>
\nFor women whose eyes are older than they are -Robert Powers skin cream<\/span><\/p>\n

20. Be abstract but client-centered<\/strong><\/span>
\nAfter all, it is your information -Authentex Software<\/span><\/p>\n

21. M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t l\u1ea1 th\u01b0\u1eddng<\/strong><\/span>
\nLiquid jewelry -Lorr Laboratories nail polish<\/span><\/p>\n

22. Li\u00ean k\u1ebft t\u00ean c\u00f4ng ty v\u1edbi l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m<\/strong><\/span>
\nNever forgets -Elephant Memory Systems<\/span><\/p>\n

23. G\u1ee3i \u00fd \u0111\u1ebfn chi ph\u00ed m\u00e0 kh\u00f4ng c\u1ea7n nh\u1eafc t\u1edbi s\u1ea3n ph\u1ea9m<\/strong><\/span>
\nBecause so much is riding on your tires -Michelin<\/span><\/p>\n

24. Th\u1eed l\u1ed1 b\u1ecbch ch\u1ec9 \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t quan \u0111i\u1ec3m<\/strong><\/span>
\nWears like a pig’s nose -W. M. Finck & Co. men’s overalls<\/span><\/p>\n

25. Turn a current business maxim on its ear<\/strong><\/span>
\nThink small -Volkswagen<\/span><\/p>\n

26. Li\u00ean k\u1ebft m\u1ed9t c\u00e2u n\u1ed5i ti\u1ebfng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong><\/span>
\nUnderstanding comes with Time -Time magazine<\/span><\/p>\n

27. \u0110\u00f4i khi th\u1eed c\u01b0\u1eddng \u0111i\u1ec7u v\u1ec1 b\u1ea3n th\u00e2n<\/strong><\/span>
\nWe take the world’s greatest pictures -Nikon<\/span><\/p>\n

28. C\u01b0\u1eddng \u0111i\u1ec7u h\u00f3a v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m<\/strong><\/span>
\nYou and Betty Crocker can bake someone happy -Betty Crocker<\/span><\/p>\n

29. H\u00e3y h\u00edt th\u1edf th\u1eadt s\u00e2u \u0111\u1ec3 \u0111\u1ecdc<\/strong><\/span>
\nFinest anti-knock non-premium gasoline ever offered at no extra cost -Union Oil Co.<\/span><\/p>\n

30. M\u00f4 t\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 l\u1ee3i \u00edch v\u1edbi ch\u1ec9 2 t\u1eeb<\/strong><\/span>
\nAdvertising pays -Industry maxim<\/span><\/p>\n

31. C\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/span>
\nLaughs at time -Du Pont paint<\/span><\/p>\n

32. M\u00f4 t\u1ea3 ch\u1eaft l\u1ecdc v\u1ec1 b\u1ea1n trong 1 c\u1ee5m t\u1eeb<\/strong><\/span>
\nThe Document Company -Xerox Corp.<\/span><\/p>\n

33. Li\u00ean k\u1ebft slogan v\u00e0o logo<\/strong><\/span>
\nGet a piece of the Rock -Prudential Insurance Co.<\/span><\/p>\n

34. D\u00e1m kh\u00e1c bi\u1ec7t<\/strong><\/span>
\nDare to diff -LOEB Cola<\/span><\/p>\n

B\u1ea1n ngh\u0129 th\u1ebf n\u00e0o? Ri\u00eang t\u00f4i, \u0111\u00e2y l\u00e0 m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp qu\u00e1 tuy\u1ec7t v\u1eddi v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 s\u00e1ng t\u00e1c m\u1ed9t slogan. Gi\u1edd \u0111\u1ebfn l\u01b0\u1ee3t b\u1ea1n, b\u1ea1n c\u00f3 mu\u1ed1n chia s\u1ebb th\u00eam ph\u01b0\u01a1ng ph\u00e1p s\u00e1ng t\u00e1c slogan n\u00e0o n\u1eefa kh\u00f4ng?<\/span><\/p>\n

5 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a slogan<\/span><\/h2>\n

L\u00e0 l\u1eddi v\u0103n ng\u1eafn g\u1ecdn, mi\u00eau t\u1ea3 c\u00f4 \u0111\u1ecdng, s\u00fac t\u00edch \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, uy t\u00edn d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, slogan \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng \u0111inh v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, m\u1ed9t ph\u1ea7n do t\u00e1c \u0111\u1ed9ng c\u1ee7a slogan nh\u01b0 bia Heineken v\u1edbi kh\u1ea9u hi\u1ec7u \u201c\u0111\u1ec3 \u0111\u1eddi\u201d: Ch\u1ec9 c\u00f3 th\u1ec3 l\u00e0 Heineken hay Pepsi \u2013 Th\u1ebf h\u1ec7 ti\u1ebfp n\u1ed1i. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u slogan hay, c\u00f3 t\u00ednh lan t\u1ecfa , khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i nh\u1edb m\u00e3i. 5 t\u1eeb kh\u00f3a s\u00e1ng t\u00e1c slogan d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n \u201cb\u0103ng qua\u201d c\u1eeda \u1ea3i kh\u00f3 kh\u0103n n\u00e0y.<\/span>
\nNg\u1eafn g\u1ecdn<\/strong><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng th\u1ec3 nh\u1edb ho\u1eb7c c\u00f3 khi ph\u1ea3i \u201ch\u1ee5t h\u01a1i\u201d m\u00e0 \u0111\u1ecdc n\u1ebfu nh\u01b0 slogan c\u1ee7a c\u00f4ng ty b\u1ea1n qu\u00e1 d\u00e0i. V\u00ec th\u1ebf, ti\u00eau ch\u00ed \u0111\u1ea7u ti\u00ean l\u00e0 slogan ph\u1ea3i ng\u1eafn g\u1ecdn, s\u00fac t\u00edch. S\u1ed1 l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t l\u00e0 g\u00f3i g\u1ecdn t\u1eeb 4 \u2013 8 ch\u1eef. C\u0169ng c\u00f3 th\u1ec3 d\u00e0i h\u01a1n m\u1ed9t ch\u00fat n\u1ebfu nh\u01b0 slogan c\u1ee7a b\u1ea1n c\u00f3 v\u1ea7n \u0111i\u1ec7u.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: Gi\u00e0y Nike \u2013 Just do it ( C\u1ee9 l\u00e0m \u0111i)<\/span>
\nV\u1ea7n \u0111i\u1ec7u<\/strong><\/span><\/p>\n

\u0110\u1ec3 th\u00f4ng \u0111i\u1ec7p d\u1ec5 d\u00e0ng \u0111i v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gieo v\u1ea7n \u0111i\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng g\u1ee3i \u00fd kh\u00f4ng t\u1ed3i. S\u1ef1 hi\u1ec7p v\u1ea7n s\u1ebd t\u1ea1o \u201ct\u00ednh nh\u1ea1c\u201d cho slogan, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty b\u1ea1n h\u01a1n. Th\u1ef1c t\u1ebf, nh\u1edd gieo v\u1ea7n m\u00e0 kh\u00f4ng \u00edt slogan tr\u1edf th\u00e0nh c\u00e2u n\u00f3i c\u1eeda mi\u1ec7ng c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi, \u0111i v\u00e0o cu\u1ed9c s\u1ed1ng th\u01b0\u1eddng nh\u1eadt m\u1ed9t c\u00e1ch r\u1ea5t t\u1ef1 nhi\u00ean.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: \u0110i\u1ec7n tho\u1ea1i Sam Sung – C\u00e0ng nghe c\u00e0ng \u0111\u1eafm, c\u00e0ng ng\u1eafm c\u00e0ng say<\/span><\/p>\n

Kh\u00e1c bi\u1ec7t<\/strong><\/span><\/p>\n

S\u1ebd l\u00e0 m\u1ed9t thi\u1ebfu s\u00f3t r\u1ea5t l\u1edbn n\u1ebfu nh\u01b0 b\u1ea1n kh\u00f4ng \u0111\u01b0a v\u00e0o slogan nh\u1eefng n\u00e9t kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i ho\u1eb7c v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00f4ng ty \u0111\u1ed1i th\u1ee7. \u0110\u1eebng \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ecdc slogan v\u00e0 kh\u00f4ng th\u1ec3 m\u01b0\u1eddng t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c kinh doanh c\u1ee7a c\u00f4ng ty b\u1ea1n c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t so v\u1edbi s\u1ea3n ph\u1ea9m kh\u00e1c. Slogan l\u00e0 s\u1ef1 t\u01b0\u1ee3ng t\u00e1c \u0111\u1ea7u ti\u00ean v\u1edbi kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady h\u00e3y t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: H\u1ea1t n\u00eam Knorr \u2013 Ngon t\u1eeb th\u1ecbt, ng\u1ecdt t\u1eeb x\u01b0\u01a1ng<\/span>
\nLi\u00ean t\u01b0\u1edfng<\/strong><\/span><\/p>\n

Mi\u00eau t\u1ea3 ng\u1ea7m \u1ea9n th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap slogan t\u0103ng t\u00ednh h\u00ecnh \u1ea3nh, g\u1ee3i s\u1ef1 li\u00ean t\u01b0\u1edfng nh\u00e2n v\u0103n, t\u00edch c\u1ef1c. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 h\u00ecnh dung \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n nh\u1eadn ra tri\u1ebft l\u00fd, s\u1ee9 m\u1ec7nh kinh doanh c\u1ee7a c\u00f4ng ty \u1ea9n gi\u1ea5u sau nh\u1eefng l\u1edbp t\u1eeb \u0111a ngh\u0129a.<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: C\u00f4ng ty s\u1eefa Vinamilk \u2013 V\u01b0\u01a1n cao Vi\u1ec7t Nam<\/span>
\nTh\u1ef1c t\u1ebf<\/strong><\/span><\/p>\n

\u0110\u00f4i l\u00fac, v\u00ec mu\u1ed1n vi\u1ebft m\u1ed9t c\u00e2u slogan th\u1eadt hay, t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, b\u1ea1n ch\u1ecdn nh\u1eefng t\u1eeb nh\u01b0 \u201cxu\u1ea5t s\u1eafc\u201d, \u201ctuy\u1ec7t \u0111\u1ec9nh\u201d, \u201cd\u1eabn \u0111\u1ea7u\u201d, \u201ch\u1ea3o h\u1ea1ng\u201d, \u201cth\u01b0\u1ee3ng h\u1ea1ng\u201d. Nghe c\u00f3 v\u1ebb h\u1ea5p d\u1eabn nh\u01b0ng kh\u00e1ch h\u00e0ng l\u1ea1i ngh\u0129 r\u1eb1ng: b\u1ea1n \u0111ang \u201cch\u00e9m gi\u00f3\u201d, c\u01b0\u1eddng \u0111i\u1ec7u h\u00f3a qu\u00e1 m\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m. Thay v\u00ec th\u1ebf, b\u1ea1n n\u00ean ch\u1ecdn nh\u1eefng t\u1eeb s\u1eafc b\u00e9n nh\u01b0ng th\u1ef1c t\u1ebf h\u01a1n m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh: Si\u00eau th\u1ecb Big C Vi\u1ec7t Nam \u2013 G\u00eda r\u1ebb cho m\u1ecdi nh\u00e0<\/span>
\nB\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng cho vi\u1ec7c s\u00e1ng t\u00e1c slogan \u0111\u1ed9c \u0111\u00e1o, “k\u1ebft d\u00ednh” c\u1ee7a m\u00ecnh? H\u00e3y nh\u1edb 5 t\u1eeb kh\u00f3a lu\u00f4n c\u1ea7n \u0111\u1ebfn m\u1ed7i khi s\u00e1ng t\u00e1c slogan “Ng\u1eafn g\u1ecdn, V\u1ea7n \u0111i\u1ec7u, Kh\u00e1c bi\u1ec7t, Li\u00ean t\u01b0\u1edfng v\u00e0 Th\u1ef1c t\u1ebf”. B\u1ea1n c\u00f3 mu\u1ed1n th\u00eam t\u1eeb kh\u00f3a n\u00e0o n\u1eefa kh\u00f4ng? H\u00e3y chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i b\u1eb1ng c\u00e1ch “G\u1eedi nh\u1eadn x\u00e9t” \u1edf ph\u00eda d\u01b0\u1edbi.<\/span><\/p>\n

6 quy lu\u1eadt \u0111\u1ec3 vi\u1ebft slogan hi\u1ec7u qu\u1ea3<\/span><\/h2>\n

\"SloganBoston\"<\/span><\/p>\n

B\u1ea1n mu\u1ed1n c\u00f3 m\u1ed9t slogan h\u1ea5p d\u1eabn ch\u1ebft ng\u01b0\u1eddi? \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n ph\u1ea3i kh\u00f4ng? Nh\u1eefng quy lu\u1eadt m\u1edbi d\u01b0\u1edbi \u0111\u00e2y gi\u00fap b\u1ea1n t\u00ecm c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o \u0111\u1ec3 s\u00e1ng t\u00e1c slogan cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span>
\n1. Kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac<\/strong><\/span><\/p>\n

Ng\u00e0y nay, d\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u1eadt kh\u00f3. B\u1ea1n kh\u00f4ng th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng ch\u1ec9 b\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 l\u1ee3i \u00edch. M\u1ed7i ng\u00e0y, ch\u00fang ta nh\u1eadn h\u00e0ng tr\u0103m th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau. C\u00f3 c\u00e1i n\u00e0o trong s\u1ed1 \u0111\u00f3 th\u1ef1c s\u1ef1 \u1edf l\u1ea1i trong t\u00e2m tr\u00ed? Ch\u1eafc ch\u1eafn r\u1eb1ng kh\u00f4ng ph\u1ea3i nh\u1eefng h\u1ee9a h\u1eb9n l\u1ee3i \u00edch hay c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m. Ch\u00fang ta c\u1ea7n nghe m\u1ed9t l\u1eddi t\u00e2m t\u00ecnh t\u1eeb nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n ho\u1eb7c nh\u1eefng t\u1eeb ng\u1eef kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac t\u1ed1t \u0111\u1eb9p t\u1eeb s\u00e2u th\u1eb3m. V\u00e0 n\u1ebfu slogan c\u1ee7a b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00f3 ngh\u0129a l\u00e0 n\u00f3 \u0111\u00e3 \u0111\u1eb7t \u0111\u01b0\u1ee3c m\u1ed9t c\u0103n ph\u00f2ng nh\u1ecf trong t\u00e2m tr\u00ed c\u1ee7a b\u1ea1n.<\/span><\/p>\n

V\u00ed d\u1ee5: \u201cAbeliebe \u2013 Ng\u1ecdt ng\u00e0o nh\u01b0 v\u00f2ng tay \u00e2u y\u1ebfm\u201d ; \u201cKinh \u0110\u00f4 \u2013 Trao th\u00e0nh \u00fd, b\u1ec1n t\u00e2m giao\u201d; \u201c\u1ea4m \u00e1p nh\u01b0 l\u00f2ng m\u1eb9 – ch\u0103n ga g\u1ed1i \u0111\u1ec7m Hanvico\u201d.<\/span>
\n2. K\u1ebft h\u1ee3p h\u00e0i h\u00f2a v\u1edbi logo<\/strong><\/span><\/p>\n

N\u1ebfu t\u00f4i n\u00f3i \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y th\u00ec c\u0169ng kh\u00f4ng ph\u1ea3i v\u1edbi t\u01b0 c\u00e1ch m\u1ed9t nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u. Trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p b\u1ea1n nh\u00ecn th\u1ea5y slogan lu\u00f4n song h\u00e0nh c\u00f9ng logo. Ch\u1ec9 tr\u1eeb tr\u01b0\u1eddng h\u1ee3p qu\u1ea3ng c\u00e1o tr\u00ean s\u00f3ng ph\u00e1t thanh. Trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 logo tr\u01b0\u1edbc r\u1ed3i s\u00e1ng t\u00e1c slogan ph\u00f9 h\u1ee3p sau. Ho\u1eb7c c\u1ea3 2 vi\u1ec7c n\u00e0y song h\u00e0nh c\u00f9ng m\u1ed9t th\u1eddi \u0111i\u1ec3m. H\u00e3y nh\u1edb r\u1eb1ng slogan c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn thay \u0111\u1ed5i trong t\u1eebng th\u1eddi k\u1ef3 nh\u01b0ng lu\u00f4n \u0103n nh\u1eadp v\u1edbi logo c\u1ee7a h\u1ecd.<\/span>
\n3. \u0110\u1eebng ng\u1ea1i n\u00f3 qu\u00e1 d\u00e0i<\/strong><\/span><\/p>\n

Trong b\u00e0i 5 t\u1eeb kh\u00f3a \u0111\u1ec3 c\u00f3 m\u1ed9t slogan hay, ch\u00fang t\u00f4i c\u00f3 nh\u1eafc \u0111\u1ebfn ti\u00eau ch\u00ed ng\u1eafn g\u1ecdn nh\u01b0 m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u1ed9t slogan hay. \u1ede \u0111\u00e2y ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng ph\u1ea3i mu\u1ed1n thay \u0111\u1ed5i l\u1ea1i ti\u00eau ch\u00ed. C\u00f3 \u0111i\u1ec1u, \u0111\u00f4i khi b\u1ea1n c\u0169ng c\u1ea7n c\u00e2n nh\u1eafc gi\u1eefa v\u1ebb \u0111\u1eb9p c\u1ee7a slogan v\u1edbi t\u00ednh hi\u1ec7u qu\u1ea3 trong truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. C\u00f3 ph\u1ea3i b\u1ea1n l\u00e0 fan h\u00e2m m\u1ed9 c\u1ee7a nh\u1eefng slogan nh\u01b0 \u201cC\u1ee9 l\u00e0m \u0111i \u2013 Nike\u201d hay \u201cNgh\u0129 kh\u00e1c bi\u1ec7t \u2013 Apple\u201d? \u0110\u00fang, n\u00f3 r\u1ea5t hay. Nh\u01b0ng \u0111\u1ec3 th\u00e0nh c\u00f4ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y bu\u1ed9c ph\u1ea3i n\u1ed7 l\u1ef1c r\u1ea5t l\u1edbn \u0111\u1ec3 truy\u1ec1n th\u00f4ng \u0111\u1ebfn c\u00f4ng ch\u00fang c\u1ee7a h\u1ecd. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t ngu\u1ed3n l\u1ef1c to l\u1edbn nh\u01b0 v\u1eady, c\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 h\u00e3y c\u00f3 m\u1ed9t th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3, d\u00f9 kh\u00f4ng qu\u00e1 ng\u1eafn g\u1ecdn. Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng s\u1eed d\u1ee5ng nh\u1eefng slogan d\u00e0i r\u1ea5t hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

V\u00ed d\u1ee5: \u201cLu\u00f4n lu\u00f4n l\u1eafng nghe, lu\u00f4n lu\u00f4n th\u1ea5u hi\u1ec3u – Prudential\u201d, \u201cHe keeps going and going and going – Energizer\u201d .<\/span>
\nL\u1eddi khuy\u00ean: \u0110\u1ed9 d\u00e0i d\u01b0\u1edbi 8 t\u1eeb l\u00e0 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c v\u1edbi m\u1ed9t slogan. N\u1ebfu slogan c\u1ee7a b\u1ea1n c\u00f3 v\u1ea7n \u0111i\u1ec7u, d\u1ec5 nh\u1edb ho\u1eb7c quen thu\u1ed9c v\u1edbi c\u00f4ng ch\u00fang, b\u1ea1n c\u00f3 th\u1ec3 cho ph\u00e9p n\u00f3 d\u00e0i h\u01a1n 1 ch\u00fat.<\/span><\/p>\n

4. Ti\u00eau c\u1ef1c kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 x\u1ea5u<\/strong><\/span><\/p>\n

Nh\u1eefng t\u1eeb nh\u01b0 \u201ckh\u00f4ng bao gi\u1edd\u201d, \u201ckh\u00f4ng c\u00f3 ai\u201d, \u201c\u0111\u1eebng\u201d \u2026 c\u00f3 v\u1ebb nh\u01b0 ti\u00eau c\u1ef1c. Tuy nhi\u00ean v\u1eabn c\u00f3 nh\u1eefng slogan th\u00e0nh c\u00f4ng khi s\u1eed d\u1ee5ng nh\u1eefng thu\u1eadt ng\u1eef n\u00e0y. Kinh nghi\u1ec7m l\u00e0 ph\u1ea3i xem x\u00e9t t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3. V\u00ed d\u1ee5: “Kh\u00f4ng ai hi\u1ec3u l\u00e0n da b\u1ea1n h\u01a1n Dove” c\u00f3 th\u1ec3 r\u1ea5t t\u00edch c\u1ef1c. V\u00ec ng\u01b0\u1eddi nghe kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 ph\u1ea3n \u1ee9ng v\u1edbi t\u1eeb “kh\u00f4ng” m\u00e0 s\u1ebd n\u1eafm b\u1eaft ngay l\u1eadp t\u1ee9c tr\u1ecdn \u00fd c\u1ee7a c\u1ea3 c\u00e2u slogan. N\u00f3 v\u1eabn h\u1ee3p l\u00fd v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

5. H\u00e3y k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng<\/strong><\/span><\/p>\n

Ngh\u0129a c\u1ed5 c\u1ee7a slogan l\u00e0 ti\u1ebfng h\u00f4 xung phong c\u1ee7a ng\u01b0\u1eddi l\u00ednh khi \u0111\u00e1nh tr\u1eadn. Ngu\u1ed3n g\u1ed1c ch\u1ec9 ra r\u1eb1ng slogan c\u1ea7n c\u00f3 s\u1ef1 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng trong \u0111\u00f3. V\u00ed d\u1ee5 ti\u00eau bi\u1ec3u nh\u1ea5t cho slogan lo\u1ea1i n\u00e0y ph\u1ea3i k\u1ec3 \u0111\u1ebfn \u201cJust do it\u201d ho\u1eb7c \u201cThink\u201d c\u1ee7a IBM, \u201cLive Unboring \u2013 Ikea\u201d. Ng\u00e0y nay, c\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 s\u00e1ng t\u1ea1o slogan nh\u01b0ng m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u1eabn l\u00e0 s\u1eed d\u1ee5ng nh\u1eefng c\u00e2u kh\u1ea9u ng\u1eef k\u00eau g\u1ecdi ng\u01b0\u1eddi nghe h\u00e0nh \u0111\u1ed9ng.<\/span>
\n6. Tr\u00e1nh xa c\u00e1c t\u1eeb s\u00e1o r\u1ed7ng<\/strong><\/span><\/p>\n

Nh\u1eefng t\u1eeb nh\u01b0 \u201ch\u00e0ng \u0111\u1ea7u\u201d, \u201c\u0111\u1eb3ng c\u1ea5p\u201d, \u201ch\u1ea1ng nh\u1ea5t\u201d, \u201ct\u1ed1t nh\u1ea5t\u201d, \u201cd\u1eabn \u0111\u1ea7u\u201d \u2026 l\u00e0 nh\u1eefng t\u1eeb ng\u1eef r\u1ea5t s\u00e1o r\u1ed7ng. Tr\u1eeb khi \u0111\u1eb7c bi\u1ec7t ph\u1ea3i s\u1eed d\u1ee5ng v\u00ec t\u00ednh h\u1ee3p l\u00fd, t\u00f4i th\u01b0\u1eddng t\u01b0 v\u1ea5n cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh b\u1ecf qua nh\u1eefng s\u00e1o ng\u1eef n\u00e0y. G\u1ea7n \u0111\u00e2y c\u00f3 m\u1ed9t h\u00e3ng h\u00e0ng ti\u00eau d\u00f9ng lu\u00f4n qu\u1ea3ng c\u00e1o \u201cs\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam\u201d tr\u00ean TV v\u00e0 theo nh\u01b0 t\u00f4i th\u1ea5y h\u00e3ng n\u00e0y th\u1eadt s\u1ef1 th\u00e0nh c\u00f4ng \u2026 khi t\u0103ng \u0111\u1ed9t bi\u1ebfn s\u1ed1 ng\u01b0\u1eddi gh\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/span><\/p>\n

7 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n s\u00e1ng t\u00e1c slogan \u1ea5n t\u01b0\u1ee3ng<\/span><\/h2>\n

\"bulb_main\"<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u1ebf t\u1eafc trong qu\u00e1 tr\u00ecnh s\u00e1ng t\u00e1c tagline ho\u1eb7c slogan cho doanh nghi\u1ec7p, h\u00e3y \u0111\u1ec3 7 “m\u00e1y s\u00e1ng t\u00e1c” d\u01b0\u1edbi \u0111\u00e2y h\u1ed7 tr\u1ee3 b\u1ea1n t\u1ea1o ra nh\u1eefng c\u00e2u slogan kh\u00f3 qu\u00ean nh\u1ea5t.<\/span><\/p>\n

Shopify Free Slogan Maker<\/a><\/span>
\nProcato<\/a><\/span>
\nSlogan Generator<\/a><\/span>
\nSloganizer.net<\/a><\/span>
\nFree Slogan Generator<\/a><\/span>
\nThe Advertising Slogan Generator<\/a><\/span>
\nBizCardCreator<\/a><\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 \u00e1p d\u1ee5ng t\u1ea5t c\u1ea3 b\u1ed9 b\u00ed k\u00edp n\u00e0y m\u00e0 v\u1eabn ch\u01b0a l\u1ef1a tr\u1ecdn \u0111\u01b0\u1ee3c cho m\u00ecnh m\u1ed9t c\u00e2u slogan \u01b0ng \u00fd, h\u00e3y li\u00ean l\u1ea1c v\u1edbi ch\u00fang t\u00f4i. Sao Kim \u0111\u1ea3m b\u1ea3o s\u1ebd \u0111em \u0111\u1ebfn cho b\u1ea1n m\u1ed9t slogan s\u1ed1ng m\u00e3i v\u1edbi th\u1eddi gian.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n

Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng.<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft h\u1ea5p d\u1eabn kh\u00e1c:<\/span><\/p>\n