{"id":318860,"date":"2017-01-13T15:25:36","date_gmt":"2017-01-13T08:25:36","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318860"},"modified":"2019-06-21T10:46:46","modified_gmt":"2019-06-21T03:46:46","slug":"bai-hoc-tu-cac-thuong-hieu-lon-ve-thoi-diem-thay-doi-slogan","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/copywriting\/bai-hoc-tu-cac-thuong-hieu-lon-ve-thoi-diem-thay-doi-slogan\/","title":{"rendered":"B\u00e0i h\u1ecdc t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u1ec1 th\u1eddi \u0111i\u1ec3m thay \u0111\u1ed5i slogan"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. Do s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u1eddi gian l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng kh\u00e1 l\u1edbn \u0111\u1ebfn <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\">slogan<\/a><\/strong><\/span>, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u1ee9c th\u1eddi th\u01b0\u1eddng thay \u0111\u1ed5i slogan, tagline cho ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Slogan \u0111\u1ea7u ti\u00ean c\u1ee7a FedEx nh\u1ea5n m\u1ea1nh v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a d\u1ecbch v\u1ee5 chuy\u1ec3n ph\u00e1t b\u01b0u ki\u1ec7n m\u00e0 h\u00e3ng n\u00e0y cung c\u1ea5p. Qua th\u1eddi gian c\u00f9ng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00f4ng ty n\u00e0y \u0111\u00e3 chuy\u1ec3n tr\u1ecdng t\u00e2m trong slogan sang \u201cworld\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-318861 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines3-500x229.jpg\" alt=\"taglines3\" width=\"567\" height=\"260\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines3-500x229.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines3.jpg 900w\" sizes=\"(max-width: 567px) 100vw, 567px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. Khi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p thay \u0111\u1ed5i<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Khi chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p thay \u0111\u1ed5i, m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u1ebfn truy\u1ec1n th\u00f4ng, \u0111\u1ea1i ch\u00fang \u0111\u00f3 l\u00e0 thay \u0111\u1ed5i <strong>slogan<\/strong>, tagline.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110i\u1ec3n h\u00ecnh trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 Verizon. Tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 chuy\u1ec3n t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi sang t\u1ed1c \u0111\u1ed9 di \u0111\u1ed9ng v\u1edbi slogan \u201crule the air\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"alignnone wp-image-318862 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines4-500x198.jpg\" alt=\"taglines4\" width=\"535\" height=\"212\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines4-500x198.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines4.jpg 895w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. Thay \u0111\u1ed5i slogan do \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00e1c nh\u00e3n h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) l\u00e0 c\u00e1c h\u00e3ng c\u00f3 s\u1ef1 thay \u0111\u1ed5i slogan th\u01b0\u1eddng xuy\u00ean nh\u1ea5t. Nh\u00ecn v\u00e0o s\u1ef1 thay \u0111\u1ed5i ch\u00f3ng m\u1eb7t c\u1ee7a c\u00e1c h\u00e3ng n\u1ed5i ti\u1ebfng d\u01b0\u1edbi \u0111\u00e2y c\u0169ng \u0111\u1ee7 hi\u1ec3u t\u00ednh ch\u1ea5t c\u1ee7a c\u00e1c m\u1eb7t h\u00e0ng n\u00e0y. H\u1ecd lu\u00f4n c\u1ea7n thay \u0111\u1ed5i theo th\u1ecb hi\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u0169ng nh\u01b0 b\u1eaft k\u1ecbp, \u0111i tr\u01b0\u1edbc ho\u1eb7c t\u1ea1o ra xu h\u01b0\u1edbng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-medium wp-image-318863 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines6-500x248.jpg\" alt=\"taglines6\" width=\"500\" height=\"248\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines6-500x248.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines6.jpg 885w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-318864 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines7-500x278.jpg\" alt=\"taglines7\" width=\"500\" height=\"278\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines7-500x278.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines7.jpg 899w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-318865 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines8-500x292.jpg\" alt=\"taglines8\" width=\"500\" height=\"292\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines8-500x292.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines8.jpg 896w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">4. Khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp thay \u0111\u1ed5i<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Coca \u2013 cola ra m\u1eaft th\u1ecb tr\u01b0\u1eddng v\u00e0o n\u0103m 1886, theo sau l\u00e0 Pepsi n\u0103m 1898. H\u01a1n 1 th\u1ebf k\u1ef7 qua c\u1ea3 hai th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n trong tr\u1ea1ng th\u00e1i c\u1ea1nh tranh v\u1edbi nhau. Do c\u00f3 m\u00f9i v\u1ecb kh\u00e1 gi\u1ed1ng nhau khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 ph\u1ea9n bi\u1ec7t \u0111\u01b0\u1ee3c n\u00ean c\u00e1c c\u00f4ng ty qu\u1ea3ng c\u00e1o kh\u00f4ng th\u1ec3 nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ea3n ph\u1ea9m gi\u1eefa 2 doanh nghi\u1ec7p n\u00e0y. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 h\u1ecd bu\u1ed9c ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a slogan \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong cu\u1ed9c ch\u1ea1y \u0111ua.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y l\u00e0 s\u1ef1 thay \u0111\u1ed5i <strong>slogan<\/strong> trong cu\u1ed9c chi\u1ebfn ch\u01b0a c\u00f3 h\u1ed3i k\u1ebft c\u1ee7a Coca v\u00e0 Pepsi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-318866 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines-500x347.jpg\" alt=\"taglines\" width=\"500\" height=\"347\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines-500x347.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines.jpg 898w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-318867 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines1-500x383.jpg\" alt=\"taglines1\" width=\"500\" height=\"383\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines1-500x383.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines1.jpg 899w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">5. Thay \u0111\u1ed5i khi slogan c\u0169 kh\u00f4ng th\u00e0nh c\u00f4ng<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o k\u1eb9o chocolate Snickers slogan \u201cCh\u00e9n xong l\u00e0 s\u1ebd \u0111\u00e2u v\u00e0o \u0111\u1ea5y!\u201d \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng do kh\u00f4ng l\u00f4i cu\u1ed1n kh\u00e1n gi\u1ea3, kh\u00f4ng mang \u0111\u1ebfn m\u1ed9t tinh th\u1ea7n, \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3 v\u00e0 k\u1ebft c\u1ee5c l\u00e0 ch\u1eb3ng ai nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m. Cho \u0111\u1ebfn khi \u201cti\u1ebfn l\u00ean Snickers\u201d \u00a0h\u1eebng h\u1ef1c kh\u00ed th\u1ebf ra \u0111\u1eddi t\u1ea1o n\u00ean m\u1ed9t c\u00e2u n\u00f3i quen thu\u1ed9c c\u1ee7a gi\u1edbi tr\u1ebb v\u1edbi h\u00e0m \u00fd \u0111\u1ed9ng vi\u00ean su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u1ede Vi\u1ec7t Nam \u0111\u1ea1i di\u1ec7n cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y l\u00e0 FPT. N\u0103m 2005 d\u01b0\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a nhi\u1ec1u h\u00e3ng truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u l\u1edbn FPT \u00a0\u0111\u00e3 c\u00f4ng b\u1ed1 slogan &#8220;C\u00f9ng \u0111i t\u1edbi th\u00e0nh c\u00f4ng&#8221; ti\u1ebfng anh l\u00e0 &#8220;Succeed together&#8221; tuy nhi\u00ean slogan n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00f4ng mang t\u00ednh th\u00fac gi\u1ee5c, kh\u00e1 v\u00f4 c\u1ea3m v\u00e0 kh\u00f4ng g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ebfn n\u0103m 2010 sau s\u1ef1 thay da \u0111\u1ed5i th\u1ecbt to\u00e0n c\u00f4ng ty, FPT c\u00f4ng b\u1ed1 slogan m\u1edbi &#8220;Ti\u1ebfp ngu\u1ed3n sinh kh\u00ed&#8221; ti\u1ebfng Anh l\u00e0 &#8221; Energizing life&#8221; \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn l\u00e0 ph\u00f9 h\u1ee3p v\u00ec c\u00f3 c\u00f4 \u0111\u1ecdng \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ed1t l\u00f5i &#8220;c\u1ee9 m\u00e1u l\u00e0 xong&#8221; c\u1ee7a doanh nghi\u1ec7p n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-318870 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/1285052856.nv_.jpg\" alt=\"1285052856.nv\" width=\"400\" height=\"300\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">6. Thay \u0111\u1ed5i l\u00e0 gi\u1eef nguy\u00ean<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1eb7c cho s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1eddi gian v\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c c\u00f3 m\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u1eabn gi\u1eef nguy\u00ean slogan. V\u00e0 th\u1ef1c s\u1ef1 nh\u1eefng slogan n\u00e0y v\u1eabn th\u00e0nh c\u00f4ng qua th\u1eed th\u00e1ch c\u1ee7a th\u00e1ng n\u0103m.<\/span><\/p>\n<p style=\"text-align: justify;\"><em><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh:<\/span><\/em><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-318868 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines2-500x250.jpg\" alt=\"taglines2\" width=\"500\" height=\"250\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines2-500x250.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines2.jpg 886w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-318875 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/01\/taglines9.jpg\" alt=\"taglines9\" width=\"443\" height=\"499\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt th\u00fa v\u1ecb l\u00e0 Ian Fleeming \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng b\u1edfi qu\u1ea3ng c\u00e1o c\u1ee7a De Beers \u0111\u00e3 t\u1ea1o ra nh\u00e2n v\u1eadt huy\u1ec1n tho\u1ea1i James Bond trong cu\u1ed1n ti\u1ec3u thuy\u1ebft c\u00f3 t\u00ean tr\u00f9ng v\u1edbi Slogan \u201cDiamond are forever\u201d sau n\u00e0y \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1ec3 th\u00e0nh lo\u1ea1t phim trinh th\u00e1m n\u1ed5i ti\u1ebfng do Jean Cornery \u0111\u00f3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Doanh nghi\u1ec7p b\u1ea1n ch\u01b0a c\u00f3 <strong>slogan<\/strong> ho\u1eb7c \u0111\u00e3 c\u00f3 nh\u01b0ng b\u1ea1n kh\u00f4ng bi\u1ebft li\u1ec7u th\u1ef1c s\u1ef1 slogan \u0111\u00f3 c\u00f3 ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5 c\u1ee7a n\u00f3? B\u1ea1n \u0111ang kh\u00f4ng bi\u1ebft c\u00f3 n\u00ean thay \u0111\u1ed5i slogan hay kh\u00f4ng? H\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim, ch\u00fang t\u00f4i s\u1ebd t\u01b0 v\u1ea5n, gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng.<\/span><\/strong><\/p>\n<p>Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n<p><strong>Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tac-slogan\/top-nhung-cau-slogan-do-nhat-moi-thoi-dai\/\">Top nh\u1eefng c\u00e2u slogan d\u1edf nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/copywriting\/bo-bi-kip-toan-tap-ho-tro-sang-tac-slogan-de-doi-cho-doanh-nghiep\/\">Tr\u1ecdn b\u1ed9 b\u00ed k\u00edp h\u1ed7 tr\u1ee3 s\u00e1ng t\u00e1c slogan \u0111\u1ec3 \u0111\u1eddi<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_349076627\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/nhan-dien-thuong-hieu-doanh-nghiep\/\" target=\"_blank\" rel=\"dofollow\" title=\"b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalog\">Thi\u1ebft k\u1ebf catalog<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/logodep.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf logo\">Thi\u1ebft k\u1ebf logo<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>1. Do s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i Th\u1eddi gian l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng kh\u00e1 l\u1edbn \u0111\u1ebfn slogan, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p th\u1ee9c th\u1eddi th\u01b0\u1eddng thay \u0111\u1ed5i slogan, tagline cho ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. Slogan \u0111\u1ea7u ti\u00ean c\u1ee7a FedEx nh\u1ea5n m\u1ea1nh [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":318871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,9],"tags":[887,231],"class_list":["post-318860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","category-sang-tac-slogan","tag-slogan","tag-slogan-hay"],"acf":[],"views":4046,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318860"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318860\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/318871"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318860"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318860"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}