{"id":318904,"date":"2017-01-06T19:01:55","date_gmt":"2017-01-06T12:01:55","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318904"},"modified":"2019-06-27T16:53:52","modified_gmt":"2019-06-27T09:53:52","slug":"nhung-sai-lam-dot-chay-bac-ty-khi-dat-ten-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/copywriting\/nhung-sai-lam-dot-chay-bac-ty-khi-dat-ten-thuong-hieu\/","title":{"rendered":"Nh\u1eefng sai l\u1ea7m \u0111\u1ed1t ch\u00e1y b\u1ea1c t\u1ef7 khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

\u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 c\u1ea7n m\u1ed9t sai s\u00f3t nh\u1ecf, doanh nghi\u1ec7p b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 gi\u00e1 \u0111\u1eaft. H\u00e3y l\u01b0u \u00fd k\u1ef9 nh\u1eefng \u0111i\u1ec1u sau \u0111\u00e2y \u0111\u1ec3 tr\u00e1nh g\u00e2y t\u1ed5n th\u1ea5t l\u1edbn cho doanh nghi\u1ec7p.<\/span><\/p>\n

1. T\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00f9ng v\u1edbi t\u00ean danh nh\u00e2n<\/span><\/h2>\n

Nh\u00e3n hi\u1ec7u l\u00e0 ti\u1ec1n th\u00e2n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 khi nh\u00e3n hi\u1ec7u h\u1ee3p l\u1ec7 th\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd.<\/span><\/p>\n

V\u00ed d\u1ee5: tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Ph\u1edf L\u00fd Qu\u1ed1c S\u01b0. \u0110\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, c\u00f3 uy t\u00edn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tin c\u1eady. Tuy nhi\u00ean, theo \u0111\u00fang lu\u1eadt \u0111\u1ecbnh th\u00ec b\u1ea5t k\u1ef3 h\u00e0ng ph\u1edf n\u00e0o m\u1edf ra c\u0169ng c\u00f3 th\u1ec3 l\u1ea5y t\u00ean n\u00e0y. Ch\u00fang ta \u0111\u00e3 g\u1eb7p r\u1ea5t nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p bi h\u00e0i khi c\u00e1c h\u00e0ng ph\u1edf c\u1ea1nh nhau h\u00e0ng n\u00e0o c\u0169ng \u0111\u1ec1 bi\u1ec3n \u201cph\u1edf L\u00fd Qu\u1ed1c S\u01b0\u201d v\u00e0 h\u00e0ng n\u00e0o c\u0169ng ch\u00fa th\u00edch nh\u00e0 m\u00ecnh m\u1edbi l\u00e0 ngu\u1ed3n g\u1ed1c, ch\u00ednh hi\u1ec7u. V\u1eady v\u00ec sao ph\u1edf L\u00fd Qu\u1ed1c S\u01b0 kh\u00f4ng th\u1ec3 \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 \u0111\u01b0\u1ee3c. L\u00fd do l\u00e0 v\u00ec \u0111\u00e2y l\u00e0 c\u00e1i t\u00ean tr\u00f9ng v\u1edbi t\u00ean c\u1ee7a v\u1ecb vua tri\u1ec1u L\u00fd l\u00e0 m\u1ed9t danh nh\u00e2n c\u1ee7a Vi\u1ec7t Nam. Theo lu\u1eadt th\u00ec kh\u00f4ng th\u1ec3 b\u1ea3o h\u1ed9 \u0111\u01b0\u1ee3c. V\u00ec th\u1ebf, khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 c\u00e1c doanh nghi\u1ec7p c\u1ea7n tr\u00e1nh nh\u1eefng t\u00ean n\u00e0y. B\u1edfi khi b\u1ea1n \u0111\u1ed5 r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c x\u00e2y d\u1ef1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u00ec nh\u1eefng k\u1ebb kh\u00e1c ch\u1ec9 vi\u1ec7c ung dung s\u1eed d\u1ee5ng v\u00e0 h\u01b0\u1edfng th\u1ee5 m\u00e0 kh\u00f4ng t\u1ed1n ch\u00fat n\u1ed5 l\u1ef1c c\u0169ng nh\u01b0 kh\u00f4ng b\u1ecb s\u1ef1 tr\u1eebng ph\u1ea1t c\u1ee7a ph\u00e1p lu\u1eadt.<\/em><\/span><\/p>\n

\"pho10lyquocsu-24-1374033882\" \"pho-ly-quoc-su-635779332846147021\" \"Pho-ngon-du-lich-Ha-Noi-Pasoto-3\"<\/span><\/p>\n

Ph\u1edf L\u00fd Qu\u1ed1c S\u01b0 \u1edf kh\u1eafp m\u1ecdi n\u01a1i.<\/span><\/p>\n

2. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 k\u00fd t\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00f3 d\u01b0\u1edbi ho\u1eb7c b\u1eb1ng 3 ch\u1eef c\u00e1i.<\/span><\/h2>\n

\u0110\u1ea7u ti\u00ean l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a trang tin 24h. Do vi ph\u1ea1m v\u00e0o v\u00f9ng lo\u1ea1i tr\u1eeb c\u1ee7a lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7 n\u00ean c\u00f3 th\u1ec3 th\u1ea5y r\u1ea5t nhi\u1ec1u c\u00e1c trang tin c\u00f3 c\u00f9ng t\u00ean 24h ho\u1ea1t \u0111\u1ed9ng b\u00ecnh th\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111em l\u1ea1i r\u1ea5t nhi\u1ec1u thi\u1ec7t th\u00f2i c\u0169ng nh\u01b0 hi\u1ec3u l\u1ea7m \u0111\u00e1ng ti\u1ebfc cho trang tin \u0111i\u1ec7n t\u1eed n\u00e0y.<\/span><\/p>\n

Ti\u1ebfp theo l\u00e0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a ng\u00e2n h\u00e0ng qu\u00e2n \u0111\u1ed9i MB. C\u00e1i t\u00ean n\u00e0y d\u1ec5 g\u00e2y hi\u1ec3u l\u1ea7m v\u1ec1 s\u1ef1 li\u00ean quan \u0111\u1ebfn MB24 \u2013 v\u1ee5 l\u1eeba \u0111\u1ea3o n\u1ed5i ti\u1ebfng \u1edf Vi\u1ec7t Nam. Ng\u00e2n h\u00e0ng n\u00e0y \u0111\u00e3 t\u00ecm c\u00e1ch nh\u01b0ng kh\u00f4ng th\u1ec3 x\u1eed l\u00fd \u0111\u01b0\u1ee3c b\u1edfi t\u00ean th\u01b0\u01a1ng hi\u1ec7u MB n\u1eb1m trong y\u1ebfu t\u1ed1 lo\u1ea1i tr\u1eeb b\u1ea3o h\u1ed9 c\u1ee7a lu\u1eadt SHTT. Nh\u00e3n hi\u1ec7u ph\u1ea3i bao g\u1ed3m \u00edt nh\u1ea5t 3 ch\u1eef c\u00e1i \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7.<\/span><\/p>\n

\"85930_vnm_2012_469913\" \"vux1414077691\"<\/span><\/p>\n

3. C\u00e1i t\u00ean g\u00e2y hi\u1ec3u nh\u1ea7m v\u1ec1 ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Paris Gateaux, Japan life n\u1ebfu ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y thu\u1ed9c c\u00e1c qu\u1ed1c gia c\u00f3 t\u00ean n\u1eb1m trong t\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f3 th\u1ec3 b\u1ea3o h\u1ed9 \u0111\u01b0\u1ee3c. Nh\u01b0ng n\u1ebfu kh\u00f4ng th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9. Do trong lu\u1eadt quy \u0111\u1ecbnh t\u00ean khi \u0111\u1eb7t nh\u01b0 v\u1eady s\u1ebd khi\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nh\u1eefng nh\u1ea7m l\u1eabn v\u1ec1 ngu\u00f4n g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"Logo-01\"<\/span><\/p>\n

4. T\u00ean th\u01b0\u01a1ng hi\u1ec7u tr\u00f9ng v\u1edbi t\u00ean \u0111\u1ecba danh<\/span><\/h2>\n

Theo lu\u1eadt \u0111\u1ecbnh, \u0111\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9, t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ee9a t\u00ean \u0111\u1ecba danh tr\u1eeb tr\u01b0\u1eddng h\u1ee3p l\u00e0 h\u1ee3p t\u00e1c x\u00e3 hay hi\u1ec7p h\u1ed9i. V\u00ed d\u1ee5 nh\u01b0 ch\u00e8 Th\u00e1i Nguy\u00ean, b\u01b0\u1edfi Di\u1ec5n.<\/span><\/p>\n

\"che-thai-nguyen-hn6833\"<\/span><\/p>\n

5. T\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m<\/span><\/h2>\n

T\u1ea1p ch\u00ed \u0110\u1eb9p, qu\u00e1n \u0103n Ngon, th\u1ebf gi\u1edbi di \u0111\u1ed9ng l\u00e0 nh\u1eefng t\u00ean tu\u1ed5i r\u1ea5t n\u1ed5i ti\u1ebfng. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng c\u00e1i t\u00ean t\u01b0\u01a1ng t\u1ef1 v\u00e0 ho\u00e0n to\u00e0n h\u1ee3p ph\u00e1p. L\u00fd do b\u1edfi v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 ch\u1ee9a c\u00e1c c\u1ee5m t\u1eeb kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 \u0111\u1ed9c quy\u1ec1n. \u0110i\u1ec1u c\u1ea7n tr\u00e1nh \u1edf \u0111\u00e2y l\u00e0 kh\u00f4ng n\u00ean \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1eeb ho\u1eb7c c\u1ee5m t\u1eeb m\u00f4 t\u1ea3 t\u00ednh ch\u1ea5t d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p.<\/span><\/p>\n

\"the-gioi-di-dong-hinh-anh-djsk-1467866047849-1467875471985\"<\/span><\/p>\n

V\u00ed d\u1ee5 d\u1ec5 hi\u1ec3u h\u01a1n cho c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 l\u00e0: qu\u1ea7n \u00e1o h\u00e0ng hi\u1ec7u, \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, s\u1eefa b\u1ed5 d\u01b0\u1ee1ng…<\/span><\/p>\n

6. C\u00f3 \u00fd ngh\u0129a ti\u00eau c\u1ef1c ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ng\u00f4n ng\u1eef th\u1ecb tr\u01b0\u1eddng kh\u00e1c<\/span><\/h2>\n

Coca Cola l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho tr\u01b0\u1eddng h\u1ee3p n\u00e0y. Khi v\u00e0o th\u1ecb tr\u01b0\u1eddng Trung Qu\u1ed1c c\u00e1i t\u00ean n\u00e0y c\u00f3 ngh\u0129a l\u00e0 c\u1eafn con n\u00f2ng n\u1ecdc b\u1eb1ng s\u00e1p\u201d v\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 th\u1ea5t b\u1ea1i ho\u00e0n to\u00e0n trong th\u1ecb tr\u01b0\u1eddng n\u00e0y. Sau \u0111\u00f3 \u0111\u1ec3 c\u1ee9u v\u00e3n, h\u00e3ng n\u00e0y \u0111\u00e3 chuy\u1ec3n t\u00ean th\u00e0nh Kokoukole v\u1edbi \u00fd ngh\u0129a ni\u1ec1m vui trong mi\u1ec7ng\u201d.<\/span><\/p>\n

Ngo\u00e0i ra c\u00f2n c\u00f3 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Colgate sang Ph\u00e1p v\u1edbi nh\u00e3n hi\u1ec7u Cue nh\u01b0ng \u0111\u00e2y l\u1ea1i l\u00e0 t\u00ean c\u1ee7a m\u1ed9t t\u1ea1p ch\u00ed khi\u00eau d\u00e2m c\u00f3 ti\u1ebfng trong n\u01b0\u1edbc. General Motor v\u1edbi Nova – \u1edf c\u00e1c n\u01b0\u1edbc Trung M\u1ef9 (s\u1eed d\u1ee5ng ti\u1ebfng T\u00e2y Ban Nha) \u00a0v\u00e0 trong ti\u1ebfng T\u00e2y Ban Nha n\u00f3 c\u00f3 ngh\u0129a l\u00e0 \u201ckh\u00f4ng ch\u1ea1y\u201d.<\/span><\/p>\n

\"coca_cola_china_3\"<\/span><\/p>\n

\u1ede Vi\u1ec7t Nam c\u00f3 tr\u01b0\u1eddng h\u1ee3p h\u00e3ng h\u00e0ng kh\u00f4ng c\u1ee7a nh\u1ea1c s\u0129 H\u00e0 D\u0169ng \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp c\u00f3 t\u00ean l\u00e0 T\u0103ng T\u1ed1c (Air speed up) nh\u01b0ng khi vi\u1ebft tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m qu\u1ed1c t\u1ebf v\u00e0 tr\u00ean th\u00e2n m\u00e1y bay n\u00f3 l\u1ea1i th\u00e0nh Tang Toc \u2013 mang \u00fd ngh\u0129a kh\u00f4ng may m\u1eafn. Do mang \u00fd ngh\u0129a \u0111\u00f3, n\u00ean ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u00e3ng n\u00e0y c\u0169ng g\u1eb7p kh\u00e1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n. Nhanh ch\u00f3ng sau \u0111\u00f3, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111\u1ed5i t\u00ean th\u00e0nh h\u00e3ng h\u00e0ng kh\u00f4ng \u0110\u00f4ng D\u01b0\u01a1ng (Indochina Airline).<\/span><\/p>\n

\u0110\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim, c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i s\u1ebd nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p an to\u00e0n ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng.<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n