{"id":318954,"date":"2017-02-28T15:56:01","date_gmt":"2017-02-28T08:56:01","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=318954"},"modified":"2019-06-10T14:10:00","modified_gmt":"2019-06-10T07:10:00","slug":"phuong-phap-mo-rong-thuong-hieu-nhat-dinh-thanh-cong","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/phuong-phap-mo-rong-thuong-hieu-nhat-dinh-thanh-cong\/","title":{"rendered":"C\u1ea9m nang cho l\u00e3nh \u0111\u1ea1o v\u1ec1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 n\u1ed5i ti\u1ebfng tr\u00ean s\u1ea3n ph\u1ea9m m\u1edbi trong m\u1ed9t ng\u00e0nh h\u00e0ng kh\u00e1c. Doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi m\u1ee5c \u0111\u00edch t\u1eadn d\u1ee5ng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 v\u00e0 \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft.<\/span><\/p>\n

\"BMJ_BLOG_post-Brand-Extension_\"<\/span><\/p>\n

C\u00e2n nh\u1eafc gi\u1eefa \u0111\u01b0\u1ee3c v\u00e0 m\u1ea5t khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

Nh\u1eefng v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 Nivea t\u1eeb m\u1ed9t s\u1ed1 \u00edt s\u1ea3n ph\u1ea9m kem, s\u1eefa, x\u00e0 ph\u00f2ng th\u00e0nh m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da v\u00e0 c\u01a1 th\u1ec3 ho\u00e0n ch\u1ec9nh; Nike m\u1edf r\u1ed9ng sang c\u00e1c s\u1ea3n ph\u1ea9m qu\u1ea7n \u00e1o ch\u01a1i golf, Sony l\u1ea1i ph\u00e1t tri\u1ec3n th\u00eam d\u00f2ng s\u1ea3n ph\u1ea9m cameras k\u1ef9 thu\u1eadt s\u1ed1…<\/span><\/p>\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t con dao hai l\u01b0\u1ee1i, m\u1eb7c d\u00f9 c\u00f3 nh\u1eefng l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbnh trong vi\u1ec7c theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 khai th\u00e1c \u0111\u01b0\u1ee3c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o, th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u0169ng \u0111em l\u1ea1i m\u1ed9t s\u1ed1 nguy c\u01a1. \u0110\u00f3 l\u00e0 trong tr\u01b0\u1eddng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i ngh\u0129a l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u kh\u00f4ng c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb v\u1edbi s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng d\u1ec5 d\u1eabn \u0111\u1ebfn s\u1ef1 th\u1ea5t b\u1ea1i trong chi\u1ebfn l\u01b0\u1ee3c. Ngo\u00e0i ra, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c, g\u00e2y n\u00ean li\u00ean t\u01b0\u1edfng l\u1ea7m l\u1eabn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/span><\/p>\n

H\u01a1n n\u1eefa nh\u1eefng nh\u00ecn nh\u1eadn c\u1ee7a ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng s\u1ebd c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Nh\u1eefng ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f4i khi kh\u00f4ng coi tr\u1ecdng ho\u1eb7c kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, do \u0111\u00f3 d\u1ec5 d\u1eabn \u0111\u1ebft k\u1ebft qu\u1ea3 l\u00e0 h\u1ecd kh\u00f3 c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh m\u00e0 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ef1 m\u1edf r\u1ed9ng n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p hay kh\u00f4ng.<\/span><\/p>\n

\"expand-your-brand-sm1-1100x400-1435805707696-crop-1435805716674\"<\/span><\/p>\n

N\u1ebfu \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n l\u01b0u \u00fd 6 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n sau<\/strong><\/span><\/h2>\n

S\u1ef1 ph\u00f9 h\u1ee3p <\/strong><\/span><\/h3>\n

L\u00e0 y\u1ebfu t\u1ed1 v\u1ec1 s\u1ef1 li\u00ean quan gi\u1eefa \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u v\u1edbi nh\u1eefng danh m\u1ee5c ng\u00e0nh trong chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng. V\u00ed d\u1ee5: gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Starbucks l\u00e0 kinh doanh cafe nh\u01b0ng l\u1ea1i ho\u00e0n to\u00e0n kh\u00f4ng li\u00ean quan \u0111\u1ebfn c\u00e1c d\u1ee5ng c\u1ee5 nh\u00e0 b\u1ebfp nh\u01b0 l\u00f2 vi s\u00f3ng hay t\u1ee7 l\u1ea1nh, c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Coca Cola l\u00e0 kinh doanh c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 gas ho\u1eb7c n\u01b0\u1edbc ng\u1ecdt ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c lo\u1ea1i n\u01b0\u1edbc hoa qu\u1ea3, n\u01b0\u1edbc cam.<\/span><\/p>\n

S\u1ef1 c\u00f4ng nh\u1eadn<\/strong><\/span><\/h3>\n

L\u00e0 th\u1eeba nh\u1eadn h\u1ee3p l\u00fd, v\u00e0 th\u1ea5u hi\u1ec3u t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 l\u00fd do c\u1ee7a s\u1ef1 m\u1edf r\u1ed9ng. V\u00ed d\u1ee5 nh\u01b0: KFC m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng s\u1ebd d\u1ec5 hi\u1ec3u h\u01a1n l\u00e0 h\u1ecd chuy\u1ec3n sang l\u0129nh v\u1ef1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. Hay Nike m\u1edf r\u1ed9ng sang kinh doanh qu\u1ea7n \u00e1o ch\u01a1i golf s\u1ebd logic h\u01a1n l\u00e0 qu\u1ea7n \u00e1o th\u1eddi trang.<\/span><\/p>\n

S\u1ef1 tin c\u1eady<\/strong><\/span><\/h3>\n

L\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i c\u00f3 \u1ea3nh h\u01b0\u1edfng t\u1ed1t, gi\u00fap t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady cho s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng. Samsung s\u1ebd d\u1ec5 \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng n\u1ebfu m\u1edf r\u1ed9ng sang kinh doanh laptop v\u00e0 c\u00e1c \u0111\u1ed3 gia d\u1ee5ng h\u01a1n l\u00e0 s\u1ea3n xu\u1ea5t qu\u1ea7n \u00e1o th\u1ec3 thao, Pepsi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang c\u00e1c lo\u1ea1i \u0111\u1ed3 u\u1ed1ng c\u00f3 ga ho\u1eb7c n\u01b0\u1edbc ng\u1ecdt s\u1ebd d\u1ec5 ch\u1ea5p nh\u1eadn h\u01a1n l\u00e0 c\u00e1c lo\u1ea1i bia hay r\u01b0\u1ee3u.<\/span><\/p>\n

Kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i t\u1ea1o \u0111\u00f2n b\u1ea9y<\/strong><\/span><\/h3>\n

L\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t k\u1ef9 n\u0103ng v\u00e0 kinh nghi\u1ec7m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng. M\u1ed9t v\u00ed d\u1ee5 g\u1ea7n g\u0169i \u0111\u00f3 l\u00e0 Martin Yan, kh\u1edfi \u0111\u1ea7u v\u1edbi chu\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh d\u1ea1y n\u1ea5u \u0103n Yan Can Cook kh\u00e1 n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi v\u00e0 Vi\u1ec7t Nam nh\u1eefng n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, Martin Yan \u0111\u00e3 t\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n c\u1ee7a ch\u00ednh m\u00ecnh \u0111\u1ec3 m\u1edf h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng Yan Can, th\u00e0nh l\u1eadp tr\u01b0\u1eddng d\u1ea1y n\u1ea5u \u0103n qu\u1ed1c t\u1ebf Yan Can San Francisco v\u00e0 vi\u1ebft h\u00e0ng lo\u1ea1t c\u00e1c s\u00e1ch d\u1ea1y n\u1ea5u \u0103n kh\u00e1c nhau.<\/span><\/p>\n

T\u00e0i s\u1ea3n ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 m\u1edf r\u1ed9ng<\/strong><\/span><\/h3>\n

Th\u01b0\u1eddng th\u00ec nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n ti\u1ec1n \u0111\u1ec1 cho s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\u0110\u00f3 l\u00e0: d\u1ecbch v\u1ee5, thu\u1ed9c t\u00ednh, l\u1ee3i \u00edch, chuy\u00ean m\u00f4n, nguy\u00ean li\u1ec7u.<\/span><\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0: th\u01b0\u01a1ng hi\u1ec7u b\u00fat bi BiC n\u1ed5i ti\u1ebfng v\u1edbi t\u00ednh n\u0103ng d\u00f9ng m\u1ed9t l\u1ea7n. Ch\u00ednh \u0111\u1eb7c t\u00ednh n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng sang s\u1ea3n ph\u1ea9m rao c\u1ea1o r\u00e2u d\u00f9ng m\u1ed9t l\u1ea7n.<\/span><\/p>\n

Hay nh\u01b0 backing soda Arm & Harmer m\u1edf r\u1ed9ng theo h\u01b0\u1edbng t\u1eadn d\u1ee5ng l\u1ee3i \u00edch kh\u1eed m\u00f9i v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng nh\u01b0 kem \u0111\u00e1nh r\u0103ng, kh\u1eed m\u00f9i h\u00f4i mi\u1ec7ng, l\u0103n kh\u1eed m\u00f9i\u2026<\/span><\/p>\n

C\u01a1 h\u1ed9i m\u1edf r\u1ed9ng<\/strong><\/span><\/h3>\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng thu l\u1ee3i nhu\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi. Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh vi\u1ec7c m\u1edf r\u1ed9ng li\u1ec7u c\u00f3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn hay kh\u00f4ng b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng, c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch.. t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh l\u1ee3i nhu\u1eadn m\u00e0 s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng mang l\u1ea1i.<\/span><\/p>\n

\"allow-your-brand-to-expand\"<\/span><\/p>\n

B\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n v\u1edbi 5 b\u01b0\u1edbc ti\u1ebfn h\u00e0nh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 g\u1ee3i \u00fd 5 b\u01b0\u1edbc doanh nghi\u1ec7p<\/strong> c\u1ea7n l\u00e0m cho qu\u00e1 tr\u00ecnh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9<\/strong><\/span><\/h3>\n

Nghi\u00ean c\u1ee9u v\u00e0 v\u1ea1ch ra c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i. Sau \u0111\u00f3 \u0111\u01b0a t\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac c\u1ee7a c\u00e1c \u0111\u1eb7c t\u00ednh th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/span><\/p>\n

T\u1eadn d\u1ee5ng nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 <\/strong><\/span><\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c k\u1ebft qu\u1ea3 trong nghi\u00ean c\u1ee9u s\u01a1 b\u1ed9 ban \u0111\u1ea7u \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ecbnh h\u01b0\u1edbng qu\u00e1 tr\u00ecnh brainstorming v\u00e0 nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n cho c\u00e1c \u00fd t\u01b0\u1edfng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi gi\u00fap ch\u1ecdn l\u1ecdc nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a c\u00e1c qu\u1ea3n l\u00fd ngh\u0129 ban \u0111\u1ea7u c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p ho\u1eb7c kh\u00f4ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/span><\/p>\n

\u0110i\u1ec1u tra v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p<\/strong><\/span><\/h3>\n

Sau khi \u0111\u00e3 c\u00f3 c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee5 th\u1ec3, vi\u1ec7c ti\u1ebfn h\u00e0nh \u0111i\u1ec1u tra tr\u00ean c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 nh\u1eadn \u0111\u1ecbnh nh\u1eefng \u0111\u00e1nh gi\u00e1 c\u1ee7a h\u1ecd xem li\u1ec7u h\u01b0\u1edbng m\u1edf r\u1ed9ng \u0111\u00f3 c\u00f3 \u0111\u01b0\u1ee3c thu \u0111\u01b0\u1ee3c ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c, ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i. C\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng n\u0103m trong danh s\u00e1ch \u0111i\u1ec1u tra l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n quen, c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u nh\u1ea5t \u0111\u1ecbnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

L\u1ef1a ch\u1ecdn h\u01b0\u1edbng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

L\u1ef1a ch\u1ecdn h\u01b0\u1edbng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 nghi\u00ean c\u1ee9u ch\u1ec9 ra l\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng cao nh\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i. N\u1ebfu b\u1ea1n mu\u1ed1n th\u1ef1c hi\u1ec7n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u theo h\u01b0\u1edbng \u00edt li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng m\u1edf r\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng b\u00f9 \u0111\u1eafp v\u00e0o nh\u1eefng kho\u1ea3ng tr\u1ed1ng trong danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. V\u00e0 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, marketing.<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

C\u1ea9n th\u1eadn v\u1ec1 nh\u1eefng thay \u0111\u1ed5i m\u00e0 s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i.<\/span><\/p>\n

T\u1ed5ng h\u1ee3p v\u00e0 bi\u00ean t\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n<\/em><\/span><\/strong><\/p>\n

B\u1ea1n c\u1ea7n t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>? H\u00e3y li\u00ean l\u1ea1c ngay v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim. M\u1ecdi v\u1ea5n \u0111\u1ec1 s\u1ebd \u0111\u01b0\u1ee3c ch\u00fang t\u00f4i t\u01b0 v\u1ea5n gi\u1ea3i \u0111\u00e1p t\u1eadn t\u00ecnh nh\u1ea5t.<\/span><\/p>\n

Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng<\/strong>.<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: S\u00e1ng t\u00e1c slogan<\/a> <\/span>, C\u00f4ng ty thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p<\/a> <\/span>, Thi\u1ebft k\u1ebf profile<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u00f9ng \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 n\u1ed5i ti\u1ebfng tr\u00ean s\u1ea3n ph\u1ea9m m\u1edbi trong m\u1ed9t ng\u00e0nh h\u00e0ng kh\u00e1c. Doanh nghi\u1ec7p s\u1eed d\u1ee5ng m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi […]<\/p>\n","protected":false},"author":13,"featured_media":319699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12,8,10],"tags":[],"class_list":["post-318954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem","category-thongtin","category-xay-dung-thuong-hieu"],"acf":[],"views":1353,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=318954"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/318954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319699"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=318954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=318954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=318954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}