{"id":319305,"date":"2017-02-27T00:45:28","date_gmt":"2017-02-26T17:45:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319305"},"modified":"2019-06-11T13:52:49","modified_gmt":"2019-06-11T06:52:49","slug":"xay-dung-thuong-hieu-360o","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-360o\/","title":{"rendered":"C\u1ea9m nang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ecdi doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201c<em>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb t\u1ed1c k\u00fd t\u1ea1o ra tr\u00e1i phi\u1ebfu t\u00ecnh c\u1ea3m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/em>\u201d,\u00a0Heidi Cohen (thu\u1ed9c Riverside Marketing Strategies). Th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1ee7 doanh nghi\u1ec7p nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> th\u00e0nh c\u00f4ng s\u1ebd n\u1eafm con \u00e1t ch\u1ee7 b\u00e0i chi\u1ebfn th\u1eb1ng m\u1ecdi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-318077 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/t\u00ean-th\u01b0\u01a1ng-hi\u1ec7u-\u0111\u1eb9p.jpg\" alt=\"t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb9p\" width=\"590\" height=\"400\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/t\u00ean-th\u01b0\u01a1ng-hi\u1ec7u-\u0111\u1eb9p.jpg 590w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/t\u00ean-th\u01b0\u01a1ng-hi\u1ec7u-\u0111\u1eb9p-500x340.jpg 500w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">TH\u01af\u01a0NG HI\u1ec6U L\u00c0 G\u00cc?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3 r\u1ea5t nhi\u1ec1u kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1ch suy ngh\u0129, c\u00e1ch ti\u1ebfp c\u1eadn t\u1eebng doanh nghi\u1ec7p, chuy\u00ean gia marketing, marketer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Theo David Ogilvy, Cha \u0111\u1ebb ng\u00e0nh qu\u1ea3ng c\u00e1o, \u201c<em>Th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 t\u1ed5ng t\u00e0i s\u1ea3n phi v\u1eadt th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m: T\u00ean, bao b\u00ec, gi\u00e1 c\u1ea3, l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n, danh ti\u1ebfng c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o<\/em>\u201d. \u0110\u1ed1i v\u1edbi Cheryl Burgess (thu\u1ed9c Blue Focus Marketing), \u201c<em>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 l\u00fd do ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u00a0l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m<\/em>\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong khi \u0111\u00f3, Philip Kotler, Cha \u0111\u1ebb c\u1ee7a Marketing hi\u1ec7n \u0111\u1ea1i, cho r\u1eb1ng: \u201c<em>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00ean, thu\u1eadt ng\u1eef, d\u1ea5u hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng, ho\u1eb7c thi\u1ebft k\u1ebf ho\u1eb7c m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a t\u1ea5t c\u1ea3 nh\u1ee9ng th\u1ee9 \u0111\u00f3, nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi b\u00e1n ho\u1eb7c nh\u00f3m ng\u01b0\u1eddi b\u00e1n v\u00e0 \u0111\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/em>.\u201d. Kh\u00e1i ni\u1ec7m n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c Hi\u1ec7p h\u1ed9i Marketing Hoa K\u1ef3 s\u1eed d\u1ee5ng \u0111\u00ea \u0111\u1ecbnh ngh\u0129a Th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">D\u00f9 c\u00f3 nh\u1eefng kh\u00e1i ni\u1ec7m kh\u00f4ng gi\u1ed1ng nhau nh\u01b0ng ai c\u0169ng nh\u1eadn th\u1ee9c r\u00f5 \u0111\u01b0\u1ee3c vai tr\u00f2 quan tr\u1ecdng c\u1ee7a <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> nh\u01b0 \u0111\u1eb7t l\u00ean nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1eefng b\u1ec1n, duy tr\u00ec \u0111\u01b0\u1ee3c quy\u1ec1n l\u1ef1c l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U L\u00c0 G\u00cc?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean h\u00e0ng \u0111\u1ea7u khi kh\u1edfi nghi\u1ec7p b\u1edfi \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00ean, h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n ch\u1ee9a \u0111\u1ef1ng \u00fd ngh\u0129a, th\u00f4ng \u0111i\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau, tham v\u1ecdng l\u00e2u d\u00e0i c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3. Theo Jay Baer, C\u00f4ng ty Convince &amp; Convert, cho r\u1eb1ng \u201c<em>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 ngh\u1ec7 thu\u1eadt c\u1ee7a vi\u1ec7c s\u1eafp x\u1ebfp nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng g\u00ec m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng ngh\u0129 v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i<\/em>.\u201d <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u0169ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n, <em><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn v\u00e0 k\u1ebft h\u1ee3p c\u00e1c thu\u1ed9c t\u00ednh h\u1eefu h\u00ecnh c\u0169ng nh\u01b0 v\u00f4 h\u00ecnh v\u1edbi m\u1ee5c \u0111\u00edch \u0111\u1ec3 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c t\u1eadp \u0111o\u00e0n m\u1ed9t c\u00e1ch th\u1ee9c th\u00fa v\u1ecb, c\u00f3 \u00fd ngh\u0129a v\u00e0 h\u1ea5p d\u1eabn.<\/em><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1ea0I SAO PH\u1ea2I X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ec3 hi\u1ec3u t\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ta ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0 Stephen King, doanh nh\u00e2n ki\u00eam nh\u00e0 v\u0103n n\u1ed5i ti\u1ebfng t\u1eebng n\u00f3i: <em>\u201cS\u1ea3n ph\u1ea9m l\u00e0 th\u1ee9 \u0111\u01b0\u1ee3c l\u00e0m ra t\u1eeb trong nh\u00e0 m\u00e1y, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng mua. S\u1ea3n ph\u1ea9m l\u00e0 th\u1ee9 c\u00f3 th\u1ec3 b\u1eaft ch\u01b0\u1edbc \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb. M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u1ecb l\u1ed7i th\u1eddi nhanh ch\u00f3ng, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 tr\u01b0\u1eddng t\u1ed3n\u201d<\/em>. R\u00f5 r\u00e0ng l\u00e0 nh\u01b0 v\u1eady, khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n c\u00e0ng l\u00e2u, n\u00f3 c\u00e0ng tr\u1edf l\u00ean m\u1ea1nh m\u1ebd, qu\u00fd gi\u00e1 nh\u01b0\u00a0m\u1ed9t m\u00f3n \u0111\u1ed3 c\u1ed5 nhi\u1ec1u gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb b\u00e2y gi\u1edd s\u1ebd cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u1eefng gi\u00e1 tr\u1ecb kh\u00f4ng th\u1ec3 mua \u0111\u01b0\u1ee3c b\u1eb1ng ti\u1ec1n:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, l\u1eddi cam k\u1ebft v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 k\u00eanh hi\u1ec7u qu\u1ea3 nh\u1ea5t gi\u00fap kh\u1eb3ng \u0111\u1ecbnh l\u1eddi cam k\u1ebft, gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, x\u00e2y d\u1ef1ng c\u00e0ng chuy\u00ean nghi\u1ec7p th\u00ec c\u00e0ng chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0. V\u00ec khi nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u1ecd \u0111\u00e3 tin b\u1ea1n r\u1ed3i. Theo th\u1ed1ng k\u00ea, h\u01a1n 70% kh\u00e1ch h\u00e0ng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 h\u1ecd c\u00e2n nh\u1eafc khi tin\u00a0mua m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00e0 h\u01a1n 50% th\u01b0\u01a1ng v\u1ee5 di\u1ec5n ra l\u00e0 do c\u00e1c \u0111\u1ed1i t\u00e1c tin t\u01b0\u1edfng, m\u1ebfn ph\u1ee5c h\u00ecnh \u1ea3nh, uy t\u00edn c\u1ee7a nhau.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>T\u0103ng doanh thu<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p b\u1ea1n c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn cao h\u01a1n, h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 t\u1ea5t nhi\u00ean h\u1ecd s\u1ebd tr\u1ea3 gi\u00e1 cao h\u01a1n.\u00a072% kh\u00e1ch h\u00e0ng n\u00f3i h\u1ecd s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n 20% khi h\u1ecd ch\u1ecdn mua s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd y\u00eau th\u00edch. 50% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng b\u1ecf ra h\u01a1n 25% v\u00e0 40% kh\u00e1ch h\u00e0ng ch\u1ecbu tr\u1ea3 \u0111\u1ebfn h\u01a1n 30% gi\u00e1 th\u1ecb tr\u01b0\u1eddng cho s\u1ea3n ph\u1ea9m h\u00e0ng hi\u1ec7u, c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd mu\u1ed1n c\u00f3<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>D\u1ec5 nh\u1edb h\u01a1n, t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean h\u1eefu h\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, ngh\u0129a l\u00e0 c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng ra, g\u1ecdi t\u00ean ra khi mu\u1ed1n nh\u1eafc \u0111\u1ebfn. Kh\u00f4ng ch\u1ec9 v\u1eady, \u0111\u00f3 c\u00f2n l\u00e0 l\u1edbp \u00e1o \u0111\u1eb9p \u0111\u1ebd gi\u00fap doanh nghi\u1ec7p m\u00e3i chi\u1ebfm \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd. Th\u01b0\u01a1ng hi\u1ec7u ban\u00a0cho doanh nghi\u1ec7p m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 ng\u01b0\u1eddi h\u00e2m m\u1ed9. V\u00ed d\u1ee5 nh\u01b0 fan c\u1ee7a Iphone, h\u1ecd s\u1eb5n s\u00e0ng d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi d\u00f9 ph\u1ea3i x\u1ebfp h\u00e0ng ch\u1edd \u0111\u1ee3i h\u00e0ng gi\u1edd \u0111\u1ed3ng h\u1ed3, ch\u1ecbu gi\u00e1 g\u1ea5p hai, ba l\u1ea7n nh\u01b0 nh\u1eefng \u0111\u1ee3t ra iphone 6, 7. Ch\u1eafc ch\u1eafn, doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-318190 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/ap070109070253.jpg\" alt=\"Ph\u00e2n bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a doanh nghi\u1ec7p\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/ap070109070253.jpg 1024w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/07\/ap070109070253-500x375.jpg 500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>T\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p kh\u1ea3 n\u0103ng c\u1ea1nh tranh l\u1edbn, n\u1eb1m ngo\u00e0i cu\u1ed9c chi\u1ebfn\u00a0v\u1ec1 gi\u00e1, \u0111\u00f3 l\u00e0 \u01b0\u1edbc ao c\u1ee7a m\u1ecdi doanh nghi\u1ec7p.\u00a025% kh\u00e1ch h\u00e0ng l\u00e0 fan c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u1ecfi kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 kh\u00f4ng l\u00e0 v\u1ea5n \u0111\u1ec1 khi mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.\u00a050% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tr\u1ea1nh quy\u1ebft \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t\u00a0s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Truy\u1ec1n t\u1ea3i v\u1ec1 c\u00e2u chuy\u1ec7n c\u1ee7a doanh nghi\u1ec7p<\/strong>:\u00a0M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ho\u00e0n h\u1ea3o c\u00f3 th\u1ec3 mang nhi\u1ec1u \u00fd ngh\u0129a v\u00e0 truy\u1ec1n t\u1ea3i nhi\u1ec1u c\u00e2u chuy\u1ec7n, t\u1eeb vi\u1ec7c kinh doanh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ebfn \u0111i\u1ec1u g\u00ec t\u1ea1o s\u01b0 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Xu th\u1ebf t\u1ea5t y\u1ebfu c\u1ee7a th\u1ecb tr\u01b0\u1eddng ng\u00e0y nay<\/strong>: Kh\u00f4ng m\u1ed9t doanh nghi\u1ec7p n\u00e0o ng\u00e0y nay l\u00e0 kh\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ri\u00eang m\u00ecnh. Ch\u1ec9 c\u00f3 \u0111i\u1ec1u n\u00f3 c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng, hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 xu th\u1ebf c\u0169ng l\u00e0 m\u1ea5u ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p \u0111i \u0111\u1ebfn th\u00e0nh c\u00f4ng. Th\u00e0nh c\u00f4ng \u0111\u00f3 \u0111\u01b0\u1ee3c\u00a0quy\u1ebft \u0111\u1ecbnh b\u1edfi qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 t\u1ec9 m\u1ec9, \u0111i \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng m\u00e0 th\u00f4i.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">Xem th\u00eam: <span style=\"color: #ff6600;\">\u00a0<a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/vai-tro-cua-viec-xay-dung-thuong-hieu-doi-voi-doanh-nghiep-nho\/\"><em><strong><span style=\"text-decoration: underline;\">Vai tr\u00f2 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u1ecf<\/span><\/strong><\/em><\/a><\/span><\/span><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U N\u00caN B\u1eaeT \u0110\u1ea6U T\u1eea \u0110\u00c2U<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng bao gi\u1edd l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n v\u1ed3n eo h\u1eb9p. Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i ng\u00e0y m\u1ed9t ng\u00e0y hai c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, th\u00e0nh qu\u1ea3. D\u00f9 th\u1ebf n\u00e0o, vi\u1ec7c \u0111\u1eb7t n\u1ec1n m\u00f3ng, x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ed1i v\u1edbi ph\u1ea7n l\u1edbn qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p lu\u00f4n b\u1eaft \u0111\u1ea7u t\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i (t\u00ean g\u1ecdi, slogan v\u00e0 logo), nh\u1eefng \u1ea5n ph\u1ea9m (profile, namecard, catalogue, brochure, file folder,\u2026 ), thi\u1ebft k\u1ebf website (th\u1ecb tr\u01b0\u1eddng online)\u2026 H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">Xem th\u00eam:\u00a0<span style=\"color: #ff6600;\"><strong><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/tong-hop-he-thong-nhan-dien-thuong-hieu-cac-nganh-nghe\/\"><em>T\u1ed5ng h\u1ee3p h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e1c ng\u00e0nh ngh\u1ec1<\/em><\/a><\/strong><\/span><\/span><\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">QUY TR\u00ccNH X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Khi \u0111\u00e3 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, t\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00e2u. Sau \u0111\u00e2y l\u00e0 quy tr\u00ecnh t\u1ed5ng th\u1ec3 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c kinh doanh, t\u1eadp \u0111o\u00e0n \u0111\u00edch th\u1ef1c. Quy tr\u00ecnh bao g\u1ed3m 5 b\u01b0\u1edbc nh\u01b0 sau:<\/span><\/p>\n<figure id=\"attachment_318051\" aria-describedby=\"caption-attachment-318051\" style=\"width: 435px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-318051\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/06\/famicheff-435x500.png\" alt=\"Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh brandkey Famichef\" width=\"435\" height=\"500\" \/><figcaption id=\"caption-attachment-318051\" class=\"wp-caption-text\"><span style=\"color: #000000;\">Ph\u00e2n t\u00edch m\u00f4 h\u00ecnh brandkey Famichef<\/span><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb n\u1ec1n t\u1ea3ng<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111i quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee5c ti\u00eau l\u00e2u d\u00e0i, r\u1ea5t kh\u00f3 thay \u0111\u1ed5i sau n\u00e0y n\u1ebfu sai l\u1ea7m. Bao g\u1ed3m nh\u1eefng gi\u00e1 tr\u1ecb sau \u0111\u00e2y:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Ch\u00e2n dung th\u01b0\u01a1ng hi\u1ec7u (Brand Identity): Ch\u00ednh l\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 trong ph\u1ea7n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u \u0111\u00e3 n\u00f3i.<\/span><\/li>\n<li><span style=\"color: #000000;\">L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i (Brand benefit): T\u1ed5ng h\u1ee3p nh\u1eefng l\u1ee3i \u00edch th\u1ef1c t\u00ednh (l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb t\u00ednh n\u0103ng gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m), l\u1ee3i \u00edch c\u1ea3m t\u00ednh (c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng) v\u00e0 l\u1ee3i \u00edch c\u1ea3m x\u00fac (c\u1ea3m x\u00fac t\u00edch c\u1ef1c th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng).<\/span><\/li>\n<li><span style=\"color: #000000;\">Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u (Brand belief): S\u1ef1 an t\u00e2m th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand personalization): C\u00e1 t\u00ednh c\u1ee7a doanh nghi\u1ec7p (m\u1ec1m m\u1ecfng, tinh t\u1ebf, m\u1ea1nh m\u1ebd, sang tr\u1ecdng, ph\u1ed5 th\u00f4ng, g\u1ea7n g\u0169i, hi\u1ec7n \u0111\u1ea1i, truy\u1ec1n th\u1ed1ng\u2026) \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\n<li><span style=\"color: #000000;\">Tinh t\u00fay th\u01b0\u01a1ng hi\u1ec7u (Brand essence): S\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p, d\u1ea5u \u1ea5n \u0111\u1ecdng l\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, th\u01b0\u1eddng l\u00e0 slogan.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><em>B\u01b0\u1edbc 2: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ea7y l\u00e0 kh\u00e1i ni\u1ec7m quan tr\u1ecdng nh\u1ea5t trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 l\u00e0 vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7 trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn truy\u1ec1n th\u00f4ng tinh ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u (Brand Equity).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em><strong>B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u01b0\u1edbc n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u00e0 th\u1ef1c hi\u1ec7n hi\u1ec7u qu\u1ea3 khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng hai b\u01b0\u1edbc tr\u00ean. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n (k\u00e9o d\u00e0i tr\u00ean 3 n\u0103m) g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">M\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u t\u1eebng \u0111\u1ee3t: Qu\u00fd, n\u0103m, giai \u0111o\u1ea1n\u2026<\/span><\/li>\n<li><span style=\"color: #000000;\">Ng\u00e2n qu\u1ef9 s\u1eed d\u1ee5ng cho x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eebng n\u0103m<\/span><\/li>\n<li><span style=\"color: #000000;\">K\u1ebf ho\u1ea1ch ra m\u1eaft th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-317806 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2016\/05\/color.jpg\" alt=\"Brand Color\" width=\"400\" height=\"201\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau khi \u0111\u00e3 th\u1ed1ng nh\u1ea5t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh nh\u1eb1m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi. Quy m\u00f4, ph\u1ea1m vi v\u00e0 th\u1eddi gian chi\u1ebfn d\u1ecbch d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau, ng\u00e2n qu\u1ef9 b\u1ecf ra. \u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, c\u00e1c marketer, saleman c\u1ea7n ch\u00fa \u00fd nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Hi\u1ec3u r\u00f5 s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li><span style=\"color: #000000;\">Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng<\/span><\/li>\n<li><span style=\"color: #000000;\">Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng<\/span><\/li>\n<li><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng n\u1ed9i dung s\u00e1ng t\u1ea1o<\/span><\/li>\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh l\u01b0\u1ee3ng, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><em><strong>B\u01b0\u1edbc 5: \u0110o l\u01b0\u1ee3ng, hi\u1ec7u ch\u1ec9nh k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong><\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau m\u1ed7i giai \u0111o\u1ea1n x\u00e2y d\u1ef1ng, ti\u1ebfn h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n ph\u1ea3i \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thay \u0111\u1ed5i k\u1ecbp th\u1eddi, ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00e1c th\u00f4ng tin th\u01b0\u1eddng ph\u1ea3i \u0111\u01b0\u1ee3c thu th\u1eadp bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u (brand awareness)?<\/span><\/li>\n<li><span style=\"color: #000000;\">H\u1ecd nh\u1edb \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3?<\/span><\/li>\n<li><span style=\"color: #000000;\">H\u1ecd c\u00f3 m\u1ed1i li\u00ean h\u1ec7\/nh\u1eadn x\u00e9t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 th\u1ebf n\u00e0o?<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi d\u00f9ng th\u1eed th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3?<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c d\u00f9ng sau l\u1ea7n d\u00f9ng th\u1eed?<\/span><\/li>\n<li><span style=\"color: #000000;\">C\u00f3 bao nhi\u00eau % ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u01b0 tr\u00ean, m\u1ed7i b\u01b0\u1edbc \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 m\u1ed9t b\u01b0\u1edbc \u0111i sai l\u1ea7m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb h\u1ee7y ho\u1ea1i kh\u00f4ng th\u01b0\u01a1ng ti\u1ebfc sau bao ng\u00e0y x\u00e2y d\u1ef1ng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">3 C\u00c1CH X\u00c2Y D\u1ef0NG TH\u01af\u01a0NG HI\u1ec6U TH\u00c0NH C\u00d4NG<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1eadp trung, th\u1ef1c hi\u1ec7n s\u00e1ng t\u1ea1o, khoa h\u1ecdc 3 c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y, th\u00e0nh c\u00f4ng s\u1ebd \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng t\u00ednh n\u0103ng, l\u1ee3i \u00edch, s\u1ea3n ph\u1ea9m<\/strong>: Gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh<\/strong>: Gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u1ebfn t\u1eeb c\u1ea3m x\u00fac. B\u1ea1n c\u1ea7n ph\u1ea3i mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf: c\u1ea3m gi\u00e1c sang tr\u1ecdng khi s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, c\u1ea3m gi\u00e1c th\u1ecfa m\u00e3n, \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u tinh th\u1ea7n n\u00e0o \u0111\u00f3 c\u1ee7a h\u1ecd\u2026<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>: Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf m\u1ee5c tr\u00ean. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc c\u01a1 s\u1edf \u0111\u1eb7t l\u00ean nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean x\u00e2y l\u00ean th\u01b0\u01a1ng hi\u1ec7u. B\u1ea5t c\u1ee9 sai l\u1ea7m g\u00ec trong b\u01b0\u1edbc n\u00e0y s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 s\u1eeda ch\u1eefa sau n\u00e0y.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-319365 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/02\/brand-build.jpg\" alt=\"brand-build\" width=\"1000\" height=\"802\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/02\/brand-build.jpg 1000w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/02\/brand-build-500x401.jpg 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">K\u1ebeT LU\u1eacN<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Theo nh\u01b0 Sergio Zyman, t\u00e1c gi\u1ea3 c\u1ee7a \u201cThe End of Advertising As We know it\u201d, \u0111\u00e3 vi\u1ebft: \u201cM\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ch\u1ea5t l\u00e0 l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p nh\u1eefng kinh nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c c\u00f4ng ty.\u201d Do v\u1eady, qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra tr\u1ea3i nghi\u1ec7m gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Gi\u1ed1ng nh\u01b0 m\u1ed9t m\u1ed1i quan h\u1ec7, \u0111\u00e2y l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 l\u1edbn, v\u1eeba c\u1ea7n c\u00f3 c\u1ea3m x\u00fac, v\u1eeba ph\u1ea3i t\u1ea1o ra l\u1ee3i \u00edch \u0111\u00f4i b\u00ean v\u00e0 ph\u1ea3i lu\u00f4n v\u01b0\u01a1n \u0111\u1ebfn s\u1ef1 s\u00e1ng t\u1ea1o, m\u1edbi m\u1ebb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u1ebfu b\u1ea1n ch\u01b0a t\u1ef1 tin v\u00e0o <strong>chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh, ho\u1eb7c b\u1ea1n c\u1ea7n nh\u1eefng l\u1eddi t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u, h\u00e3y \u0111\u1ebfn ngay Sao Kim Brand. Nh\u1eefng chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cho b\u1ea1n nh\u1eefng gi\u1ea3i ph\u00e1p to\u00e0n n\u0103ng chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7, gi\u00e0nh l\u1ea5y th\u1ecb tr\u01b0\u1eddng v\u1ec1 tay m\u00ecnh. \u0110i\u1ec1n v\u00e0o form d\u01b0\u1edbi \u0111\u00e2y, Sao Kim s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0ng tr\u00ean con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: right;\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_1324869067\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkecatalog.com\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue\">Thi\u1ebft k\u1ebf catalogue<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf bao b\u00ec\">Thi\u1ebft k\u1ebf bao b\u00ec<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cTh\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb t\u1ed1c k\u00fd t\u1ea1o ra tr\u00e1i phi\u1ebfu t\u00ecnh c\u1ea3m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d,\u00a0Heidi Cohen (thu\u1ed9c Riverside Marketing Strategies). Th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p. Ch\u1ee7 doanh nghi\u1ec7p nh\u1eadn th\u1ee9c r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng s\u1ebd n\u1eafm con \u00e1t [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":319365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,10],"tags":[18,22,19],"class_list":["post-319305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-xay-dung-thuong-hieu","tag-bi-quyet-xay-dung-thuong-hieu-manh","tag-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":2147,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319305"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319305\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319365"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}