{"id":319397,"date":"2017-03-03T00:44:15","date_gmt":"2017-03-02T17:44:15","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319397"},"modified":"2019-06-10T13:58:33","modified_gmt":"2019-06-10T06:58:33","slug":"vai-tro-an-giau-cua-bo-nhan-dien-thuong-hieu-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/nhan-dien-thuong-hieu\/vai-tro-an-giau-cua-bo-nhan-dien-thuong-hieu-chuyen-nghiep\/","title":{"rendered":"7 vai tr\u00f2 c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft"},"content":{"rendered":"

T\u1ea1i sao nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> chuy\u00ean nghi\u1ec7p? Trong th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ec1u c\u00f3 nh\u1eefng t\u01b0 t\u01b0\u1edfng kh\u00f4ng coi tr\u1ecdng ho\u1eb7c kh\u00f4ng \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0o x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. \u00a0B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u01b0a ra 7 l\u00fd do<\/strong> \u0111\u1ec3 doanh nghi\u1ec7p thay \u0111\u1ed5i ngay nh\u1eadn th\u1ee9c v\u1ec1 vai tr\u00f2 c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

1. \u0110\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/span><\/h2>\n

\u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi to\u00e0n b\u1ed9 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ea7y \u0111\u1ee7, m\u1ea1nh m\u1ebd. \u0110\u1ed3ng th\u1eddi, m\u1ed9t logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p c\u0169ng th\u1ec3 hi\u1ec7n r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 v\u1edbi ch\u00ednh doanh nghi\u1ec7p.<\/span><\/p>\n

2. N\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng<\/span><\/h2>\n

\"HiRes-copy-1024x768\"<\/span><\/p>\n

Doanh nghi\u1ec7p b\u1ea1n c\u1ea7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 t\u00e1ch bi\u1ec7t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft trong m\u1eaft kh\u00e1ch h\u00e0ng h\u01a1n. \u00a0M\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng khi c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 th\u01b0\u1eddng t\u00ecm ki\u1ebfm v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc, n\u1ebfu h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 kh\u1ea3 n\u0103ng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t n\u00f3 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

3. T\u0103ng c\u01b0\u1eddng \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

M\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cth\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean<\/strong>\u201d. N\u1ebfu x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 l\u1ea5n \u00e1t \u0111\u1ed1i th\u1ee7, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n s\u1ebd nhanh ch\u00f3ng chi\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u01b0u ti\u00ean n\u00e0y. Nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 c\u1ee7a b\u1ea1n, kh\u1ea3 n\u0103ng quay l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd c\u00e0ng t\u0103ng cao khi h\u1ecd nh\u1eadn th\u1ea5y \u0111\u1ed9 chuy\u00ean nghi\u1ec7p, uy t\u00edn c\u1ee7a doanh nghi\u1ec7p b\u1ea1n t\u0103ng l\u00ean.<\/span><\/p>\n

4. L\u00e0m cho c\u00e1i t\u00ean c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean th\u00e2n thi\u1ec7n, d\u1ec5 hi\u1ec3u v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/h2>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n c\u00f3 m\u1ed9t c\u00e1i t\u00ean d\u00e0i ho\u1eb7c kh\u00f3 nh\u1edb, kh\u00f3 ph\u00e1t \u00e2m khi\u1ebfn kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhi\u1ec1u h\u01a1n khi h\u1ecd c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00f9ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Nh\u01b0ng n\u1ebfu c\u00e1i t\u00ean \u0111\u00f3 \u0111i c\u00f9ng m\u1ed9t logo th\u00fa v\u1ecb, b\u1eaft m\u1eaft c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m r\u00f5 t\u00ednh ch\u1ea5t, \u00fd ngh\u0129a c\u1ee7a c\u00e1i t\u00ean kh\u00f3 nh\u1edb s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i suy ngh\u0129 v\u00e0 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

5. Tr\u1edf th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb<\/span><\/h2>\n

40% m\u1ecdi ng\u01b0\u1eddi ghi nh\u1edb nh\u1eefng g\u00ec h\u1ecd th\u1ea5y t\u1ed1t h\u01a1n nh\u1eefng g\u00ec h\u1ecd nghe hay \u0111\u1ecdc. M\u1ed9t logo chuy\u00ean nghi\u1ec7p, \u1ea5n t\u01b0\u1ee3ng th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n trong c\u00e1c v\u1eadt ph\u1ea9m c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n, trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng \u0111i v\u00e0o tr\u00ed nh\u1edb kh\u00e1ch h\u00e0ng cao h\u01a1n khi h\u1ecd c\u00f3 nhu c\u1ea7u.<\/span><\/p>\n

\"Creating-a-Memorable-Brand\"<\/span><\/p>\n

6. Thu\u1eadn l\u1ee3i cho vi\u1ec7c b\u00e1n h\u00e0ng, gia t\u0103ng doanh s\u1ed1<\/span><\/h2>\n

S\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n s\u1ebd gi\u00fap gia t\u0103ng ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kinh doanh th\u00eam t\u1ef1 tin, v\u00e0 th\u00fac \u0111\u1ea9y nhanh ch\u00f3ng qu\u00e1 tr\u00ecnh thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n

7. Gia t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p<\/span><\/h2>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chuy\u00ean nghi\u1ec7p t\u1eeb danh thi\u1ebfp, logo v\u00e0 c\u00e1c v\u1eadt ph\u1ea9m kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap h\u00ecnh t\u01b0\u1ee3ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1edbn h\u01a1n th\u1ef1c t\u1ebf.\u00a0 \u0110i\u1ec1u \u0111\u00f3 s\u1ebd h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c cho doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh g\u1ecdi v\u1ed1n \u0111\u1ea7u t\u01b0, hay \u0111\u1ea5u th\u1ea7u nh\u1eefng d\u1ef1 \u00e1n l\u1edbn.<\/span><\/p>\n

N\u1ebfu b\u1ea1n c\u00f2n th\u1eafc m\u1eafc v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c th\u00e0nh c\u00f4ng tr\u00ean, li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim c\u00e1c chuy\u00ean gian c\u1ee7a ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111i t\u1edbi th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Ng\u01b0\u1eddi Vi\u1ebft Thanh Ph\u01b0\u01a1ng.<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: C\u00f4ng ty thi\u1ebft k\u1ebf logo chuy\u00ean nghi\u1ec7p<\/a> <\/span>, \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

T\u1ea1i sao nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p? Trong th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ec1u c\u00f3 nh\u1eefng t\u01b0 t\u01b0\u1edfng kh\u00f4ng coi tr\u1ecdng ho\u1eb7c kh\u00f4ng \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0o x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. […]<\/p>\n","protected":false},"author":13,"featured_media":319225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[369,523],"class_list":["post-319397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","tag-bo-nhan-dien-thuong-hieu","tag-vai-tro-cua-nhan-dien-thuong-hieu"],"acf":[],"views":5071,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319397"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319397\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319225"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}