{"id":319410,"date":"2017-03-07T07:11:54","date_gmt":"2017-03-07T00:11:54","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319410"},"modified":"2019-04-12T11:26:22","modified_gmt":"2019-04-12T04:26:22","slug":"19-dau-moc-lich-su-khong-the-quen-cua-nganh-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/19-dau-moc-lich-su-khong-the-quen-cua-nganh-thuong-hieu\/","title":{"rendered":"19 d\u1ea5u m\u1ed1c l\u1ecbch s\u1eed kh\u00f4ng th\u1ec3 qu\u00ean c\u1ee7a ng\u00e0nh th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Kh\u00f4ng ph\u1ea3i ng\u00e0y nay ng\u01b0\u1eddi ta m\u1edbi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span>. B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng l\u1ecbch s\u1eed l\u00e0m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u1eeb r\u1ea5t l\u00e2u trong m\u1ecdi l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng t\u1ef1 nhi\u00ean v\u00e0 x\u00e3 h\u1ed9i? H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m qua nh\u1eefng d\u1ea5u m\u1ed1c th\u00fa v\u1ecb sau trong l\u1ecbch s\u1eed ng\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

1.\u201cTh\u01b0\u01a1ng hi\u1ec7u” c\u1ee7a t\u1ef1 nhi\u00ean<\/span><\/h2>\n

\"139333460492\"<\/span><\/p>\n

Nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ea7u ti\u00ean v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u1eaft ngu\u1ed3n t\u1eeb t\u1ef1 nhi\u00ean. T\u1ef1 nhi\u00ean ph\u00e1t tri\u1ec3n, sinh v\u1eadt ti\u1ebfn h\u00f3a theo c\u00e1ch ri\u00eang c\u1ee7a ch\u00fang, ph\u1ee7 l\u00ean m\u00ecnh nh\u1eefng \u201cl\u1edbp \u00e1o nh\u1eadn bi\u1ebft\u201d \u0111\u1eb7c tr\u01b0ng cho ch\u1ee7ng lo\u00e0i. M\u1ed7i lo\u00e0i c\u00f3 m\u1ed9t h\u00ecnh d\u00e1ng ri\u00eang v\u00e0 ng\u00f4n ng\u1eef ri\u00eang m\u00e0 ch\u1ec9 m\u00ecnh ch\u00fang c\u00f3. Nh\u1eefng con ong kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u1edbi nh\u1eefng con t\u1eafc k\u00e8 hoa. C\u00e2y d\u01b0\u01a1ng x\u1ec9 kh\u00f4ng th\u1ec3 g\u1ecdi l\u00e0 c\u00e2y s\u1ed3i. Suy cho c\u00f9ng, m\u1ed7i v\u1eadt t\u1ed3n t\u1ea1i trong t\u1ef1 nhi\u00ean mang m\u00e0u s\u1eafc, th\u01b0\u01a1ng hi\u1ec7u ri\u00eang kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn. V\u00e0 ch\u00fang ta \u0111ang c\u1ed1 h\u1ecdc \u0111i\u1ec1u \u0111\u00f3 trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay.<\/span><\/p>\n

2. H\u00ecnh kh\u1eafc hang \u0111\u1ed9ng<\/span><\/h2>\n

\"A-Bridgeman-REV-115959_ufqcqy\"<\/span><\/p>\n

Kho\u1ea3ng 30.000 n\u0103m TCN, con ng\u01b0\u1eddi d\u1ea7n r\u1eddi b\u1ecf cu\u1ed9c s\u1ed1ng du th\u1ee7 du th\u1ef1c. H\u1ecd s\u1ed1ng th\u00e0nh c\u00e1c t\u1ed5 ch\u1ee9c nh\u1ecf trong c\u00e1c hang \u0111\u1ed9ng. \u00dd th\u1ee9c nh\u1eadn bi\u1ebft, c\u1ea3m nh\u1eadn, \u0111\u00e1nh gi\u00e1 th\u1ebf gi\u1edbi xung quanh manh nha h\u00ecnh th\u00e0nh. Nh\u1eefng b\u1ee9c v\u1ebd trong hang \u0111\u1ed9ng\u00a0 l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh c\u00f3 \u00fd ngh\u0129a \u0111\u1ea7u ti\u00ean con ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ec3 di\u1ec5n t\u1ea3 th\u1ebf gi\u1edbi quan. D\u00f9 th\u1ebf n\u00e0o, c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u00e2y l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 t\u1ed5 ti\u00ean Homo Sapien c\u1ee7a ch\u00fang ta h\u00ecnh \u1ea3nh h\u00f3a s\u1ef1 v\u1eadt v\u00e0 trao cho ch\u00fang m\u1ed9t \u00fd ngh\u0129a, thu\u1ed9c t\u00ednh d\u1ec5 nh\u1edb.<\/span><\/p>\n

3. \u0110\u00e1nh d\u1ea5u gia s\u00fac<\/span><\/h2>\n

\"brandingcalfimgp3331\"<\/span><\/p>\n

Kho\u1ea3ng 2700 n\u0103m TCN, con ng\u01b0\u1eddi \u0111\u00f3ng d\u1ea5u l\u00ean m\u00ecnh gia s\u00fac c\u1ee7a h\u1ecd. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c thanh s\u1eaft c\u00f3 h\u00ecnh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng, ri\u00eang bi\u1ec7t, nung n\u00f3ng \u0111\u1ecf v\u00e0 in v\u00e0o da b\u00f2, tr\u00e2u, ng\u1ef1a\u2026 Nh\u1eefng v\u1ebft in n\u00e0y sau \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh v\u1ebft s\u1eb9o \u0111\u1eb7c th\u00f9 kh\u00f4ng bao gi\u1edd phai t\u00e0n. \u0110\u00f3 l\u00e0 c\u00e1ch t\u1ea1o ra d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n \u0111\u1ea7u ti\u00ean v\u1ec1 quy\u1ec1n s\u1edf h\u1eefu t\u00e0i s\u1ea3n. N\u00f3 c\u0169ng \u0111\u01b0a \u0111\u1ebfn m\u1ed9t chi ti\u1ebft th\u00fa v\u1ecb c\u1ee7a t\u1eeb \u201cbranding\u201d (x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>). T\u1eeb \u201cbranding\u201d ban \u0111\u1ea7u mang m\u1ed9t \u00fd ngh\u0129a. N\u00f3 b\u1eaft ngu\u1ed3n t\u1eeb ch\u1eef \u201cbrandr\u201d trong ti\u1ebfng Norse c\u1ed5 ngh\u0129a l\u00e0 \u0111\u1ed1t ch\u00e1y.<\/span><\/p>\n

4. Bi\u1ec3u t\u01b0\u1ee3ng Ichthys<\/span><\/h2>\n

\"jTxLgaGqc\"<\/span><\/p>\n

Bi\u1ec3u t\u01b0\u1ee3ng Ichthys l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng g\u1ed3m hai \u0111\u01b0\u1eddng cung giao nhau. \u0110i\u1ec3m giao nhau b\u00ean ph\u1ea3i m\u1edf r\u1ed9ng \u0111\u1ec3 t\u1ea1o th\u00e0nh c\u00e1i \u0111u\u00f4i m\u1ed9t con c\u00e1. Bi\u1ec3u t\u01b0\u1ee3ng Ichthys c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 \u201cC\u00e1 c\u1ee7a Jesu\u201d hay \u201ch\u00ecnh c\u00e1\u201d (sign of the fish). Bi\u1ec3u t\u01b0\u1ee3ng n\u00e0y xu\u1ea5t hi\u1ec7n v\u00e0o nh\u1eefng \u0111\u1ea7u n\u0103m C\u00f4ng nguy\u00ean trong c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi theo Thi\u00ean Ch\u00faa. N\u00f3 b\u1eaft \u0111\u1ea7u tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0o th\u1ebf k\u1ec9 th\u1ee9 II, v\u00e0 th\u1ecbnh h\u00e0nh v\u00e0o th\u1ebf k\u1ec9 III, IV. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng cho nh\u1eefng nh\u00f3m t\u00f4n gi\u00e1o, Ichthys mang \u00fd ngh\u0129a linh thi\u00eang v\u00e0 ng\u00e0y c\u00e0ng lan r\u1ed9ng.<\/span><\/p>\n

5. B\u00e1nh m\u00ec\u00a0Pompei<\/span><\/h2>\n

\"preserved-loaf-of-bread-from-pompeii\"<\/span><\/p>\n

Khi khai qu\u1eadt t\u00e0n t\u00edch th\u00e0nh bang Pompei (La M\u00e3 c\u1ed5 \u0111\u1ea1i, thu\u1ed9c Italia ng\u00e0y nay), ng\u01b0\u1eddi ta \u0111\u00e3 ph\u00e1t hi\u1ec7n ra nh\u1eefng \u1ed5 b\u00e1nh m\u00ec v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ch\u1ee9ng minh nh\u1eefng nh\u1eadn th\u1ee9c \u0111\u1ea7u ti\u00ean c\u1ee7a con ng\u01b0\u1eddi v\u1ec1 kh\u00e1c bi\u1ec7t h\u00f3a s\u1ea3n ph\u1ea9m b\u00e1n. Nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng, v\u0103n b\u1ea3n ch\u1eef \u0111\u01b0\u1ee3c in tr\u00ean b\u00e1nh m\u00ec \u0111\u01b0\u1ee3c b\u1ea3o t\u1ed3n m\u1ed9t c\u00e1ch k\u00ec di\u1ec7u trong \u0111\u1ed1ng tro t\u00e0n sau tr\u1eadn n\u00fai l\u1eeda Vesuvius phun tr\u00e0o v\u00e0o n\u0103m 79 SCN.<\/span><\/p>\n

\u0110\u00e3 2000 n\u0103m tr\u00f4i qua, nh\u1eefng chi\u1ebfc b\u00e1nh m\u00ec n\u00e0y v\u1eabn k\u1ec3 cho ch\u00fang ta bi\u1ebft ngu\u1ed3n g\u1ed1c, gi\u00e1, th\u00e0nh ph\u1ea7n, c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a ch\u00fang. Ch\u00fang r\u1ea5t kh\u00e1c bi\u1ec7t v\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng chi\u1ebfc b\u00e1nh m\u00ec c\u00f9ng th\u1eddi v\u00ec n\u00f3 \u0111\u01b0\u1ee3c g\u1eafn tr\u00ean m\u00ecnh nh\u1eefng d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\n

Xem th\u00eam: 6 c\u00e1ch \u0111\u1ecbnh v\u1ecb cho s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a><\/em><\/span><\/p>\n<\/blockquote>\n

6. Qu\u1ed1c k\u00ec c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh<\/span><\/h2>\n

Qu\u1ed1c k\u00ec c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh l\u00e0 minh ch\u1ee9ng cho \u201ccu\u1ed9c li\u00ean doanh th\u01b0\u01a1ng hi\u1ec7u\u201d \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed lo\u00e0i ng\u01b0\u1eddi. Song song v\u1edbi s\u1ef1 h\u1ee3p nh\u1ea5t n\u00e0y, qu\u1ed1c k\u00ec (trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, c\u0169ng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 logo) c\u1ee7a c\u00e1c v\u00f9ng c\u0169ng \u0111\u01b0\u1ee3c h\u1ee3p nh\u1ea5t v\u00e0o nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t k\u1ebft qu\u1ea3 h\u1ebft s\u1ee9c th\u00fa v\u1ecb.<\/span><\/p>\n

\"d9829f777cff566ad810ead3bc6e5b21-650-80\"
Phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a Union Jack<\/em><\/span><\/figcaption><\/figure>\n

N\u0103m 1606, Anh v\u00e0 Scotland h\u1ee3p nh\u1ea5t. Qu\u1ed1c k\u00ec c\u1ee7a hai v\u00f9ng \u0111\u01b0\u1ee3c x\u1ebfp ch\u1ed3ng v\u1edbi nhau t\u1ea1o ra phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean c\u1ee7a l\u00e1 qu\u1ed1c k\u00ec V\u01b0\u01a1ng qu\u1ed1c Anh. Ch\u1eef th\u1eadp \u1edf gi\u1eefa l\u00e1 c\u1edd (bi\u1ec3u t\u01b0\u1ee3ng th\u00e1nh George) c\u1ee7a Anh l\u1ed3ng tr\u00ean d\u1ea5u ch\u00e9o tr\u1eafng, n\u1ec1n xanh (bi\u1ec3u t\u01b0\u1ee3ng th\u00e1nh Andrew) c\u1ee7a Scotland.<\/span><\/p>\n

\"1280px-Flag_of_the_United_Kingdom.svg\"
Union Jack ng\u00e0y nay<\/em><\/span><\/figcaption><\/figure>\n

Sau \u0111\u00f3, n\u0103m 1801, Ireland gia nh\u1eadp V\u01b0\u01a1ng qu\u1ed1c Anh, \u0111\u1ed3ng th\u1eddi d\u1ea5u ch\u00e9o m\u00e0u \u0111\u1ecf (bi\u1ec3u t\u01b0\u1ee3ng th\u00e1nh Patrick) c\u0169ng \u0111\u01b0\u1ee3c l\u1ed3ng l\u00ean l\u00e1 c\u1edd tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n

Qua hai l\u1ea7n l\u1ed3ng gh\u00e9p n\u00e0y \u0111\u00e3 t\u1ea1o ra phi\u00ean b\u1ea3n qu\u1ed1c k\u00ec \u201cb\u1ea5t \u0111\u1ed1i x\u1ee9ng\u201d c\u1ee7a v\u01b0\u01a1ng qu\u1ed1c Anh ng\u00e0y nay. L\u00e1 c\u1edd \u201ck\u00ec d\u1ecb\u201d \u0111\u00f3 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd cho n\u1ec1n v\u0103n h\u00f3a t\u1ef1 do t\u1ea1i V\u01b0\u01a1ng qu\u1ed1c Anh.<\/span><\/p>\n

7. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ea7u ti\u00ean<\/span><\/h2>\n

\"141117-napoleon_0739_d1924181b48ec418241681f3510fb699.nbcnews-fp-1200-800\"<\/span><\/p>\n

Napoleon l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u1ea5t r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> h\u00ecnh \u1ea3nh c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o. Do kh\u00f4ng c\u00f3 d\u00f2ng m\u00e1u ho\u00e0ng t\u1ed9c, Napoleon \u0111\u00e3 t\u1ef1 thi\u1ebft k\u1ebf cho m\u00ecnh m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang. T\u1eeb nh\u1eefng h\u00ecnh \u1ea3nh truy\u1ec1n th\u1ed1ng c\u1ee7a ho\u00e0ng gia, \u00f4ng \u0111\u1eb7t l\u1ea1i t\u00ean, thi\u1ebft k\u1ebf l\u1ea1i, g\u1eafn l\u00ean ch\u00fang nh\u1eefng \u00fd ngh\u0129a m\u1edbi \u0111\u1ed3ng b\u1ed9 theo c\u00e1 t\u00ednh c\u1ee7a \u00f4ng v\u00e0 t\u00ednh ch\u1ea5t c\u1ee7a n\u1ec1n C\u1ed9ng h\u00f2a.<\/span><\/p>\n

T\u1eeb n\u0103m 1804 tr\u1edf \u0111i, \u00f4ng lu\u00f4n \u0111\u1ed9i m\u1ed9t chi\u1ebfc m\u0169 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang, nghi\u00eang sang m\u1ed9t b\u00ean trong nh\u1eefng tr\u1eadn \u0111\u00e1nh nh\u01b0 m\u1ed9t d\u1ea5u hi\u1ec7u nh\u1eadn di\u1ec7n c\u00e1 nh\u00e2n. Su\u1ed1t hai th\u1ebf k\u1ec9 qua, chi\u1ebfc m\u0169 n\u00e0y v\u1eabn lu\u00f4n \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn nh\u01b0 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed lo\u00e0i ng\u01b0\u1eddi.<\/span><\/p>\n

8. \u0110\u0103ng k\u00ed b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

\"bass-pale-ale\"<\/span><\/p>\n

D\u00f9 r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m nh\u01b0 \u0111\u1ed3 g\u1ed1m hay nung \u0111\u00e3 \u0111\u01b0\u1ee3c in d\u1ea5u \u0111\u1ec3 ch\u1ee9ng minh ngu\u1ed3n g\u1ed1c, quy\u1ec1n s\u1edf h\u1eefu xu\u1ea5t hi\u1ec7n c\u1ea3 ngh\u00ecn n\u0103m TCN, nh\u01b0ng ch\u00fang v\u1eabn ch\u1ec9 l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft \u0111\u01a1n thu\u1ea7n. M\u00e3i \u0111\u1ebfn ng\u00e0y 1 th\u00e1ng 1 n\u0103m 1876, logo h\u00ecnh tam gi\u00e1c \u0111\u1ecf c\u1ee7a nh\u00e3n bia Bass Ale (thu\u1ed9c h\u00e3ng Bass Brewery) \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00ed b\u1ea3o h\u1ed9 \u0111\u1ea7u ti\u00ean c\u1ee7a n\u01b0\u1edbc Anh. \u0110i\u1ec1u n\u00e0y m\u1edf ra con \u0111\u01b0\u1eddng cho t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y n\u00e0y \u0111i theo l\u00e0 \u0111\u0103ng k\u00ed b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

\n

Xem th\u00eam:\u00a0B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u2013 b\u00e0i to\u00e1n \u201cS\u1ed1ng C\u00f2n\u201d cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t<\/strong><\/a><\/em><\/span><\/p>\n<\/blockquote>\n

9. Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean<\/span><\/h2>\n

\"michelin-guide\"<\/span><\/p>\n

V\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 1900, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u manh nha h\u00ecnh th\u00e0nh. B\u1eaft \u0111\u1ea7u v\u1edbi s\u1ef1 ki\u1ec7n, nh\u00e0 s\u1ea3n xu\u1ea5t l\u1ed1p xe n\u1ed5i ti\u1ebfng Andre\u2019 and \u00c9douard Michelin xu\u1ea5t b\u1ea3n \u1ea5n ph\u1ea9m \u0111\u1ea7u ti\u00ean s\u00e1ch h\u01b0\u1edbng d\u1eabn mi\u1ec5n ph\u00ed cho ng\u01b0\u1eddi \u0111i xe t\u1ea1i Ph\u00e1p. B\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng h\u01b0\u1edbng d\u1eabn \u0111i \u0111\u01b0\u1eddng v\u00e0 b\u1ea3n \u0111\u1ed3 trong nh\u1eefng chuy\u1ebfn \u0111i d\u00e0i, h\u1ecd hi v\u1ecdng s\u1ebd k\u00edch c\u1ea7u xe \u00f4 t\u00f4, c\u0169ng nh\u01b0 s\u1ebd l\u00e0m t\u0103ng l\u01b0\u1ee3ng c\u1ea7u cho l\u1ed1p xe.<\/span><\/p>\n

\u0110\u1ebfn n\u0103m 1926, h\u1ecd ti\u1ebfn xa h\u01a1n b\u1eb1ng vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 nh\u00e0 h\u00e0ng theo m\u1ee9c sao \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng nh\u00e0 h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng nhanh h\u01a1n.<\/span><\/p>\n

– M\u1ed9t sao: M\u1ed9t nh\u00e0 h\u00e0ng t\u1ed1t \u1edf m\u1ed9t m\u1eb7t n\u00e0o \u0111\u00f3.<\/span><\/p>\n

– Hai sao: M\u00f3n \u0103n r\u1ea5t ngon, \u0111\u00e1ng \u0111\u1ebfn \u0103n<\/span><\/p>\n

– Ba sao: M\u00f3n \u0103n hi\u1ebfm c\u00f3, ph\u1ea3i \u0111\u1ebfn \u0111\u1ec3 th\u01b0\u1edfng th\u1ee9c.<\/span><\/p>\n

10. H\u00e3ng truy\u1ec1n thanh \u0111\u1ea7u ti\u1ec1n NBC<\/span><\/h2>\n

\"nbc_logo_og\"<\/span><\/p>\n

Nh\u1eefng bu\u1ed5i h\u00f2a t\u1ea5u Xylophone c\u1ee7a NBC \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tr\u00ean radio v\u00e0o n\u0103m 1929. \u0110\u1ebfn n\u0103m 1950, n\u00f3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00ed b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u00e3ng truy\u1ec1n thanh \u0111\u1ea7u ti\u00ean c\u1ee7a Hoa K\u00ec. Cho \u0111\u1ebfn ng\u00e0y nay, nh\u1eefng bu\u1ed5i h\u00f2a t\u1ea5u n\u00e0y v\u1eabn \u0111\u01b0\u1ee3c ph\u00e1t v\u00e0 \u0111\u01b0\u1ee3c nghe b\u1edfi h\u00e0ng ch\u1ee5c tri\u1ec7u ng\u01b0\u1eddi nghe \u0111\u00e0i.<\/span><\/p>\n

11. Agency \u0111\u1ea7u ti\u00ean ra \u0111\u1eddi<\/span><\/h2>\n

\"e2eea2821d8ae0798bb223cb9f75717b-650-80\"<\/span><\/p>\n

Khi c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh ng\u00e0y c\u00e0ng quy\u1ebft li\u1ec7t, nhu c\u1ea7u thi\u1ebft k\u1ebf l\u1ea1i m\u1ed9t lo\u1ea1t h\u00ecnh \u1ea3nh doanh nghi\u1ec7p tr\u00f4ng th\u00e2n thi\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n t\u0103ng \u0111\u1ed9t bi\u1ebfn. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a thu\u1eadt ng\u1eef \u201cnh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u201d (corporate identity) b\u1edfi Gordon Lippincott v\u00e0o n\u0103m 1958. N\u0103m 1965, Wally Olins th\u00e0nh l\u1eadp Wolff Olins \u2013 h\u00e3ng t\u01b0 v\u1ea5n, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean. \u0110\u00f3 l\u00e0 d\u1ea5u m\u1ed1c cho s\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ed9t l\u0129nh v\u1ef1c kinh doanh ho\u00e0n to\u00e0n m\u1edbi \u2013 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

12. M\u00e1y t\u00ednh Apple Mac<\/span><\/h2>\n

\"2de3dfcbfcb6b79e9d8b544807b41bbb-650-80\"<\/span><\/p>\n

Nh\u1eefng chi\u1ebfc m\u00e1y t\u00ednh \u0111\u1ea7u ti\u00ean c\u1ee7a lo\u00e0i ng\u01b0\u1eddi c\u1ed3ng k\u1ec1nh, v\u00e0 v\u00f4 c\u00f9ng kh\u00f3 \u0111\u1ec3 s\u1eed d\u1ee5ng v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng (kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n). Nh\u01b0ng \u0111\u1ebfn n\u0103m 1984, chi\u1ebfc Macintosh c\u1ee7a Apple \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u00e1y t\u00ednh. Thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 gi\u00fap Macintosh c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng b\u1ecb m\u00ea ho\u1eb7c b\u1edfi m\u1ed9t lo\u1ea1i h\u00ecnh c\u00f4ng ngh\u00ea m\u1edbi v\u1eeba \u0111\u01a1n gi\u1ea3n l\u1ea1i phong c\u00e1ch. \u0110\u00e2y l\u00e0 d\u1ea5u m\u1ed1c v\u1ec1 c\u1ea3i ti\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n

13. \u0110\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean<\/span><\/h2>\n

\"feb135dfbc81640f7226eb2309fcd5bb-650-80\"<\/span><\/p>\n

S\u1ef1 s\u00e1p nh\u1eadp \u0111\u01b0\u1ee3c coi l\u00e0 b\u1ea5t n\u00ecnh th\u01b0\u1eddng v\u00e0o nh\u1eefng n\u0103m 1980. Nh\u01b0ng ai ai c\u0169ng \u0111\u00e3 v\u00f4 c\u00f9ng ng\u1ea1c nhi\u00ean khi n\u0103m 1988 Nestle mua l\u1ea1i Rowntree, nh\u00e0 s\u1ea3n xu\u1ea5t nh\u00e3n hi\u1ec7u Kitkat. Nestle \u0111\u00e3 chi ra \u0111\u1ebfn 2,5 t\u1ec9 b\u1ea3ng \u0111\u1ec3 mua l\u1ea1i c\u00f4ng ty n\u00e0y d\u00f9 Rowtree l\u00fac \u0111\u00f3 ch\u1ec9 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 1 t\u1ec9 b\u1ea3ng Anh. B\u1eb1ng vi\u1ec7c mua l\u1ea1i v\u1edbi gi\u00e1 cao h\u01a1n nh\u01b0 v\u1eady, Nestle \u0111\u00e3 t\u1ea1o ra m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi v\u1ec1 \u0111\u1ecbnh gi\u00e1 c\u00f4ng ty d\u1ef1a tr\u00ean danh ti\u1ebfng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty ch\u1ee9 kh\u00f4ng ph\u1ea3i d\u1ef1a tr\u00ean t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh.<\/span><\/p>\n

14. Chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean<\/span><\/h2>\n

\"Untitled-2\"<\/span><\/p>\n

N\u0103m 1987, Reebok l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u1ea7y th\u1ec3 thao d\u1eabn \u0111\u1ea7u th\u1ecb tr\u01b0\u1eddng Hoa K\u00ec. N\u0103m ti\u1ebfp theo, Nike v\u1eadn \u0111\u1ed9ng chi\u1ebfn d\u1ecbch \u201cJust do it\u201d nh\u1eb1m thay \u0111\u1ed5i suy ngh\u0129 c\u1ee7a nh\u1eefng v\u1eadn \u0111\u1ed9ng vi\u00ean, ng\u01b0\u1eddi t\u1eadp th\u1ec3 thao. K\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u00f3 th\u1eadt b\u1ea5t ng\u1edd. Nike l\u00e0 th\u01b0\u01a1ng hi\u1ec7u gi\u00e0y th\u1ec3 thao gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi ng\u00e0y n\u00e0y. Nike c\u0169ng l\u00e0 m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean t\u1eadp trung v\u00e0o khai th\u00e1c s\u00e2u gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

15. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n to\u00e0n c\u1ea7u \u2013 Facebook<\/span><\/h2>\n

\"977cc60f933bd4782107d78efbe1ae73_facebook-amicus-brief-facebook-like-button-clipart_858-320\"<\/span><\/p>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i Facebook n\u0103m 2004 \u0111\u00e3 trao cho h\u01a1n 1 t\u1ec9 ng\u01b0\u1eddi tr\u00ean h\u00e0nh tinh c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n, th\u1ec3 hi\u1ec7n m\u00ecnh tr\u00ean c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. H\u01a1n 1,4 t\u1ec9 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u0111\u00e3 \u0111\u0103ng l\u00ean facebook 3 tri\u1ec7u th\u00f4ng tin m\u1ed7i ph\u00fat nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ch\u00ednh h\u1ecd v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u1ed9ng \u0111\u1ed3ng, nh\u00f3m tr\u00ean facenook.<\/span><\/p>\n

16. Google gia nh\u1eadp t\u1eeb \u0111i\u1ec3n<\/span><\/h2>\n

\"cf7a7ef6239b0755f717a50da4d38d83-650-80\"<\/span><\/p>\n

N\u0103m 2006, Google \u0111\u00e3 ch\u00ednh th\u1ee9c gia nh\u1eadp v\u00e0o t\u1eeb \u0111i\u1ec3n ng\u00f4n ng\u1eef c\u1ee7a ch\u00fang ta nh\u01b0 m\u1ed9t \u0111\u1ed9ng t\u1eeb thu\u1ea9n t\u00fay. Khi mu\u1ed1n tra c\u1ee9u th\u00f4ng tin tr\u00ean m\u1ea1ng b\u1ea1n c\u00f3 bao gi\u1edd n\u00f3i \u201cBing \u0111i\u201d hay \u201cYahoo \u0111i\u201d. C\u00f3 l\u1ebd l\u00e0 kh\u00f4ng. Tuy nhi\u00ean, b\u1ea1n ch\u1eafc ch\u1eafc m\u1ed9t l\u1ea7n trong \u0111\u1eddi t\u1eebng n\u00f3i \u201cGoogle n\u00f3 \u0111i\u201d ho\u1eb7c \u0111\u1ea1i lo\u1ea1i t\u01b0\u01a1ng t\u1ef1.<\/span><\/p>\n

\u201cGoogle n\u00f3 \u0111i\u201d ho\u1eb7c \u0111\u1ea1i lo\u1ea1i t\u01b0\u01a1ng t\u1ef1. <\/span><\/p>\n

17. Th\u01b0\u01a1ng hi\u1ec7u v\u00e0\u00a0“t\u00edn ng\u01b0\u1ee1ng”<\/span><\/h2>\n

\"fb8197819279e89faaa3f22574aefd2c-650-80\"<\/span><\/p>\n

Khi th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n \u0111\u1ebfn m\u1ed9t ng\u01b0\u1ee1ng r\u1ea5t cao, t\u00e1c \u0111\u1ed9ng r\u1ea5t s\u00e2u v\u00e0o v\u00e0o ti\u1ec1m th\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u1ebfn m\u1ed9t \u00fd ngh\u0129a th\u1ea7n th\u00e1nh. Theo m\u1ed9t nghi\u00ean c\u1ee9u n\u0103m 2011<\/strong><\/a><\/em>, n\u1ebfu b\u1ea1n \u0111\u01b0a ra m\u1ed9t s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u1ebfn c\u1ed9ng \u0111\u1ed9ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 T\u00e1o, m\u1ed9t s\u1ed1 v\u00f9ng \u1edf n\u00e3o b\u1ed9 c\u1ee7a h\u1ecd ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd nh\u01b0 khi ng\u01b0\u1eddi ta nh\u00ecn th\u1ea5y h\u00ecnh \u1ea3nh m\u1ed9t v\u1ecb th\u00e1nh, th\u1ea7n trong t\u00f4n gi\u00e1o.<\/span><\/p>\n

18. \u0110\u1eb7t t\u00ean con b\u1eb1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

\"59fade9e619b88595baa9e5e27143fca-650-80\"<\/span><\/p>\n

Khi m\u1ed9t \u00f4ng b\u1ed1 b\u00e0 m\u1eb9 Ph\u00e1p c\u1ed1 g\u1eafng \u0111\u1eb7t t\u00ean cho \u0111\u1ee9a con g\u00e1i m\u1edbi sinh c\u1ee7a m\u00ecnh l\u00e0 \u201cNutella\u201d, ch\u00ednh quy\u1ec1n \u0111\u00e3 can thi\u1ec7p \u201c\u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng g\u00ec nh\u1eefng \u0111\u1ee9a tr\u1ebb mong mu\u1ed1n\u201d. <\/span><\/p>\n

\u0110\u1eb7t t\u00ean cho con b\u1eb1ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111ang t\u0103ng nhanh d\u00f9 kh\u00f4ng ph\u1ea3i l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng m\u1edbi n\u1ed5i. N\u0103m 2002, nh\u1eefng \u0111\u1ee9a tr\u1ebb t\u00ean \u201cIkea\u201d sinh ra t\u1ea1i Anh, v\u00e0 n\u0103m 2011, nh\u1eefng \u0111\u1ee9a tr\u1ebb t\u00ean Facebook sinh ra t\u1ea1i Ai C\u1eadp. Nh\u1eefng c\u00e1i t\u00ean th\u00e1nh nh\u01b0 Joshua, Noah hay Mohammed gi\u1edd kh\u00f4ng c\u00f2n th\u1ecbnh h\u00e0nh, h\u1ea5p d\u1eabn n\u1eefa.<\/span><\/p>\n

19. Th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

\"airbnb-a8707ed9_original\"<\/span><\/p>\n

Gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ho\u00e0n to\u00e0n tr\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 ra \u0111\u1eddi c\u1ee7a Airbnb (hay Uber) \u0111\u00e1nh d\u1ea5u s\u1ef1 ph\u00e1t tri\u1ec3n m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Airbnb<\/span><\/span>\u00a0l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb \u201cAirBed and Breakfast\u201d, l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng, c\u0103n h\u1ed9\u2026Airbnb \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp Th\u00e1ng 8 n\u0103m 2008 \u1edf San Francisco, California. Airbnb ch\u1ea1y theo m\u00f4 h\u00ecnh c\u1ed9ng \u0111\u1ed3ng \u1ea3o nh\u1eb1m \u0111\u00e1p \u1ee9ng \u1ee9ng m\u1ed9t hay nhi\u1ec1u nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. D\u00f9 kh\u00f4ng c\u00f3 t\u00e0i s\u1ea3n th\u1ef1c, h\u1eefu h\u00ecnh ngo\u00e0i m\u1ed9t c\u1ed9ng \u0111\u1ed9ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c, Airbnb \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00ean \u0111\u1ebfn 16 t\u1ec9 b\u1ea3ng ph\u00e1 b\u1ecf nh\u1eefng quy t\u1eafc th\u1ecb tr\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng nh\u01b0 ch\u00fang ta v\u1eabn bi\u1ebft.<\/span><\/span><\/span><\/p>\n

19 d\u1ea5u m\u1ed1c ng\u00e0nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho ta c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh, ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u0169ng nh\u01b0 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong \u0111\u1eddi s\u1ed1ng.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Xem th\u00eam nhi\u1ec1u b\u00e0i vi\u1ebft th\u00fa v\u1ecb kh\u00e1c:<\/strong><\/span><\/p>\n