{"id":319442,"date":"2021-11-18T08:51:07","date_gmt":"2021-11-18T08:51:07","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319442"},"modified":"2024-08-19T14:35:40","modified_gmt":"2024-08-19T07:35:40","slug":"vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/","title":{"rendered":"Brand Guideline l\u00e0 g\u00ec? Vai tr\u00f2 m\u1eadt thi\u1ebft c\u1ee7a Brand guidelines \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"\n<p><em>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim xin gi\u1ea3i \u0111\u00e1p cho b\u1ea1n v\u1ec1 <strong>Brand Guideline l\u00e0 g\u00ec<\/strong>? <strong>Brand Guideline g\u1ed3m nh\u1eefng g\u00ec<\/strong> v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n.<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tam-quan-trong-va-vai-tro-cua-brand-guideline.png\" alt=\"Vai tr\u00f2 c\u1ee7a Brand Guidelines\" class=\"wp-image-334258\" title=\"Brand Guideline l\u00e0 g\u00ec\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tam-quan-trong-va-vai-tro-cua-brand-guideline.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tam-quan-trong-va-vai-tro-cua-brand-guideline-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">H\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, b\u1ea1n \u0111\u00e3 ti\u00eau t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p, thi\u1ebft k\u1ebf logo, website v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m marketing cho doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Tuy nhi\u00ean, trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3 l\u1ea1i thi\u1ebfu \u0111i s\u1ef1 th\u1ed1ng nh\u1ea5t xuy\u00ean su\u1ed1t t\u00ednh \u0111\u1eb7c tr\u01b0ng trong nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n. S\u1ef1 thi\u1ebfu li\u00ean k\u1ebft \u0111\u00f3 x\u1ea3y ra b\u1edfi doanh nghi\u1ec7p b\u1ea1n \u0111ang thi\u1ebfu m\u1ed9t <strong>brand guidelines<\/strong> chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-v\u1eady-brand-guidelines-la-gi\"><span style=\"color: #000000;\">V\u1eady Brand guidelines l\u00e0 g\u00ec?<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2024\/08\/brand-guideline-la-gi.png\" alt=\"Brand Guideline l\u00e0 g\u00ec?\" class=\"wp-image-334250\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2024\/08\/brand-guideline-la-gi.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2024\/08\/brand-guideline-la-gi-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\"><strong>Brand Guideline<\/strong> l\u00e0 m\u1ed9t b\u1ea3n h\u01b0\u1edbng d\u1eabn, qui \u0111\u1ecbnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 tham gia v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, c\u00e1c c\u00f4ng c\u1ee5, \u0111i\u1ec3m ch\u1ea1m gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Brand Guideline c\u00f3 t\u00e1c d\u1ee5ng h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf, nh\u00e2n vi\u00ean kinh doanh, maketer hay b\u1ea5t k\u1ef3 ai trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 <strong>thi\u1ebft k\u1ebf logo<\/strong> \u0111\u1ec3 th\u1ef1c hi\u1ec7n bao b\u00ec, thi\u1ebft k\u1ebf c\u00e1c trang thi\u1ebft b\u1ecb, website, v\u0103n ph\u00f2ng ph\u1ea9m, \u0111\u1ed3ng ph\u1ee5c v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u00fang quy c\u00e1ch.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">\u0110\u00e2y l\u00e0 b\u1ea3n h\u01b0\u1edbng d\u1eabn \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y theo c\u1ea5u tr\u00fac m\u1ed9t cu\u1ed1n s\u00e1ch ch\u1ec9 ra c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng c\u00f9ng nhau h\u00ecnh th\u00e0nh n\u00ean b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p>Hi\u1ec7n t\u1ea1i c\u00e1c doanh nghi\u1ec7p \u0111ang tri\u1ec3n khai Brand Guidelines \u1edf 2 d\u1ea1ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3n<strong> in \u1ea5n<\/strong><\/li>\n\n\n\n<li>v\u00e0 b\u1ea3n <strong>Digital <\/strong>(Sao Kim g\u1ecdi l\u00e0 <a href=\"https:\/\/brandbook.vn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Brandbook<\/strong><\/a>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Brand Guideline b\u1ea3n in \u1ea5n<\/h3>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh chuy\u00ean nghi\u1ec7p:<\/strong> B\u1ea3n thi\u1ebft k\u1ebf d\u1ea1ng in \u1ea5n th\u01b0\u1eddng mang l\u1ea1i c\u1ea3m gi\u00e1c chuy\u00ean nghi\u1ec7p h\u01a1n, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c bu\u1ed5i h\u1ecdp ho\u1eb7c s\u1ef1 ki\u1ec7n quan tr\u1ecdng.<\/li>\n\n\n\n<li><strong>C\u1ea3m x\u00fac x\u00fac gi\u00e1c:<\/strong> Vi\u1ec7c c\u1ea7m tr\u00ean tay m\u1ed9t t\u00e0i li\u1ec7u in \u1ea5n c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd h\u01a1n so v\u1edbi vi\u1ec7c xem tr\u00ean m\u00e0n h\u00ecnh.<\/li>\n\n\n\n<li><strong>Qu\u00e0 t\u1eb7ng<\/strong>: C\u00f3 th\u1ec3 bi\u1ebfn th\u00e0nh qu\u00e0 t\u1eb7ng \u0111\u1ec3 \u0111\u1ed1i t\u00e1c c\u00f3 th\u1ec3 \u0111em v\u1ec1 tham kh\u1ea3o<\/li>\n<\/ul>\n\n\n\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00f3 c\u1eadp nh\u1eadt:<\/strong> M\u1ed9t khi b\u1ea3n in \u0111\u00e3 ho\u00e0n th\u00e0nh, r\u1ea5t kh\u00f3 \u0111\u1ec3 c\u1eadp nh\u1eadt ho\u1eb7c ch\u1ec9nh s\u1eeda th\u00f4ng tin m\u00e0 kh\u00f4ng ph\u1ea3i in l\u1ea1i to\u00e0n b\u1ed9.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed cao:<\/strong> In \u1ea5n c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n in s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ho\u1eb7c in ch\u1ea5t l\u01b0\u1ee3ng cao.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng t\u01b0\u01a1ng t\u00e1c:<\/strong> B\u1ea3n in thi\u1ebfu t\u00ednh t\u01b0\u01a1ng t\u00e1c, kh\u00f4ng th\u1ec3 t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ed9ng nh\u01b0 video, \u1ea3nh \u0111\u1ed9ng, ho\u1eb7c li\u00ean k\u1ebft d\u1eabn \u0111\u1ebfn c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u01afu nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Brandbook (Brand Guidelines b\u1ea3n Digital)<\/h3>\n\n\n\n<p><strong>\u01afu \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>D\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt:<\/strong> B\u1ea3n Brandbook c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean m\u00e0 kh\u00f4ng c\u1ea7n in l\u1ea1i, gi\u00fap th\u00f4ng tin lu\u00f4n ch\u00ednh x\u00e1c v\u00e0 m\u1edbi nh\u1ea5t.<\/li>\n\n\n\n<li><strong>T\u01b0\u01a1ng t\u00e1c:<\/strong> C\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 video, \u1ea3nh \u0111\u1ed9ng, v\u00e0 li\u00ean k\u1ebft, gi\u00fap n\u1ed9i dung tr\u1edf n\u00ean sinh \u0111\u1ed9ng v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n.<\/li>\n\n\n\n<li><strong>Truy c\u1eadp d\u1ec5 d\u00e0ng:<\/strong> Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp t\u00e0i li\u1ec7u t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u, b\u1ea5t k\u1ef3 l\u00fac n\u00e0o, mi\u1ec5n l\u00e0 c\u00f3 k\u1ebft n\u1ed1i internet.<\/li>\n\n\n\n<li><strong>Chi ph\u00ed th\u1ea5p:<\/strong> Chi ph\u00ed duy tr\u00ec b\u1ea3n Brandbook th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi in \u1ea5n, \u0111\u1eb7c bi\u1ec7t khi mu\u1ed1n chia s\u1ebb v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<p><strong>Nh\u01b0\u1ee3c \u0111i\u1ec3m:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u1ee5 thu\u1ed9c v\u00e0o thi\u1ebft b\u1ecb:<\/strong> Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n c\u00f3 thi\u1ebft b\u1ecb v\u00e0 k\u1ebft n\u1ed1i internet \u0111\u1ec3 truy c\u1eadp, c\u00f3 th\u1ec3 kh\u00f4ng thu\u1eadn ti\u1ec7n trong m\u1ecdi t\u00ecnh hu\u1ed1ng.<\/li>\n\n\n\n<li><strong>M\u1ea5t \u0111i tr\u1ea3i nghi\u1ec7m x\u00fac gi\u00e1c:<\/strong> \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u00e1c ho\u1eb7c kh\u00e1ch h\u00e0ng, b\u1ea3n Brandbook c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i c\u1ea3m gi\u00e1c t\u1ed1t b\u1eb1ng m\u1ed9t b\u1ea3n in \u1ea5n v\u1edbi ch\u1ea5t li\u1ec7u cao c\u1ea5p.<\/li>\n\n\n\n<li><strong>Kh\u00f3 kh\u0103n trong vi\u1ec7c s\u1eed d\u1ee5ng:<\/strong> \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi d\u00f9ng l\u1edbn tu\u1ed5i kh\u00f4ng quen v\u1edbi c\u00f4ng ngh\u1ec7, vi\u1ec7c t\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng b\u1ea3n h\u01b0\u1edbng d\u1eabn tr\u00ean web c\u00f3 th\u1ec3 s\u1ebd h\u01a1i kh\u00f3 kh\u0103n.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>X\u00e2y d\u1ef1ng ngay b\u1ea3n Brand Guidelines Digital v\u1edbi gi\u1ea3i ph\u00e1p <a href=\"https:\/\/brandbook.vn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Brandbook<\/strong><\/a> c\u1ee7a Sao Kim Branding<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trong-brand-guidelines-bao-g\u1ed3m-nh\u1eefng-gi\"><span style=\"color: #000000;\">Trong brand guidelines&nbsp;bao g\u1ed3m nh\u1eefng g\u00ec<\/span>?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/brand-guideline-bao-gom-nhung-gi.png\" alt=\"Brand Guidelines bao g\u1ed3m nh\u1eefng g\u00ec\" class=\"wp-image-334251\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/brand-guideline-bao-gom-nhung-gi.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/brand-guideline-bao-gom-nhung-gi-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">S\u1ebd kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 brand guideline n\u00e0o gi\u1ed1ng nhau to\u00e0n b\u1ed9, tuy nhi\u00ean v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m chung m\u00e0 c\u00e1c brand guidelines th\u01b0\u1eddng bao g\u1ed3m (nh\u01b0ng kh\u00f4ng c\u1ed1 \u0111\u1ecbnh) c\u00e1c y\u1ebfu t\u1ed1:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"color: #000000;\"><strong>T\u1ed5ng quan v\u1ec1 doanh nghi\u1ec7p:<\/strong> c\u00e2u chuy\u1ec7n, gi\u00e1 tr\u1ecb, m\u1ee5c ti\u00eau, l\u1ecbch s\u1eed<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>S\u1ee9 m\u1ec7nh:<\/strong> l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p cam k\u1ebft h\u01b0\u1edbng t\u1edbi v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u:<\/strong> m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 ng\u1eafn v\u1ec1 s\u1ef1 \u0111\u1ecbnh h\u01b0\u1edbng hi\u1ec7n di\u1ec7n, s\u1eafc th\u00e1i trong c\u00e1c v\u0103n b\u1ea3n, t\u00e0i li\u1ec7u v\u1ec1 doanh nghi\u1ec7p t\u1edbi c\u00f4ng ch\u00fang.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>C\u00e1ch s\u1eed d\u1ee5ng logo:<\/strong> c\u00e1ch logo \u0111\u01b0\u1ee3c bi\u1ec3u hi\u1ec7n, gi\u1edbi h\u1ea1n k\u00edch c\u1ee1, gi\u1edbi h\u1ea1n kh\u00f4ng gian, c\u00e1ch \u0111\u1eb7t logo tr\u00ean c\u00e1c background, m\u00e0u s\u1eafc kh\u00e1c nhau. Nh\u1eefng \u0111i\u1ec1u c\u1ea7n tr\u00e1nh trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng logo.<\/span><\/li>\n\n\n\n<li><strong>H\u1ecda ti\u1ebft nh\u1eadn di\u1ec7n<\/strong>: Quy \u0111\u1ecbnh h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng h\u1ecda ti\u1ebft nh\u1eadn di\u1ec7n trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p ph\u1ed5 bi\u1ebfn<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>B\u1ea3ng m\u00e0u s\u1eed d\u1ee5ng:<\/strong> m\u00e0u n\u00e0o n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho th\u01b0\u01a1ng hi\u1ec7u, th\u1ee9 t\u1ef1 \u01b0u ti\u00ean c\u00e1c m\u00e0u.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Phong c\u00e1ch ch\u1eef vi\u1ebft:<\/strong> font v\u00e0 phong c\u00e1ch c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ti\u00eau \u0111\u1ec1 ch\u00ednh, ti\u00eau \u0111\u1ec1 ph\u1ee5, \u0111o\u1ea1n v\u0103n, ho\u1eb7c quotes.<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Phong c\u00e1ch h\u00ecnh \u1ea3nh:<\/strong> th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra theo v\u00ed d\u1ee5 minh h\u1ecda \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch chung.<\/span><\/li>\n\n\n\n<li><strong>Nh\u1eadn di\u1ec7n \u1ea5n ph\u1ea9m v\u0103n ph\u00f2ng<\/strong>: C\u00e1c m\u1eabu, quy \u0111\u1ecbnh, quy chu\u1ea9n nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng (gi\u1ea5y ti\u00eau \u0111\u1ec1, danh thi\u1ebfp, b\u00fat, phong b\u00ec, s\u1ed5 tay, &#8230;)<\/li>\n\n\n\n<li><strong>Nh\u1eadn di\u1ec7n trang ph\u1ee5c<\/strong>: Quy \u0111\u1ecbnh v\u1ec1 nh\u1eadn di\u1ec7n trang ph\u1ee5c (\u00e1o s\u01a1 mi, \u00e1o vest, \u00e1o ph\u00f4ng, m\u0169, \u0111\u1ed3 b\u1ea3o h\u1ed9 &#8230;)<\/li>\n\n\n\n<li><strong>Nh\u1eadn di\u1ec7n bi\u1ec3n b\u1ea3ng<\/strong>: Quy \u0111\u1ecbnh v\u1ec1 bi\u1ec3n b\u1ea3ng, bi\u1ec3n ch\u1ec9 d\u1eabn, c\u00e1ch s\u1eed d\u1ee5ng icon, b\u1ea3ng th\u00f4ng tin&#8230;<\/li>\n\n\n\n<li><strong>Nh\u1eadn di\u1ec7n social<\/strong>: C\u00e1c ti\u00eau chu\u1ea9n, quy \u0111\u1ecbnh, h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng duy tr\u00ec nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean social<\/li>\n\n\n\n<li><span style=\"color: #000000;\"><strong>Ph\u1ed1i c\u1ea3nh:<\/strong> th\u01b0\u1eddng \u0111\u01b0\u1ee3c ph\u1ed1i c\u00f9ng nh\u1eefng v\u1eadt ph\u1ea9m v\u0103n ph\u00f2ng nh\u01b0 danh thi\u1ebfp, posters, brochure\u2026<\/span><\/li>\n\n\n\n<li>&#8230; c\u00e1c h\u1ea1ng m\u1ee5c kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng doanh nghi\u1ec7p c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Brand guideline s\u1ebd c\u00f3 th\u00f4ng tin quy chu\u1ea9n c\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m logo, quy chu\u1ea9n v\u1ec1 logo (co d\u00e3n, m\u00e0u s\u1eafc: \u0111\u01a1n s\u1eafc, chuy\u1ec3n s\u1eafc, c\u00e1c h\u00ecnh th\u1ee9c s\u1eed d\u1ee5ng sai logo, quy chu\u1ea9n v\u1ec1 khu v\u1ef1c bao quanh logo, n\u1ec1n \u0111\u1eb7t logo, k\u00edch c\u1ee1 ch\u1eef trong logo, \u2026 ), ki\u1ec3u ch\u1eef, v\u1ecb tr\u00ed \u0111\u1eb7t logo.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o ngay:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1ecbch v\u1ee5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-brand-guideline\/\" target=\"_blank\"><strong>THI\u1ebeT K\u1ebe BRAND GUIDELINE<\/strong><\/a> \u0111\u1ec3 h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\"><strong>THI\u1ebeT K\u1ebe LOGO<\/strong><\/a> \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c Logo th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Ngo\u00e0i ra trong brand guideline s\u1ebd ch\u1ee9a c\u00e1c quy chu\u1ea9n \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u01b0 phong ph\u00ec, danh thi\u1ebfp (namecard), proposal, slide thuy\u1ebft tr\u00ecnh, c\u00e1c b\u1ed9 \u1ea5n ph\u1ea9m qu\u00e0 t\u1eb7ng (m\u0169, \u00e1o, b\u00fat, \u00f4 d\u00f9, \u00e1o m\u01b0a, \u2026), email, ghi ch\u00fa, fax, c\u00e1c TVC, h\u00ecnh \u1ea3nh tr\u00ean fanpage, letterhead, \u1ea5n ph\u1ea9m tuy\u1ec3n d\u1ee5ng.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">T\u00f3m l\u1ea1i, c\u00e1c y\u1ebfu t\u1ed1 xu\u1ea5t hi\u1ec7n trong brand guidelines ph\u1ee5 thu\u1ed9c v\u00e0o t\u1ea7m quan tr\u1ecdng trong s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a y\u1ebfu t\u1ed1 \u0111\u00f3 trong b\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-t\u1ea1i-sao-doanh-nghi\u1ec7p-c\u1ea7n-brand-guidelines\"><span style=\"color: #000000;\">T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n brand guidelines?<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline.png\" alt=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n Brand Guidelines?\" class=\"wp-image-334252\" title=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n Brand Guidelines\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Khi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n trong brand guidelines b\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc t\u1ea1i sao doanh nghi\u1ec7p b\u1ea1n c\u1ea7n ch\u00fang.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c l\u00fd do gi\u00fap b\u1ea1n nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a brand guidelines \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-m\u1ed9t-cau-chuy\u1ec7n-hoan-ch\u1ec9nh-c\u1ee7a-th\u01b0\u01a1ng-hi\u1ec7u\"><span style=\"color: #000000;\">1 &#8211; M\u1ed9t c\u00e2u chuy\u1ec7n ho\u00e0n ch\u1ec9nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-xay-dung-cau-chuyen-thuong-hieu-hoan-chinh.png\" alt=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n Brand Guidelines - X\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh\" class=\"wp-image-334257\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-xay-dung-cau-chuyen-thuong-hieu-hoan-chinh.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-xay-dung-cau-chuyen-thuong-hieu-hoan-chinh-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Tr\u01b0\u1edbc khi \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea3n h\u01b0\u1edbng d\u1eabn, th\u00ec vai tr\u00f2 \u0111\u1ea7u ti\u00ean c\u1ee7a Brand Guideline mang l\u1ea1i l\u00e0 cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin kh\u00e1i qu\u00e1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c b\u00ean li\u00ean quan t\u1eeb ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea5p cao cho \u0111\u1ebfn, nh\u00e2n vi\u00ean in bao b\u00ec.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Brand Guideline gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec3u bi\u1ebft t\u1ed5ng quan v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 sau:<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\" style=\"font-size:18px\">\n<li><span style=\"color: #000000;\">B\u1ea3n ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u (\u0111\u00e2y l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c v\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a n\u00f3 v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau)<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u (l\u00e0 m\u1ed9t l\u1eddi h\u1ee9a chung v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng, th\u00e1i \u0111\u1ed9, v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/li>\n\n\n\n<li><span style=\"color: #000000;\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u1ecd c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng c\u1ee7a doanh nghi\u1ec7p. L\u00fd do t\u1ea1i sao doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec7m v\u1ee5 cung c\u1ea5p \u0111\u00f3.)<\/span><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-tinh-th\u1ed1ng-nh\u1ea5t-c\u1ee7a-th\u01b0\u01a1ng-hi\u1ec7u\"><span style=\"color: #000000;\">2 &#8211; T\u00ednh th\u1ed1ng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-duy-tri-tinh-thong-nhat-cua-thuong-hieu.png\" alt=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n Brand Guidelines - Duy tr\u00ec t\u00ednh th\u1ed1ng nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-334255\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-duy-tri-tinh-thong-nhat-cua-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-duy-tri-tinh-thong-nhat-cua-thuong-hieu-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">\u0110\u1ec3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, n\u00f3 c\u1ea7n c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">N\u1ebfu nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng logo thay \u0111\u1ed5i m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a logo \u0111\u1ec3 cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c v\u1eadt ph\u1ea9m truy\u1ec1n th\u00f4ng, th\u00ec logo \u0111\u00f3 \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n l\u00e0 thu\u1ed9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n b\u1edfi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u1eefa.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\">Ngo\u1ea1i tr\u1eeb m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00f3 m\u1ee5c \u0111\u00edch r\u00f5 r\u00e0ng trong vi\u1ec7c thay \u0111\u1ed5i (v\u00e0 ch\u1ec9 s\u1eed d\u1ee5ng trong m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch nh\u1ea5t \u0111\u1ecbnh)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>NOTE: Phi\u00ean b\u1ea3n m\u00e0u s\u1eafc \u0110en v\u00e0 Tr\u1eafng c\u1ee7a Logo v\u1eabn th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 th\u1ec3 hi\u1ec7n tr\u00ean n\u1ec1n s\u00e1ng ho\u1eb7c t\u1ed1i<\/em><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">M\u1ed9t b\u1ea3n h\u01b0\u1edbng d\u1eabn \u0111\u01b0a ra c\u00e1c quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 cho c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n s\u1ebd kh\u00f4ng l\u00e0m gi\u1edbi h\u1ea1n s\u1ef1 s\u00e1ng t\u1ea1o d\u00e0nh cho ch\u00fang, ng\u01b0\u1ee3c l\u1ea1i ch\u00ednh&nbsp; nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng phong c\u00e1ch \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c b\u1ed9 nh\u1eadn di\u1ec7n li\u1ec1n m\u1ea1ch, th\u1ed1ng nh\u1ea5t v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">V\u1edbi brand guidelines, b\u1ea1n c\u00f3 th\u1ec3 lu\u00f4n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, s\u1eed d\u1ee5ng \u0111\u00fang \u0111\u1eafn, hi\u1ec7u qu\u1ea3 v\u00e0 mang t\u00ednh chuy\u00ean nghi\u1ec7p h\u01a1n.<\/span><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/brand-guideline-giup-thuong-hieu-dat-duoc-tinh-nhat-quan.jpg\" alt=\"Brand Guidelines gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n\" class=\"wp-image-331417\" title=\"Brand Guidelines gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/brand-guideline-giup-thuong-hieu-dat-duoc-tinh-nhat-quan.jpg 800w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/brand-guideline-giup-thuong-hieu-dat-duoc-tinh-nhat-quan-730x411.jpg 730w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-d\u01b0a-ra-cong-c\u1ee5-do-chu\u1ea9n-m\u1ef1c-va-quy-t\u1eafc-cho-b\u1ed9-nh\u1eadn-di\u1ec7n-th\u01b0\u01a1ng-hi\u1ec7u\"><span style=\"color: #000000;\">3 &#8211; \u0110\u01b0a ra c\u00f4ng c\u1ee5 \u0111o chu\u1ea9n m\u1ef1c v\u00e0 quy t\u1eafc cho b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-cong-cu-do-luong-chuan-muc-va-qui-tac-ung-dung-thuong-hieu.png\" alt=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n Brand Guidelines - C\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng chu\u1ea9n m\u1ef1c v\u00e0 qui t\u1eafc \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-334253\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-cong-cu-do-luong-chuan-muc-va-qui-tac-ung-dung-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-cong-cu-do-luong-chuan-muc-va-qui-tac-ung-dung-thuong-hieu-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Brand guidelines s\u1ebd kh\u00f4ng ch\u1ec9 cung c\u1ea5p b\u1ea3ng m\u00e0u v\u00e0 c\u00e1c phi\u00ean b\u1ea3n logo, n\u00f3 s\u1ebd \u0111\u01b0a ra nh\u1eefng quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u00e0 quy chu\u1ea9n m\u00e0 c\u00e1c th\u00e0nh t\u1ed1 trong b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">B\u1ea3n h\u01b0\u1edbng d\u1eabn n\u00e0y c\u0169ng s\u1ebd ch\u1ec9 ra nh\u1eefng \u0111i\u1ec3m m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng \u0111\u1ed1i v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n. C\u00e1c chu\u1ea9n m\u1ef1c c\u01a1 b\u1ea3n v\u1ec1 kho\u1ea3ng tr\u1ed1ng c\u1ea7n thi\u1ebft xung quanh logo c\u0169ng quan tr\u1ecdng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c c\u1ea7n bi\u1ebft khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng logo v\u1edbi wordmark.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Ngo\u00e0i ra b\u1ea3n h\u01b0\u1edbng d\u1eabn n\u00e0y c\u0169ng h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea7n nh\u1ea5n m\u1ea1nh v\u00e0o y\u1ebfu t\u1ed1 n\u00e0o v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 \u0111\u00f3 \u0111\u1ec3 t\u1ea1o n\u00ean th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng. V\u1ec1 t\u1ed5ng th\u1ec3, b\u1ea3n h\u01b0\u1edbng d\u1eabn n\u00e0y ch\u00fa tr\u1ecdng v\u00e0o t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 h\u01b0\u1edbng d\u1eabn nh\u1eefng b\u00ean li\u00ean quan l\u00e0m theo \u0111\u00fang \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00f3.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-ti\u1ebft-ki\u1ec7m-th\u1eddi-gian\"><span style=\"color: #000000;\">4 &#8211; Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-tiet-kiem-thoi-gian-trong-cong-tac-sang-tao.png\" alt=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n Brand Guidelines - Ti\u1ebft ki\u1ec7m th\u1eddi gian trong c\u00f4ng t\u00e1c s\u00e1ng t\u1ea1o\" class=\"wp-image-334256\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-tiet-kiem-thoi-gian-trong-cong-tac-sang-tao.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/tai-sao-doanh-nghiep-can-brand-guideline-tiet-kiem-thoi-gian-trong-cong-tac-sang-tao-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Th\u1eadt v\u1eady, nh\u1edd c\u00f3 b\u1ea3n h\u01b0\u1edbng d\u1eabn n\u00e0y c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ee1 t\u1ed1n m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u1eddi gian v\u00e0o vi\u1ec7c c\u0103n ch\u1ec9nh, t\u00ecm ki\u1ebfm c\u00e1c th\u00f4ng tin quy chu\u1ea9n cho s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">H\u01a1n n\u1eefa, n\u1ebfu c\u00e1c t\u00ecm ki\u1ebfm \u0111\u00f3 kh\u00f4ng thu \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u0111\u00fang \u0111\u1eafn th\u00ec r\u1ea5t c\u00f3 th\u1ec3 g\u00e2y thi\u1ec7t h\u1ea1i, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh th\u1ed1ng nh\u1ea5t chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">Ngo\u00e0i ra, c\u00e1c m\u1eabu ph\u1ed1i c\u1ea3nh s\u1eb5n c\u00f3 c\u1ee7a brand guidelines c\u0169ng gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u1ecbnh h\u01b0\u1edbng c\u0169ng nh\u01b0 th\u1eddi gian cho nh\u1eefng thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n sau n\u00e0y. C\u00e1c thi\u1ebft k\u1ebf m\u1edbi ch\u1ec9 vi\u1ec7c s\u00e1ng t\u1ea1o nh\u1eefng v\u1eadt ph\u1ea9m m\u1edbi, ch\u01b0a xu\u1ea5t hi\u1ec7n trong b\u1ea3n ph\u1ed1i c\u1ea3nh.<\/span><\/p>\n\n\n\n<p style=\"font-size:18px\"><span style=\"color: #000000;\">B\u1ea1n c\u0169ng c\u1ea7n t\u00ednh \u0111\u1ebfn tr\u01b0\u1eddng h\u1ee3p khi tuy\u1ec3n th\u00eam nh\u00e2n vi\u00ean m\u1edbi cho doanh nghi\u1ec7p, th\u1eddi gian \u0111\u1ec3 h\u1ecd t\u00ecm hi\u1ec3u m\u1ecdi y\u1ebfu t\u1ed1 c\u1ee7a c\u00f4ng ty l\u00e0 kh\u00e1 nhi\u1ec1u, \u0111\u1ec3 gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c thu\u1eadn l\u1ee3i v\u00e0 ch\u00ednh x\u00e1c h\u01a1n m\u00e0 b\u1ea1n kh\u00f4ng c\u1ea7n gi\u1ea3i \u0111\u00e1p th\u00eam khi h\u1ecd c\u00f3 th\u1eafc m\u1eafc, th\u00ec brand guidelines l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c.<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><em>&gt; N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 th\u1eafc m\u1eafc v\u1ec1 brand guidelines c\u1ee7a doanh nghi\u1ec7p h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim. Ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n gi\u1ea3i \u0111\u00e1p v\u00e0 ho\u00e0n ch\u1ec9nh cu\u1ed1n brand guideline cho doanh nghi\u1ec7p b\u1ea1n.<\/em><\/span><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">10 M\u1eabu Brand Guidelines n\u1ed5i ti\u1ebfng<\/h2>\n\n\n\n<p>Brand guidelines c\u00f3 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n \u1ee9ng d\u1ee5ng. Th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i th\u00ec t\u01b0\u01a1ng \u0111\u1ed1i gi\u1ed1ng nhau, tuy nhi\u00ean ph\u1ea7n \u1ee9ng d\u1ee5ng th\u00ec c\u00f3 th\u1ec3 c\u00e1c doanh nghi\u1ec7p \u1edf c\u00e1ch ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau c\u00f3 s\u1ef1 t\u1eadp trung kh\u00e1c nhau.<\/p>\n\n\n\n<p>Do \u0111\u00f3, vi\u1ec7c thi\u1ebft k\u1ebf Brand Guidelines c\u0169ng s\u1ebd kh\u00e1c nhau d\u1ef1a tr\u00ean m\u1ee5c \u0111\u00edch, nhu c\u1ea7u s\u1eed d\u1ee5ng v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 Brand Guidelines n\u1ed5i ti\u1ebfng \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o c\u00e1ch thi\u1ebft k\u1ebf. \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1ch tri\u1ec3n khai phi\u00ean b\u1ea3n Digital.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/asana.com\/brand\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Asana Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-1-asana.png\" alt=\"M\u1eabu Brand Guidelines - Asana\" class=\"wp-image-334274\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-1-asana.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-1-asana-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/atlassian.design\/brand\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Atlassian Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-2-atlassian.png\" alt=\"M\u1eabu Brand Guidelines - Atlassian\" class=\"wp-image-334275\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-2-atlassian.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-2-atlassian-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/creative.starbucks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Starbucks Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-3-starbucks.png\" alt=\"M\u1eabu Brand Guidelines - Starbucks\" class=\"wp-image-334276\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-3-starbucks.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-3-starbucks-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/developer.spotify.com\/documentation\/design\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-4-spotify.png\" alt=\"M\u1eabu Brand Guidelines - Spotify\" class=\"wp-image-334277\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-4-spotify.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-4-spotify-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/tiktokbrandbook.com\/document\/3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-5-tiktok.png\" alt=\"M\u1eabu Brand Guidelines - Tiktok\" class=\"wp-image-334278\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-5-tiktok.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-5-tiktok-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/discord.com\/branding\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Discord Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-6-Discord.png\" alt=\"M\u1eabu Brand Guidelines - Discord\" class=\"wp-image-334279\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-6-Discord.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-6-Discord-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/brand.netflix.com\/en\/assets\/logos\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Netflix Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-7-Netflix.png\" alt=\"M\u1eabu Brand Guidelines - Netflix\" class=\"wp-image-334280\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-7-Netflix.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-7-Netflix-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/design.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Doulingo Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-8-doulingo.png\" alt=\"M\u1eabu Brand Guidelines - Doulingo\" class=\"wp-image-334281\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-8-doulingo.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-8-doulingo-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/viettel.com.vn\/en\/about-viettel\/viettel-group-brand\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Viettel Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-9-viettel.png\" alt=\"M\u1eabu Brand Guidelines - Viettel\" class=\"wp-image-334282\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-9-viettel.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-9-viettel-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/saokim.brandbook.vn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sao Kim Brand Guidelines<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-10-sao-kim-branding.png\" alt=\"M\u1eabu Brand Guidelines - Sao Kim Branding\" class=\"wp-image-334283\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-10-sao-kim-branding.png 1200w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2021\/11\/mau-brand-guidelines-10-sao-kim-branding-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Tham kh\u1ea3o ngay gi\u1ea3i ph\u00e1p <a href=\"https:\/\/brandbook.vn\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Brandbook<\/strong><\/a> c\u1ee7a Sao Kim Branding &#8211; X\u00e2y d\u1ef1ng b\u1ed9 c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u tr\u00ean digital.<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-v\u1ec1-sao-kim-branding\">V\u1ec0 SAO KIM BRANDING<\/h2>\n\n\n\n<p>Sao Kim l\u00e0 agency cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi h\u01a1n 10000+ kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u00e3 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, 100+ nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng t\u1ea1i H\u00e0 N\u1ed9i, Tp HCM, Sao Kim s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh v\u1edbi doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh qua:<\/p>\n\n\n\n<p style=\"font-size:18px\"><b>1. T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u:<\/b><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\" class=\"has-black-color has-text-color wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>M\u00f4 h\u00ecnh\/ Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><b>2. Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul style=\"font-size:18px\" class=\"has-black-color has-text-color wp-block-list\">\n<li>Nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i: Brandname, Logo, Slogan<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n cho doanh nghi\u1ec7p: Danh thi\u1ebfp, Gi\u1ea5y ti\u00eau \u0111\u1ec1, Phong b\u00ec th\u01b0, Ho\u00e1 \u0111\u01a1n, File folder, \u0110\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean, bi\u1ec3n b\u1ea3ng &#8230;<\/li>\n\n\n\n<li>\u1ea4n ph\u1ea9m marketing: brochure, catalogue s\u1ea3n ph\u1ea9m, profile gi\u1edbi thi\u1ec7u c\u00f4ng ty, b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean, k\u1ef7 y\u1ebfu, l\u1ecbch t\u1ebft &#8230;<\/li>\n\n\n\n<li>Bao b\u00ec nh\u00e3n m\u00e1c: t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i bao b\u00ec nh\u00e3n m\u00e1c.<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng truy\u1ec1n th\u00f4ng s\u1ed1: website c\u00f4ng ty chuy\u00ean nghi\u1ec7p \u0111\u1ed3ng b\u1ed9 v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, Landing page, Microsite, Email marketing, Facebook page, Banner ads &#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"p1\" style=\"font-size:18px\"><b>3. Truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u01b0 v\u1ea5n truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>L\u1eadp k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Th\u1ef1c thi truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb d\u1ef1 \u00e1n truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:18px\"><strong>\u0110\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c d\u1ecbch v\u1ee5 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, vui l\u00f2ng li\u00ean h\u1ec7 v\u1edbi Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><strong>SAOKIM BRANDING<\/strong>&nbsp; |&nbsp; Hotline: <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> &nbsp;Email: <strong><a href=\"mailto:info@saokim.com.vn\">info@saokim.com.vn<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandGuidelines #Branding<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u00e0i vi\u1ebft n\u00e0y, Sao Kim xin gi\u1ea3i \u0111\u00e1p cho b\u1ea1n v\u1ec1 Brand Guideline l\u00e0 g\u00ec? Brand Guideline g\u1ed3m nh\u1eefng g\u00ec v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 trong x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":54,"featured_media":334258,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,8],"tags":[],"class_list":["post-319442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-thongtin"],"acf":[],"views":33359,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319442"}],"version-history":[{"count":13,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319442\/revisions"}],"predecessor-version":[{"id":334297,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319442\/revisions\/334297"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/334258"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}