{"id":319508,"date":"2017-03-17T07:23:16","date_gmt":"2017-03-17T00:23:16","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319508"},"modified":"2019-04-11T14:45:55","modified_gmt":"2019-04-11T07:45:55","slug":"xay-dung-thuong-hieu-viettel-mot-cau-chuyen-giua-client-va-agency","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/xay-dung-thuong-hieu-viettel-mot-cau-chuyen-giua-client-va-agency\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u Viettel – C\u00e2u chuy\u1ec7n gi\u1eefa client v\u00e0 agency"},"content":{"rendered":"

Viettel l\u00e0 T\u1eadp \u0111o\u00e0n Vi\u1ec5n th\u00f4ng v\u00e0 C\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u1edbn nh\u1ea5t\u00a0Vi\u1ec7t Nam, tr\u1ef1c thu\u1ed9c qu\u1ea3n l\u00fd b\u1edfi b\u1ed9 Qu\u1ed1c Ph\u00f2ng. V\u00e0o n\u0103m 2012, Viettel l\u1ecdt top 15 c\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng to\u00e0n c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao. N\u0103m 2016, theo Branding Finance v\u00e0 Mibranding, Viettel x\u1ebfp th\u1ee9 2 trong s\u1ed1 50 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam, tr\u1ecb gi\u00e1 973 tri\u1ec7u USD; m\u1ed9t trong 5 th\u01b0\u01a1ng hi\u1ec7u vi\u1ec5n th\u00f4ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t ASEAN; x\u1ebfp th\u1ee9 93 trong 500 th\u01b0\u01a1ng hi\u1ec7u vi\u1ec5n th\u00f4ng m\u1ea1nh nh\u1ea5t th\u1ebf gi\u1edbi. Ph\u1ea3i n\u00f3i r\u1eb1ng, Viettel \u0111\u00e3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> r\u1ea5t th\u00e0nh c\u00f4ng.<\/span><\/p>\n

L\u00e0m th\u1ebf n\u00e0o m\u1ed9t doanh nghi\u1ec7p Nh\u00e0 n\u01b0\u1edbc l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u phi th\u01b0\u1eddng \u0111\u00f3 sau h\u01a1n ch\u1ee5c n\u0103m ho\u1ea1t \u0111\u1ed9ng. \u0110\u00e1nh b\u1ea1i nh\u1eefng k\u1ebb \u0111\u1ed9c quy\u1ec1n nh\u01b0 VNPT hay Vinaphone v\u00e0 Mobiphone. \u0110i theo nh\u1eefng b\u01b0\u1edbc ch\u00e2n ch\u1eadp ch\u1eefng \u0111\u1ea7u ti\u00ean c\u1ee7a g\u00e3 \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d, t\u1ea5t c\u1ea3 b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e2u chuy\u1ec7n \u201ckh\u00f4ng \u0103n nh\u1eadp\u201d gi\u1eefa client Viettel v\u00e0 agency JWT th\u01b0\u1edf \u0111\u1ea7u.<\/span><\/p>\n

1. Kh\u1edfi \u0111\u1ea7u nh\u1eadn th\u1ee9c<\/span><\/h2>\n

T\u1eadp \u0111o\u00e0n qu\u00e2n \u0111\u1ed9i vi\u1ec5n th\u00f4ng Viettel, ti\u1ec1n th\u00e2n l\u00e0 t\u1ed5ng c\u00f4ng ty \u0111i\u1ec7n t\u1eed thi\u1ebft b\u1ecb th\u00f4ng tin SIGELCO, th\u00e0nh l\u1eadp v\u00e0o ng\u00e0y 1\/6\/1989. \u0110\u00e2y l\u00e0 doanh nghi\u1ec7p qu\u1ed1c ph\u00f2ng c\u00f3 100% v\u1ed1n nh\u00e0 n\u01b0\u1edbc.<\/span><\/p>\n

B\u01b0\u1edbc sang n\u0103m 2003, \u0111\u01a1n v\u1ecb ch\u00ednh th\u1ee9c \u0111\u1ed5i t\u00ean th\u00e0nh C\u00f4ng ty vi\u1ec5n th\u00f4ng qu\u00e2n \u0111\u1ed9i Viettel tr\u1ef1c thu\u1ed9c Binh ch\u1ee7ng Th\u00f4ng tin. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 d\u1ea5u m\u1ed1c \u1ea5n \u0111\u1ecbnh kh\u1edfi \u0111i\u1ec3m h\u00e0nh tr\u00ecnh Viettel t\u00e1i thi\u1ebft, l\u00e0m m\u1edbi ho\u00e0n to\u00e0n h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t khi b\u1eaft tay v\u00e0o c\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 l\u00e3nh \u0111\u1ea1o Viettel g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 ch\u00fat ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u00d4ng Nguy\u1ec5n M\u1ea1nh H\u00f9ng, Ph\u00f3 T\u1ed5ng gi\u00e1m \u0111\u1ed1c Viettel k\u1ec3 l\u1ea1i: \u201cL\u00fac \u0111\u00f3 \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i c\u0169ng kh\u00f4ng bi\u1ebft g\u00ec nhi\u1ec1u v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, ch\u1ec9 hi\u1ec3u l\u00e1ng m\u00e1ng l\u00e0 \u0111i l\u00e0m logo cho c\u00f4ng ty\u201d.<\/span><\/p>\n

\"5a9Anh-HungNM-2\"<\/span><\/p>\n

M\u1ed9t th\u1eddi gian d\u00e0i VNPT \u0111\u1ed9c quy\u1ec1n ng\u00e0nh Vi\u1ec5n th\u00f4ng khi\u1ebfn cho ng\u01b0\u1eddi d\u00e2n kh\u00f4ng bi\u1ebft \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, kh\u00f4ng \u0111\u01b0\u1ee3c coi nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1. Viettel mu\u1ed1n \u0111i m\u1ed9t con \u0111\u01b0\u1eddng kh\u00e1c ho\u00e0n to\u00e0n, x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00ec l\u1ee3i \u00edch c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

2. C\u00f9ng JWT l\u00e0m vi\u1ec7c l\u1edbn<\/span><\/h2>\n

Nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 gi\u00fap c\u00e1c l\u00e3nh \u0111\u1ea1o Viettel t\u00ecm ra con \u0111\u01b0\u1eddng \u0111i \u0111\u00fang \u0111\u1eafn cho c\u00f4ng ty m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh qu\u1ea3 r\u1ef1c r\u1ee1 nh\u01b0 ng\u00e0y h\u00f4m nay. Ban qu\u1ea3n tr\u1ecb \u0111\u00e3 th\u1ed1ng nh\u1ea5t thu\u00ea m\u1ed9t c\u00f4ng ty qu\u1ea3ng c\u00e1o, kh\u00f4ng nh\u1eefng th\u1ebf m\u00e0 l\u00e0 ph\u1ea3i t\u1ea7m c\u1ee1 th\u1ec3 gi\u1edbi, \u0111\u1ec3 thi\u1ebft \u00a0k\u1ebf th\u01b0\u01a1ng hi\u1ec7u ri\u00eang cho m\u00ecnh. V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, \u0111\u00e2y l\u00e0 vi\u1ec7c l\u00e0m h\u1ebft s\u1ee9c t\u1ed1n k\u00e9m v\u00e0 c\u0169ng r\u1ea5t kh\u00e1c ng\u01b0\u1eddi t\u1ea1i c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p Vi\u1ec7t Nam. Cu\u1ed1i c\u00f9ng, m\u1ed9t agency r\u1ea5t l\u1edbn, JWT (JW Thomson), \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn.<\/span><\/p>\n

H\u1ee3p \u0111\u1ed3ng c\u1ee7a Viettel v\u00e0 JWT l\u00fac \u0111\u00f3 l\u00ean \u0111\u1ebfn 45000 USD k\u00e9o d\u00e0i t\u1edbi t\u1eadn 8 th\u00e1ng. Con s\u1ed1 \u0111\u00f3 tr\u00f4ng c\u00f3 th\u1ec3 r\u1ea5t l\u1edbn v\u1edbi nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t Nam th\u1eddi \u0111\u00f3, c\u0169ng nh\u01b0 v\u1edbi g\u00e3 nh\u00e0 qu\u00ea Viettel. Nh\u01b0ng ch\u1ec9 sau v\u00e0i n\u0103m, c\u00f3 th\u1ec3 n\u00f3i h\u1ee3p \u0111\u1ed3ng n\u00e0y l\u00e0 m\u00f3n b\u00e9o b\u1edf nh\u1ea5t m\u00e0 Viettel c\u00f3 \u0111\u01b0\u1ee3c, v\u00e0 v\u1edbi JWT \u0111\u00f3 th\u1eadt s\u1ef1 l\u00e0 m\u1ed9t c\u00fa l\u1ed7 l\u1edbn.<\/span><\/p>\n

Ngay khi b\u1eaft \u0111\u1ea7u, Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u1ee7a JWT \u2013 Steve Bonnell c\u00f3 n\u00f3i v\u1edbi l\u00e3nh \u0111\u1ea1o Viettel: \u201cX\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 \u0111i t\u00ecm m\u1ed9t tri\u1ebft l\u00fd s\u1ed1ng cho c\u00f4ng ty c\u1ee7a c\u00e1c \u00f4ng. Do v\u1eady, \u0111\u1eebng d\u1ec5 t\u00ednh v\u1edbi ch\u00fang t\u00f4i v\u00e0 ch\u00fang t\u00f4i c\u0169ng kh\u00f4ng mong \u0111i\u1ec1u \u0111\u00f3\u201d. Ch\u1eafc h\u1eb3n sau n\u00e0y, Steve Bonnell s\u1ebd c\u00f3 kho\u1ea3nh kh\u1eafc h\u1ed1i h\u1eadn kh\u00f4ng n\u00f3i ra th\u00e0nh ti\u1ebfng v\u1edbi c\u00e2u n\u00f3i tr\u00ean c\u1ee7a m\u00ecnh.<\/span><\/p>\n

3. T\u1ea7m nh\u00ecn \u2013 M\u1ed7i ng\u01b0\u1eddi m\u1ed9t c\u1ea3m nh\u1eadn<\/span><\/h2>\n

Khi l\u00e0m vi\u1ec7c v\u1edbi JWT, \u00f4ng H\u00f9ng n\u00f3i ngay \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh: \u201cT\u00f4i mu\u1ed1n c\u00e1c kh\u00e1ch h\u00e0ng c\u1ee7a Viettel \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng h\u01a1n. H\u1ecd l\u00e0 nh\u1eefng c\u00e1 th\u1ec3 ri\u00eang bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, nhu c\u1ea7u ri\u00eang c\u1ee7a h\u1ecd. H\u1ecc ph\u1ea3i \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 ri\u00eang ch\u1ee9 kh\u00f4ng ph\u1ea3i ki\u1ec3u ph\u1ee5c v\u1ee5 \u0111\u00e1m \u0111\u00f4ng. H\u1ecd l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u1eefng con s\u1ed1.<\/span><\/p>\n

D\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng \u0111\u00f3, \u00f4ng H\u00f9ng \u0111\u01b0a ra y\u00eau c\u1ea7u v\u1ec1 x\u00e2y d\u1ef1ng t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p: \u201cKhi b\u1eaft tay v\u00e0o l\u00e0m th\u01b0\u01a1ng hi\u1ec7u cho Viettel th\u00ec v\u0103n ho\u00e1 c\u1ee7a c\u00f4ng ty ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh. V\u00ec th\u1ebf ch\u00fang t\u00f4i c\u00f3 kh\u00e1t v\u1ecdng \u0111\u01b0a v\u0103n ho\u00e1 c\u1ee7a c\u00f4ng ty v\u00e0o t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u00eau, trong \u0111\u00f3 ch\u00fang t\u00f4i mu\u1ed1n k\u1ebft h\u1ee3p v\u0103n ho\u00e1 \u0110\u00f4ng T\u00e2y v\u00e0o \u0111\u00f3\u201d.<\/span><\/p>\n

S\u1ef1 k\u1ebft h\u1ee3p ph\u01b0\u01a1ng \u0110\u00f4ng v\u00e0 ph\u01b0\u01a1ng T\u00e2y \u0111\u01b0\u1ee3c \u00f4ng H\u00f9ng gi\u1ea3i th\u00edch theo nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a hai mi\u1ec1n. Ng\u01b0\u1eddi ph\u01b0\u01a1ng \u0110\u00f4ng th\u01b0\u1eddng ra quy\u1ebft \u0111\u1ecbnh tr\u00ean ba y\u1ebfu t\u1ed1 l\u00e0 c\u1ea3m nh\u1eadn tr\u1ef1c quan, t\u01b0 duy t\u00ecnh c\u1ea3m v\u00e0 c\u01a1 ch\u1ebf c\u00e2n b\u1eb1ng. Trong khi \u0111\u00f3 ph\u01b0\u01a1ng T\u00e2y l\u1ea1i d\u1ef1a tr\u00ean t\u01b0 duy ph\u00e2n t\u00edch, h\u1ec7 th\u1ed1ng v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o. \u201cS\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a v\u0103n h\u00f3a \u0110\u00f4ng \u2013 T\u00e2y s\u1ebd l\u00e0 m\u1ed9t s\u1ef1 b\u1ed5 sung ho\u00e0n h\u1ea3o cho v\u0103n h\u00f3a Viettel\u201d.<\/span><\/p>\n

Sau khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng y\u00eau c\u1ea7u (brief) n\u00e0y, JWT \u0111\u01b0a ra gi\u1ea3i ph\u00e1p l\u00e0 \u201cTechnology with a heart\u201d \u2013 H\u1ed9i t\u1ee5 \u0111\u1ee7 nh\u1eefng y\u1ebfu t\u1ed1 t\u00edch c\u1ef1c t\u1eeb hai mi\u1ec1n v\u0103n h\u00f3a. Nh\u01b0ng Viettel thay \u0111\u1ed5i khi th\u1ea5y \u0111\u01b0\u1ee3c ph\u01b0\u01a1ng \u00e1n kh\u00e1c l\u00e0 \u201cCaring Innovator\u201d. \u00d4ng H\u00f9ng n\u00f3i: \u201cCh\u00fang t\u00f4i th\u1ea5y t\u1eeb Caring c\u00f3 nhi\u1ec1u c\u1ea3m x\u00fac h\u01a1n t\u1eeb Heart; c\u00f2n Innovator th\u00ec m\u1ea1nh h\u01a1n t\u1eeb Technology<\/em>\u201d. Nh\u01b0ng theo c\u00e1ch \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a hai c\u00e2u n\u00e0y ch\u1ec9 d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh c\u1ee7a Viettel ch\u1ee9 kh\u00f4ng qua nh\u1eefng ph\u00e2n t\u00edch ch\u00ednh x\u00e1c. D\u00f9 th\u1ebf n\u00e0o, \u0111\u00e2y l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean JWT v\u00e0 Viettel \u0111i \u0111\u01b0\u1ee3c \u0111\u1ebfn c\u00f9ng m\u1ed9t quan \u0111i\u1ec3m.<\/span><\/p>\n

4. Slogan \u2013 B\u1ea5t ng\u1edd v\u00e0o ph\u00fat ch\u00f3t<\/span><\/h2>\n

Ch\u1eb7ng \u0111\u01b0\u1eddng t\u00ecm \u0111\u1ebfn slogan \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n\u201d (Say it your way) gian tru\u00e2n t\u01b0\u1edfng kh\u00f4ng l\u1ed1i tho\u00e1t. JWT \u0111i theo c\u1ea3m h\u1ee9ng \u0110\u00f4ng T\u00e2y h\u00f2a tr\u1ed9n, l\u00fd t\u01b0\u1edfng thi\u00eang li\u00eang \u201cc\u00e1 nh\u00e2n h\u00f3a nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng\u201d, v\u00e0 r\u00fat kinh nghi\u1ec7m t\u1eeb v\u1ee5 \u0111\u1ec3 \u0111\u01b0a ra m\u1ed9t lo\u1ea1t c\u00e1c \u00fd t\u01b0\u1edfng nh\u01b0 \u201cFar become near\u201d, \u201cCloser and closer\u201d\u2026 Nh\u01b0ng t\u1ea5t c\u1ea3 c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec1u b\u1ecb cho v\u00e0o s\u1ecdt r\u00e1c v\u00ec b\u1ecb ch\u00ea l\u00e0 \u201cqu\u00e1 t\u00ecnh c\u1ea3m, qu\u00e1 thi\u00ean v\u1ec1 ph\u01b0\u01a1ng \u0110\u00f4ng\u201d.<\/span><\/p>\n

Vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t slogan \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nh\u1eefng ti\u00eau chu\u1ea9n c\u1ee7a Viettel v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o th\u1eadt s\u1ef1 \u0111\u00e3 \u0111i v\u00e0o ng\u00f5 c\u1ee5t. \u0110\u1ebfn m\u1ee9c, Viettel \u0111\u00e3 t\u1ed5 ch\u1ee9c cu\u1ed9c thi s\u00e1ng t\u00e1c slogan cho c\u00f4ng ty v\u1edbi gi\u1ea3i th\u01b0\u1edfng l\u00ean \u0111\u1ebfn 100 tri\u1ec7u VND. Tuy nhi\u00ean, kh\u00f4ng m\u1ed9t \u00fd t\u01b0\u1edfng n\u00e0o l\u1ecdt v\u00e0o m\u1eaft xanh c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u Viettel. H\u1ee3p \u0111\u1ed3ng v\u1edbi JWT th\u1ef1c t\u1ebf \u0111\u00e3 k\u00e9o d\u00e0i t\u1edbi 4 th\u00e1ng, trong khi tr\u00ean h\u1ee3p \u0111\u1ed3ng ch\u1ec9 c\u00f3 2 th\u00e1ng. JWT th\u1eadt s\u1ef1 \u0111\u00e3 r\u1ea5t mu\u1ed1n b\u1ecf cu\u1ed9c: \u201cCh\u00fang t\u00f4i \u0111\u00e3 b\u1ecb l\u1ed7 v\u1edbi h\u1ee3p \u0111\u1ed3ng n\u00e0y v\u00ec c\u00e1c \u00f4ng qu\u00e1 k\u1ef9 t\u00ednh trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>\u201d.<\/span><\/p>\n

V\u00e0o nh\u1eefng gi\u00e2y ph\u00fat cu\u1ed1i c\u00f9ng, Gi\u00e1m \u0111\u1ed1c s\u00e1ng t\u1ea1o c\u1ee7a JWT v\u00e0 c\u00e1c \u0111\u1ed3ng nghi\u1ec7p \u0111\u01b0a gi\u1ea3i ph\u00e1p \u201cm\u1ed9t m\u1ea5t m\u1ed9t c\u00f2n\u201d, \u0111\u00f3 ch\u00ednh l\u00e0 \u201cSay it your way\u201d. B\u1ea3n th\u00e2n h\u1ecd c\u0169ng ch\u1eb3ng d\u00e1m tin n\u00f3 s\u1ebd th\u00e0nh c\u00f4ng v\u00ec n\u00f3 ch\u1ea3 c\u00f3 y\u1ebfu t\u1ed1 n\u00e0o c\u1ee7a ph\u01b0\u01a1ng \u0110\u00f4ng.<\/span><\/p>\n

\"slogan<\/span><\/p>\n

Th\u1eadt b\u1ea5t ng\u1edd, khi tung ra c\u00e2u slogan \u0111\u00f3, l\u00e3nh \u0111\u1ea1o Viettel \u0111\u00e3 ph\u1ea3n \u1ee9ng v\u00f4 c\u00f9ng ph\u1ea5n kh\u00edch: \u201c\u0110\u00f3 l\u00e0 1 slogan \u0111\u1ec3 \u0111\u1eddi c\u1ee7a ch\u00fang t\u00f4i, n\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u h\u01b0\u1edbng t\u1edbi nh\u1eefng nhu c\u1ea5u ri\u00eang bi\u1ec7t c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m l\u1eafng nghe c\u1ee7a Viettel \u0111\u1ed1i v\u1edbi nhu c\u1ea7u \u0111\u00f3. M\u1eb7t kh\u00e1c, \u0111\u1ed1i v\u1edbi ch\u00ednh n\u1ed9i b\u1ed9 c\u1ee7a Viettel, slogan n\u00e0y c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m, l\u1eafng nghe \u0111\u1ebfn c\u00e1c nhu c\u1ea7u, \u00fd ki\u1ebfn, \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 cho ph\u00e9p h\u1ecd \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo c\u00e1ch ri\u00eang c\u1ee7a m\u00ecnh. Tuy nhi\u00ean \u0111\u00fang l\u00e0 slogan n\u00e0y c\u00f3 xu h\u01b0\u1edbng th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a ph\u01b0\u01a1ng T\u00e2y nhi\u1ec1u h\u01a1n<\/em>\u201d.<\/span><\/p>\n

Th\u1eadt s\u1ef1 ch\u1eb7ng \u0111\u01b0\u1eddng \u0111\u1ebfn v\u1edbi c\u00e2u slogan huy\u1ec1n tho\u1ea1i \u201cH\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n<\/em><\/strong>\u201d \u0111\u1ea7y c\u1ea3m x\u00fac v\u00e0 c\u1ea3m t\u00ednh.<\/span><\/p>\n

5. Logo \u2013 B\u1ebf t\u1eafc v\u00e0 l\u00f3e s\u00e1ng<\/span><\/h2>\n

L\u1ef1a ch\u1ecdn m\u1ed9t thi\u1ebft k\u1ebf logo<\/strong><\/a><\/span> c\u0169ng ch\u1eb3ng k\u00e9m k\u1ecbch t\u00ednh. D\u1ef1a tr\u00ean t\u00ednh ch\u1ea5t c\u1ee7a c\u00f4ng ty Viettel l\u00e0 m\u1ed9t c\u00f4ng ty qu\u00e2n \u0111\u1ed9i, JWT \u0111\u00e3 \u0111\u1ec1 ra nhi\u1ec1u gi\u1ea3i ph\u00e1p r\u1ea5t qu\u00e2n \u0111\u1ed9i nh\u01b0 h\u00ecnh ch\u1eef V hay ng\u00f4i sao\u2026 L\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa, nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 b\u1ecb lo\u1ea1i ngay nh\u01b0ng nguy\u00ean nh\u00e2n l\u1ea7n n\u00e0y l\u00e0 \u201cn\u00f3 kh\u00f4ng s\u00e1ng t\u1ea1o cho l\u1eafm c\u0169ng kh\u00f4ng th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ed9t ph\u00e1 nh\u01b0 mong \u01b0\u1edbc, t\u1ea7m nh\u00ecn ban \u0111\u1ea7u\u201d theo l\u1eddi c\u1ee7a Ph\u00f3 T\u1ed5ng Gi\u00e1m \u0111\u1ed1c Viettel Nguy\u1ec5n M\u1ea1nh H\u00f9ng.<\/span><\/p>\n

L\u1ea1i m\u1ea5t th\u00eam 2 th\u00e1ng, \u0111\u00e1p \u00e1n v\u1ec1 logo v\u1eabn l\u00e0 m\u1ed9t b\u00ed \u1ea9n, d\u01b0\u1eddng nh\u01b0 kh\u00f4ng th\u1ec3 t\u00ecm ra. Nh\u01b0ng tr\u1eddi kh\u00f4ng ph\u1ee5 l\u00f2ng ng\u01b0\u1eddi. V\u00e0o m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi, Steve Bonnell l\u00f3e l\u00ean m\u1ed9t \u00fd t\u01b0\u1edfng. \u0110\u00f3 l\u00e0 d\u1ea5u ngo\u1eb7c k\u00e9p. \u00dd t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ebfn n\u1ed7i m\u00e0 \u00f4ng H\u00f9ng kh\u00f4ng c\u1ea7n nghe gi\u1ea3i th\u00edch, suy ngh\u0129 g\u00ec th\u00eam: \u201cT\u00f4i ngh\u0129 ngay \u0111\u1ebfn s\u1ef1 tr\u00e2n tr\u1ecdng. N\u1ebfu b\u1ea1n t\u00f4n tr\u1ecdng c\u00e2u n\u00f3i c\u1ee7a ai \u0111\u00f3, b\u1ea1n s\u1ebd tr\u00edch d\u1eabn trong d\u1ea5u ngo\u1eb7c k\u00e9p. \u0110i\u1ec1u n\u00e0y c\u0169ng r\u1ea5t th\u00edch h\u1ee3p v\u1edbi slogan \u201cSay it your way\u201d \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc \u0111\u00f3. Viettel quan t\u00e2m v\u00e0 tr\u00e2n tr\u1ecdng t\u1eebng nhu c\u1ea7u c\u00e1 nh\u00e2n c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nh\u00e2n vi\u00ean m\u00ecnh<\/em>\u201d.<\/span><\/p>\n

\"viettel-quy-hoach-tong-dai-cham-soc-khach-hang\"<\/span><\/p>\n

T\u1eeb d\u1ea5u ngo\u1eb7c k\u00e9p \u0111\u00f3, logo c\u1ee7a Viettel \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo h\u00ecnh elipse. \u00dd ngh\u0129a c\u1ee7a n\u00f3 c\u0169ng t\u1ef1 sinh ra. S\u1ef1 chuy\u1ec3n \u0111\u1ed9ng kh\u00f4ng ng\u1eebng bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 v\u1eadn \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a ph\u01b0\u01a1ng T\u00e2y. N\u00f3 c\u0169ng bi\u1ec3u t\u01b0\u1ee3ng cho \u00e2m d\u01b0\u01a1ng c\u1ee7a ph\u01b0\u01a1ng \u0110\u00f4ng \u2013 H\u00f2a h\u1ee3p, c\u00e2n b\u1eb1ng. Ba m\u00e0u tr\u00ean logo c\u0169ng theo thuy\u1ebft \u00e2m d\u01b0\u01a1ng, b\u00e1t qu\u00e1i. M\u00e0u tr\u1eafng l\u00e0 nh\u00e2n, v\u00e0ng l\u00e0 \u0111\u1ecba, duy ch\u1ec9 m\u00e0u \u0111\u1ecf c\u1ee7a thi\u00ean \u0111\u01b0\u1ee3c thay b\u1eb1ng m\u00e0u xanh l\u00e1 c\u00e2y cho h\u1ee3p m\u00e0u truy\u1ec1n th\u1ed1ng c\u1ee7a qu\u00e2n \u0111\u1ed9i.<\/span><\/p>\n

6. Bung\u00a0k\u00e9n<\/span><\/h2>\n

Sau 8 th\u00e1ng ng\u1ee7 \u0111\u00f4ng trong k\u00e9n v\u1edbi nh\u1eefng th\u0103ng tr\u1ea7m, nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ed9i t\u1ee5 \u0111\u1ee7: T\u1ea7m nh\u00ecn, slogan, logo, Viettel t\u1eeb t\u1eeb chui ra kh\u1ecfi k\u00e9n v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea5t ng\u1edd. M\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn Viettel v\u00ec m\u1ed9t h\u00ecnh \u1ea3nh Viettel chuy\u00ean nghi\u1ec7p, bi\u1ebft l\u1eafng nghe, quan t\u00e2m gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. Kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n Viettel d\u1ec5 d\u00e0ng v\u00e0 th\u1ea5y m\u1ed9t s\u1ef1 th\u00e2n thi\u1ec7n kh\u00e1c l\u1ea1 m\u00e0 h\u1ecd ch\u01b0a t\u1eebng th\u1ea5y \u1edf c\u00e1c doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng.<\/span><\/p>\n

\"viettel-1467890432586-1467946415553\"<\/span><\/p>\n

T\u1eeb s\u1ef1 thay \u0111\u1ed5i h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, sau 14 n\u0103m, Viettel nay \u0111\u00e3 l\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u1edbn t\u1ea1i Vi\u1ec7t Nam. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Viettel lan truy\u1ec1n c\u1ea3 khu v\u1ef1c \u0110\u00f4ng Nam \u00c1, Nam Phi v\u00e0 Nam M\u1ef9. \u0110\u00f3 l\u00e0 m\u1ed9t th\u00e0nh c\u00f4ng r\u1ea5t l\u1edbn c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Nh\u00e0 n\u01b0\u1edbc t\u1ea1i Vi\u1ec7t Nam.<\/span><\/p>\n

7. \u00dd ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 \u0111ang l\u1edbn – Viettel<\/span><\/h2>\n

H\u00e3y c\u00f9ng Sao Kim \u0111i\u1ec3m l\u1ea1i nh\u1eefng n\u00e9t ch\u00ednh theo g\u00f3c nh\u00ecn chuy\u00ean m\u00f4n c\u1ee7a Visual branding tr\u00ean ch\u1eb7ng \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> tr\u00e0n ng\u1eadp c\u1ea3m x\u00fac c\u1ee7a Viettel. M\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Viettel l\u00e0 m\u1ed9t ki\u1ec3u m\u1eabu kh\u00f3 c\u00f3 th\u1ec3 sai kh\u00e1c. M\u1ed7i c\u00f4ng cu\u1ed9c tr\u01b0\u1eddng chinh \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t t\u1ea7m nh\u00ecn l\u1edbn, d\u00e0i h\u1ea1n v\u00e0 r\u00f5 r\u00e0ng. M\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu ti\u1ebfp theo. Cu\u1ed1i c\u00f9ng m\u1edbi b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: Slogan v\u00e0 logo – T\u00e0i s\u1ea3n ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

=>> Xem chi ti\u1ebft: \u00dd ngh\u0129a logo t\u1eadp \u0111o\u00e0n Viettel<\/strong><\/a><\/span><\/span><\/p>\n

T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n

– Innovator Caring – \u0111\u01b0\u1ee3c c\u00f4 \u0111\u1ecdng b\u1eb1ng\u00a0t\u1ed5ng h\u1ee3p c\u01a1 s\u1edf mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 \u0111\u00e1p \u1ee9ng c\u1ee7a Viettel k\u1ebft h\u1ee3p gi\u1eefa v\u0103n h\u00f3a Ph\u01b0\u01a1ng \u0110\u00f4ng v\u00e0 Ph\u01b0\u01a1ng T\u00e2y. Innovator \u0111\u1eadm n\u00e9t ph\u01b0\u01a1ng T\u00e2y th\u1ec3 hi\u1ec7n s\u1ef1 ti\u00ean phong, s\u00e1ng t\u1ea1o, li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi, c\u1ea3i c\u00e1ch, l\u00e0m vi\u1ec7c v\u00e0 t\u01b0 duy logic c\u00f3 h\u1ec7 th\u1ed1ng. Caring gi\u00e0u n\u00e9t ph\u01b0\u01a1ng \u0110\u00f4ng\u00a0quan t\u00e2m, ch\u0103m s\u00f3c, l\u1eafng nghe, t\u01b0 duy tr\u1ef1c quan sinh \u0111\u1ed9ng, \u1ed5n \u0111\u1ecbnh, c\u00e2n b\u1eb1ng, t\u00ecnh c\u1ea3m, c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i.<\/span><\/p>\n

Slogan <\/strong><\/span><\/h3>\n

“Say it your way” (H\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n) truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb. \u0110\u00f3 l\u00e0 s\u1ef1 quan t\u00e2m, l\u1eafng nghe, t\u00f4n tr\u1ecdng v\u00e0 \u0111\u00e1p \u1ee9ng\u00a0t\u1eebng nhu c\u1ea7u c\u00e1 nh\u00e2n (c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5) m\u00e0 th\u1eddi \u0111\u00f3 hi\u1ebfm c\u00f3 doanh nghi\u1ec7p n\u00e0o \u0111\u1ee9ng l\u00ean ti\u00ean phong.<\/span><\/p>\n

Logo<\/strong><\/span><\/h3>\n

Logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng c\u1ed9i ngu\u1ed3n, l\u1ea5y t\u1eeb h\u00ecnh t\u01b0\u1ee3ng hai d\u1ea5u nh\u00e1y k\u00e9p hay xu\u1ea5t hi\u1ec7n trong c\u00e1c c\u00e2u tr\u00edch d\u1eabn. D\u1ea5u nh\u00e1y k\u00e9p th\u1ec3 hi\u1ec7n s\u1ef1 tr\u00e2n tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e2u n\u00f3i \u0111\u00f3. \u00a0\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u00f4ng \u0111i\u1ec7p slogan c\u1ee7a Viettel: H\u00e3y n\u00f3i theo c\u00e1ch c\u1ee7a b\u1ea1n.\u00a0Logo Viettel t\u1ea1o n\u00ean\u00a0s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng li\u00ean t\u1ee5c, xoay v\u1ea7n, \u0111\u1ed1i x\u1ee9ng, c\u00e2n b\u1eb1ng c\u1ee7a \u00e2m d\u01b0\u01a1ng ng\u0169 h\u00e0nh, m\u1ea1nh m\u1ebd ti\u1ebfn b\u01b0\u1edbc. M\u00e0u s\u1eafc xanh, v\u00e0ng, tr\u1eafng t\u01b0\u1ee3ng tr\u01b0ng cho thi\u00ean th\u1eddi – \u0111\u1ecba l\u1ee3i – nh\u00e2n h\u00f2a \u1ea5n \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a Viettel.<\/span><\/p>\n

=>> Xem th\u00eam: C\u1ea9m nang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/em><\/strong><\/a><\/span><\/p>\n

B\u1ea1n c\u00f3 mu\u1ed1n t\u1ef1 tay th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba, \u0111\u01b0a v\u1ecb th\u1ebf c\u00f4ng ty m\u00ecnh l\u00ean t\u1ea7m qu\u1ed1c t\u1ebf, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Ch\u1ec9 c\u1ea7n \u0111i\u1ec1n v\u00e0o \u0111\u01a1n d\u01b0\u1edbi \u0111\u00e2y, Sao Kim s\u1eb5n s\u00e0ng tr\u1ee3 gi\u00fap b\u1ea1n l\u00e0m n\u00ean s\u1ef1 nghi\u1ec7p \u0111\u00f3!<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf l\u1ecbch \u0111\u1ed9c quy\u1ec1n<\/a> <\/span>, Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span>, \u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

Viettel l\u00e0 T\u1eadp \u0111o\u00e0n Vi\u1ec5n th\u00f4ng v\u00e0 C\u00f4ng ngh\u1ec7 th\u00f4ng tin l\u1edbn nh\u1ea5t\u00a0Vi\u1ec7t Nam, tr\u1ef1c thu\u1ed9c qu\u1ea3n l\u00fd b\u1edfi b\u1ed9 Qu\u1ed1c Ph\u00f2ng. V\u00e0o n\u0103m 2012, Viettel l\u1ecdt top 15 c\u00e1c c\u00f4ng ty vi\u1ec5n th\u00f4ng to\u00e0n c\u1ea7u v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng thu\u00ea bao. N\u0103m 2016, theo Branding Finance v\u00e0 Mibranding, Viettel x\u1ebfp th\u1ee9 2 trong s\u1ed1 50 […]<\/p>\n","protected":false},"author":24,"featured_media":319563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,10],"tags":[604,114,867,19],"class_list":["post-319508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-logo","category-xay-dung-thuong-hieu","tag-logo-guide","tag-nhn-din-thng-hiu","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":6883,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319508"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319508\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319563"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}