{"id":319520,"date":"2017-03-15T07:53:38","date_gmt":"2017-03-15T00:53:38","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319520"},"modified":"2019-04-11T14:56:25","modified_gmt":"2019-04-11T07:56:25","slug":"vai-tro-cua-nhan-dien-thuong-hieu-doi-voi-van-hoa-doanh-nghiep-2","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/vai-tro-cua-nhan-dien-thuong-hieu-doi-voi-van-hoa-doanh-nghiep-2\/","title":{"rendered":"Vai tr\u00f2 c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng <span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-he-thong-nhan-dien-thuong-hieu\/\"><strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span> ch\u00ednh m\u00ecnh trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang. \u00a0Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 gi\u00e0u v\u0103n h\u00f3a hay ngh\u00e8o v\u0103n h\u00f3a ph\u1ee5 thu\u1ed9c m\u1ed9t ph\u1ea7n kh\u00f4ng h\u1ec1 nh\u1ecf v\u00e0o c\u00e1ch h\u1ecd truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u \u0111\u00f3 qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, doanh nghi\u1ec7p th\u00f4ng minh l\u00e0 doanh nghi\u1ec7p bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 truy\u1ec1n th\u00f4ng cho v\u0103n h\u00f3a c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-319616 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/van-hoa.jpg\" alt=\"van-hoa\" width=\"600\" height=\"350\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/van-hoa.jpg 600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/van-hoa-500x292.jpg 500w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed7i m\u1ed9t m\u00f4i tr\u01b0\u1eddng, t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 m\u1ed9t v\u0103n h\u00f3a ri\u00eang. Ng\u01b0\u1eddi ta l\u1ea5y \u0111\u00f3 l\u00e0m d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft r\u00f5 n\u00e9t gi\u1eefa c\u00e1c nh\u00f3m n\u00e0y. Trong c\u00e1c doanh nghi\u1ec7p, v\u0103n h\u00f3a xu\u1ea5t hi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n song song t\u1eeb khi m\u1edbi h\u00ecnh th\u00e0nh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng hi\u1ec3u l\u1ea7m v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u01a1n thu\u1ea7n l\u00e0 v\u0103n h\u00f3a giao ti\u1ebfp, v\u0103n h\u00f3a kinh doanh, th\u1eadm ch\u00ed \u0111\u01a1n gi\u1ea3n l\u00e0 phong c\u00e1ch l\u00e3nh \u0111\u1ea1o, t\u1ea7m nh\u00ecn, kh\u1ea9u hi\u1ec7u ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u c\u00f4ng ty. Kh\u00f4ng h\u1eb3n v\u1eady, n\u00f3 bao tr\u00f9m t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3, v\u00e0 r\u1ed9ng h\u01a1n nhi\u1ec1u nh\u1eefng \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f3 h\u01a1n 300 \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi. \u201cV\u0103n h\u00f3a th\u1ec3 hi\u1ec7n t\u1ed5ng h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 c\u00e1ch h\u00e0nh x\u1eed ph\u1ee5 thu\u1ed9c l\u1eabn nhau ph\u1ed5 bi\u1ebfn trong doanh nghi\u1ec7p v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u1ef1 l\u01b0u truy\u1ec1n, th\u01b0\u1eddng trong th\u1eddi gian d\u00e0i\u201d. (Kotter, J.P. &amp; Heskett, J.L.). Hay \u201cPh\u1ea9m ch\u1ea5t ri\u00eang bi\u1ec7t c\u1ee7a t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c ph\u00e2n bi\u1ec7t n\u00f3 v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c trong l\u0129nh v\u1ef1c\u201d. (Gold, K.A.)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">D\u00f9 c\u00f3 nh\u1eefng c\u00e1ch di\u1ec5n gi\u1ea3i kh\u00e1c nhau, nh\u1eefng \u0111\u1ecbnh ngh\u0129a n\u00e0y \u0111\u1ec1u nh\u1ea5n m\u1ea1nh v\u00e0o \u201cgi\u00e1 tr\u1ecb\u201d. Th\u1ebf n\u00ean, c\u00f3 th\u1ec3 hi\u1ec3u v\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u1ed5ng th\u1ec3 c\u00e1c gi\u00e1 tr\u1ecb tinh th\u1ea7n, v\u1eadt ch\u1ea5t t\u1ed3n t\u1ea1i c\u00f9ng v\u1edbi doanh nghi\u1ec7p ngay t\u1eeb khi m\u1edbi b\u1eaft \u0111\u1ea7u, chi ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1eb7c tr\u01b0ng cho doanh nghi\u1ec7p, kh\u00e1c bi\u1ec7t h\u00f3a v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 ph\u1ea7n h\u1ed3n c\u1ee7a doanh nghi\u1ec7p, l\u00e0 th\u1ee9 xu\u1ea5t hi\u1ec7n ngay khi doanh nghi\u1ec7p ra \u0111\u1eddi v\u00e0 l\u00e0 th\u1ee9 cu\u1ed1i c\u00f9ng c\u00f2n s\u00f3t l\u1ea1i khi doanh nghi\u1ec7p tan v\u1ee1. S\u1edf h\u1eefu m\u1ed9t v\u0103n h\u00f3a t\u1ed1t, doanh nghi\u1ec7p kh\u00f4ng c\u00f2n g\u00f3i tr\u1ecdn trong s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u00e0 l\u1edbn m\u1ea1nh theo gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh c\u01b0a v\u0103n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> gi\u00fap v\u0103n h\u00f3a doanh nghi\u1ec7p n\u1ed5i l\u00ean m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng. \u0110\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? B\u1ea1n c\u00f3 th\u1ec3 xem chi ti\u1ebft<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/5-dac-diem-chung-cua-bo-nhan-dien-thuong-hieu-chuyen-nghiep\/\">t\u1ea1i \u0111\u00e2y<\/a>.<\/strong><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p qua nh\u1eefng m\u1eb7t v\u1eadt ch\u1ea5t nh\u01b0 \u0111\u1ed3ng ph\u1ee5c, kh\u1ea9u hi\u1ec7u, nghi th\u1ee9c, quy \u0111\u1ecbnh, nh\u1ea1c phim c\u00f4ng ty, t\u1eadp san n\u1ed9i b\u1ed9, c\u00e1c ho\u1ea1t \u0111\u1ed9ng,\u2026 v\u00e0 t\u00e1c \u0111\u1ed9ng l\u00ean nh\u1eefng m\u1eb7t tinh th\u1ea7n nh\u01b0 th\u00e1i \u0111\u1ed9, phong c\u00e1ch, th\u00f3i quen, n\u1ebfp ngh\u0129 c\u1ee7a nh\u1eefng con ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-319617 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/ky-nang-giao-tiep-3.jpg\" alt=\"ky-nang-giao-tiep-3\" width=\"720\" height=\"480\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/ky-nang-giao-tiep-3.jpg 720w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/ky-nang-giao-tiep-3-500x333.jpg 500w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">Vai tr\u00f2 c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi v\u0103n h\u00f3a doanh nghi\u1ec7p<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Do v\u0103n h\u00f3a l\u00e0 t\u1ed5ng h\u00f2a nh\u1eefng gi\u00e1 tr\u1ecb v\u1eadt ch\u1ea5t, tinh th\u1ea7n n\u00ean b\u1ed9 <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd ki\u1ebfn t\u1ea1o v\u0103n h\u00f3a doanh nghi\u1ec7p qua hai m\u1eb7t<\/span><\/p>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p h\u1eefu h\u00ecnh<\/span><\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">H\u00ecnh \u1ea3nh c\u00f4ng ty chuy\u00ean nghi\u1ec7p: Kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u00ecn th\u1ea5y to\u00e0n b\u1ed9 c\u00f4ng ty b\u1ea1n g\u1ed3m nh\u1eefng g\u00ec. H\u1ecd ch\u1ec9 nh\u00ecn v\u00e0o c\u00e1i d\u1ec5 h\u00ecnh dung nh\u1ea5t \u0111\u00f3 l\u00e0 t\u00ean, logo v\u00e0 slogan. V\u0103n h\u00f3a c\u00f4ng ty b\u1eaft ngu\u1ed3n v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh t\u1eeb nh\u1eefng th\u1ee9 \u0111\u00f3.<\/span><\/li>\n<li><span style=\"color: #000000;\">H\u00ecnh \u1ea3nh nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p: V\u0103n h\u00f3a \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi con ng\u01b0\u1eddi. V\u0103n h\u00f3a doanh nghi\u1ec7p kh\u00f4ng n\u1eb1m ngo\u00e0i quy lu\u1eadt \u0111\u00f3, \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb nh\u00e2n vi\u00ean c\u00f4ng ty. C\u1ed9ng \u0111\u1ed3ng s\u1ebd \u0111\u00e1nh gi\u00e1 v\u0103n h\u00f3a c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00e0 gi\u00e0u hay ngh\u00e8o ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ecd. H\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a h\u1ecd bao g\u1ed3m \u0111\u1ed3ng ph\u1ee5c, th\u1ebb nh\u00e2n vi\u00ean, danh thi\u1ebfp\u2026<\/span><\/li>\n<li><span style=\"color: #000000;\">Ho\u1ea1t \u0111\u1ed9ng chuy\u00ean nghi\u1ec7p: V\u0103n h\u00f3a doanh nghi\u1ec7p v\u1eadn \u0111\u1ed9ng, ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o c\u0169ng g\u1ea7n gi\u1ed1ng nh\u1ef1 h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng n\u1ed9i b\u1ed9, ngo\u1ea1i giao c\u1ee7a c\u00f4ng ty. Nh\u1eefng c\u00f4ng c\u1ee5 truy\u1ec1n \u0111\u1ea1t v\u0103n h\u00f3a \u0111\u00f3 bao g\u1ed3m danh thi\u1ebfp, th\u01b0 t\u1eeb, b\u1ea3ng qu\u1ea3ng c\u00e1o\u2026<\/span><\/li>\n<li><span style=\"color: #000000;\">Kh\u00f4ng gian l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p: Ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t v\u0103n h\u00f3a l\u00e0 b\u01b0\u1edbc v\u00e0o kh\u00f4ng gian v\u0103n h\u00f3a \u0111\u00f3. Kh\u00f4ng gian l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p v\u1edbi t\u00ean c\u00f4ng ty, logo v\u00e0 kh\u1ea9u hi\u1ec7u\u2026<\/span><\/li>\n<\/ul>\n<h3 style=\"text-align: justify;\"><strong><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00f4 h\u00ecnh<\/span><\/strong><\/h3>\n<ul style=\"text-align: justify;\">\n<li><span style=\"color: #000000;\">Truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh: T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh th\u1ec3 hi\u1ec7n qua slogan, t\u01b0 t\u01b0\u1edfng, tinh th\u1ea7n c\u1ee7a c\u00f4ng ty, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o. \u0110\u00f3 l\u00e0 s\u1ee3i d\u00e2y li\u00ean k\u1ebft nh\u1eefng c\u00e1 nh\u00e2n bi\u1ec7t l\u1eadp th\u00e0nh m\u1ed9t c\u00f4ng \u0111\u1ed3ng ph\u1ee5c v\u1ee5 chung m\u1ed9t v\u0103n h\u00f3a. N\u00f3 cho c\u00f4ng ty b\u1ea1n m\u1ed9t \u00fd ngh\u0129a s\u00e2u xa h\u01a1n v\u00e0 d\u1ec5 thuy\u1ebft ph\u1ee5c h\u01a1n. Steve Job kh\u00f4ng n\u00f3i Apple ch\u1ec9 c\u00f3 m\u1ed7i s\u1ea3n xu\u1ea5t \u0111i\u1ec7n thoai, \u00f4ng mu\u1ed1n truy\u1ec1n \u0111\u1ea1t nhi\u1ec1u h\u01a1n th\u1ebf khi thuy\u1ebft ph\u1ee5c John Sculley: \u201cAnh mu\u1ed1n c\u1ea3 \u0111\u1eddi b\u00e1n n\u01b0\u1edbc ng\u1ecdt hay mu\u1ed1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 thay \u0111\u1ed5i c\u1ea3 th\u1ebf gi\u1edbi\u201d. \u201cThink different\u201d h\u01a1n h\u1eb3n c\u00e1i \u00fd ngh\u0129a v\u1ec1 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i th\u00f4ng th\u01b0\u1eddng.<\/span><\/li>\n<li><span style=\"color: #000000;\">S\u1ef1 g\u1eafn b\u00f3, nhi\u1ec7t huy\u1ebft c\u00f4ng ty: Truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng, \u0111\u1ea7y c\u1ea3m x\u00fac, t\u1ea1o h\u00ecnh \u1ea3nh l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p trong m\u1eaft nh\u00e2n vi\u00ean, kh\u00f4ng c\u00f3 l\u00fd do g\u00ec h\u1ecd kh\u00f4ng y\u00eau c\u00f4ng ty h\u1ebft m\u00ecnh, v\u00e0 s\u1ed1ng ch\u1ebft v\u00ec n\u00f3. N\u00f3 c\u00e0ng l\u00e0m v\u0103n h\u00f3a doanh nghi\u1ec7p quy nh\u1ea5t, s\u00e2u \u0111\u1eadm h\u01a1n.<\/span><\/li>\n<li><span style=\"color: #000000;\">T\u1ea1o d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a cao c\u1ea5p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng: Nh\u1eefng g\u00ec v\u0103n h\u00f3a th\u1ec3 hi\u1ec7n \u1edf tr\u00ean kh\u00f4ng ch\u1ec9 c\u00f3 ng\u01b0\u1eddi b\u00ean trong c\u00f4ng ty t\u1ef1 h\u00e0o v\u1ec1 nhau m\u00e0 c\u00f2n cho kh\u00e1ch h\u00e0ng t\u1ef1 h\u00e0o v\u1ec1 nh\u1eefng g\u00ec h\u1ecd c\u00f3. H\u1ecd kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd c\u00f2n \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a \u0111\u1eb9p v\u00e0 gi\u00e0u.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-319618 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/Sales-Presentation-Skills-Training-Courses.jpg\" alt=\"Young speaker at a business meeting giving a presentation.\" width=\"850\" height=\"565\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/Sales-Presentation-Skills-Training-Courses.jpg 850w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/Sales-Presentation-Skills-Training-Courses-500x332.jpg 500w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 tinh th\u1ea7n, linh h\u1ed3n c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u1ee7a c\u00f4ng ty. N\u00f3 kh\u00f4ng th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ngay trong m\u1ed9t hay hai ng\u00e0y m\u00e0 l\u00e0 c\u1ea3 qu\u00e1 tr\u00ecnh d\u00e0i ph\u00e2n t\u00edch, l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n. Th\u1ef1c hi\u1ec7n ng\u00e0y t\u1eeb nh\u1eefng ng\u00e0y \u0111\u1ea7u khi x\u00e2y d\u1ef1ng t\u1eebng b\u1ed9<strong> nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">X\u00e2y d\u1ef1ng b\u1ed9 <strong>nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, m\u1ed9t b\u01b0\u1edbc \u0111i sai c\u00f3 th\u1ec3 h\u1ecfng c\u1ea3 b\u00e0n c\u1edd. \u0110\u00e1p \u1ee9ng nh\u1eefng \u0111\u00f2i h\u1ecfi \u0111\u00f3, Sao Kim cung c\u1ea5p cho b\u1ea1n d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/tai-sao-khong-nen-thiet-ke-logo-gia-re\/\">T\u1ea1i sao kh\u00f4ng n\u00ean thi\u1ebft k\u1ebf Logo gi\u00e1 r\u1ebb<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/kinh-nghiem-thiet-ke-logo-nganh-giao-duc\/\">Kinh nghi\u1ec7m thi\u1ebft k\u1ebf Logo ng\u00e0nh gi\u00e1o d\u1ee5c<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_1635506085\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/chupanh.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"ch\u1ee5p h\u00ecnh doanh nghi\u1ec7p\">Ch\u1ee5p h\u00ecnh doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-catalogue\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p\">Thi\u1ebft k\u1ebf catalogue \u0111\u1eb9p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>V\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh m\u00ecnh trong t\u00e2m tr\u00ed c\u00f4ng ch\u00fang. \u00a0Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 gi\u00e0u v\u0103n h\u00f3a hay ngh\u00e8o v\u0103n h\u00f3a ph\u1ee5 thu\u1ed9c m\u1ed9t ph\u1ea7n kh\u00f4ng h\u1ec1 nh\u1ecf v\u00e0o c\u00e1ch h\u1ecd truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u \u0111\u00f3 qua b\u1ed9 nh\u1eadn di\u1ec7n [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":319557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,6,10],"tags":[604,114,133,527],"class_list":["post-319520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-thiet-ke-logo","category-xay-dung-thuong-hieu","tag-logo-guide","tag-nhn-din-thng-hiu","tag-thiet-ke-thuong-hieu","tag-van-hoa-doanh-nghiep"],"acf":[],"views":2140,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319520"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319520\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319557"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}