{"id":319548,"date":"2017-03-14T17:05:24","date_gmt":"2017-03-14T10:05:24","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319548"},"modified":"2019-04-11T16:57:13","modified_gmt":"2019-04-11T09:57:13","slug":"xay-dung-thuong-hieu-vinamilk","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-vinamilk\/","title":{"rendered":"6 m\u1ed1c \u0111\u00e1ng ch\u00fa \u00fd trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong qu\u00e1 tr\u00ecnh <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> c\u1ee7a Vinamilk &#8211; doanh nghi\u1ec7p duy nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u1ecdt v\u00e0o TOP 50 c\u00f4ng ty ni\u00eam y\u1ebft h\u00e0ng \u0111\u1ea7u Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (FAB 50) do t\u1ea1p ch\u00ed Forbes Ch\u00e2u \u00c1 c\u00f4ng b\u1ed1.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-319550 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/vinamilk2.jpg\" alt=\"vinamilk2\" width=\"500\" height=\"500\" \/>1. S\u1ef1 ra \u0111\u1eddi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau khi ti\u1ebfp qu\u1ea3n 3 nh\u00e0 m\u00e1y s\u1eefa do ch\u1ebf \u0111\u1ed9 c\u0169 \u0111\u1ec3 l\u1ea1i sau n\u0103m 1975: nh\u00e0 m\u00e1y s\u1eefa Th\u1ed1ng Nh\u1ea5t (ti\u1ec1n th\u00e2n l\u00e0 nh\u00e0 m\u00e1y Foremost); nh\u00e0 m\u00e1y s\u1eefa Tr\u01b0\u1eddng Th\u1ecd (ti\u1ec1n th\u00e2n l\u00e0 nh\u00e0 m\u00e1y Cosuvina); v\u00e0 nh\u00e0 m\u00e1y s\u1eefa b\u1ed9t Diealac (Nestle) t\u00ecnh h\u00ecnh s\u1ea3n xu\u1ea5t g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n ph\u1ee9c t\u1ea1p: m\u00e1y m\u00f3c thi\u1ebft b\u1ecb h\u01b0 h\u1ea1i nhi\u1ec1u, ph\u1ee5 t\u00f9ng thi\u1ebfu th\u1ed1n, nguy\u00ean li\u1ec7u tr\u1ed1ng kh\u00f4ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Trong \u0111i\u1ec1u ki\u1ec7n \u0111\u00f3, c\u00f4ng ty v\u1eabn \u0111\u1ea3m b\u1ea3o m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1ee7 y\u1ebfu l\u00e0 ng\u01b0\u1eddi gi\u00e0, ng\u01b0\u1eddi b\u1ec7nh v\u00e0 tr\u1ebb em. N\u0103m 1985 Vinamilk vinh d\u1ef1 \u0111\u01b0\u1ee3c nh\u00e0 n\u01b0\u1edbc trao t\u1eb7ng hu\u00e2n ch\u01b0\u01a1ng lao \u0111\u1ed9ng h\u1ea1ng Ba.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u Vinamilk ch\u00ednh th\u1ee9c ra \u0111\u1eddi trong ho\u00e0n c\u1ea3nh n\u00e0y v\u00e0 d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. Kh\u00e1nh th\u00e0nh nh\u00e0 m\u00e1y s\u1eefa \u0111\u1ea7u ti\u00ean<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u0103m 1991 v\u1edbi nh\u1eefng \u0111\u00f3ng g\u00f3p to l\u1edbn c\u1ee7a m\u00ecnh Vinamilk nh\u1eadn \u0111\u01b0\u1ee3c Hu\u00e2n ch\u01b0\u01a1ng lao \u0111\u1ed9ng h\u1ea1ng Nh\u00ec. T\u1eeb m\u1ed1c th\u1eddi gian n\u00e0y, nh\u1eadn th\u1ee9c r\u00f5 t\u1ea7m quan tr\u1ecdng ch\u1ee7 tr\u01b0\u01a1ng c\u1ee7a \u0110\u1ea3ng v\u1ec1 \u201cPh\u00e1t tri\u1ec3n N\u00f4ng \u2013 L\u00e2m \u2013 Ng\u01b0 nghi\u1ec7p g\u1eafn v\u1edbi C\u00f4ng nghi\u1ec7p ch\u1ebf bi\u1ebfn v\u00e0 x\u00e2y d\u1ef1ng n\u00f4ng th\u00f4n m\u1edbi l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 \u1ed5n \u0111\u1ecbnh t\u00ecnh h\u00ecnh kinh t\u1ebf &#8211; x\u00e3 h\u1ed9i\u201d, c\u00f4ng ty \u0111\u00e3 t\u1ea1o l\u1eadp v\u00f9ng nguy\u00ean li\u1ec7u n\u1ed9i \u0111\u1ecba, \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n ch\u0103n nu\u00f4i b\u00f2 s\u1eefa trong n\u00f4ng th\u00f4n, th\u1ef1c hi\u1ec7n cu\u1ed9c c\u00e1ch m\u1ea1ng tr\u1eafng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u0103m 1995 Vinamilk ch\u00ednh th\u1ee9c kh\u00e1nh th\u00e0nh nh\u00e0 m\u00e1y s\u1eefa \u0111\u1ea7u ti\u00ean \u1edf H\u00e0 N\u1ed9i l\u00e0m b\u01b0\u1edbc \u0111\u1ec7m cho vi\u1ec7c ph\u00e1t tri\u1ec3n, x\u00e2y d\u1ef1ng c\u00e1c nh\u00e0 m\u00e1y s\u1eefa t\u1ea1i c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c tr\u00ean to\u00e0n qu\u1ed1c.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u Vinamilk \u0111\u00e3 ph\u00e1t tri\u1ec3n g\u1eafn li\u1ec1n v\u1edbi nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng h\u01a1n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u0103m 2013 Vinamilk kh\u00e1nh th\u00e0nh si\u00eau nh\u00e0 m\u00e1y s\u1eefa B\u00ecnh D\u01b0\u01a1ng \u2013 \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 m\u00e1y s\u1eefa hi\u1ec7n \u0111\u1ea1i h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, t\u1ef1 \u0111\u1ed9ng h\u00f3a 100% tr\u00ean di\u1ec7n t\u00edch 20 Hecta t\u1ea1i khu CN M\u1ef9 Ph\u01b0\u1edbc 2.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. Chuy\u1ebfn xu\u1ea5t ngo\u1ea1i \u0111\u1ea7u ti\u00ean<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">300 t\u1ea5n s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed9t v\u00e0 2.000 t\u1ea5n s\u1eefa b\u00e9o nguy\u00ean kem v\u1eadn chuy\u1ec3n sang Iraq n\u0103m 1998 l\u00e0 ph\u00e1t ph\u00e1o m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c s\u1ea3n ph\u1ea9m Vinamilk hi\u1ec7n di\u1ec7n t\u1ea1i 43 qu\u1ed1c gia su\u1ed1t g\u1ea7n 20 n\u0103m qua.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ea7u n\u0103m 2016, Vinamilk \u0111\u00e3 k\u00fd h\u1ee3p \u0111\u1ed3ng xu\u1ea5t kh\u1ea9u c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed9t cho tr\u1ebb em tr\u1ecb gi\u00e1 12,5 tri\u1ec7u USD sang th\u1ecb tr\u01b0\u1eddng Trung \u0110\u00f4ng ngay trong ng\u00e0y \u0111\u1ea7u ti\u00ean H\u1ed9i ch\u1ee3 Gulfood 2016.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u00e0 V\u0169 Th\u1ecb T\u00e2m Trinh, nguy\u00ean Gi\u00e1m \u0111\u1ed1c nh\u00e0 m\u00e1y Dielac &#8211; m\u1ed9t trong nh\u1eefng th\u00e0nh vi\u00ean trong chuy\u1ebfn t\u00e1c chia s\u1ebb, th\u1eddi \u0111i\u1ec3m \u0111\u00f3, ph\u00eda b\u1ea1n mu\u1ed1n k\u00fd h\u1ee3p \u0111\u1ed3ng tr\u1ef1c ti\u1ebfp v\u1edbi Vinamilk. H\u1ecd c\u00f2n g\u1ee3i \u00fd c\u00f4ng ty cung c\u1ea5p th\u00eam s\u1eefa b\u00e9o nguy\u00ean kem v\u1edbi s\u1ed1 l\u01b0\u1ee3ng kh\u00f4ng h\u1ea1n ch\u1ebf. \u0110\u1eb7c bi\u1ec7t, m\u1ee9c gi\u00e1 ph\u00eda Vi\u1ec7t Nam \u0111\u01b0a ra bao nhi\u00eau \u0111\u1ec1u \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn h\u1ebft.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Song, do c\u00f2n kh\u00f3 kh\u0103n v\u1ec1 k\u1ef9 thu\u1eadt, c\u00f4ng ngh\u1ec7 c\u0169ng nh\u01b0 nh\u00e2n l\u1ef1c, nh\u00e0 m\u00e1y Dielac ch\u01b0a c\u00f3 nhi\u1ec1u m\u00e1y m\u00f3c thi\u1ebft b\u1ecb, s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n xu\u1ea5t c\u00f2n h\u1ea1n ch\u1ebf. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi trong \u0111o\u00e0n c\u00f4ng t\u00e1c lo ng\u1ea1i s\u1eefa nguy\u00ean kem gi\u00e1 th\u00e0nh cao.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">&#8220;M\u1ed9t s\u00e1ng ki\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra l\u00e0 Vinamilk c\u00f3 th\u1ec3 nh\u1eadp s\u1eefa b\u00e9o v\u1ec1 \u0111\u00f3ng g\u00f3i &#8211; ti\u1ec1n l\u1ec7 ch\u01b0a c\u00f3 th\u1eddi \u0111i\u1ec3m \u0111\u00f3. Kh\u00f4ng th\u1ec3 g\u1ecdi \u0111i\u1ec7n xin ph\u00e9p \u00fd ki\u1ebfn t\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u00f4ng ty v\u00ec \u0111\u01b0\u1eddng truy\u1ec1n b\u1ecb gi\u00e1n \u0111o\u00e1n, t\u00f4i v\u00e0 c\u1ed9ng s\u1ef1 ti\u1ebfc c\u01a1 h\u1ed9i n\u00ean ngo\u00e0i 300 t\u1ea5n s\u1eefa b\u1ed9t ch\u00fang t\u00f4i quy\u1ebft \u0111\u1ecbnh k\u00fd th\u1eed th\u00eam 2.000 t\u1ea5n s\u1eefa b\u00e9o nguy\u00ean kem&#8221;, b\u00e0 T\u00e2m Trinh h\u1ed3i t\u01b0\u1edfng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">H\u1ee3p \u0111\u1ed3ng xu\u1ea5t h\u00e0ng th\u1eed nhanh ch\u00f3ng \u0111\u01b0\u1ee3c k\u00fd k\u1ebft v\u1edbi s\u1ed1 l\u01b0\u1ee3ng v\u00e0 m\u1ee9c gi\u00e1 do ph\u00eda Vinamilk \u0111\u1ec1 xu\u1ea5t. Ngo\u00e0i ra, h\u00e3ng c\u00f2n cung c\u1ea5p s\u1eefa cho Iraq theo ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 c\u1ee7a Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng v\u1ee5 n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u00e0nh vi\u00ean \u0111o\u00e0n c\u00f4ng t\u00e1c \u0111\u00e1nh gi\u00e1 l\u00e0 th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i c\u1ee7a c\u1ea3 hai b\u00ean, m\u1edf \u0111\u01b0\u1eddng cho c\u00e1c chuy\u1ebfn h\u00e0ng xu\u1ea5t ngo\u1ea1i sau n\u00e0y c\u1ee7a Vinamilk sang nhi\u1ec1u qu\u1ed1c gia kh\u00e1c tr\u00ean th\u1ebf gi\u1edbi.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">4. Trang tr\u1ea1i b\u00f2 s\u1eefa \u0111\u1ea7u ti\u00ean c\u1ee7a \u0110\u00f4ng Nam \u00c1\u00a0 \u0111\u1ea1t ti\u00eau chu\u1ea9n Global G.A.P<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">S\u00e1ng 18\/7\/2014, t\u1ea1i Ngh\u1ec7 An, Trang tr\u1ea1i ch\u0103n nu\u00f4i b\u00f2 s\u1eefa c\u1ee7a Vinamilk \u0111\u00e3 ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c \u00f4ng Richard De Boer, \u0111\u1ea1i di\u1ec7n T\u1ed5 ch\u1ee9c Ch\u1ee9ng nh\u1eadn Global G.A.P. ConTrolUnion trao gi\u1ea5y ch\u1ee9ng nh\u1eadn \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf Th\u1ef1c h\u00e0nh N\u00f4ng nghi\u1ec7p t\u1ed1t to\u00e0n c\u1ea7u (Global G.A.P.). \u0110\u00e2y l\u00e0 Trang tr\u1ea1i \u0111\u1ea7u ti\u00ean t\u1ea1i \u0110\u00f4ng Nam \u00c1 v\u00e0 th\u1ee9 3 t\u1ea1i ch\u00e2u \u00c1 \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf Global G.A.P.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u00e0 Nguy\u1ec5n Th\u1ecb Nh\u01b0 H\u1eb1ng &#8211; Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, ph\u00e1t tri\u1ec3n v\u00f9ng nguy\u00ean li\u1ec7u Vinamilk cho bi\u1ebft, C\u00f4ng ty \u0111ang ti\u1ebfp t\u1ee5c tri\u1ec3n khai \u0111\u00e1nh gi\u00e1 ti\u00eau chu\u1ea9n Global G.A.P cho to\u00e0n b\u1ed9 c\u00e1c trang tr\u1ea1i c\u00f2n l\u1ea1i c\u1ee7a Vinamilk tr\u00ean to\u00e0n qu\u1ed1c. Tr\u01b0\u1edbc \u0111\u00f3, h\u1ec7 th\u1ed1ng 5 trang tr\u1ea1i c\u1ee7a Vinamilk \u0111\u1ec1u \u0111\u00e3 \u0111\u1ea1t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd ch\u1ea5t l\u01b0\u1ee3ng ISO 9001:2008 do T\u1ed5 ch\u1ee9c ch\u1ee9ng nh\u1eadn Bureau Veritas (Ph\u00e1p) c\u1ea5p. \u201cVi\u1ec7c trang tr\u1ea1i Ngh\u1ec7 An c\u1ee7a Vinamilk \u00e1p d\u1ee5ng v\u00e0 \u0111\u1ea1t ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf Global G.A.P s\u1ebd gi\u00fap Vinamilk ng\u00e0y c\u00e0ng t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng, n\u00e2ng cao uy t\u00edn v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi, \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00f3 t\u00ednh nh\u01b0 ch\u00e2u \u00c2u v\u00e0 M\u1ef9\u201d &#8211; \u0111\u1ea1i di\u1ec7n Vinamilk chia s\u1ebb.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">C\u0169ng theo \u0111\u1ea1i di\u1ec7n Vinamilk, \u0111\u1ec3 ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u1ebf bi\u1ebfn s\u1eefa ph\u00e1t tri\u1ec3n b\u00ea\u0300n v\u01b0\u0303ng, Vinamilk lu\u00f4n c\u1ed1 g\u1eafng chu\u0309 \u0111\u00f4\u0323ng \u0111\u01b0\u01a1\u0323c ngu\u00f4\u0300n s\u1eefa nguy\u00ean li\u00ea\u0323u \u0111\u1ea1t v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng. T\u01b0\u0300 n\u0103m 2006, Vinamilk \u0111a\u0303 b\u1eaft \u0111\u1ea7u \u0111\u00e2\u0300u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c ch\u0103n nu\u00f4i b\u00f2 s\u1eefa m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp th\u00f4ng qua x\u00e2y d\u1ef1ng c\u00e1c trang tra\u0323i nu\u00f4i bo\u0300 s\u01b0\u0303a c\u00f4ng nghi\u1ec7p v\u01a1\u0301i t\u00f4\u0309ng v\u00f4\u0301n kh\u1edfi \u0111i\u1ec3m l\u00e0 h\u01a1n 500 t\u1ef7 \u0111\u1ed3ng v\u00e0 hi\u1ec7n nay \u0111\u00e3 t\u0103ng \u0111\u1ebfn 1.600 t\u1ef7 (n\u0103m 2013). Ti\u0301nh \u0111\u00ea\u0301n th\u01a1\u0300i \u0111i\u00ea\u0309m na\u0300y Vinamilk co\u0301 5 trang tra\u0323i \u01a1\u0309 Tuy\u00ean Quang, Thanh Ho\u0301a, Ngh\u00ea\u0323 An, Bi\u0300nh \u0110i\u0323nh, L\u00e2m \u0110\u00f4\u0300ng.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">5. Hi\u1ec7n th\u1ef1c h\u00f3a tham v\u1ecdng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Angkor Milk &#8211; nh\u00e0 m\u00e1y s\u1eefa \u0111\u1ea7u ti\u00ean v\u00e0 duy nh\u1ea5t t\u1ea1i Campuchia v\u1eeba \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp t\u1ee5c \u0111\u01b0a Vinamilk m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n th\u1ebf gi\u1edbi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u1ef1c t\u1ebf, tr\u01b0\u1edbc \u0111\u00f3 Vinamilk \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a tham v\u1ecdng to\u00e0n c\u1ea7u h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Th\u00e1ng 5 n\u0103m 2016, Vinamilk \u0111\u01b0\u1ee3c ch\u1ea5p thu\u1eadn t\u0103ng v\u1ed1n \u0111\u1ea7u t\u01b0 th\u00eam 3 tri\u1ec7u USD v\u00e0o Driftwoof\u00a0 n\u00e2ng t\u1ed5ng v\u1ed1n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty n\u00e0y l\u00ean 10 tri\u1ec7u USD. T\u1ef7 l\u1ec7 s\u1edf h\u1eefu c\u1ee7a h\u00e3ng s\u1eefa Vi\u1ec7t t\u0103ng l\u00ean t\u1eeb 70% l\u00ean 100%.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Ngo\u00e0i Driftwood, Vinamilk \u0111ang g\u00f3p v\u1ed1n v\u00e0o 3 c\u00f4ng ty con, c\u00f4ng ty li\u00ean k\u1ebft v\u00e0 chi nh\u00e1nh \u1edf n\u01b0\u1edbc ngo\u00e0i. Trong \u0111\u00f3, h\u00e3ng s\u1edf h\u1eefu 100% v\u1ed1n m\u1ed9t c\u00f4ng ty t\u1ea1i Ba Lan v\u00e0 s\u1edf h\u1eefu 22,81% c\u00f4ng ty Miraka Limited t\u1ea1i New Zealand.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Cu\u1ed1i th\u00e1ng 5 n\u0103m 2016, nh\u1eefng s\u1ea3n ph\u1ea9m s\u1eefa \u0111\u1ea7u ti\u00ean c\u1ee7a Vinamilk \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u t\u1ea1i Yangon, Myanmar v\u00e0 h\u1ed9i ch\u1ee3 Thaiflex &#8211; World Food of Asian di\u1ec5n ra \u1edf Bangkok, Th\u00e1i Lan, v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cTh\u1ebf gi\u1edbi s\u1eefa chua\u201d (World of Yogurt), gian h\u00e0ng c\u1ee7a Vinamilk thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00e2n qu\u1ed1c gia n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">S\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk hi\u1ec7n c\u00f3 m\u1eb7t t\u1ea1i h\u01a1n 40 n\u01b0\u1edbc tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Campuchia, Th\u00e1i Lan, H\u00e0n Qu\u1ed1c, Nh\u1eadt B\u1ea3n, Trung Qu\u1ed1c, Th\u1ed5 Nh\u0129 K\u1ef3, Nga, Canada, M\u1ef9, Australia&#8230;<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">6. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u0110\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u Vinamilk \u0111\u00e3 tham gia r\u1ea5t nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh PR v\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng nh\u01b0 chi\u1ebfn d\u1ecbch \u201cVinamilk \u2013 ni\u1ec1m tin Vi\u1ec7t Nam\u201d, qu\u1ef9 h\u1ecdc b\u1ed5ng Vinamilk \u2013 \u01b0\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb Vi\u1ec7t Nam, qu\u1ef9 6 tri\u1ec7u ly s\u1eefa, chi\u1ebfn d\u1ecbch Vi\u1ec7t Nam xanh, cu\u1ed9c thi \u00e2m nh\u1ea1c \u0111\u1ed3 r\u00ea m\u00ed, tri\u1ec7u c\u00e2y xanh Vi\u1ec7t Nam, g\u00f3p \u0111\u00e1 x\u00e2y d\u1ef1ng Ho\u00e0ng Sa\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1eeb n\u0103m 2002 \u0111\u1ebfn n\u0103m 2012 qu\u1ef9 h\u1ecdc b\u1ed5ng \u201cVinamilk \u2013 \u01b0\u01a1m m\u1ea7m t\u00e0i n\u0103ng tr\u1ebb Vi\u1ec7t Nam\u201d \u0111\u00e3 trao t\u1eb7ng 34000 su\u1ea5t h\u1ecdc b\u1ed5ng tr\u1ecb gi\u00e1 h\u01a1n 19 t\u1ef7 \u0111\u1ed3ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">N\u0103m 2012, Vinamilk \u0111\u00e3 kh\u1edfi x\u01b0\u1edbng qu\u1ef9 1 tri\u1ec7u c\u00e2y xanh cho Vi\u1ec7t Nam \u0111\u1ec3 tr\u1ed3ng th\u00eam nhi\u1ec1u c\u00e2y xanh t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1, khu \u0111\u00f4 th\u1ecb, v\u1edbi mong mu\u1ed1n c\u1ea3i thi\u1ec7n m\u00f4i tr\u01b0\u1eddng s\u1ed1ng c\u1ee7a c\u00e1c c\u01b0 d\u00e2n \u0111\u00f4 th\u1ecb Vi\u1ec7t Nam. \u0110\u1ebfn nay, Vinamilk \u0111\u00e3 tr\u1ed3ng \u0111\u01b0\u1ee3c c\u00e2y xanh t\u1ea1i 8 t\u1ec9nh\/ th\u00e0nh ph\u1ed1.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Vinamilk c\u0169ng \u1ee7ng h\u1ed9 500 tri\u1ec7u \u0111\u1ed3ng cho ch\u01b0\u01a1ng tr\u00ecnh \u201cV\u00ec h\u1ecdc sinh Tr\u01b0\u1eddng Sa th\u00e2n y\u00eau\u201d; h\u01a1n 1,4 t\u1ef7 \u0111\u1ed3ng \u1ee7ng h\u1ed9 ch\u01b0\u01a1ng tr\u00ecnh \u201cg\u00f3p \u0111\u00e1 x\u00e2y Tr\u01b0\u1eddng Sa\u201d; Vinamilk v\u00e0 qu\u1ef9 h\u1ed7 tr\u1ee3 ph\u00f2ng tr\u00e1nh thi\u00ean tai mi\u1ec1n Trung c\u0169ng \u0111\u00e3 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn 7 t\u1ec9nh mi\u1ec1n Trung trao t\u1eb7ng 70 thuy\u1ec1n c\u1ee9u h\u1ed9, c\u1ee9u n\u1ea1n cho \u0111\u1ed9i xung k\u00edch t\u1ea1i c\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng v\u1edbi t\u1ed5ng gi\u00e1 tr\u1ecb g\u1ea7n 600 tri\u1ec7u \u0111\u1ed3ng\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-319549 size-full\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/unnamed.jpg\" alt=\"unnamed\" width=\"980\" height=\"3636\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/unnamed.jpg 980w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/unnamed-135x500.jpg 135w\" sizes=\"(max-width: 980px) 100vw, 980px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">B\u1ea1n \u0111ang b\u0103n kho\u0103n v\u1ec1 vi\u1ec7c <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p m\u00ecnh? H\u00e3y \u0111\u1ec3 c\u00e1c chuy\u00ean gia c\u1ee7a Sao Kim gi\u00fap b\u1ea1n.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n<p><span style=\"color: #000000;\">Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/thiet-ke-thuong-hieu-2019-ruc-ro-len-ngoi-toi-gian-van-nhat\/\">Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u n\u0103m 2019: R\u1ef1c r\u1ee1 l\u00ean ng\u00f4i, t\u1ed1i gi\u1ea3n v\u1eabn nh\u1ea5t<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/nen-tang-de-marketing-thanh-cong-vung-chac-thuong-hieu\/\">N\u1ec1n t\u1ea3ng \u0111\u1ec3 Marketing Th\u00e0nh c\u00f4ng v\u1eefng ch\u1eafc &#8211; Th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_643702929\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile c\u00f4ng ty\">Thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/baocaothuongnien.net\" target=\"_blank\" rel=\"dofollow\" title=\"c\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean\">C\u00f4ng ty thi\u1ebft k\u1ebf b\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vinamilk &#8211; doanh nghi\u1ec7p duy nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam l\u1ecdt v\u00e0o TOP 50 c\u00f4ng ty ni\u00eam y\u1ebft h\u00e0ng \u0111\u1ea7u Ch\u00e2u \u00c1 \u2013 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng (FAB 50) do t\u1ea1p ch\u00ed Forbes Ch\u00e2u \u00c1 c\u00f4ng b\u1ed1. 1. S\u1ef1 ra [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":319550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[190,867,19],"class_list":["post-319548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xay-dung-thuong-hieu","tag-giai-phap-thuong-hieu","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":2873,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319548"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319550"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}