{"id":319568,"date":"2019-04-16T15:44:52","date_gmt":"2019-04-16T08:44:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319568"},"modified":"2019-04-25T08:53:18","modified_gmt":"2019-04-25T01:53:18","slug":"tinh-cach-thuong-hieu-the-hien-qua-typography","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/tinh-cach-thuong-hieu-the-hien-qua-typography\/","title":{"rendered":"X\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u qua typography nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Typography l\u00e0 ngh\u1ec7 thu\u1eadt \u0111\u1ed3 h\u1ecda ch\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/dich-vu\/xay-dung-quy-che-thuong-hieu\/\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span>. \u01afu \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0 di\u1ec5n t\u1ea3 c\u1ea3m x\u00fac, n\u00eau b\u1eadt t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 qua nh\u1eefng con ch\u1eef. Typography v\u1ebd l\u00ean nh\u1eefng c\u1eed ch\u1ec9 hoa m\u1ef9 c\u1ee7a linh h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u\u00a0 s\u1ed1ng \u0111\u1ed9ng nh\u01b0 con ng\u01b0\u1eddi.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh d\u1ec5 nh\u1edb, th\u00e2n thi\u1ec7n v\u00e0 r\u1ea5t con ng\u01b0\u1eddi. L\u00fac \u0111\u00f3, ch\u00fang c\u00f2n mang kh\u00e1i ni\u1ec7m c\u00f4ng ty, t\u1eadp \u0111o\u00e0n thu\u1ea7n t\u00fay m\u00e0 l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n l\u1edbn c\u00f3 t\u00ednh c\u00e1ch m\u1ea1nh, c\u00f3 \u1ea3nh h\u01b0\u1edfng di\u1ec7n r\u1ed9ng \u0111\u1ebfn suy ngh\u0129 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Qua t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng t\u00ecm \u0111\u01b0\u1ee3c ng\u01b0\u1eddi b\u1ea1n nhanh ch\u00f3ng gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u, kh\u00f3 kh\u0103n c\u1ee7a m\u00ecnh. Google hay Visa \u0111\u01b0\u1ee3c g\u1eafn m\u00e1c \u201cnh\u00e0 th\u00f4ng th\u00e1i\u201d. Nh\u1eafc \u0111\u1ebfn \u201cn\u00e9t quy\u1ebfn r\u0169\u201d l\u00e0 nh\u1eafc \u0111\u1ebfn Louis Vuitton,\u00a0 Zara. \u201cS\u1ef1 s\u00e1ng t\u1ea1o, phi\u00eau l\u01b0u\u201d l\u00e0 n\u00e9t n\u1ed5i b\u1eadt c\u1ee7a Apple. \u201cB\u1ea1n b\u00e8 th\u00e2n thi\u1ec7n\u201d c\u00f3 th\u1ec3 th\u1ea5y \u1edf c\u00e1c h\u00e3ng Airtel hay KFC. Facebook mang \u0111\u1ebfn n\u00e9t \u201cc\u00e1i t\u00f4i, h\u00e0i h\u01b0\u1edbc, ham ch\u01a1i, th\u00e2n thi\u1ec7n\u201d. \u201cK\u1ebb n\u1ed5i lo\u1ea1n, d\u0169ng c\u1ea3m\u201d kh\u00f4ng th\u1ec3 ti\u1ebfu Redbull. \u201cTh\u1eb3ng th\u1eafn\u201d g\u1ee3i nh\u1edb \u0111\u1ebfn Amazon. \u201cChu \u0111\u00e1o, t\u1eadn t\u00ecnh\u201d l\u00e0 Colgate.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n, th\u00fac \u0111\u1ea9y \u0111\u1ed9ng c\u01a1 mua h\u00e0ng. Khi b\u1ea1n v\u1eafng m\u1eb7t, t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng g\u1ecdi b\u1ea1n, c\u00f2n m\u00f4 t\u1ea3 b\u1ea1n ch\u00ednh l\u00e0 slogan, v\u00e0 h\u01a1n h\u1ebft c\u1ea3m nh\u1eadn v\u1ec1 b\u1ea1n ch\u00ednh l\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ki\u1ec3u ch\u1eef<\/span><\/span><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">\u201cTypography l\u00e0 ngh\u1ec7 thu\u1eadt hay k\u0129 x\u1ea3o c\u00e1ch \u0111i\u1ec7u con ch\u1eef nh\u1eb1m gi\u00fap ng\u00f4n ng\u1eef c\u00f3 ti\u1ebfng n\u00f3i ri\u00eang, c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn m\u1ea1nh \u0111\u1ebfn nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Typography th\u01b0\u1eddng \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u qua c\u00e1ch tr\u00ecnh b\u00e0y b\u1ea3n in c\u1ee7a ng\u01b0\u1eddi ch\u00e2u \u00c2u hay ngh\u1ec7 thu\u1eadt vi\u1ebft th\u01b0 ph\u00e1p c\u1ee7a ng\u01b0\u1eddi Trung Qu\u1ed1c. Ng\u00e0y nay, typography th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng m\u1ea1nh trong thi\u1ebft k\u1ebf logo ho\u1eb7c trong c\u00e1c \u1ea5n ph\u1ea9m in \u1ea5n marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Khi x\u00e2y d\u1ef1ng <strong>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, Typography c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng nh\u1eb1m dung h\u1ee3p v\u1edbi t\u1ed5ng h\u00f2a th\u01b0\u01a1ng hi\u1ec7u. Typography gi\u00fap m\u1edf r\u1ed9ng k\u00eanh nh\u1eadn di\u1ec7n. Ti\u1ebfng n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ee7 m\u1ea1nh m\u1ebd thuy\u1ebft ph\u1ee5c hay kh\u00f4ng ph\u1ee5 thu\u1ed9c kh\u00f4ng nh\u1ecf v\u00e0o quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn typography.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n qua Typography<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Sau \u0111\u00e2y Sao Kim gi\u1edbi thi\u1ec7u cho b\u1ea1n 10 h\u00ecnh m\u1eabu t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u theo s\u1ef1 ph\u00e2n chia c\u1ee7a Brandz (m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a M\u1ef9) qua s\u1ef1 th\u1ec3 hi\u1ec7n c\u1ee7a Typography.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. Ng\u01b0\u1eddi m\u1eb9<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch ng\u01b0\u1eddi m\u1eb9 mang \u0111\u1eb7c \u0111i\u1ec3m \u00e2n c\u1ea7n, bao dung.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-319601 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/ad_colgate3b5-1-uai-1032x668.jpg\" alt=\"ad_colgate3b5-1-uai-1032x668\" width=\"1032\" height=\"668\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/ad_colgate3b5-1-uai-1032x668.jpg 1032w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/ad_colgate3b5-1-uai-1032x668-500x324.jpg 500w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> Colgate l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u cho t\u00ednh c\u00e1ch \u0111\u00f3. Typeface \u0111\u01b0\u1ee3c c\u00e1ch \u0111i\u1ec7u t\u1ef1 do, m\u1edf r\u1ed9ng. Font ch\u1eef m\u1ec1m m\u1ea1i. Kho\u1ea3ng c\u00e1ch con ch\u1eef v\u1eeba \u0111\u1ee7. S\u1ef1 y\u00eau th\u01b0\u01a1ng \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn r\u00f5 r\u1ec7t. Typography \u0111\u00e3 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch Colgate lu\u00f4n quan t\u00e2m, ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe r\u0103ng mi\u1ec7ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. Nh\u00e0 th\u00f4ng th\u00e1i<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 th\u00f4ng th\u00e1i mang t\u00ednh c\u00e1ch th\u00f4ng th\u00e1i, kh\u00f4n ngoan, \u0111\u00e1ng tin.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"aligncenter wp-image-319602 \" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/visa-bonappetit-120109big.jpg\" alt=\"show-bon Appetit-120109big\" width=\"1033\" height=\"710\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/visa-bonappetit-120109big.jpg 700w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/visa-bonappetit-120109big-500x344.jpg 500w\" sizes=\"(max-width: 1033px) 100vw, 1033px\" \/><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Typography c\u1ee7a h\u00e3ng Visa th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1eed \u0111a d\u1ea1ng, c\u00f3 \u0111\u1ee7. B\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec Visa \u0111\u1ec1u c\u00f3. Visa l\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi l\u00fac c\u1ea7n thi\u1ebft.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. Ng\u01b0\u1eddi l\u00e0m tr\u00f2<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch c\u1ee7a m\u1ed9t Joker (Ng\u01b0\u1eddi l\u00e0m tr\u00f2) l\u1ea1i mang \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a s\u1ef1 h\u00e0i h\u01b0\u1edbc, vui v\u1ebb. Facebook l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ti\u00eau bi\u1ec3u cho t\u00ednh c\u00e1ch n\u00e0y.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img decoding=\"async\" class=\"size-full wp-image-319603 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/Facebook-Typography.jpg\" alt=\"Facebook-typography\" width=\"1266\" height=\"885\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/Facebook-Typography.jpg 1266w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/Facebook-Typography-500x350.jpg 500w\" sizes=\"(max-width: 1266px) 100vw, 1266px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">4. Ng\u01b0\u1eddi b\u1ea1n<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch ng\u01b0\u1eddi b\u1ea1n l\u1ea1i n\u1ed5i b\u1eadt b\u1edfi s\u1ef1 th\u1eb3ng th\u1eafn, th\u00e2n thi\u1ec7n. Th\u01b0\u01a1ng hi\u1ec7u Amazon ch\u1ecdn c\u00e1ch th\u1ec3 hi\u1ec7n ch\u1eef d\u1ee9t kho\u00e1t nh\u01b0ng v\u1eabn l\u01b0u gi\u1eef nh\u1eefng n\u00e9t m\u1ec1m m\u1ecfng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-319598 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/17343010_166101013906280_9205234304168180909_n.jpg\" alt=\"17343010_166101013906280_9205234304168180909_n\" width=\"960\" height=\"350\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/17343010_166101013906280_9205234304168180909_n.jpg 960w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/17343010_166101013906280_9205234304168180909_n-500x182.jpg 500w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">5. Ng\u01b0\u1eddi m\u1ed9ng m\u01a1<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch c\u1ee7a ng\u01b0\u1eddi m\u1ed9ng m\u01a1 (Dreamer) l\u1ea1i \u00e2m h\u01b0\u1edfng m\u1ea1nh c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o, kh\u00e1c bi\u1ec7t v\u00e0 ho\u00e0i b\u00e3o. \u00a0Ti\u00eau bi\u1ec3u c\u00f3 Apple. C\u00e1ch th\u1ec3 hi\u1ec7n v\u0103n b\u1ea3n ch\u1eef c\u1ee7a Apple nh\u01b0 \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y v\u1eeba th\u1ea7n b\u00ed, v\u1eeba \u1ea9n ch\u1ee9a s\u1ee9c m\u1ea1nh, kh\u00e1t khao l\u1edbn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-319604\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/7036190-apple-logo-typography.jpg\" alt=\"7036190-apple-logo-typography\" width=\"1920\" height=\"1200\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/7036190-apple-logo-typography.jpg 1920w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/7036190-apple-logo-typography-500x313.jpg 500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">6. Nh\u00e0 vua<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh c\u00e1ch c\u1ee7a nh\u00e0 vua l\u1ea1i nh\u1ea5n m\u1ea1nh v\u00e0o s\u1ef1 c\u01b0\u01a1ng quy\u1ebft, ki\u1ec3m so\u00e1t. Exxon Mobile c\u0169ng l\u00e0 m\u1ed9t \u201c\u0110\u1ee9c vua\u201d nh\u01b0ng \u00edt \u201cl\u00fd t\u01b0\u1edfng\u201d h\u01a1n v\u00e0 \u201cquy\u1ebft \u0111o\u00e1n\u201d h\u01a1n trong khi Royal Bank of Canada l\u1ea1i l\u00e0 m\u1ed9t \u201c\u0110\u1ee9c vua\u201d \u201cn\u1eafm quy\u1ec1n ki\u1ec3m so\u00e1t\u201d. IBM c\u0169ng l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3.<img loading=\"lazy\" decoding=\"async\" class=\" wp-image-319605 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/38552-ibm.jpg\" alt=\"38552-ibm\" width=\"1015\" height=\"512\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/38552-ibm.jpg 668w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/38552-ibm-500x252.jpg 500w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Typography c\u1ee7a IBM nh\u1ea5n m\u1ea1nh s\u1ef1 r\u00f5 r\u00e0ng, minh b\u1ea1ch, \u0111\u1ea7y quy\u1ec1n l\u1ef1c.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">7. Thi\u1ebfu n\u1eef<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00ecnh \u1ea3nh thi\u1ebfu n\u1eef l\u1ea1i mang t\u00ednh c\u00e1ch ng\u00e2y th\u01a1, trong s\u00e1ng, t\u1ed1t b\u1ee5ng. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u01b0\u1eddng mang t\u00ednh c\u00e1ch n\u00e0y. T\u1eadp \u0111o\u00e0n Alibaba l\u00e0 h\u00e3ng b\u00e1n l\u1ebb l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. C\u00e1c typography \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong \u1ea5n ph\u1ea9m marketing c\u1ee7a Alibaba \u0111\u1ec1u th\u1ec3 hi\u1ec7n m\u1ed9t s\u1ef1 d\u1ec5 th\u01b0\u01a1ng, lu\u00f4n gi\u00fap \u0111\u1ee1 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-319606\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/library_logos_alibaba_large.png\" alt=\"library_logos_alibaba_lund\" width=\"2241\" height=\"404\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/library_logos_alibaba_large.png 2241w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/library_logos_alibaba_large-500x90.png 500w\" sizes=\"(max-width: 2241px) 100vw, 2241px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">8. Anh h\u00f9ng<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 h\u00ecnh \u1ea3nh anh h\u00f9ng mang m\u1ed9t t\u00ednh c\u00e1ch d\u0169ng c\u1ea3m, phi\u00eau l\u01b0u. Th\u01b0\u01a1ng hi\u1ec7u Yomost t\u1eadp trung v\u00e0o th\u1ec3 hi\u1ec7n n\u00e9t ch\u1eef m\u1ea1nh m\u1ebd, s\u00f4i \u0111\u1ed9ng.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-319607\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/original_436880_jFSJAukKkVdFTXI6oog_J75iz.jpg\" alt=\"g\u1ed1c_436880_jFSJAukKkVdFTXI6oog_J75iz\" width=\"1600\" height=\"844\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/original_436880_jFSJAukKkVdFTXI6oog_J75iz.jpg 1600w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/original_436880_jFSJAukKkVdFTXI6oog_J75iz-500x264.jpg 500w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">9. K\u1ebb\u00a0n\u1ed5i lo\u1ea1n<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> mang h\u00ecnh \u1ea3nh ng\u01b0\u1eddi n\u1ed5i lo\u1ea1n lu\u00f4n ph\u00e1 c\u00e1ch, kh\u00f4ng tu\u00e2n theo lu\u1eadt.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-319597 aligncenter\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/google_2015_logo_detail.png\" alt=\"google_2015_logo_detail\" width=\"1000\" height=\"333\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/google_2015_logo_detail.png 1000w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/google_2015_logo_detail-500x167.png 500w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Typography c\u1ee7a Google kh\u00f4ng nh\u1ea5n m\u1ea1nh v\u00e0o t\u1ea1o h\u00ecnh ki\u1ec3u d\u00e1ng ch\u1eef m\u00e0 \u0111i s\u00e2u v\u00e0o th\u1ec3 hi\u1ec7n m\u00e0u s\u1eafc c\u1ee7a m\u1ed7i con ch\u1eef ri\u00eang l\u1ebb. Font ch\u1eef google \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a t\u1ed1i \u0111a, kh\u00f4ng m\u00e0u m\u00e8, kh\u00f4ng h\u00e0o nho\u00e1ng.\u00a0M\u00e0u s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch h\u1ebft s\u1ee9c \u0111\u1eb7c bi\u1ec7t, kh\u00f4ng \u0111\u1ed3ng b\u1ed9 v\u00e0 l\u00e0 nh\u1eefng gam m\u00e0u h\u1ebft s\u1ee9c c\u01a1 b\u1ea3n.\u00a0Logo hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd c\u00f3 m\u00e0u \u0111\u1ecf, xanh l\u00e1 v\u00e0 xanh n\u01b0\u1edbc bi\u1ec3n \u0111\u1ec1u thu\u1ed9c gam m\u00e0u c\u01a1 b\u1ea3n, nh\u01b0ng ch\u1eef <em>\u201co\u201d<\/em> l\u1ea1i thu\u1ed9c m\u00e0u v\u00e0ng th\u1ee9 c\u1ea5p. Google \u0111ang k\u1ec3 cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng h\u1ecd kh\u00f4ng th\u00edch <em>\u201cch\u01a1i \u0111\u00fang<\/em> lu\u1eadt\u201d, h\u1ecd lu\u00f4n \u0111\u1ed5i m\u1edbi v\u00e0 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">10. Ng\u01b0\u1eddi ph\u1ee5 n\u1eef quy\u1ebfn r\u0169<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1eb7c \u0111i\u1ec3m ng\u01b0\u1eddi ph\u1ee5 n\u1eef quy\u1ebfn r\u0169 \u1ea9n ch\u1ee9a s\u1ef1 h\u1ea5p d\u1eabn, kh\u00e1t v\u1ecdng l\u1edbn. Ti\u00eau bi\u1ec3u cho d\u00f2ng t\u00ednh c\u00e1ch n\u00e0y l\u00e0 c\u00e1c h\u00e3ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang, m\u1ef9 ph\u1ea9m nh\u01b0 L\u2019Oreal, Louis Vuitton, Zara&#8230; Ch\u1eef \u0111\u01b0\u1ee3c c\u00e1ch \u0111i\u1ec7u h\u00f3a u\u1ed1n l\u01b0\u1ee3n \u0111\u1ea7y ngh\u1ec7 thu\u1eadt, h\u1ea5p d\u1eabn \u00e1nh nh\u00ecn.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-319608\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/louis-vuitton-logotype_01.png\" alt=\"louis-vuitton-logotype_01\" width=\"3630\" height=\"1800\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/louis-vuitton-logotype_01.png 3630w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/03\/louis-vuitton-logotype_01-500x248.png 500w\" sizes=\"(max-width: 3630px) 100vw, 3630px\" \/><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Typography truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea3m x\u00fac m\u00e0 c\u00f2n l\u00e0 \u00fd ngh\u0129a, th\u00f4ng \u0111i\u1ec7p c\u1ee7a c\u00e2u ch\u1eef. Ch\u1ee9c n\u0103ng c\u1ee7a Typography \u0111\u1ea7y \u0111\u1ee7 v\u00e0 tr\u1ecdn v\u1eb9n.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">T\u1ef1 thi\u1ebft k\u1ebf cho m\u00ecnh m\u1ed9t <strong>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u1edbi typography kh\u00e1c bi\u1ec7t th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch, \u00fd ngh\u0129a c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd l\u00e0 \u0111i\u1ec1u tuy\u1ec7t v\u1eddi nh\u1ea5t.\u00a0N\u1ebfu b\u1ea1n c\u00f3 b\u1ea5t c\u1ee9 b\u0103n kho\u0103n hay th\u1eafc m\u1eafc g\u00ec, \u0111\u1eebng ng\u1ea7n ng\u1ea1i \u0111i\u1ec1n v\u00e0o form th\u00f4ng tin d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0 v\u1ea5n nhi\u1ec7t t\u00ecnh t\u1eeb c\u00e1c chuy\u00ean gia <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a Sao Kim.<\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">Ngu\u1ed3n:<span style=\"color: #ff0000;\"> <strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/tai-sao-khong-nen-thiet-ke-logo-gia-re\/\">T\u1ea1i sao kh\u00f4ng n\u00ean thi\u1ebft k\u1ebf Logo gi\u00e1 r\u1ebb<\/a><\/span><\/li>\n<li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/kinh-nghiem-thiet-ke-logo-nganh-giao-duc\/\">Kinh nghi\u1ec7m thi\u1ebft k\u1ebf Logo ng\u00e0nh gi\u00e1o d\u1ee5c<\/a><\/span><\/li>\n<\/ul>\n<div class=\"saokim-link-exchange\"><span id=\"link_848171301\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"http:\/\/dattenthuonghieu.com\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean c\u00f4ng ty\">\u0111\u1eb7t t\u00ean c\u00f4ng ty<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/sang-tac-slogan\/\" target=\"_blank\" rel=\"dofollow\" title=\"s\u00e1ng t\u00e1c slogan\">S\u00e1ng t\u00e1c slogan<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/thietkeprofile.net\/thiet-ke-ho-so-nang-luc-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p\">Thi\u1ebft k\u1ebf profile chuy\u00ean nghi\u1ec7p<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Typography l\u00e0 ngh\u1ec7 thu\u1eadt \u0111\u1ed3 h\u1ecda ch\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u01afu \u0111i\u1ec3m c\u1ee7a n\u00f3 l\u00e0 di\u1ec5n t\u1ea3 c\u1ea3m x\u00fac, n\u00eau b\u1eadt t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 qua nh\u1eefng con ch\u1eef. Typography v\u1ebd l\u00ean nh\u1eefng c\u1eed ch\u1ec9 hoa m\u1ef9 c\u1ee7a linh h\u1ed3n th\u01b0\u01a1ng hi\u1ec7u\u00a0 s\u1ed1ng \u0111\u1ed9ng nh\u01b0 con [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":319602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5,6,10],"tags":[604,238,867,19,1083],"class_list":["post-319568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-sang-tao-thuong-hieu","category-thiet-ke-logo","category-xay-dung-thuong-hieu","tag-logo-guide","tag-sang-to-thng-hiu","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu","tag-dao-tao-thuong-hieu"],"acf":[],"views":3169,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319568"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319602"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}