{"id":319634,"date":"2021-07-02T04:18:25","date_gmt":"2021-07-02T04:18:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319634"},"modified":"2021-07-02T04:23:43","modified_gmt":"2021-07-02T04:23:43","slug":"quy-trinh-sang-tao-double-diamond-tai-sao-kim","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/quy-trinh-sang-tao-double-diamond-tai-sao-kim\/","title":{"rendered":"Quy tr\u00ecnh s\u00e1ng t\u1ea1o “Double Diamond” t\u1ea1i Sao Kim"},"content":{"rendered":"\n

\u201cDouble Diamond\u201d<\/strong> \u0111\u01b0\u1ee3c coi l\u00e0 quy tr\u00ecnh s\u00e1ng t\u1ea1o s\u1eed d\u1ee5ng b\u1edfi nhi\u1ec1u chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng. <\/span><\/p>\n\n\n\n

\"\"
M\u00f4 h\u00ecnh Double Diamond<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

1. Qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o Double Diamond<\/span><\/h2>\n\n\n\n

Trong t\u1ea5t c\u1ea3 nh\u1eefng quy tr\u00ecnh s\u00e1ng t\u1ea1o th\u00f4ng th\u01b0\u1eddng, ban \u0111\u1ea7u \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c tung ra m\u1ed9t lo\u1ea1t, ng\u1eabu h\u1ee9ng, sau \u0111\u00f3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc ra nh\u1eefng g\u00ec tinh t\u00fay nh\u1ea5t. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nh\u01b0 l\u00e0 \u201cOne diamond\u201d. Nh\u01b0ng \u201cDouble Diamond<\/em>\u201d ch\u1ec9 ra quy tr\u00ecnh n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c xoay v\u00f2ng \u0111\u1ebfn hai l\u1ea7n. V\u00f2ng 1 l\u00e0 \u0110\u1ecbnh h\u00ecnh v\u1ea5n \u0111\u1ec1. V\u00f2ng 2 l\u00e0 S\u00e1ng t\u1ea1o gi\u1ea3i ph\u00e1p. \u201cDouble Diamond<\/em>\u201d kh\u1eafc ph\u1ee5c t\u00ecnh tr\u1ea1ng b\u1ecf qu\u00ean b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3  \u0111\u1ecbnh h\u01b0\u1edbng sai l\u1ec7ch trong s\u00e1ng t\u1ea1o.<\/span><\/p>\n\n\n\n

Double Diamond<\/em> nh\u1ea5n m\u1ea1nh \u0111\u1ebfn quy tr\u00ecnh s\u00e1ng t\u1ea1o v\u00f2ng l\u1eb7p \u0111\u1ec3 \u0111i \u0111\u1ebfn gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t. N\u00f3 gi\u1ed1ng nh\u01b0 s\u01a1 \u0111\u1ed3 ti\u1ebfn h\u00f3a sinh v\u1eadt c\u1ee7a Darwin v\u1eady. \u0110i\u1ec1u n\u00e0y ngh\u0129a l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng nguy\u00ean sinh s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n, th\u1eed nghi\u1ec7m v\u00e0 ch\u1eaft l\u1ecdc qua v\u00f4 s\u1ed1 l\u1ea7n, nh\u1eefng \u00fd t\u01b0\u1edfng \u201cthi\u1ebfu ch\u1ea5t\u201d s\u1ebd b\u1ecb \u0111\u00e0o th\u1ea3i, ch\u1ec9 c\u00f2n l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng ch\u1ea5t nh\u1ea5t. Chu tr\u00ecnh n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 cho ra \u0111\u1eddi m\u1ed9t thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n\n\n\n

Double Diamond<\/em> l\u00e0 m\u00f4 h\u00ecnh tr\u1ef1c quan m\u00f4 t\u1ea3 quy tr\u00ecnh s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c chia th\u00e0nh 4 giai \u0111o\u1ea1n ch\u00ednh l\u00e0 Kh\u00e1m ph\u00e1, \u0110\u1ecbnh h\u00ecnh, Ph\u00e1t tri\u1ec3n v\u00e0 Chuy\u1ec3n giao. Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c t\u1ebf nh\u1ea5t hi\u1ec7n nay \u0111\u1ec1u \u0111\u01b0a m\u1ecdi d\u1ef1 \u00e1n s\u00e1ng t\u1ea1o (thi\u1ebft k\u1ebf t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, profile\u2026) \u0111i theo quy chu\u1ea9n 4 b\u01b0\u1edbc \u2013 giai \u0111o\u1ea1n c\u1ee7a Double Diamond<\/strong>.<\/span><\/p>\n\n\n\n

<\/span>1.1. Kh\u00e1m ph\u00e1<\/strong><\/span><\/p>\n\n\n\n

Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a Double Diamond c\u0169ng l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a m\u1ed7i d\u1ef1 \u00e1n. Nh\u00e0 s\u00e1ng t\u1ea1o s\u1ebd nh\u00ecn v\u00e0o v\u1ea5n \u0111\u1ec1 theo nh\u1eefng c\u00e1ch m\u1edbi m\u1ebb, ng\u1ed9 ngh\u0129nh, phi\u00eau du nh\u1ea5t. T\u1ea5t c\u1ea3 nh\u1eefng c\u1ea3m nh\u1eadn, g\u00f3c nh\u00ecn s\u1ebd \u0111\u01b0\u1ee3c kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c b\u1ea3n m\u00f4 t\u1ea3 \u0111a chi\u1ec1u, nhi\u1ec1u m\u00e0u s\u1eafc nh\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/span><\/p>\n\n\n\n

1.2. \u0110\u1ecbnh h\u00ecnh<\/strong><\/span><\/p>\n\n\n\n

\u1ede giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 s\u00e1ng t\u1ea1o s\u1ebd \u0111\u01b0a nh\u1eefng \u00fd t\u01b0\u1edfng bay b\u1ed5ng ban \u0111\u1ea7u v\u00e0o th\u1ef1c t\u1ebf v\u00e0 g\u1eafn l\u00ean m\u00ecnh ch\u00fang th\u01b0\u1edbc \u0111o c\u1ee7a s\u1ef1 kh\u1ea3 thi. T\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 C\u00e1i n\u00e0o c\u00f3 \u00fd ngh\u0129a nh\u1ea5t? Ch\u00fang ta n\u00ean \u01b0u ti\u00ean ph\u01b0\u01a1ng \u00e1n n\u00e0o tr\u01b0\u1edbc? C\u00e1i n\u00e0o c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c? M\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch b\u1ea3n brief m\u1ed9t c\u00e1ch r\u1ea1ch r\u00f2i gi\u00fap \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c th\u1eed th\u00e1ch s\u00e1ng t\u1ea1o ch\u00ednh c\u1ea7n gi\u1ea3i quy\u1ebft.<\/span><\/p>\n\n\n\n

Hai b\u01b0\u1edbc tr\u00ean k\u1ebft th\u00fac Giai \u0111o\u1ea1n 1 c\u1ee7a Double Diamond nh\u1eb1m x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft.<\/span><\/p>\n\n\n\n

\"Ph\u00e1c
Ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a “Double Diamond”<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

1.3. Ph\u00e1t tri\u1ec3n<\/strong><\/span><\/p>\n\n\n\n

Giai \u0111o\u1ea1n n\u00e0y \u0111\u00e1nh d\u1ea5u s\u1ef1 t\u0103ng t\u1ed1c, ho\u1ea1t \u0111\u1ed9ng suy ngh\u0129, tr\u00ed \u00f3c t\u00edch c\u1ef1c nh\u1ea5t. Nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o, t\u1ea1o h\u00ecnh, th\u1eed nghi\u1ec7m v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i \u2013 S\u00e1ng t\u1ea1o, t\u1ea1o h\u00ecnh, th\u1eed nghi\u1ec7m cho \u0111\u1ebfn khi ch\u1ecdn \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng ho\u00e0n h\u1ea3o nh\u1ea5t. Qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c \u0111\u1ecbnh l\u1ed7i, s\u1eeda l\u1ed7i gi\u00fap nh\u1eefng nh\u00e0 s\u00e1ng t\u1ea1o trau chu\u1ed1t, tinh g\u1ecdt \u00fd t\u01b0\u1edfng nguy\u00ean sinh c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n

1.4. Chuy\u1ec3n giao<\/strong> <\/span><\/p>\n\n\n\n

Sau khi \u0111\u00e3 tr\u1ea3i qua giai \u0111o\u1ea1n 3, \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, gi\u1ea3i ph\u00e1p cho d\u1ef1 \u00e1n (s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, logo\u2026) s\u1ebd \u0111\u01b0\u1ee3c ch\u1ed1t, s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n

2. Quy tr\u00ecnh s\u00e1ng t\u1ea1o t\u1ea1i Sao Kim<\/span><\/h2>\n\n\n\n
\"Quy-trinh-sang-tao-tai-sao-kim\"
Quy tr\u00ecnh s\u00e1ng t\u1ea1o t\u1ea1i Sao Kim<\/span><\/em><\/span><\/figcaption><\/figure><\/div>\n\n\n\n

Quy tr\u00ecnh s\u00e1ng t\u1ea1o t\u1ea1i Sao Kim tu\u00e2n th\u1ee7 tri\u1ec7t \u0111\u1ec3 quy tr\u00ecnh Double Diamond nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t \u00fd t\u01b0\u1edfng. Quy tr\u00ecnh s\u1ea3n xu\u1ea5t d\u00f9 s\u1ea3n ph\u1ea9m l\u00e0 h\u00ecnh \u1ea3nh hay ch\u1eef text \u0111\u1ec1u \u0111i theo nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n trong Double Diamond.<\/span><\/p>\n\n\n\n

B\u01b0\u1edbc 1<\/strong>: Nh\u1eadn client brief t\u1eeb account. Ti\u1ebfp nh\u1eadn th\u00f4ng tin kh\u00e1ch h\u00e0ng, y\u00eau c\u1ea7u c\u01a1 b\u1ea3n t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng nguy\u00ean s\u01a1 \u0111\u1ea7u ti\u00ean theo nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi nh\u1ea5t, l\u1ea1 nh\u1ea5t. C\u00e0ng nhi\u1ec1u \u00fd t\u01b0\u1edfng c\u00e0ng t\u1ed1t.<\/span><\/p>\n\n\n\n

B\u01b0\u1edbc 2<\/strong>: H\u1ecdp nh\u00f3m s\u00e1ng t\u1ea1o. \u0110\u01b0a t\u1ea5t c\u1ea3 c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0o khu\u00f4n kh\u1ed5 c\u1ee7a th\u1ef1c ti\u1ec5n. X\u00e1c \u0111\u1ecbnh t\u00ednh kh\u1ea3 thi, kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng nh\u1eefng g\u00ec m\u00ecnh c\u1ea7n l\u00e0m.<\/span><\/p>\n\n\n\n

B\u01b0\u1edbc 3<\/strong>: \u0110\u00e2y c\u0169ng l\u00e0 b\u01b0\u1edbc tr\u1ea3i qua nhi\u1ec1u b\u01b0\u1edbc con nh\u1ea5t, m\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u1ea5t. Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng. Ki\u1ec3m tra \u00fd t\u01b0\u1edfng b\u1eb1ng c\u00e1ch thuy\u1ebft minh \u00fd t\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00e1ch h\u00e0ng nh\u1eadn lu\u00f4n th\u00ec chuy\u1ec3n ngay sang b\u01b0\u1edbc 4. N\u1ebfu kh\u00e1ch h\u00e0ng v\u1eabn ch\u01b0a \u01b0ng \u00fd. Ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng l\u1ea1i t\u1eeb \u0111\u1ea7u. Ti\u1ebfp \u0111\u00f3, c\u00f4ng vi\u1ec7c ki\u1ec3m tra di\u1ec5n ra. Qu\u00e1 tr\u00ecnh k\u1ebft th\u00fac khi kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p. T\u1ea5t c\u1ea3 n\u1ed7 l\u1ef1c \u0111\u1ec1u nh\u1eb1m h\u00e0i l\u00f2ng nh\u1ea5t nh\u1eefng mong \u0111\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n

B\u01b0\u1edbc 4<\/strong>: Khi kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p, qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean \u00fd t\u01b0\u1edfng \u0111\u00f3 b\u1eaft \u0111\u1ea7u. Cu\u1ed1i c\u00f9ng s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n

\"Quy
Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <\/em><\/figcaption><\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi nhi\u1ec1u c\u00f4ng s\u1ee9c, th\u1eddi gian \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng ch\u00e2n qu\u00fd gi\u1eefa ng\u00e0n v\u1ea1n \u00fd t\u01b0\u1edfng th\u00f4 s\u01a1. Nh\u1eb1m gi\u00fap nh\u1eefng doanh nghi\u1ec7p Vi\u1ec7t Nam c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u00fd t\u01b0\u1edfng marketing s\u00e1ng t\u1ea1o, th\u00fac \u0111\u1ea9y doanh thu m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng, Sao Kim cung c\u1ea5p d\u1ecbch v\u1ee5 s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p. \u0110\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng t\u01b0 v\u1ea5n, nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o t\u1eeb nh\u1eefng chuy\u00ean gia s\u00e1ng t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u c\u1ee7a Sao Kim, b\u1ea1n h\u00e3y \u0111i\u1ec1n v\u00e0o \u0111\u01a1n d\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 ch\u00fang t\u00f4i b\u00ean c\u1ea1nh.<\/span><\/p>\n\n\n\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n\n\n\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 Th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n\n\n\n