{"id":319814,"date":"2017-04-27T12:34:57","date_gmt":"2017-04-27T05:34:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319814"},"modified":"2022-04-18T10:26:09","modified_gmt":"2022-04-18T10:26:09","slug":"bo-posm-la-gi-va-vi-sao-can-thiet-ke-posm-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/bo-posm-la-gi-va-vi-sao-can-thiet-ke-posm-chuyen-nghiep\/","title":{"rendered":"B\u1ed9 POSM l\u00e0 g\u00ec v\u00e0 v\u00ec sao c\u1ea7n thi\u1ebft k\u1ebf POSM chuy\u00ean nghi\u1ec7p"},"content":{"rendered":"\n

POSM<\/strong> l\u00e0 thu\u1eadt ng\u1eef kh\u00f4ng h\u1ec1 xa l\u1ea1 trong l\u0129nh v\u1ef1c Marketing n\u00f3i chung v\u00e0 Trade Marketing n\u00f3i ri\u00eang. Tuy nhi\u00ean n\u1ebfu b\u1ea1n v\u1eabn c\u00f2n b\u1ee1 ng\u1ee1 v\u1edbi thu\u1eadt ng\u1eef n\u00e0y th\u00ec d\u01b0\u1edbi \u0111\u00e2y Sao Kim<\/strong><\/a> s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m \u201cb\u1ed9 POSM<\/strong>\u201d l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf b\u1ed9 POSM<\/a><\/strong><\/span> chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n\n\n\n

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KH\u00c1I NI\u1ec6M POSM L\u00c0 G\u00cc?<\/span><\/h2>\n\n\n\n

POSM <\/strong>l\u00e0 t\u1eeb vi\u1ebft t\u1eaft c\u1ee7a Point Of Sales Material<\/strong> trong ti\u1ebfng Anh, d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c v\u1eadt ph\u1ea9m qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n c\u1ee7a h\u00e0ng b\u00e1n l\u1ebb, si\u00eau th\u1ecb, h\u1ed9i tr\u1ee3, tri\u1ec3n l\u00e3m\u2026 Kh\u00f4ng c\u00f3 quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 ch\u1ee7ng lo\u1ea1i, h\u00ecnh d\u1ea1ng hay k\u00edch c\u1ee1, tuy nhi\u00ean b\u1ed9 POSM th\u01b0\u1eddng g\u1ed3m c\u00f3 \u00e1p ph\u00edch qu\u1ea3ng c\u00e1o, t\u1edd r\u01a1i, sticker, tentcard , hanger, standee, \u00f4 d\u00f9, k\u1ec7 tr\u01b0ng b\u00e0y, qu\u1ea7y h\u00e0ng mini, gian h\u00e0ng, bus poster\u2026<\/span><\/p>\n\n\n\n

\"B\u1ed9<\/figure><\/div>\n\n\n\n

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B\u1ed9 POSM \u2013 b\u1ed9 v\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n th\u01b0\u1eddng g\u1eb7p<\/em><\/span><\/p>\n\n\n\n

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V\u00cc SAO DOANH NGHI\u1ec6P C\u1ea6N THI\u1ebeT K\u1ebe POSM CHUY\u00caN NGHI\u1ec6P<\/span><\/h2>\n\n\n\n
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1. L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n

Trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ed9 POSM l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n

V\u1edbi b\u1ed9 POSM \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ed3ng b\u1ed9 v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng, \u1ea5n ph\u1ea9m marketing, b\u1ed9 nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m\u2026 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n chuy\u00ean nghi\u1ec7p h\u01a1n 95% doanh nghi\u1ec7p kh\u00e1c.<\/span><\/p>\n\n\n\n

Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 n\u00f3i b\u1ed9 POSM – v\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n th\u1ec3 hi\u1ec7n b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p gi\u00fap b\u1ea1n g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n

Quan tr\u1ecdng h\u01a1n l\u00e0 lu\u00f4n \u1ea5n t\u01b0\u1ee3ng h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

\"POSM<\/a><\/figure><\/div>\n\n\n\n

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Thi\u1ebft k\u1ebf POSM do Sao Kim th\u1ef1c hi\u1ec7n<\/em><\/span><\/p>\n\n\n\n

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> \u0110\u1ecdc th\u00eam: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/a><\/p>\n\n\n\n

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2. \u1ea2nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/span><\/h3>\n\n\n\n

B\u1ed9 POSM- V\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o tr\u1ef1c quan nh\u1ea5t, g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh nh\u1ea5t cho kh\u00e1ch h\u00e0ng ngay t\u1ea1i \u0111i\u1ec3m b\u00e1n. POSM chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, sau \u0111\u00f3 t\u00ecm hi\u1ec3u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n\n\n\n

Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, POSM s\u00e1ng t\u1ea1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f3 th\u1ec3 n\u00f3i s\u1edf h\u1eefu b\u1ed9 thi\u1ebft k\u1ebf b\u1ed9 POSM<\/strong> chuy\u00ean nhi\u1ec7p \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 m\u1ee5c ti\u00eau t\u0103ng doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n

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> \u0110\u1ecdc th\u00eam: Sale kit l\u00e0 g\u00ec?<\/strong><\/a> B\u1ed9 \u1ea5n ph\u1ea9m th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/p>\n\n\n\n

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3. K\u1ebft n\u1ed1i th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/h3>\n\n\n\n

B\u1ed9 POSM- v\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 nh\u1eefng b\u1ee9c pano qu\u1ea3ng c\u00e1o hay nh\u1eefng k\u1ec7 tr\u01b0ng b\u00e0y s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 hi\u1ec7n c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, ch\u00ednh s\u00e1ch khuy\u1ebfn m\u00e3i\u2026 m\u00e0 n\u00f3 c\u00f2n l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 nh\u00e0 cung c\u1ea5p mu\u1ed1n g\u1eedi \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u0111\u1ed9c \u0111\u00e1o,\u1ea5n t\u01b0\u1ee3ng nh\u1ea5t.<\/span><\/p>\n\n\n\n

Khi s\u1edf h\u1eefu thi\u1ebft k\u1ebf b\u1ed9 POSM<\/strong> chuy\u00ean nghi\u1ec7p \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u0169ng \u0111ang c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 g\u00e2y c\u1ea3m x\u00fac m\u1ea1nh, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00e2ng cao n\u0103ng su\u1ea5t b\u00e1n h\u00e0ng.<\/span><\/p>\n\n\n\n

\"Vai<\/a><\/figure><\/div>\n\n\n\n

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T\u1ea1o \u1ea5n t\u01b0\u1ee3ng chuy\u00ean nghi\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng khi \u0111\u1ed3ng b\u1ed9 nh\u1eadn di\u1ec7n<\/em> (POSM c\u1ee7a N\u00f4ng D\u01b0\u1ee3c Hai)<\/span><\/p>\n\n\n\n

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4. Chi ph\u00ed qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd – hi\u1ec7u qu\u1ea3 cao<\/span><\/h3>\n\n\n\n

Kh\u00f4ng gi\u1ed1ng nh\u01b0 t\u00ean g\u1ecdi POSM- v\u1eadt d\u1ee5ng qu\u1ea3ng c\u00e1o t\u1ea1i \u0111i\u1ec3m b\u00e1n, ngo\u00e0i t\u00e1c d\u1ee5ng thu h\u00fat kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n l\u1ebb, n\u00f3 c\u00f3 th\u1ec3 g\u00e2y s\u1ef1 ch\u00fa \u00fd v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb ngo\u00e0i \u0111i\u1ec3m b\u00e1n. Ch\u1ec9 c\u1ea7n m\u1ed9t l\u1ea7n \u201c\u0111\u1ea7u t\u01b0\u201d chi ph\u00ed thi\u1ebft k\u1ebf b\u1ed9 POSM chuy\u00ean nghi\u1ec7p, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n t\u1ea1i c\u00e1c \u0111i\u1ec3m b\u00e1n l\u1ebb, si\u00eau th\u1ecb, tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3.<\/span><\/p>\n\n\n\n

Kh\u00f4ng h\u1ec1 \u0111\u1eaft \u0111\u1ecf nh\u01b0 h\u00ecnh th\u1ee9c qu\u1ea3n c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, b\u1ed9 POSM v\u1edbi \u01b0u \u0111i\u1ec3m g\u1ecdn nh\u1eb9, d\u1ec5 l\u1eafp \u0111\u1eb7t, d\u1ec5 di chuy\u1ec3n gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 ch\u1ec9 v\u1edbi m\u1ee9c chi ph\u00ed h\u1ee3p l\u00fd, s\u1eed d\u1ee5ng b\u1ec1n l\u00e2u v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao.<\/span><\/p>\n\n\n\n

Thi\u1ebft k\u1ebf POSM chuy\u00ean nghi\u1ec7p lu\u00f4n mang l\u1ea1i hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u0169ng nh\u01b0 hi\u1ec7u \u1ee9ng truy\u1ec1n th\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u0169ng l\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng m\u00e0 m\u1ed7i doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

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H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline 0964.699.499<\/strong><\/a> ho\u1eb7c contact@saokim.com.vn<\/strong><\/a> \u0111\u1ec3 h\u1ed7 tr\u1ee3 b\u1ea1n x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n cho doanh nghi\u1ec7p thi\u1ebft k\u1ebf b\u1ed9 POSM<\/strong> chuy\u00ean nghi\u1ec7p \u1ea5n t\u01b0\u1ee3ng ngay t\u1eeb h\u00f4m nay.<\/span><\/p>\n\n\n\n

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Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i: <\/strong><\/p>\n\n\n\n

Blog Sao Kim<\/strong><\/a>, C\u1ea9m Nang Sao Kim<\/strong><\/a> <\/p>\n\n\n\n

Facebook:<\/strong> Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

Case study Behance<\/strong>: Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

#SaoKim #SaoKimBranding #POSM #ThietKePOSM #POSMLaGi<\/p>\n\n\n\n

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POSM l\u00e0 thu\u1eadt ng\u1eef kh\u00f4ng h\u1ec1 xa l\u1ea1 trong l\u0129nh v\u1ef1c Marketing n\u00f3i chung v\u00e0 Trade Marketing n\u00f3i ri\u00eang. Tuy nhi\u00ean n\u1ebfu b\u1ea1n v\u1eabn c\u00f2n b\u1ee1 ng\u1ee1 v\u1edbi thu\u1eadt ng\u1eef n\u00e0y th\u00ec d\u01b0\u1edbi \u0111\u00e2y Sao Kim s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m \u201cb\u1ed9 POSM\u201d l\u00e0 g\u00ec v\u00e0 v\u00ec sao doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf […]<\/p>\n","protected":false},"author":44,"featured_media":319820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,6,508,8],"tags":[604,114,484,142],"class_list":["post-319814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-thiet-ke-logo","category-sales-kit","category-thongtin","tag-logo-guide","tag-nhn-din-thng-hiu","tag-sales-kit","tag-thit-k-nhn-din-thng-hiu"],"acf":[],"views":13274,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=319814"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/319814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/319820"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=319814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=319814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=319814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}