{"id":319848,"date":"2005-01-01T16:19:30","date_gmt":"2005-01-01T09:19:30","guid":{"rendered":"http:\/\/www.logoart.vn\/blog\/?p=257"},"modified":"2019-07-29T13:58:48","modified_gmt":"2019-07-29T06:58:48","slug":"xu-huong-thiet-ke-logo-nam-2004","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/xu-huong-thiet-ke-logo-nam-2004\/","title":{"rendered":"Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo n\u0103m 2004"},"content":{"rendered":"
N\u1ebfu b\u1ecf ra m\u1ed9t th\u00e1ng \u0111\u1ec3 t\u00ecm hi\u1ec3u kho\u1ea3ng 17.000 logo tr\u00ean th\u1ebf gi\u1edbi, c\u00f3 th\u1ec3 ch\u00fang ta c\u0169ng t\u1ef1 c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng. Vi\u1ec7c ch\u1ec9 ra c\u00e1c xu h\u01b0\u1edbng t\u1ea1o h\u00ecnh trong thi\u1ebft k\u1ebf logo<\/a> <\/strong><\/span>kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf n\u00ean \u0111i theo m\u1ed9t xu h\u01b0\u1edbng n\u00e0o m\u00e0 ch\u1ec9 l\u00e0 mang l\u1ea1i m\u1ed9t \u0111i\u1ec1u th\u00fa v\u1ecb khi kh\u00e1m ph\u00e1 \u0111\u01b0\u1eddng \u0111i c\u1ee7a c\u00f4ng vi\u1ec7c n\u00e0y.<\/div>\n

1. Trong su\u1ed1t nh\u01b0 th\u1ee7y tinh (Glassine)<\/strong><\/p>\n

Kh\u00e1 nhi\u1ec1u nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00e3 ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng tuy\u1ec7t v\u1eddi c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 photoshop. Ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng h\u00ecnh kh\u1ed1i trong su\u1ed1t nh\u01b0 th\u1ee7y tinh. Gi\u1ed1ng nh\u01b0 logo c\u1ee7a h\u00e3ng UPS v\u1eeba \u0111\u01b0\u1ee3c thay \u0111\u1ed5i g\u1ea7n \u0111\u00e2y, nhi\u1ec1u nh\u00e3n hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t v\u00e0o nh\u1eefng kh\u1ed1i tinh th\u1ec3 pha l\u00ea. V\u00e0 c\u0169ng nh\u01b0 logo c\u1ee7a UPS, nhi\u1ec1u nh\u00e3n hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 \u0111\u01b0\u1ee3c l\u00e0m m\u1edbi t\u1eeb ch\u00ednh nh\u1eefng thi\u1ebft k\u1ebf c\u0169, b\u1eb1ng vi\u1ec7c th\u00eam v\u00e0o nh\u1eefng \u0111i\u1ec3m s\u00e1ng v\u1edbi \u00fd mu\u1ed1n mang l\u1ea1i m\u1ed9t s\u1ee9c s\u1ed1ng m\u1edbi.<\/p>\n\n\n\n\n
\"Logo<\/td>\n<\/tr>\n
Logo c\u1ee7a h\u00e3ng UPS.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Nh\u1eefng thi\u1ebft k\u1ebf ki\u1ec3u n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 n\u1ed5i b\u1eadt b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t ch\u00fat l\u1ea5p l\u00e1nh v\u00e0 \u00e1nh s\u00e1ng, mang l\u1ea1i s\u1ee9c h\u1ea5p d\u1eabn th\u1ea9m m\u1ef9 c\u1ee7a nh\u1eefng logo h\u00ecnh khi\u00ean. S\u1ef1 ra \u0111\u1eddi xu h\u01b0\u1edbng n\u00e0y c\u00f3 l\u1ebd b\u1edfi v\u00ec nhi\u1ec1u nh\u00e0 thi\u1ebft k\u1ebf \u0111\u00e3 nh\u1eadn ra r\u1eb1ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng m\u00e0u RGB, n\u01a1i m\u00e0 qu\u00e1 nhi\u1ec1u m\u1eabu logo \u0111ua chen, ngh\u1ec7 thu\u1eadt ph\u1eb3ng \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Goldfinger C.S. Hothouse Inc \/ Kh\u00e1ch h\u00e0ng: Nike
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Duffy & Partners \/ Kh\u00e1ch h\u00e0ng: IC Corporation
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Landor and Assosiates \/ Kh\u00e1ch h\u00e0ng: John Deere
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Futurebrand \/ Kh\u00e1ch h\u00e0ng: Cricket Australia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

2. Bong b\u00f3ng (Bubbles)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng m\u1edbi c\u1ee7a n\u0103m nay. Bong b\u00f3ng v\u1ed1n kh\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c m\u1eabu thi\u1ebft k\u1ebf logo li\u00ean quan \u0111\u1ebfn n\u01b0\u1edbc v\u00e0 ch\u1ea5t l\u1ecfng gi\u1edd \u0111\u00e2y l\u1ea1i l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c m\u1edbi m\u1ebb \u0111\u1ec3 mi\u00eau t\u1ea3 n\u01b0\u1edbc v\u00e0 chuy\u1ec3n \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n t\u1ef1 nhi\u00ean xu h\u01b0\u1edbng c\u00e1c gi\u1ecdt m\u00e0u (Droplets) c\u1ee7a n\u0103m 2003<\/a> v\u1edbi vi\u1ec7c m\u00f4 t\u1ea3 c\u00e1c v\u00f2ng tr\u00f2n chuy\u1ec3n \u0111\u1ed9ng lan xa tr\u00ean b\u1ec1 m\u1eb7t n\u01b0\u1edbc. C\u00e1c bong b\u00f3ng c\u0169ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1ee3i c\u1ea3m nh\u1eadn v\u1ec1 s\u1ef1 s\u1ea1ch s\u1ebd v\u00e0 t\u01b0\u01a1i m\u1edbi. Kh\u00e1c v\u1edbi nh\u1eefng logo truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng b\u00f3 h\u1eb9p trong m\u1ed9t b\u1ed1 c\u1ee5c ch\u1eb7t ch\u1ebd h\u00ecnh vu\u00f4ng hay h\u00ecnh tr\u00f2n, nh\u1eefng logo d\u1ea1ng bong b\u00f3ng c\u00f3 k\u1ebft c\u1ea5u \u0111a d\u1ea1ng h\u01a1n v\u00e0 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p t\u1ed1t h\u01a1n v\u1edbi c\u00e1c \u0111i\u1ec1u ki\u1ec7n ho\u00e0n c\u1ea3nh kh\u00e1c nhau.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
2. C\u00f4ng ty thi\u1ebft k\u1ebf: Karacters Design Group \/ Kh\u00e1ch h\u00e0ng: Clearly Canadian Beverage
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Dotzero Design \/ Kh\u00e1ch h\u00e0ng: Dot Soda
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: What? Design \/ Kh\u00e1ch h\u00e0ng: Clinigen, Inc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

3. H\u1ed9p v\u0103n b\u1ea3n (Dialogue Boxes)<\/strong><\/p>\n

C\u00e1c h\u1ed9p v\u0103n b\u1ea3n n\u00e0y c\u00f3 ph\u1ea7n kh\u00e1 l\u1ea1 m\u1eaft khi l\u00e0 m\u1ed9t logo. \u0110\u00f4i khi ch\u00fang kh\u00f4ng mang v\u0103n b\u1ea3n m\u00e0 l\u1ea1i tr\u1ed1ng r\u1ed7ng. C\u0169ng nh\u01b0 logo d\u1ea1ng bong b\u00f3ng, \u0111\u00e2y l\u00e0 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf m\u1edbi c\u1ee7a n\u0103m 2004. Nh\u1eefng h\u00ecnh trang tr\u00ed n\u00e0y g\u1ee3i c\u1ea3m nh\u1eadn v\u1ec1 th\u00f4ng tin v\u00e0 s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a \u00fd ngh\u0129. Trong kho\u1ea3ng 5 n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, khi mu\u1ed1n bi\u1ec3u \u0111\u1ea1t m\u1ed9t logo li\u00ean quan \u0111\u1ebfn th\u00f4ng tin, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh v\u00f2ng cung n\u1ed1i c\u00e1c \u0111i\u1ec3m A v\u00e0 B. Ng\u00e0y nay, xu h\u01b0\u1edbng \u0111\u00f3 \u0111\u00e3 ph\u1ea7n n\u00e0o tr\u1edf n\u00ean nh\u00e0m ch\u00e1n v\u00e0 h\u1ed9p v\u0103n b\u1ea3n tr\u1edf th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c m\u1edbi m\u1ebb \u0111\u1ec3 di\u1ec5n t\u1ea3 s\u1ef1 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Segura Inc. \/ Kh\u00e1ch h\u00e0ng: Tiaxa
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Redinwtden \/ Kh\u00e1ch h\u00e0ng: Scribble Toy Design
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Howalt Design Studio, Inc. \/ Kh\u00e1ch h\u00e0ng: Nextel Communications\/Martin Williams
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Dotzero Design \/ Kh\u00e1ch h\u00e0ng: Hand Talk<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

4. S\u1ef1 thay th\u1ebf (Substitutions)<\/strong><\/p>\n

C\u00f3 kh\u00e1 nhi\u1ec1u logo \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi c\u00e1c ch\u1eef c\u00e1i. N\u1ebfu thay th\u1ebf m\u1ed9t ch\u1eef c\u00e1i b\u1eb1ng m\u1ed9t v\u00e0i d\u1ea1ng trang tr\u00ed kh\u00e1c nh\u01b0 m\u1ed9t ch\u1eef s\u1ed1 ho\u1eb7c m\u1ed9t h\u00ecnh v\u1ebd s\u1ebd t\u1ea1o n\u00ean m\u1ed9t phong c\u00e1ch thi\u1ebft k\u1ebf logo th\u1ef1c s\u1ef1 m\u1edbi m\u1ebb.<\/p>\n

\u0110i\u1ec1u nguy hi\u1ec3m l\u00e0 vi\u1ec7c thay th\u1ebf n\u00e0y \u0111\u00f4i l\u00fac t\u1ea1o ra s\u1ef1 hi\u1ec3u l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3 trong tr\u01b0\u1eddng h\u1ee3p t\u00ean c\u1ee7a c\u00f4ng ty c\u00f3 n\u1ed9i dung kh\u00f3 hi\u1ec3u. Thay v\u00ec mang \u0111\u1ebfn cho ng\u01b0\u1eddi xem m\u1ed9t c\u1ea3m nh\u1eadn r\u00f5 r\u00e0ng, nh\u1eefng logo nh\u01b0 v\u1eady c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t c\u1ea3m gi\u00e1c m\u01a1 h\u1ed3 v\u1ec1 s\u1ef1 kh\u00f4ng th\u00edch h\u1ee3p.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Great Scott Design \/ Kh\u00e1ch h\u00e0ng: 5 Sisters
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: The Atmosfear \/ Kh\u00e1ch h\u00e0ng: Write On Inc.
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Kern Design Group \/ Kh\u00e1ch h\u00e0ng: Riverstone Design Studio
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Glenn Sakamoto Design \/ Kh\u00e1ch h\u00e0ng: Saybrook Capital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

5. Thanh ch\u1eef c\u00e1i (Letter bars)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1eef in v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p h\u00ecnh \u1ea3nh th\u1ecb gi\u00e1c. S\u1ef1 truy\u1ec1n c\u1ea3m c\u1ee7a nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi nh\u1eefng \u0111\u01b0\u1eddng s\u1ecdc ho\u1eb7c \u00f4 vu\u00f4ng nhi\u1ec1u m\u00e0u l\u00e0m n\u1ec1n ph\u00eda sau cho c\u00e1c ch\u1eef c\u00e1i nh\u01b0 nh\u1eefng hoa v\u0103n tr\u00ean qu\u1ea7n \u00e1o. \u0110i\u1ec1u th\u00fa v\u1ecb nh\u1ea5t l\u00e0 nh\u1eefng logo d\u1ea1ng n\u00e0y m\u00e0 LogoLounge.com \u0111\u00e3 s\u01b0u t\u1ea7m \u0111\u01b0\u1ee3c trong n\u0103m v\u1eeba qua \u0111\u1ec1u l\u00e0 c\u00e1c thi\u1ebft k\u1ebf \u0111\u1ea7y m\u00e0u s\u1eafc. C\u00e2u ch\u00e2m ng\u00f4n \u201cG\u00e2y \u1ea5n t\u01b0\u1ee3ng ch\u1ec9 v\u1edbi \u0111en v\u00e0 tr\u1eafng\u201d d\u01b0\u1eddng nh\u01b0 kh\u00f4ng d\u00e0nh cho xu h\u01b0\u1edbng thi\u1ebft k\u1ebf n\u00e0y.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Dotzero Design \/ Kh\u00e1ch h\u00e0ng: Audia
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Newbomb Design \/ Kh\u00e1ch h\u00e0ng: Park City Diner
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: The Mixx \/ Kh\u00e1ch h\u00e0ng: Vertical Group
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Brian Blankenship \/ Kh\u00e1ch h\u00e0ng: Java Lounge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

6. G\u1ee3i m\u00e0 kh\u00f4ng t\u1ea3 (Implied)<\/strong><\/p>\n

M\u1ed9t m\u1eabu thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 kh\u00f4ng t\u1ea3 th\u1ef1c m\u00e0 ch\u1ec9 g\u1ee3i cho ng\u01b0\u1eddi xem m\u1ed9t c\u1ea3m nh\u1eadn n\u00e0o \u0111\u00f3. \u0110i\u1ec1u n\u00e0y kh\u00f4ng c\u00f3 g\u00ec l\u00e0 m\u1edbi m\u1ebb v\u00e0 l\u00e0 m\u1ed9t nguy\u00ean t\u1eafc c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i v\u0129nh vi\u1ec5n. \u0110\u00f3 l\u00e0 th\u1ee9 ngh\u1ec7 thu\u1eadt kh\u00f4ng t\u1ea3 m\u00e0 g\u1ee3i. V\u00e0 s\u1ebd th\u1eadt th\u00fa v\u1ecb bi\u1ebft bao khi bi\u1ebft r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u00e0nh s\u1ecfi v\u1ec1 c\u1ea3m th\u1ee5 ngh\u1ec7 thu\u1eadt v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng th\u01b0\u1edfng th\u1ee9c nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf \u0111\u1ea7y \u1ea9n d\u1ee5 v\u00e0 h\u00e0m s\u00fac. Nh\u1eefng thi\u1ebft k\u1ebf d\u1ea1ng n\u00e0y lu\u00f4n c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t ph\u1ea3n \u1ee9ng n\u00e0o \u0111\u00f3 t\u1eeb ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c. D\u1eabu cho \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c th\u00ec n\u00f3 v\u1eabn t\u1ea1o n\u00ean s\u1ef1 ghi nh\u1edb. V\u00e0 v\u1edbi m\u1ed9t logo th\u00ec ghi nh\u1edb ch\u00ednh l\u00e0 th\u00e0nh c\u00f4ng ngay c\u1ea3 khi ng\u01b0\u1eddi xem hi\u1ec3u kh\u00f4ng th\u1eadt r\u00f5 r\u00e0ng.<\/p>\n\n\n\n\n
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1. C\u00f4ng ty thi\u1ebft k\u1ebf: Judson Design Associates \/ Kh\u00e1ch h\u00e0ng: The Warwick Hotel
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Gardner Design \/ Kh\u00e1ch h\u00e0ng: Kroger Convenience Stores
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: McAndrew Kaps \/ Kh\u00e1ch h\u00e0ng: NCAA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

7. H\u00ecnh v\u1ebd ng\u01b0\u1eddi (Universal People)<\/strong><\/p>\n

Nh\u1eefng logo ki\u1ec3u n\u00e0y \u0111ang xu\u1ea5t hi\u1ec7n ng\u00e0y m\u1ed9t nhi\u1ec1u. Tr\u01b0\u1edbc \u0111\u00e2y ch\u00fang th\u01b0\u1eddng ch\u1ec9 xu\u1ea5t hi\u1ec7n trong c\u00e1c bi\u1ec3n hi\u1ec7u ph\u00f2ng v\u1ec7 sinh hay bi\u1ec3n c\u1ea3nh b\u00e1o l\u0169 tr\u1ebb kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea1y ngang \u0111\u01b0\u1eddng. Ng\u00e0y nay ch\u00fang mang nhi\u1ec1u \u00fd ngh\u0129a h\u01a1n. T\u01b0\u1edfng ch\u1eebng nh\u01b0 \u0111\u00f3 l\u00e0 nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng v\u00f4 ngh\u0129a, xu\u1ea5t hi\u1ec7n kh\u1eafp m\u1ecdi n\u01a1i v\u00e0 c\u00f3 ph\u1ea7n th\u00f4 thi\u1ec3n nh\u01b0ng l\u1ea1i \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb \u0111\u1eb7c bi\u1ec7t \u01b0a th\u00edch. Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y \u0111\u00f4i khi c\u00f2n l\u00e0 c\u00e1ch m\u00e0 gi\u1edbi tr\u1ebb th\u1ec3 hi\u1ec7n m\u1ed9t ch\u00fat n\u1ed5i lo\u1ea1n c\u1ee7a ch\u00fang.<\/p>\n\n\n\n\n
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1. C\u00f4ng ty thi\u1ebft k\u1ebf: Rick Johnson & Co. \/ Kh\u00e1ch h\u00e0ng: New Mexico Traffic Safety Bureau
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: TD@ \/ Kh\u00e1ch h\u00e0ng: EMYCO
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Gardner Design \/ Kh\u00e1ch h\u00e0ng: The Standard
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Tharp Did It \/ Kh\u00e1ch h\u00e0ng: TDCTJHTVIPC.org<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

8. V\u1ebd b\u1eb1ng tay (Handmade)<\/strong><\/p>\n

\u0110\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111\u1ec3 \u0111\u1ed1i ch\u1ecdi v\u1edbi vi\u1ec7c v\u1ebd b\u1eb1ng m\u00e1y t\u00ednh. Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y th\u01b0\u1eddng kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c \u0111\u01b0\u1eddng th\u1eb3ng v\u00e0 kh\u00f4ng coi tr\u1ecdng b\u1ed1 c\u1ee5c \u0111\u1ed1i x\u1ee9ng. Khi s\u1eed d\u1ee5ng nh\u1eefng logo ki\u1ec3u n\u00e0y, c\u00e1c c\u00f4ng ty mu\u1ed1n g\u1eedi g\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng \u00fd ngh\u0129 v\u1ec1 vi\u1ec7c h\u1ecd lu\u00f4n \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c b\u1edfi b\u00e0n tay con ng\u01b0\u1eddi.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Hand Made Group \/ Kh\u00e1ch h\u00e0ng: Podere Belvedere
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Duffy & Partners \/ Kh\u00e1ch h\u00e0ng: Smartwool Socks
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Duffy & Partners \/ Kh\u00e1ch h\u00e0ng: Free Arts Minnesota
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Kfdunn \/ Kh\u00e1ch h\u00e0ng: Moro Restaurant<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

9. H\u00ecnh t\u01b0\u1ee3ng c\u00e1nh tay (Arm Sight)<\/strong><\/p>\n

H\u00ecnh t\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ea1o c\u1ee7a nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf n\u00e0y l\u00e0 h\u00ecnh \u1ea3nh m\u1ed9t con ng\u01b0\u1eddi \u0111ang giang r\u1ed9ng c\u00e1nh tay. \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch m\u00e0 c\u00e1c c\u00f4ng ty mu\u1ed1n nh\u1eafn nh\u1ee7 t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 quan t\u00e2m, ch\u0103m s\u00f3c, gi\u00fap \u0111\u1ee1 v\u00e0 bao b\u1ecdc. Nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf n\u00e0y mang c\u00e1c phong c\u00e1ch th\u1ec3 hi\u1ec7n kh\u00e1c nhau nh\u01b0ng v\u1ec1 b\u1ea3n ch\u1ea5t \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00f9ng m\u1ed9t h\u00ecnh t\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ea1o v\u00e0 kh\u00e1 n\u1ed5i b\u1eadt khi qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: felixsockwell.com \/ Kh\u00e1ch h\u00e0ng: None
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Fernandez Design \/ Kh\u00e1ch h\u00e0ng: Varsity Television
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Mike Quan\/Designation \/ Kh\u00e1ch h\u00e0ng: Fidelis Care<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

10. Nh\u00e2n b\u1ea3n (Human Nature)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t nh\u00e1nh ph\u00e1t tri\u1ec3n c\u1ee7a xu h\u01b0\u1edbng xanh (Green) c\u1ee7a n\u0103m 2003. Xu h\u01b0\u1edbng n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn l\u1ef1a ch\u1ecdn nh\u1eb1m th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn con ng\u01b0\u1eddi v\u00e0 m\u00f4i tr\u01b0\u1eddng. H\u00ecnh t\u01b0\u1ee3ng ch\u1ee7 \u0111\u1ea1o ch\u00ednh l\u00e0 \u0111\u1ed9ng v\u1eadt v\u00e0 c\u00e1c h\u00ecnh \u1ea3nh c\u1ee7a t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c nh\u00e2n c\u00e1ch h\u00f3a ho\u1eb7c g\u1eafn k\u1ebft v\u1edbi con ng\u01b0\u1eddi. Nh\u1eefng b\u00e0n tay h\u00f3a th\u00e0nh c\u00e2y c\u1ed1i, chim ch\u00f3c (\u0111\u1eb7c bi\u1ec7t l\u00e0 chim b\u1ed3 c\u00e2u) h\u00f3a th\u00e0nh con ng\u01b0\u1eddi. \u0110\u00f3 l\u00e0 s\u1ef1 ph\u1ea3n chi\u1ebfu m\u1edbi m\u1ebb v\u00e0 th\u00fa v\u1ecb c\u1ee7a t\u1ef1 nhi\u00ean v\u00e0 c\u0169ng l\u00e0 s\u1ef1 m\u1ec1m h\u00f3a y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Bradford Lawton Design Group \/ Kh\u00e1ch h\u00e0ng: New Heights Methodist Church
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Greteman Group \/ Kh\u00e1ch h\u00e0ng: Celestial Massage
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Capsule \/ Kh\u00e1ch h\u00e0ng: Goodnight Moon
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Dotzero Design \/ Kh\u00e1ch h\u00e0ng: Human Rights<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

11. Nh\u1eefng v\u00f2ng xo\u00e1y tr\u00f2n (Cave Rings)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a xu h\u01b0\u1edbng nh\u1eefng v\u00f2ng xo\u1eafn t\u1ef1 nhi\u00ean (Natural Spirals) c\u1ee7a n\u0103m tr\u01b0\u1edbc, d\u00f9 r\u1eb1ng logo c\u1ee7a H\u00e3ng Lucent Technologies \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0i n\u0103m. Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y di\u1ec5n t\u1ea3 m\u1ed9t s\u1ef1 l\u1ed9n x\u1ed9n \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t b\u1edfi tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1ef1 nhi\u00ean hay th\u1eadm ch\u00ed l\u00e0 c\u1ee7a nh\u1eefng qu\u00e1 tr\u00ecnh kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n. Nh\u1eefng thi\u1ebft k\u1ebf n\u00e0y th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng song n\u1ebfu b\u1eaft ch\u01b0\u1edbc m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c th\u00ec s\u1ebd ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng b\u1ea3n sao nh\u00e0m ch\u00e1n b\u1edfi v\u00f2ng tr\u00f2n v\u1eabn ch\u1ec9 l\u00e0 v\u00f2ng tr\u00f2n, v\u1eady th\u00f4i.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Futurebrand \/ Kh\u00e1ch h\u00e0ng: Park Hyatt
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Spin Design \/ Kh\u00e1ch h\u00e0ng: Financial Consulting & Solutions
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Landor and Associates \/ Kh\u00e1ch h\u00e0ng: Lucent Technologies
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Richards Brock Miller Mitchell & Associates \/ Kh\u00e1ch h\u00e0ng: Dallas Museum of Nature and Science<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

12. M\u1ea1ng ph\u00e2n t\u1eed (Particle Fields)<\/strong><\/p>\n

C\u00f3 kh\u00e1 nhi\u1ec1u logo \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c ch\u1ea5m ho\u1eb7c h\u1ea1t nh\u1ecf. Nh\u1edd m\u00e1y t\u00ednh, ng\u01b0\u1eddi ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u1ec3 mang l\u1ea1i di\u1ec7n m\u1ea1o m\u1edbi cho c\u00e1c b\u1ed1 c\u1ee5c vu\u00f4ng tr\u00f2n ph\u1ed5 bi\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y. Th\u00eam v\u00e0o \u0111\u00f3, c\u00e1ch x\u1eed l\u00fd n\u00e0y c\u0169ng t\u1ea1o ra hi\u1ec7u \u1ee9ng 3 chi\u1ec1u cho c\u00e1c h\u00ecnh kh\u1ed1i.<\/p>\n

Nh\u1eefng logo d\u1ea1ng n\u00e0y th\u01b0\u1eddng di\u1ec5n t\u1ea3 kh\u1ea3 n\u0103ng h\u1ed9i t\u1ee5 s\u1ee9c m\u1ea1nh. Khi nh\u1eefng ph\u00e2n t\u1eed nh\u1ecf \u0111\u01b0\u1ee3c s\u1eafp \u0111\u1eb7t m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o c\u0169ng t\u1ea1o th\u00e0nh nh\u1eefng d\u00f2ng ch\u1ea3y l\u00e0m bi\u1ec3u t\u01b0\u1ee3ng cho s\u1ef1 chuy\u1ec3n \u0111\u1ed9ng.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: CDI Studios \/ Kh\u00e1ch h\u00e0ng: Connection Power
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Landor and Associates \/ Kh\u00e1ch h\u00e0ng: Visteon
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Methodologie \/ Kh\u00e1ch h\u00e0ng: Glides International
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Landor and Associates \/ Kh\u00e1ch h\u00e0ng: Fortis<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

13. Hi\u1ec7u \u1ee9ng l\u0103ng k\u00ednh – c\u00e1c l\u0103ng tr\u1ee5 nhi\u1ec1u m\u00e0u (Prism)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a xu h\u01b0\u1edbng \u0111\u1ed5i m\u00e0u trong su\u1ed1t (Transparecy) c\u1ee7a n\u0103m 2003 v\u1edbi \u0111\u1ea1i di\u1ec7n ti\u00eau bi\u1ec3u l\u00e0 logo h\u00ecnh con b\u01b0\u1edbm c\u1ee7a h\u00e3ng MSN. C\u1ea3m nh\u1eadn m\u00e0 c\u00e1c l\u0103ng tr\u1ee5 nhi\u1ec1u m\u00e0u mang l\u1ea1i \u0111\u00f3 l\u00e0 con ng\u01b0\u1eddi c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y t\u1ef1 do h\u01a1n, \u0111\u1ea7y \u0111\u1ee7 h\u01a1n nh\u1eefng g\u00ec m\u00e0 h\u1ecd nh\u00ecn th\u1ea5y. Xu h\u01b0\u1edbng n\u00e0y l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p h\u00ecnh h\u1ecdc \u0111\u00e3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c \u01b0u th\u1ebf c\u1ee7a k\u1ef9 thu\u1eadt in m\u00e0u. Nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng nh\u1eefng \u0111\u01b0\u1eddng th\u1eb3ng r\u00f5 n\u00e9t v\u00e0 b\u1ea3ng m\u00e0u c\u1ee7a ch\u00fang th\u00ec ch\u00f3i s\u00e1ng v\u00e0 \u0111\u1ea7y m\u00e0u s\u1eafc, v\u01b0\u1ee3t xa nh\u1eefng b\u1ea3ng m\u00e0u nh\u00e0m ch\u00e1n m\u00e0 ch\u00fang ta \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch qu\u00e1 quen thu\u1ed9c trong th\u1ebf k\u1ef7 XX.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: gardner design \/ Kh\u00e1ch h\u00e0ng: Vizworx Photolab
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Landor and Associates \/ Kh\u00e1ch h\u00e0ng: Bank Danamon
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Landor and Associates \/ Kh\u00e1ch h\u00e0ng: Paxonix
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Segura Inc. \/ Kh\u00e1ch h\u00e0ng: XXX Snowboards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

14. Ph\u01b0\u01a1ng ph\u00e1p in kh\u1eafc (Mezzotint)<\/strong><\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi m\u00e1y t\u00ednh, song \u0111\u00f3 l\u00e0 s\u1ef1 m\u00f4 t\u1ea3 ph\u01b0\u01a1ng ph\u00e1p in kh\u1eafc th\u1ee7 c\u00f4ng tr\u01b0\u1edbc \u0111\u00e2y. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y mang l\u1ea1i s\u1ef1 tinh t\u1ebf tuy\u1ec7t v\u1eddi cho c\u00e1c h\u00ecnh \u1ea3nh v\u00e0 t\u1ea1o cho ch\u00fang nh\u1eefng \u0111\u01b0\u1eddng n\u00e9t kh\u1ecfe kho\u1eafn.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: Richards Brock Miller & Associates \/ Kh\u00e1ch h\u00e0ng: Blue Rino Studio
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: Dotzreo Design \/ Kh\u00e1ch h\u00e0ng: The Neighborhood Daycare
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: Judson Design Associates \/ Kh\u00e1ch h\u00e0ng: Harris County Water District
\n4. C\u00f4ng ty thi\u1ebft k\u1ebf: Jon Flaming Design: Objex, Inc.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

15. Th\u1ea7n tho\u1ea1i hoang \u0111\u01b0\u1eddng (Mythic)<\/strong><\/p>\n

Xu h\u01b0\u1edbng n\u00e0y kh\u00e1 g\u1ea7n g\u0169i v\u1edbi xu h\u01b0\u1edbng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ed9ng v\u1eadt (Animorphic) khi thi\u1ebft k\u1ebf logo c\u1ee7a n\u0103m 2003. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf l\u1eafng nghe truy\u1ec1n thuy\u1ebft, c\u00e1c c\u00e2u chuy\u1ec7n th\u1ea7n tho\u1ea1i v\u00e0 th\u1ea5m \u0111\u1eabm ch\u00fang trong c\u00e1c nh\u00e3n hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00e3n hi\u1ec7u c\u1ee7a c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp c\u00f3 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n ng\u1eafn ng\u1ee7i. Nh\u1eefng logo d\u1ea1ng n\u00e0y \u0111\u00f4i khi l\u1ea1i l\u00e0 m\u1ed9t b\u1eb1ng ch\u1ee9ng ch\u1eafc ch\u1eafn, nh\u01b0 kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t danh ti\u1ebfng l\u00e2u n\u0103m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n\n
\"\"<\/td>\n<\/tr>\n
1. C\u00f4ng ty thi\u1ebft k\u1ebf: thomasvasquez.com \/ Kh\u00e1ch h\u00e0ng: The National Network
\n2. C\u00f4ng ty thi\u1ebft k\u1ebf: thomasvasquez.com \/ Kh\u00e1ch h\u00e0ng: Starwood Hotel Group
\n3. C\u00f4ng ty thi\u1ebft k\u1ebf: VMA \/ Kh\u00e1ch h\u00e0ng: Char-Broil<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Theo VNExpress
\nNgu\u1ed3n: LogoArt.vn – Chuy\u00ean gia thi\u1ebft k\u1ebf logo<\/a><\/p>\n

Ngu\u1ed3n tham kh\u1ea3o: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c<\/strong><\/span><\/p>\n