{"id":319923,"date":"2017-05-24T16:32:25","date_gmt":"2017-05-24T09:32:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319923"},"modified":"2019-04-10T16:47:25","modified_gmt":"2019-04-10T09:47:25","slug":"5-viec-khong-the-bo-qua-neu-ban-muon-quang-ba-thuong-hieu-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/5-viec-khong-the-bo-qua-neu-ban-muon-quang-ba-thuong-hieu-hieu-qua\/","title":{"rendered":"5 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 b\u1ecf qua n\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

“N\u1ebfu cho t\u00f4i 6 gi\u1edd \u0111\u1ec3 ch\u1eb7t m\u1ed9t c\u00e1i c\u00e2y, t\u00f4i s\u1ebd d\u00e0nh 4 ti\u1ebfng \u0111\u1ec3 m\u00e0i r\u00ecu”<\/em>\u00a0–\u00a0<\/span>Abraham Lincoln<\/strong><\/span><\/p>\n<\/blockquote>\n

Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> l\u00e0 kh\u00e2u quan tr\u1ecdng gi\u00fap \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi. Do \u0111\u00f3, s\u1ef1 chu\u1ea9n b\u1ecb lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh th\u00e0nh b\u1ea1i c\u1ee7a vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Nghi\u00eam t\u00fac th\u1ef1c hi\u1ec7n 5 vi\u1ec7c sau b\u1ea1n \u0111\u00e3 ch\u1eafc ch\u1eafn n\u1eafm \u0111\u01b0\u1ee3c 80% chi\u1ebfn th\u1eafng trong tay.<\/span><\/p>\n

1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

M\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong m\u1ecdi chi\u1ebfn d\u1ecbch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eadp trung ngu\u1ed3n l\u1ef1c, ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 th\u1ef1c s\u1ef1. H\u00e3y c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng k\u1ebft qu\u1ea3 b\u1ea1n mong mu\u1ed1n chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 g\u00ec: \u0110\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n? B\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n? Hay \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng?<\/span><\/p>\n

\"muc-tieu-quang-ba-thuong-hieu\"<\/span><\/p>\n

T\u00f9y theo m\u1ee5c \u0111\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p m\u00e0 s\u1ebd c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y Sao Kim xin g\u1ee3i \u00fd 5 m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t<\/strong>:<\/span><\/p>\n

– T\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft<\/strong><\/em>: M\u1ee5c ti\u00eau n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn khi doanh nghi\u1ec7p m\u1edbi ho\u1eb7c s\u1ea3n ph\u1ea9m m\u1edbi. L\u00fac n\u00e0y n\u1ed7 l\u1ef1c qu\u1ea3ng b\u00e1 nh\u1eb1m t\u1ea1o ra s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 ph\u00e2n bi\u1ec7t l\u00e0 \u0111i\u1ec3u quan tr\u1ecdng ch\u00ednh. \u00a0<\/span><\/p>\n

– T\u1ea1o s\u1ef1 quan t\u00e2m:<\/strong><\/em> M\u1ee5c ti\u00eau n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi doanh nghi\u1ec7p mu\u1ed1n chuy\u1ec3n th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m sang mua s\u1ea3n ph\u1ea9m. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ea7n n\u1eafm r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

– Cung c\u1ea5p th\u00f4ng tin:<\/strong><\/em> M\u1ee5c ti\u00eau n\u00e0y l\u00e0 khi doanh nghi\u1ec7p mu\u1ed1n cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ecbnh v\u1ecb kh\u00e1ch h\u00e0ng, gi\u00fap h\u1ecd c\u00f3 so s\u00e1nh t\u00edch c\u1ef1c v\u1ec1 doanh nghi\u1ec7p v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

– Gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng<\/strong>:<\/strong><\/em> Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua h\u00e0ng khi kh\u01a1i g\u1ee3i nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/span><\/p>\n

– C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/em> M\u1ee5c ti\u00eau \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/h2>\n

Chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> sau khi \u0111\u00e3 c\u00f3 m\u1ee5c ti\u00eau c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng. \u0110\u00f3 g\u1ecdi l\u00e0 kh\u00e1ch h\u00e0ng hay th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau bao g\u1ed3m nh\u1eefng nh\u00f3m ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3. \u00a0B\u1ea3n m\u00f4 t\u1ea3 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1eadp trung v\u00e0o nh\u1eefng ti\u00eau ch\u00ed nh\u01b0 sau \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, v\u00f9ng mi\u1ec1n, s\u1edf th\u00edch, h\u00e0nh vi, thu nh\u1eadp, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n\u2026<\/span><\/p>\n

\"xac-dinh-khach-hang-muc-tieu\"<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/em><\/span><\/p>\n

T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 r\u00fat ra \u0111\u01b0\u1ee3c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd ti\u1ebfp c\u1eadn nh\u01b0 s\u1ef1 t\u0103ng t\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i th\u1ecb tr\u01b0\u1eddng \u0111\u00f3, t\u1ec9 l\u1ec7 ch\u1ea5p nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ef1c s\u1ef1 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. D\u1ef1a tr\u00ean nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3 s\u1ebd chu\u1ea9n x\u00e1c v\u00e0 d\u1ef1 t\u00ednh ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd.<\/span><\/p>\n

3. X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/span><\/h2>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ea5u ch\u1ed1t, l\u00e0 nguy\u00ean li\u1ec7u c\u01a1 b\u1ea3n nh\u1ea5t \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 nh\u1eadn bi\u1ebft, d\u1ec5 nh\u1edb, t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh, c\u1ee7ng c\u1ed1 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 h\u01a1n th\u1ebf l\u00e0 t\u0103ng uy t\u00edn, gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> bao g\u1ed3m thi\u1ebft k\u1ebf logo, slogan, nh\u1ea1c hi\u1ec7u, bao b\u00ec, nh\u00e3n m\u00e1c; bi\u1ec3n, b\u0103ng r\u00f4n, bi\u1ec3n qu\u1ea3ng c\u00e1o. Ngo\u00e0i ra bao g\u1ed3m c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o tr\u00ean Media k\u00e8m theo c\u00e1c v\u1eadt ph\u1ea9m v\u00e0 \u1ea5n ph\u1ea9m h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o nh\u01b0 t\u1edd r\u01a1i, poster, catalog, c\u1edd, \u00e1o, m\u0169\u2026 C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn t\u1ea3i, b\u1ea3ng hi\u1ec7u c\u00f4ng ty, c\u00e1c lo\u1ea1i \u1ea5n ph\u1ea9m v\u0103n ph\u00f2ng; h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i, chu\u1ed7i c\u00e1c c\u1eeda h\u00e0ng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c PR, s\u1ef1 ki\u1ec7n kh\u00e1c.<\/span><\/p>\n

\"Bo-nhan-dien-logo-Petimex\"<\/a><\/span><\/p>\n

S\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean to\u00e0n b\u1ed9 \u1ee9ng d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/span><\/p>\n

\u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim coi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng b\u1ed9, l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 ng\u00f4n ng\u1eef v\u00e0 h\u00ecnh \u1ea3nh nh\u1eb1m truy\u1ec1n g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. H\u1ec7 th\u1ed1ng \u0111\u00f3 c\u1ea7n \u0111\u1ed3ng nh\u1ea5t th\u1ec3 hi\u1ec7n m\u1ed9t \u00fd t\u01b0\u1edfng m\u1edbi l\u1ea1, \u0111\u00e1ng tin c\u1eady, d\u1ec5 nh\u1edb v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t v\u0103n h\u00f3a kh\u00e1c bi\u1ec7t. \u0110\u00f3 l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, th\u00e0nh c\u00f4ng.<\/span><\/p>\n

>>> Xem ngay h\u00e0ng ngh\u00ecn m\u1eabu\u00a0thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/strong>\u0111\u00e3 \u0111\u01b0\u1ee3c Sao Kim th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng.<\/em><\/span><\/p>\n

4. X\u00e1c \u0111\u1ecbnh \u0111\u00fang th\u1eddi \u0111i\u1ec3m qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

Th\u1eddi \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch c\u0169ng c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng c\u1ee7a qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ecdn l\u1ef1a \u0111\u00fang th\u1eddi \u0111i\u1ec3m thu\u1eadn l\u1ee3i nh\u1ea5t \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed, th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, lo\u1ea1i b\u1ecf nh\u1eefng \u0111\u1ed1i th\u1ee7 ti\u1ec1m \u1ea9n. Th\u1eddi \u0111i\u1ec3m \u0111\u00f3 c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

V\u00ed d\u1ee5 th\u1eddi \u0111i\u1ec3m theo m\u00f9a, l\u1ec5 h\u1ed9i, ng\u00e0y l\u1ec5 hay g\u1eafn v\u1edbi m\u1ed9t s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt n\u00e0o \u0111\u00f3 hay m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng n\u00e0o \u0111\u00f3. V\u1edbi nh\u1eefng th\u1eddi \u0111i\u1ec3m \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ch\u00ednh x\u00e1c, s\u1ef1 ph\u1ea3n kh\u00e1ng l\u00fac \u0111\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng y\u1ebfu nh\u1ea5t, h\u1ecd d\u1ec5 d\u00e0ng ch\u1ea5p nh\u1eadn c\u00e1i m\u1edbi, kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau s\u1ebd cao h\u01a1n.<\/span><\/p>\n

\"quang-cao-tet-neptune\"<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o th\u01b0\u01a1ng hi\u1ec7u Neptune trong d\u1ecbp l\u1ec5 T\u1ebft\u00a0n\u0103m m\u1edbi<\/em><\/span><\/p>\n

5. X\u00e1c \u0111\u1ecbnh \u0111\u00fang k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

K\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> r\u1ea5t \u0111a d\u1ea1ng v\u00e0 ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c. L\u1ef1a ch\u1ecdn m\u1ed9t s\u1ed1 k\u00eanh nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c l\u00e0 \u0111i\u1ec1u ph\u1ea3i l\u00e0m \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Tu\u1ef3 thu\u1ed9c v\u00e0o ng\u00e0nh h\u00e0ng, l\u0129nh v\u1ef1c kinh doanh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng \u00a0kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u00eanh ph\u00e2n ph\u1ed1i ph\u1ed5 bi\u1ebfn\u00a0\u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n

– Qu\u1ea3ng b\u00e1 Online (Qu\u1ea3ng b\u00e1 tr\u1ef1c tuy\u1ebfn):<\/strong><\/em> K\u00eanh n\u00e0y c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 r\u1ea5t ti\u1ec1m n\u0103ng \u0111\u1ed1i v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 \u0111\u1ed9c \u0111\u00e1o l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn nhanh ch\u00f3ng, ch\u00ednh x\u00e1c \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 s\u1ef1 ph\u1ee7 s\u00f3ng, lan r\u1ed9ng r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t. H\u00ecnh th\u1ee9c ch\u00ednh c\u1ee7a k\u00eanh n\u00e0y g\u1ed3m c\u00e1c Search Engines nh\u01b0 Google, Bing, Yahoo; Social networks nh\u01b0 Twitter, Facebook; forum; email; video sites nh\u01b0 youtube, vimeo; blogs; s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn …<\/span><\/p>\n

– Qu\u1ea3ng b\u00e1 TVC, b\u00e1o ch\u00ed (Print-ads):<\/strong><\/em> \u0110\u00e2y l\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 truy\u1ec1n th\u1ed1ng c\u00f3 hi\u1ec7u qu\u1ea3 cao, uy t\u00edn. M\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng qua k\u00eanh n\u00e0y kh\u00e1 m\u1eadt thi\u1ebft v\u00e0 g\u1eafn b\u00f3. Nh\u01b0ng \u0111\u1ed1i v\u1edbi k\u00eanh n\u00e0y, ng\u00e2n s\u00e1ch c\u1ea7n l\u1edbn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e2u d\u00e0i. <\/span><\/p>\n

– Qu\u00e1ng b\u00e1 ngo\u00e0i tr\u1eddi:<\/strong><\/em> Theo \u00d4ng Thomas Ang, T\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u00f4ng ty qu\u1ea3ng c\u00e1o v\u00e0 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n Fuse c\u1ee7a Singapore, \u00f4ng c\u0169ng \u0111\u00e3 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i Vi\u1ec7t Nam \u0111ang c\u00f3 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n m\u1ea1nh. C\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng b\u00e1 nh\u01b0 billboard (bi\u1ec3n l\u1edbn), street furniture (qu\u1ea3ng c\u00e1o \u0111\u01b0\u1eddng ph\u1ed1), POSM<\/a> (H\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n), b\u1ea3ng \u0111i\u1ec7n t\u1eed… Theo nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh c\u00e1c lo\u1ea1i bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0 pano, nh\u00e0 ch\u1edd xe bus, xe bus\u2026 \u0111ang ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 r\u1ea5t cao. Qu\u1ea3ng b\u00e1 ngo\u00e0i tr\u1eddi ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c tri\u1ec7t \u0111\u1ec3 n\u00ean r\u1ea5t ti\u1ec1m n\u0103ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"quang-cao-tren-xe-buyt\"<\/a><\/span><\/p>\n

Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a s\u1edf th\u00fa\u00a0Copenhagen Zoo<\/strong><\/em>\u00a0<\/strong>t\u1ea1i \u0110an M\u1ea1ch<\/strong> khi\u1ebfn ai c\u0169ng ph\u1ea3i \u1ea5n t\u01b0\u1ee3ng<\/i><\/span><\/p>\n

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\u201cTh\u1ea5t b\u1ea1i trong chu\u1ea9n b\u1ecb c\u0169ng c\u00f3 ngh\u0129a l\u00e0 chu\u1ea9n b\u1ecb th\u1ea5t b\u1ea1i.\u201d<\/em> – Benjamin Franklin <\/strong><\/span><\/p>\n<\/blockquote>\n

S\u1ef1 c\u1ea9n th\u1eadn trong t\u1eebng b\u01b0\u1edbc chu\u1ea9n b\u1ecb s\u1ebd gi\u00fap t\u1ec9 l\u1ec7 chi\u1ebfn th\u1eafng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cao h\u01a1n trong m\u1ed7i ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng m\u1ea1nh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng v\u00e0 s\u1eafp \u0111\u1eb7t c\u00f3 chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

Trong c\u00e1c b\u00e0i vi\u1ebft ti\u1ebfp theo, Sao Kim s\u1ebd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft t\u1eebng b\u01b0\u1edbc m\u1ed9t, c\u00e1c b\u1ea1n\u00a0h\u00e3y l\u01b0u l\u1ea1i b\u00e0i vi\u1ebft n\u00e0y, ho\u1eb7c \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin \u0111\u1ec3 \u0111\u00f3n \u0111\u1ecdc c\u00e1c b\u00e0i vi\u1ebft trong chu\u1ed7i b\u00e0i x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1ea5t v\u00e0 nhanh nh\u1ea5t nh\u00e9.<\/span><\/p>\n

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Nh\u1eadn ngay t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed qu\u00e1\u00a0tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo form m\u1eabu d\u01b0\u1edbi \u0111\u00e2y cho \u0111\u00fang ng\u00e0nh ngh\u1ec1 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1i \u01b0u nh\u1ea5t. (Nh\u1edb ghi r\u00f5 l\u0129nh v\u1ef1c kinh doanh \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 ch\u00ednh x\u00e1c).<\/strong><\/em><\/span><\/p>\n

Ngu\u1ed3n<\/span>: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n