{"id":319951,"date":"2017-05-26T16:48:57","date_gmt":"2017-05-26T09:48:57","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319951"},"modified":"2021-06-30T04:18:06","modified_gmt":"2021-06-30T04:18:06","slug":"mo-rong-thuong-hieu-la-gi-cach-quan-ly-chien-luoc-mo-rong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mo-rong-thuong-hieu-la-gi-cach-quan-ly-chien-luoc-mo-rong-thuong-hieu\/","title":{"rendered":"M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1ch qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

M\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nhanh nh\u1ea5t \u0111\u1ec3 da d\u1ea1ng ho\u00e1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span>. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 lu\u00f4n l\u00e0 tr\u0103n tr\u1edf c\u1ee7a doanh nghi\u1ec7p. B\u00e0i t\u1ed5ng h\u1ee3p c\u1ee7a Sao Kim hy v\u1ecdng c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n\n\n\n

\"Mo-rong-thuong-hieu-la-gi\"<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n\n\n\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 vi\u1ec7c t\u1eadn d\u1ee5ng th\u1ebf m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n c\u00f3 trong vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng ho\u1eb7c m\u1edf r\u1ed9ng sang ng\u00e0nh kh\u00e1c. M\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 nh\u1eb1m gia t\u0103ng v\u00e0 khai th\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/span><\/p>\n\n\n\n

So v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f3 nh\u1eefng l\u1ee3i th\u1ebf \u0111\u1eb7c th\u00f9. Tuy nhi\u00ean b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch, n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 c\u00e0ng, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng r\u1ee7i ro kh\u00f4ng nh\u1ecf. <\/span><\/p>\n\n\n\n

\u0110\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, sau \u0111\u00e2y l\u00e0 5 g\u1ee3i \u00fd c\u1ee7a Sao Kim:<\/span><\/p>\n\n\n\n

Qu\u1ea3n l\u00fd chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sao cho hi\u1ec7u qu\u1ea3?<\/b><\/span><\/h2>\n\n\n\n

1. Nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/b><\/span><\/h3>\n\n\n\n

Ch\u00eca kho\u00e1 cho chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng. S\u1ef1 chu\u1ea9n b\u1ecb n\u00e0y b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Th\u1ef1c t\u1ebf \u0111\u00e3 ch\u1ee9ng minh vi\u1ec7c thi\u1ebfu am hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1eabn t\u1edbi nh\u1eefng th\u1ea5t b\u1ea1i th\u00ea th\u1ea3m: doanh nghi\u1ec7p s\u1ebd g\u1eb7p r\u1ee7i ro, s\u1ea3n ph\u1ea9m m\u1edbi tung ra kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00f3n nh\u1eadn th\u1eadm ch\u00ed gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c. <\/span><\/p>\n\n\n\n

\u0110\u1eebng v\u1ed9i v\u00e0ng b\u1eaft tay ngay v\u00e0o m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 qu\u00ean \u0111i b\u01b0\u1edbc nghi\u00ean c\u1ee9u ban \u0111\u1ea7u, v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi c\u0103n b\u1ea3n nh\u01b0 th\u1ebf m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u1edf \u0111\u00e2u? N\u00ean ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f9ng ng\u00e0nh hay kh\u00e1c ng\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169? S\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u0169 \u1edf \u0111\u00e2u? Kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3n \u1ee9ng ra sao tr\u01b0\u1edbc s\u1ef1 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\u2026 Khi c\u00e1c c\u00e2u h\u1ecfi \u0111\u00e3 \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi chi ti\u1ebft v\u00e0 r\u00f5 r\u00e0ng, s\u1ebd ch\u01b0a mu\u1ed9n \u0111\u1ec3 b\u1ea1n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi – m\u1ed9t c\u00e1ch ch\u1eafc ch\u1eafn v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u. <\/span><\/p>\n\n\n\n

2. Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh ph\u1ea3i \u0111\u1ee7 m\u1ea1nh<\/b><\/b><\/span><\/h3>\n\n\n\n

B\u1ea3n ch\u1ea5t c\u1ee7a m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n c\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Nh\u01b0ng n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh ch\u01b0a \u0111\u1ee7 m\u1ea1nh? L\u1eddi khuy\u00ean l\u00e0 h\u00e3y t\u1eadp trung ngu\u1ed3n l\u1ef1c (v\u1ed1n h\u1eefu h\u1ea1n c\u1ee7a b\u1ea1n) \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh cho \u0111\u1ee7 m\u1ea1nh thay v\u00ec ph\u00e2n b\u1ed5 n\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00eam m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. <\/span><\/p>\n\n\n\n

Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i, ni\u1ec1m tin n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c l\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi d\u1ec5 \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ea5p nh\u1eadn h\u01a1n. Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng n\u1ebfu Virgin- \u0111\u1ebf ch\u1ebf c\u1ee7a Richard Branson kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 uy t\u00edn tr\u00ean th\u1ecb tr\u01b0\u1eddng, li\u1ec7u t\u1eeb m\u1ed9t c\u00f4ng ty b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng n\u0103m 70 v\u1edbi vi\u1ec7c kinh doanh \u0111\u0129a thu \u00e2m, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng nh\u01b0 h\u00e0ng kh\u00f4ng, \u00e1o c\u01b0\u1edbi, qu\u1ef9 h\u01b0u tr\u00ed v\u00e0 h\u01a1n 30 th\u01b0\u01a1ng hi\u1ec7u nh\u00e1nh kh\u00e1c c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c th\u00e0nh c\u00f4ng hay kh\u00f4ng? Ch\u00ednh \u00f4ng ch\u1ee7 c\u1ee7a Virgin \u0111\u00e3 t\u1eebng kh\u1eb3ng \u0111\u1ecbnh: <\/span>\u201cTh\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean uy t\u00edn v\u00e0 danh ti\u1ebfng ch\u1ee9 kh\u00f4ng ph\u1ea3i ch\u1ec9 n\u1eb1m \u1edf (m\u1ed9t lo\u1ea1t) s\u1ea3n ph\u1ea9m”.<\/span><\/i><\/span><\/p>\n\n\n\n

3. Th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng ph\u1ea3i ph\u00f9 h\u1ee3p<\/b><\/b><\/span><\/h3>\n\n\n\n

\u0110\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00e0nh c\u00f4ng th\u00ec y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t l\u00e0 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh. Doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra c\u00e1c kh\u00e1i ni\u1ec7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0m chu\u1ea9n \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh xem th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 ph\u00f9 h\u1ee3p hay kh\u00f4ng? \u0110\u1ed3ng th\u1eddi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh. <\/span><\/p>\n\n\n\n

X\u00e9t cho c\u00f9ng, nh\u1eefng tr\u01b0\u1eddng h\u1ee3p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u sang c\u00e1c l\u0129nh v\u1ef1c \u0111a d\u1ea1ng th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ea3i chi\u1ebfm \u0111a s\u1ed1. Ngo\u1ea1i tr\u1eeb Virgin – m\u1ed9t c\u00f4ng ty \u0111a ng\u00e0nh, GE – c\u00f4ng ty s\u1ea3n xu\u1ea5t t\u1eeb \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, \u0111\u1ea7u m\u00e1y xe l\u1eeda \u0111\u1ed3ng th\u1eddi cung c\u1ea5p d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng, \u0111a ph\u1ea7n c\u00e1c c\u00f4ng ty th\u00e0nh c\u00f4ng v\u1edbi m\u1ed9t \u201ch\u1ec7 th\u1ed1ng\u201d th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng \u0111\u1ec1u d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ecbnh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh.<\/span><\/p>\n\n\n\n

\"cac-thuong-hieu-noi-tieng\"<\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

H\u1ec7 th\u1ed1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng (xem \u1ea3nh full t\u1ea1i \u0111<\/span>\u00e2y<\/a><\/span>)<\/em><\/span><\/p>\n\n\n\n

4. \u0110\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng<\/b><\/b><\/span><\/h3>\n\n\n\n

Sau khi \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ee7 m\u1ea1nh, \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng nh\u1ea5t qu\u00e1n v\u1edbi c\u00e2u chuy\u1ec7n xuy\u00ean su\u1ed1t c\u1ee7a doanh nghi\u1ec7p, h\u00e3y b\u1eaft tay ngay v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Nh\u1eefng b\u00e0i h\u1ecdc v\u1ec1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi hay m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> d\u1ef1a tr\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169 v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng nhau. <\/span><\/p>\n\n\n\n

\u1ede giai \u0111o\u1ea1n \u0111\u1ea7u, vi\u1ec7c t\u1eadp trung \u0111\u1ea7u t\u01b0 cho th\u01b0\u01a1ng hi\u1ec7u non tr\u1ebb l\u00e0 c\u1ea7n thi\u1ebft. M\u1eb7c d\u00f9 \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh h\u1ed7 tr\u1ee3, th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng v\u1eabn c\u1ea7n th\u1eddi gian \u0111\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi, thuy\u1ebft ph\u1ee5c h\u1ecd v\u00e0 \u201c\u0111i\u201d l\u1ea1i h\u00e0nh tr\u00ecnh thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u1ea7u. <\/span><\/p>\n\n\n\n

Vi\u1ec7c ch\u1ee7 quan cho r\u1eb1ng v\u1edbi \u201c\u0111\u00f2n b\u1ea9y” t\u1eeb th\u01b0\u01a1ng hi\u1ec7u c\u0169, ch\u1ec9 c\u1ea7n x\u00e2y d\u1ef1ng xong l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1t ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 \u0111\u00e1ng ti\u1ebfc. Harley Davidson n\u1ed5i ti\u1ebfng l\u00e0 lo\u1ea1i xe m\u00f4 t\u00f4 c\u1ee7a M\u1ef9. H\u00e3ng xe n\u00e0y \u0111\u00e3 kh\u00f4n kh\u00e9o ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u sang c\u00e1c s\u1ea3n ph\u1ea9m \u0111i k\u00e8m nh\u01b0 g\u0103ng tay, bao da, th\u1eaft l\u01b0ng, kh\u0103n bu\u1ed9c \u0111\u1ea7u c\u00f9ng nh\u1eefng v\u1eadt d\u1ee5ng trang tr\u00ed cho chi\u1ebfc xe. <\/span><\/p>\n\n\n\n

Nh\u01b0ng khi c\u00e1c \u00f4ng ch\u1ee7 Harley quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m sang n\u01b0\u1edbc hoa, kem c\u1ea1o r\u00e2u r\u1ed3i th\u00f9ng \u0111\u1ef1ng r\u01b0\u1ee3u vang m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t s\u1ef1 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng x\u1ee9ng th\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u1ea1i tr\u1edf n\u00ean v\u00f4 c\u00f9ng l\u1ea1c l\u00f5ng. Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y nhanh ch\u00f3ng b\u1ecb d\u1eb9p b\u1ecf \u0111\u1ec3 l\u1ea1i m\u1ed9t c\u00e2u chuy\u1ec7n h\u00e0i c\u0169ng nh\u01b0 b\u00e0i h\u1ecdc trong kinh doanh.<\/span><\/p>\n\n\n\n

5. Ki\u1ec3m so\u00e1t s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/b><\/span><\/h3>\n\n\n\n

Vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u bao gi\u1edd c\u0169ng ph\u1ee9c t\u1ea1p h\u01a1n vi\u1ec7c qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t. V\u00ec v\u1eady, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t sau khi m\u1edf r\u1ed9ng. \u0110i\u1ec1u quan tr\u1ecdng n\u00ean nh\u1edb l\u00e0 ph\u1ea3i c\u00e2n \u0111\u1ed1i sao cho th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edf r\u1ed9ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 c\u00f9ng ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh chung c\u1ee7a c\u00f4ng ty thay v\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh ho\u1eb7c tr\u00f9ng l\u1eb7p l\u1eabn nhau. <\/span><\/p>\n\n\n\n

H\u00e3y th\u1eed ph\u00e2n t\u00edch l\u1ea1i c\u00e2u chuy\u1ec7n c\u1ee7a Apple v\u00e0 xem h\u1ecd \u0111\u00e3 ki\u1ec3m so\u00e1t s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng nh\u01b0 th\u1ebf n\u00e0o? T\u1eeb Macbook, iPod, iPhone, iPad n\u00f3i chung hay vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c phi\u00ean b\u1ea3n iPhone ch\u1eb3ng h\u1ea1n, h\u1ecd lu\u00f4n khi\u1ebfn kh\u00e1ch h\u00e0ng t\u00f2 m\u00f2, h\u00e1o h\u1ee9c v\u00e0 c\u00e0ng ng\u00e0y c\u00e0ng \u0111\u1ecbnh v\u1ecb m\u1ea1nh m\u1ebd c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple- chuy\u1ec7n c\u1ee7a m\u1ed9t c\u00f4ng ty n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi nh\u1ea5t cho kh\u00e1ch h\u00e0ng, qua nh\u1eefng thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 \u0111\u1ec9nh cao \u0111i k\u00e8m v\u1ecf b\u1ecdc ho\u00e0n h\u1ea3o. V\u00e0 h\u1ecd c\u1ef1c k\u1ef3 ki\u1ec3m so\u00e1t s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh, n\u00f3i \u201ckh\u00f4ng” tr\u01b0\u1edbc h\u00e0ng tri\u1ec7u \u00fd t\u01b0\u1edfng v\u1ec1 x\u00e2y d\u1ef1ng c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u1ed5i l\u1ea1i, v\u1ecb tr\u00ed c\u1ee7a Apple l\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf trong ph\u00e2n kh\u00fac v\u1ec1 m\u00e1y t\u00ednh cao c\u1ea5p, \u0111i\u1ec7n tho\u1ea1i cao c\u1ea5p!<\/span><\/p>\n\n\n\n

K\u1ebeT<\/b><\/span><\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, t\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean t\u1eafc trong kinh doanh \u0111\u1ec1u mang t\u00ednh ch\u1ea5t t\u01b0\u01a1ng \u0111\u1ed1i. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 th\u1eed nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi kh\u00e1c bi\u1ec7t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u00ecnh. Nh\u01b0ng trang b\u1ecb cho m\u00ecnh nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi thi\u1ebft ngh\u0129 s\u1ebd ch\u1eb3ng bao gi\u1edd l\u00e0 c\u0169 hay th\u1eeba cho con \u0111\u01b0\u1eddng kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

C\u1ea7n th\u00eam nh\u1eefng t\u01b0 v\u1ea5n v\u1ec1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> chuy\u00ean s\u00e2u? H\u00e3y g\u1eedi y\u00eau c\u1ea7u t\u1edbi Sao Kim, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

Ngu\u1ed3n<\/span>: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n\n\n\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n\n\n\n