{"id":319955,"date":"2019-03-20T11:21:52","date_gmt":"2019-03-20T04:21:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319955"},"modified":"2019-03-20T11:22:23","modified_gmt":"2019-03-20T04:22:23","slug":"ung-dung-4p-trong-marketing-de-xay-dung-thuong-hieu-2","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/ung-dung-4p-trong-marketing-de-xay-dung-thuong-hieu-2\/","title":{"rendered":"\u1ee8ng d\u1ee5ng 4p trong marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

Marketing 4P (hay Marketing Mix) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u nghi\u1ec7m c\u1ee7a c\u00e1c marketer trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing. \u00a0<\/span>4P \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 4 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng m\u1ea1nh k\u1ebft qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing g\u1ed3m Product, Price, Place v\u00e0 Promotion. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh k\u1ef3 di\u1ec7u n\u00e0y v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/span>? H\u00e3y c\u00f9ng Sao Kim kh\u00e1m ph\u00e1 \u0111i\u1ec1u \u0111\u00f3 nh\u00e9.<\/span><\/span><\/p>\n

\"4p<\/span><\/p>\n

1. Product – S\u1ea3n ph\u1ea9m<\/b><\/span><\/h2>\n

Theo quan ni\u1ec7m truy\u1ec1n th\u1ed1ng, m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u1ed3n t\u1ea1i v\u00e0 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh n\u00f3. Nh\u01b0ng trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh hi\u1ec7n nay, suy ngh\u0129 \u0111\u00f3 tr\u1edf n\u00ean vi\u1ec3n v\u00f4ng v\u00e0 thi\u1ebfu th\u1ef1c ti\u1ec5n. V\u00ec th\u1ecb tr\u01b0\u1eddng c\u00f3 h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m, th\u00e0nh ph\u1ea7n gi\u1ed1ng h\u1ec7t nhau, \u0111i\u1ec1u g\u00ec s\u1ebd cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng \u0111\u1ec3 ch\u1ee9ng minh s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 t\u1ed1t. H\u01a1n n\u1eefa, c\u00f3 g\u00ec ch\u1eafc ch\u1eafn kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf l\u1ea1i v\u1edbi b\u1ea1n l\u1ea7n ti\u1ebfp theo.<\/span><\/p>\n

Ch\u1eef P \u0111\u1ea7u ti\u00ean – Product – S\u1ea3n ph\u1ea9m cho b\u1ea1n gi\u1ea3i ph\u00e1p cho kh\u00f3 kh\u0103n n\u00e0y. S\u1ea3n ph\u1ea9m \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh kh\u00e1ch h\u00e0ng th\u1ea5y r\u00f5 qua vi\u1ec7c gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd m\u00e0 c\u00f2n l\u00e0 gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c qua suy ngh\u0129, c\u1ea3m x\u00fac, th\u00e1i \u0111\u1ed9 t\u1ef1 h\u00e0o khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Trong khi gi\u00e1 tr\u1ecb h\u1eefu h\u00ecnh nh\u01b0 nhau \u1edf m\u1ecdi s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, v\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n th\u1ef1c s\u1ef1 n\u1ed5i b\u1eadt trong \u0111\u00e1m \u0111\u1ed1i th\u1ee7? X\u00e2y d\u1ef1ng ngay l\u1edbp gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh tr\u00ean s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch ph\u1ee7 l\u00ean \u0111\u00f3 m\u1ed9t l\u1edbp th\u01b0\u01a1ng hi\u1ec7u cao qu\u00fd.<\/span><\/p>\n

L\u00e0m nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch nh\u01b0ng c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u00f3 l\u00e0 thi\u1ebft k\u1ebf bao b\u00ec:<\/span><\/strong><\/p>\n

– Th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n tr\u00ean s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

– T\u1ea1o c\u1ea3m x\u00fac t\u00edch c\u1ef1c, kh\u00f3 qu\u00ean cho kh\u00e1ch h\u00e0ng khi ti\u1ebfp x\u00fac v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

– S\u00e1ng t\u1ea1o, b\u1eaft m\u1eaft v\u00e0 \u0111\u1eb7c bi\u1ec7t kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/span><\/p>\n

Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eadm n\u00e9t c\u00e1 t\u00ednh ri\u00eang tr\u00ean s\u1ea3n ph\u1ea9m l\u00e0 d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Ti\u00eau bi\u1ec3u nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1nh Kinh \u0110\u00f4 c\u1ee7a Vi\u1ec7t Nam\u00a0ngo\u00e0i ch\u1ea5t l\u01b0\u1ee3ng b\u00e1nh tuy\u1ec7t h\u1ea3o, ng\u01b0\u1eddi d\u00f9ng c\u00f2n \u0111\u01b0\u1ee3c c\u1ea3m gi\u00e1c cao qu\u00fd khi s\u1eed d\u1ee5ng d\u00f2ng b\u00e1nh n\u00e0y.<\/span><\/p>\n

\"product<\/span><\/p>\n

2. Price\u00a0Gi\u00e1<\/b><\/span><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 trong Marketing Mix th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m t\u0103ng doanh s\u1ed1 hay “h\u1edbt v\u00e1ng s\u1eefa”(thu t\u1ed1i \u0111a l\u1ee3i nhu\u1eadn).<\/span><\/p>\n

Nh\u01b0ng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.\u00a0Gi\u00e1 s\u1ea3n ph\u1ea9m th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh theo 3 c\u00e1ch l\u00e0 theo chi ph\u00ed s\u1ea3n ph\u1ea9m, theo \u0111\u1ed1i th\u1ee7 v\u00e0 theo c\u1ea3m nh\u1eadn kh\u00e1ch h\u00e0ng. \u1ede \u0111\u00e2y ta ch\u1ec9 x\u00e9t \u0111\u1ebfn gi\u00e1 theo c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00f3 l\u00e0 y\u1ebfu t\u1ed1 l\u00e0m n\u00ean gi\u00e1 tr\u1ecb kh\u1ed5ng l\u1ed3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Theo\u00a0th\u1ed1ng k\u00ea c\u1ee7a trang Techwalls,\u00a0<\/strong>l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c t\u1eeb Iphone 6S Plus 64Gb l\u00e0 70,2 %. \u1ede giai \u0111o\u1ea1n khi tung ra nh\u1eefng chi\u1ebfc Iphone 6s plus \u0111\u1ea7u ti\u00ean, kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eb5n s\u00e0ng chi ra 70% chi ph\u00ed mua ch\u1ec9 \u0111\u1ec3 mua th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple m\u00e0 kh\u00f4ng bao gi\u1edd ph\u00e0n n\u00e0n. Xin nh\u1ea5n m\u1ea1nh ch\u1ec9 c\u00f3 30% \u0111\u1ec3 tr\u1ea3 cho m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u1ef1c s\u1ef1. \u0110\u00f3 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a Iphone khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y lu\u00f4n \u0111\u1eaft \u0111\u1ecf.<\/span><\/p>\n

C\u00f3 l\u1ebd n\u1ed5i ti\u1ebfng nh\u1ea5t trong chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 Louis Vuition – Kh\u00f4ng c\u00f3 kh\u00e1i ni\u1ec7m gi\u1ea3m gi\u00e1 d\u00f9 Gucci hay Dior c\u00f3 h\u1ea1 gi\u00e1 v\u00e0o nh\u1eefng d\u1ecbp l\u1ec5. S\u1ef1 \u0111\u1ed9c t\u00f4n v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u00e0y lu\u00f4n tr\u00ean top c\u1ee7a th\u1ebf gi\u1edbi.<\/span><\/p>\n

Khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5:<\/span><\/p>\n

– B\u1ea1n\u00a0l\u00e0 ai<\/span><\/p>\n

– Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai<\/span><\/p>\n

– Nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/span><\/p>\n

– Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u00f3 th\u1ec3 l\u00e0 con dao hai l\u01b0\u1ee1i. N\u1ebfu b\u1ea1n ch\u1ecdn \u0111\u00fang, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00ec b\u1ea1n n\u1eb1m ngo\u00e0i cu\u1ed9c chi\u1ebfn gi\u00e1. Nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ecdn sai, \u0111\u1eb7t gi\u00e1 qu\u00e1 cao so v\u1edbi th\u1ecb tr\u01b0\u1eddng ho\u1eb7c \u0111\u1ecbnh gi\u00e1 qu\u00e1 th\u1ea5p, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u v\u00e0 kh\u00f4ng th\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

\"louis-vuitton-1-1170x627\"<\/span><\/p>\n

3. Place K\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

Place \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i th\u01b0\u01a1ng hi\u1ec7u hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u00ecm c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00fang n\u01a1i, \u0111\u00fang ch\u1ed7 v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng s\u1ef1 nh\u1eadn bi\u1ebft t\u1ed1i \u0111a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ch\u1ecdn m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i ri\u00eang nh\u1eb1m ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh vi, c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. \u00a0V\u00ed d\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi gi\u00e0 th\u00ec k\u00eanh ph\u00e2n ph\u1ed1i c\u1ea7n truy\u1ec1n th\u1ed1ng nh\u01b0 TV hay b\u00e1o \u0111\u00e0i nh\u01b0ng v\u1edbi ng\u01b0\u1eddi tr\u1ebb m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00f4ng th\u1ec3 h\u1ee3p l\u00fd h\u01a1n.<\/span><\/p>\n

S\u1ef1 n\u1ed5i l\u00ean c\u1ee7a m\u1ea1ng Internet l\u00e0 m\u1ed9t kho ngu\u1ed3n v\u00f4 c\u00f9ng ti\u1ec1m n\u0103ng \u0111\u1ec3 qu\u00e1ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn di\u1ec7n r\u1ed9ng gi\u00fap tr\u1ea3 l\u1eddi nhanh ch\u00f3ng cho c\u00e1c c\u00e2u h\u1ecfi:<\/span><\/p>\n

– Th\u01b0\u01a1ng hi\u1ec7u n\u00ean ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng \u1edf \u0111\u00e2u?<\/span><\/p>\n

– H\u00ccnh th\u1ee9c ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng, si\u00eau th\u1ecb hay gi\u00e1n ti\u1ebfp qua truy\u1ec1n th\u00f4ng \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

– So v\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi h\u01a1n kh\u00f4ng?<\/span><\/p>\n

Place \u0111\u1eb7t ra th\u00e1ch th\u1ee9c trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1edf ph\u00e2n \u0111o\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n \u0111i v\u00e0 lan r\u1ed9ng.<\/span><\/p>\n

\"qu\u1ea3ng<\/span><\/p>\n

4. Promotion qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n

Promotion l\u00e0 giai \u0111o\u1ea1n tr\u1ef1c ti\u1ebfp \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang, l\u00e0 kh\u00e2u quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn c\u1ea3 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. D\u00fa b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t, ng\u00e2n s\u00e1ch d\u1ed3i d\u00e0o, ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i \u00edt ng\u01b0\u1eddi c\u1ea1nh tranh m\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p c\u0169ng s\u1ebd th\u1ea5t b\u1ea1i. <\/span><\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 qu\u1ea3ng c\u00e1o, catalog, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 b\u00e1n l\u1ebb, c\u1ee5 th\u1ec3 l\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, b\u00e1o ch\u00ed, c\u00e1c b\u1ea3ng th\u00f4ng b\u00e1o, \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o phim \u1ea3nh, t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh v\u00e0 c\u00e1c k\u00eanh ph\u00e1t thanh \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o c\u00f4ng ch\u00fang theo d\u00f5i, t\u00e0i tr\u1ee3 cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh cho kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft. Google va Facebook c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 ti\u1ec1m n\u0103ng \u0111\u1ec3 ti\u1ebfp c\u1eadn nhanh ch\u00f3ng l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n

Promotion th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111i \u0111\u1ebfn gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/span><\/strong><\/h3>\n

– Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai, \u1edf \u0111\u00e2u?<\/span><\/p>\n

– Th\u1eddi \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 b\u1eaft \u0111\u1ea7u?<\/span><\/p>\n

– Bi\u1ec7n ph\u00e1p thu h\u00fat s\u1ef1 quan t\u00e2m, y\u00eau th\u00edch<\/span><\/p>\n

– Nghi\u00ean c\u1ee9u chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

\"promotion<\/span><\/p>\n

Marketing 4P \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng s\u00e1ng t\u1ea1o trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng c\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u qua 4P – product, price, place v\u00e0 promotion.\u00a0<\/span><\/p>\n

Marketing 4P \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 r\u1ea5t m\u1ea1nh \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 tr\u01b0\u1eddng t\u1ed3n tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 \u00e1p d\u1ee5ng \u0111\u00fang Marketing 4P v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong>, h\u00e3y li\u00ean l\u1ea1c ngay \u0111\u1ebfn Sao Kim \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ngay nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/span><\/p>\n

Ngu\u1ed3n: Sao kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n