{"id":319958,"date":"2017-05-30T16:43:45","date_gmt":"2017-05-30T09:43:45","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319958"},"modified":"2021-06-30T07:29:52","modified_gmt":"2021-06-30T07:29:52","slug":"5-buoc-xay-dung-he-thong-nhan-dien-thuong-hieu-nhat-quan","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-xay-dung-he-thong-nhan-dien-thuong-hieu-nhat-quan\/","title":{"rendered":"5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n"},"content":{"rendered":"\n

Trong b\u00e0i tr\u01b0\u1edbc, Sao Kim \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn 5 b\u01b0\u1edbc \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/strong>, d\u01b0\u1edbi \u0111\u00e2y Sao Kim xin tr\u00ecnh b\u00e0y chi ti\u1ebft b\u01b0\u1edbc th\u1ee9 3 trong chu\u1ed7i b\u00e0i qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u – C\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/strong><\/span>nh\u1ea5t qu\u00e1n.<\/span><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ea3 doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf. Tuy nhi\u00ean c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p \u0111i l\u1ea1c h\u01b0\u1edbng trong qu\u00e1 tr\u00ecnh \u0111\u00f3, th\u1eadm ch\u00ed ch\u00ednh h\u1ecd c\u0169ng \u0111ang kh\u00f4ng nh\u1eadn ra. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00f4ng \u0111\u00e1nh m\u1ea5t \u0111\u1ecbnh v\u1ecb trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 tr\u00e1nh ph\u1ea1m ph\u1ea3i nh\u1eefng sai l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3? Tu\u00e2n th\u1ee7 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n sau \u0111\u00e2y, t\u1ea5t c\u1ea3 s\u1ebd trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a b\u1ea1n.<\/span><\/p>\n\n\n\n

\"thiet-ke-nhan-dien-thuong-hieu-hieu-qua\"<\/a><\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

1. X\u00e1c \u0111\u1ecbnh t\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/b><\/span><\/h2>\n\n\n\n

Tr\u01b0\u1edbc ti\u00ean, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n l\u00e0 g\u00ec? L\u00e0 h\u1ec7 th\u1ed1ng to\u00e0n di\u1ec7n nh\u1eb1m chu\u1ea9n ho\u00e1 h\u00ecnh \u1ea3nh, logo c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, chu\u1ea9n ph\u1ed1i h\u1ee3p m\u00e0u s\u1eafc, font ch\u1eef, k\u00edch th\u01b0\u1edbc \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong thi\u1ebft k\u1ebf t\u1ea1o ra nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t, gi\u00fap ng\u01b0\u1eddi nh\u00ecn nh\u1eadn bi\u1ebft, ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh v\u1edbi h\u00e0ng ng\u00e0n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n

T\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n?<\/span><\/em><\/span><\/p><\/blockquote>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00ed do ch\u00ednh:<\/strong><\/span><\/h3>\n\n\n\n

– D\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft<\/strong><\/em>: C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t v\u1ec1 \u0111\u1ecbnh ngh\u0129a gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn ra v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

– S\u1ef1 chuy\u00ean nghi\u1ec7p:<\/strong><\/em> Khi t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00f9ng ho\u1ea1t \u0111\u1ed9ng trong h\u1ec7 th\u1ed1ng th\u1ed1ng nh\u1ea5t nh\u1eb1m ph\u1ee5c v\u1ee5 m\u1ed9t s\u1ee9 m\u1ec7nh chung c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00f3 l\u00e0 s\u1ef1 chuy\u00ean nghi\u1ec7p. S\u1ef1 chuy\u00ean nghi\u1ec7p gi\u00fap n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0.<\/span><\/p>\n\n\n\n

– T\u1ea1o ni\u1ec1m t\u1ef1 h\u00e0o cho nh\u00e2n vi\u00ean:<\/strong><\/em> Gi\u00fap cho nh\u00e2n vi\u00ean c\u1ee7a to\u00e0n c\u00f4ng ty \u1edf t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng ban hi\u1ec3u \u0111\u01b0\u1ee3c m\u00ecnh \u0111ang l\u00e0m g\u00ec v\u00e0 ph\u1ea3i l\u00e0m g\u00ec nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u chung.<\/span><\/p>\n\n\n\n

– Qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/em> Khi c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c b\u1ea1n l\u00e0 ai, d\u1ec5 d\u00e0ng l\u1eadp ra chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c trong su\u1ed1t qu\u00e1 tr\u00ecnh.<\/span><\/p>\n\n\n\n

\"thiet-ke-nhan-dien-thuong-hieu\"<\/a><\/figure><\/div>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 t\u00ean v\u00e0 logo. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n. Nh\u1ea5t qu\u00e1n gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c \u0111\u01b0\u1eddng l\u1ed1i r\u00f5 r\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c khoa h\u1ecdc v\u00e0 s\u1ef1 c\u01b0\u01a1ng \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/span><\/p>\n\n\n\n

2. X\u00e2y d\u1ef1ng b\u1ed9 Brand Guideline<\/b><\/span><\/h2>\n\n\n\n

B\u1ed9 Brand Guideline l\u00e0 g\u00ec? B\u1ed9 Brand Guideline l\u00e0 b\u1ea3n h\u01b0\u1edbng d\u1eabn chi ti\u1ebft m\u00e0 c\u0103n c\u1ee9 v\u00e0o \u0111\u00f3 \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng g\u1ed3m: bao b\u00ec, c\u00e1c trang thi\u1ebft b\u1ecb, v\u1eadt ph\u1ea9m b\u00e1n h\u00e0ng, \u1ea5n ph\u1ea9m v\u0103n ph\u00f2ng, \u0111\u1ed3ng ph\u1ee5c, website<\/em>, c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u00fang quy c\u00e1ch.<\/span><\/p>\n\n\n\n

V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng b\u1ed9 Brand Guideline?<\/span><\/em><\/span><\/p><\/blockquote>\n\n\n\n

B\u1ed9 Brand Guideline th\u1ef1c t\u1ebf, h\u00ecnh \u1ea3nh h\u00f3a ph\u01b0\u01a1ng h\u01b0\u1edbng, \u0111\u01b0\u1eddng l\u1ed1i ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 nh\u01b0 m\u1ed9t b\u1ea3n Hi\u1ebfn Ph\u00e1p gi\u00fap gi\u00fap  n\u1ed9i b\u1ed9 c\u00f4ng ty c\u0169ng nh\u01b0 \u0111\u1ed1i t\u00e1c, c\u00e1c nh\u00e0 t\u1ed5 ch\u1ee9c, t\u1ed5 ch\u1ee9c qu\u1ea3ng c\u00e1o\u2026 th\u1ed1ng nh\u1ea5t c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn, s\u00e1ng t\u1ea1o, truy\u1ec1n th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t quy chu\u1ea9n c\u00f3 s\u1eb5n m\u00e0 kh\u00f4ng l\u00e0m sai l\u1ec7ch th\u00f4ng \u0111i\u1ec7p c\u00f4ng ty.<\/span><\/p>\n\n\n\n

\"bo-nhan-dien-thuong-hieu-sao-kim\"<\/a><\/figure><\/div>\n\n\n\n

<\/span><\/p>\n\n\n\n

Brand Guideline th\u01b0\u01a1ng hi\u1ec7u VIAGS – thu\u1ed9c h\u1ec7 th\u1ed1ng c\u1ee7a h\u00e3ng h\u00e0ng kh\u00f4ng Vietnam Airline do Sao Kim thi\u1ebft k\u1ebf<\/em><\/span><\/p>\n\n\n\n

B\u1ed9 Brand Guideline bao g\u1ed3m c\u00e1c quy chu\u1ea9n g\u00ec?<\/strong><\/span><\/h3>\n\n\n\n

– S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n

– \u0110\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n

– Quy chu\u1ea9n v\u1ec1 thi\u1ebft k\u1ebf logo v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng logo (nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00ean v\u00e0 kh\u00f4ng n\u00ean)<\/span><\/p>\n\n\n\n

– M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n\n\n\n

– Font ch\u1eef<\/span><\/p>\n\n\n\n

– Phong c\u00e1ch h\u00ecnh \u1ea3nh<\/span><\/p>\n\n\n\n

– \u0110\u1ecbnh d\u1ea1ng truy\u1ec1n th\u00f4ng<\/span><\/p>\n\n\n\n

– Thi\u1ebft k\u1ebf c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u01b0:  bao th\u01b0, danh thi\u1ebfp, profile c\u00f4ng ty, \u0111\u1ed3ng ph\u1ee5c, v\u0103n ph\u00f2ng, email, bi\u1ec3n qu\u1ea3ng c\u00e1o, qu\u1ea7y b\u00e1n h\u00e0ng\u2026<\/em><\/span><\/p>\n\n\n\n

Thi\u1ebft k\u1ebf b\u1ed9 Brand Guideline l\u00e0 c\u00f4ng vi\u1ec7c c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u00ec n\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t qu\u1ef9 \u0111\u1ea1o th\u1ed1ng nh\u1ea5t.<\/span><\/p>\n\n\n\n

Tham kh\u1ea3o chi ti\u1ebft v\u1ec1 Brand Guideline t\u1ea1i \u0111\u00e2y<\/a><\/em><\/span><\/p><\/blockquote>\n\n\n\n

3. Ph\u1ed5 bi\u1ebfn b\u1ed9 brand guideline trong n\u1ed9i b\u1ed9 c\u00f4ng ty v\u00e0 \u0111\u1ed1i t\u00e1c<\/b><\/span><\/h2>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a ri\u00eang ph\u00f2ng marketing, \u0111\u00f3 l\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c ph\u00f2ng ban trong doanh nghi\u1ec7p. Vi\u1ec7c n\u1eafm b\u1eaft r\u00f5 b\u1ed9 brand guideline, do \u0111\u00f3, kh\u00f4ng ch\u1ec9 \u1edf ph\u00f2ng marketing m\u00e0 c\u00f2n n\u00f3 ph\u1ea3i bao tr\u00f9m to\u00e0n b\u1ed9 trong v\u00e0 ngo\u00e0i doanh nghi\u1ec7p:<\/span><\/p>\n\n\n\n

– Ph\u00f2ng kinh doanh\/b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em>: Cung c\u1ea5p cho h\u1ecd \u0111\u1ee7 th\u00f4ng tin, s\u1ef1 t\u1ef1 tin v\u00e0 c\u00e1ch \u0111\u1ec3 gi\u1edbi thi\u1ec7u gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n

– Ph\u00f2ng s\u1ea3n xu\u1ea5t:<\/em> Gi\u00fap h\u1ecd \u0111\u1ecbnh h\u00ecnh c\u00e1ch thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00f3ng g\u00f3i theo quy chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n

– C\u00e1c \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n ho\u1eb7c Freelancer<\/em>: Gi\u00fap h\u1ecd nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1ch phong c\u00e1ch v\u00e0 ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1ea1n<\/span><\/p>\n\n\n\n

– C\u00e1c \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng<\/em>: Gi\u00fap h\u1ecd n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi h\u00ecnh th\u00e0nh m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c.<\/span><\/p>\n\n\n\n

Brand Guideline l\u00e0 ngu\u1ed3n cung c\u1ea5p d\u1eef li\u1ec7u qu\u00fd gi\u00e1 v\u00e0 quan tr\u1ecdng cho doanh nghi\u1ec7p \u1edf m\u1ecdi ph\u00f2ng ban c\u0169ng nh\u01b0 nh\u1eefng t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n b\u00ean ngo\u00e0i c\u00f4ng ty.<\/span><\/p>\n\n\n\n

4. Ki\u1ec3m to\u00e1n v\u00e0 c\u1eadp nh\u1eadt m\u1edbi h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n\n\n\n

Khi b\u1ea1n \u0111\u00e3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c b\u1ed9 brand guideline nh\u1ea5t qu\u00e1n, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng. Tuy nhi\u00ean, \u0111\u1ec3 m\u1ecdi th\u1ee9 th\u1eadt ho\u00e0n h\u1ea3o, ki\u1ec3m ch\u1ee9ng v\u00e0 update li\u00ean t\u1ee5c nh\u1eefng \u1ea5n ph\u1ea9m marketing l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft.<\/span><\/p>\n\n\n\n

H\u00e3y li\u00ean t\u1ee5c c\u1eadp nh\u1eadt c\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean marketing c\u1ee7a b\u1ea1n, bao g\u1ed3m:<\/span><\/h3>\n\n\n\n

– Website<\/span><\/p>\n\n\n\n

– Profile v\u00e0 b\u00e0i post tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i<\/span><\/p>\n\n\n\n

– Brochures<\/span><\/p>\n\n\n\n

– Danh thi\u1ebfp<\/span><\/p>\n\n\n\n

– Slide, video qu\u1ea3ng b\u00e1\u2026<\/span><\/p>\n\n\n\n

– Ngo\u00e0i ra c\u00f2n c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: trang tr\u00ed showroom, qu\u1ea7y h\u00e0ng, tin nh\u1eafn ch\u1edd, nh\u00e3n m\u00e1c, bao b\u00ec, \u0111\u1ed3ng ph\u1ee5c, nh\u1ea1c n\u1ec1n\u2026<\/em><\/span><\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 t\u00ecm v\u1ecb tr\u00ed \u0111\u1ec3 \u0111\u1eb7t logo m\u00e0 ch\u00ednh l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. Do v\u1eady, t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 c\u1ea5u th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m ho\u00e0n h\u1ea3o nh\u1ea5t.<\/span><\/p>\n\n\n\n

5. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai<\/b><\/span><\/h2>\n\n\n\n

Khi \u0111\u00e3 \u0111i h\u1ebft 4 b\u01b0\u1edbc tr\u00ean c\u00f3 ngh\u0129a l\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh. Nh\u01b0ng n\u1ebfu b\u1ea1n b\u1ecf qua b\u01b0\u1edbc 5 n\u00e0y – R\u1ea5t c\u00f3 th\u1ec3 m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3 trong t\u01b0\u01a1ng lai, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd l\u1ed7i th\u1eddi, th\u1eadm ch\u00ed s\u1ee5p \u0111\u1ed5, b\u1ea1n l\u1ea1i ph\u1ea3i b\u1eaft \u0111\u1ea7u l\u1ea1i t\u1eeb b\u01b0\u1edbc 1. <\/span><\/p>\n\n\n\n

Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o nguy hi\u1ec3m khi \u0111\u00e1nh m\u1ea5t ch\u00ednh m\u00ecnh, m\u1ea5t \u0111i nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Do v\u1eady, \u1edf b\u01b0\u1edbc 5 n\u00e0y b\u1ea1n c\u1ea7n:<\/span><\/p>\n\n\n\n

– L\u1eadp k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng ni\u00ean. Gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u cho ph\u00f9 h\u1ee3p v\u1edbi th\u1eddi \u0111\u1ea1i. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1eadp nh\u1eadt l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh k\u1ef3 theo s\u1ef1 thay \u0111\u1ed5i v\u00e0 l\u1edbn m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n\n\n\n

– L\u1eadp k\u1ebf ho\u1ea1ch thay \u0111\u1ed5i c\u00e1c \u1ea5n ph\u1ea9m marketing. Nh\u1eefng \u1ea5n ph\u1ea9m thi\u1ebft k\u1ebf marketing<\/strong> ch\u1ecbu \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u t\u1eeb nh\u1eefng xu h\u01b0\u1edbng, phong c\u00e1ch c\u1ee7a th\u1eddi \u0111\u1ea1i. Do v\u1eady, nh\u1eefng s\u1ef1 thay \u0111\u1ed5i tuy nhi\u00ean theo \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft.<\/span><\/p>\n\n\n\n

– L\u1eadp k\u1ebf ho\u1ea1ch ki\u1ec3m tra b\u00e1n th\u01b0\u1eddng ni\u00ean nh\u1eefng ho\u1ea1t \u0111\u1ed9ng ph\u00f2ng ban thi\u1ebft k\u1ebf v\u00e0 s\u00e1ng t\u1ea1o nh\u1eb1m \u0111\u1ea3m b\u1ea3o h\u1ecd \u0111ang \u0111i \u0111\u00fang theo brand guideline.<\/span><\/p>\n\n\n\n

H\u01a1n h\u1ebft, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi k\u1ebf ho\u1ea1ch c\u1ea7n g\u1eafn li\u1ec1n v\u1edbi th\u1ef1c t\u1ebf, ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n

Ngu\u1ed3n: https:\/\/www.saokim.com.vn\/<\/a><\/span><\/span><\/p>\n\n\n\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/strong><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/strong><\/p>\n\n\n\n