{"id":319971,"date":"2017-08-01T09:20:10","date_gmt":"2017-08-01T02:20:10","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319971"},"modified":"2019-04-09T17:39:20","modified_gmt":"2019-04-09T10:39:20","slug":"6-phuong-phap-mo-rong-thuong-hieu-pho-bien-nhat","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/6-phuong-phap-mo-rong-thuong-hieu-pho-bien-nhat\/","title":{"rendered":"6 ph\u01b0\u01a1ng ph\u00e1p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t"},"content":{"rendered":"

B\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ee7 m\u1ea1nh, m\u1ed9t \u00fd t\u01b0\u1edfng v\u1ec1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 th\u00fa v\u1ecb, nh\u01b0ng ch\u01b0a bi\u1ebft l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 k\u1ebft n\u1ed1i t\u1eeb n\u1ec1n t\u1ea3ng s\u1eb5n c\u00f3 v\u00e0 \u00fd t\u01b0\u1edfng m\u1edbi m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110\u1eebng lo l\u1eafng, h\u00e3y th\u1eed m\u1ed9t trong 6 g\u1ee3i \u00fd v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/strong> m\u00e0 Sao Kim mang \u0111\u1ebfn cho b\u1ea1n nh\u01b0 sau: <\/span><\/p>\n

1. M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u201cB\u00ccNH M\u1edaI, R\u01af\u1ee2U C\u0168”<\/b><\/b><\/span><\/h2>\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ph\u1ee9c t\u1ea1p. N\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c thay \u0111\u1ed5i v\u1ec1 m\u1eb7t h\u00ecnh th\u1ee9c\/c\u00e1ch th\u1ee9c ph\u00e2n ph\u1ed1i t\u1edbi kh\u00e1ch h\u00e0ng cho s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. M\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ho\u00e0n to\u00e0n \u0111\u01a1n gi\u1ea3n nh\u01b0ng c\u0169ng v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng t\u00ednh c\u00e1ch kh\u00e1c nhau. <\/span><\/p>\n

T\u1ea1p ch\u00ed Economist v\u1ed1n n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c b\u00e1o c\u00e1o v\u1ec1 ph\u00e2n t\u00edch kinh doanh- ch\u00ednh tr\u1ecb to\u00e0n c\u1ea7u d\u01b0\u1edbi d\u1ea1ng b\u1ea3n in. Tuy nhi\u00ean, v\u1edbi xu h\u01b0\u1edbng digital hi\u1ec7n nay, h\u1ecd \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u1ea3 phi\u00ean b\u1ea3n ebook ph\u1ee5c v\u1ee5 nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch \u0111\u1ecdc t\u00e0i li\u1ec7u tr\u00ean c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed. V\u1edbi c\u00e1ch l\u00e0m n\u00e0y, Economist \u0111\u00e3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng h\u1ec1 nh\u1ecf. <\/span><\/p>\n

B\u00ean c\u1ea1nh c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea rang xay truy\u1ec1n th\u1ed1ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n u\u1ed1ng c\u00e0 ph\u00ea phin, Trung Nguy\u00ean c\u0169ng ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea \u0111\u00f3ng g\u00f3i (v\u1eabn v\u1edbi nguy\u00ean li\u1ec7u c\u1ee7a c\u00e0 ph\u00ea rang xay) cho nh\u1eefng kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00e0 ph\u00ea u\u1ed1ng li\u1ec1n. K\u1ebft qu\u1ea3 G7 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t trong h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Trung Nguy\u00ean \u0111\u1ed3ng th\u1eddi mang l\u1ea1i ngu\u1ed3n doanh thu kh\u00f4ng h\u1ec1 nh\u1ecf cho t\u1eadp \u0111o\u00e0n.<\/span><\/p>\n

\"G7\"<\/span><\/p>\n

2. Ph\u01b0\u01a1ng ph\u00e1p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u201cB\u00ccNH C\u0168, R\u01af\u1ee2U M\u1edaI”<\/b><\/b><\/span><\/h2>\n

M\u1ed9t c\u00e1ch th\u1ee9c th\u00f4ng minh kh\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m. B\u1ea5t c\u1ee9 m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1ea5u th\u00e0nh t\u1eeb h\u00e0ng tr\u0103m c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. M\u1ed9t h\u01b0\u01a1ng v\u1ecb m\u1edbi, th\u00e0nh ph\u1ea7n, m\u00e0u s\u1eafc m\u1eddi ho\u00e0n to\u00e0n mang \u0111\u1ebfn nh\u1eefng th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. <\/span><\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch th\u1ee9c m\u00e0 Unilever \u00e1p d\u1ee5ng cho h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m c\u00f9ng d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u Pond’s c\u1ee7a m\u00ecnh. T\u1eeb Pond’s tinh ch\u1ea5t ng\u1ecdc trai cho nh\u1eefng kh\u00e1ch h\u00e0ng th\u00edch l\u00e0n da tr\u1eafng m\u1ecbn, t\u1edbi Pond’s tinh ch\u1ea5t nh\u00e2n s\u00e2m- ngh\u1ec7 t\u00e2y c\u00f3 th\u00e0nh ph\u1ea7n tr\u1ecb m\u1ee5n hay Pond’s ch\u1ee9a carbon ho\u1ea1t t\u00ednh v\u1edbi t\u00e1c \u0111\u1ed9ng l\u00e0m s\u1ea1ch ho\u00e0n h\u1ea3o.<\/span><\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh ch\u1ea5t th\u1eddi \u0111i\u1ec3m, vi\u1ec7c li\u00ean t\u1ee5c thay \u0111\u1ed5i m\u1ed9t y\u1ebfu t\u1ed1 trong s\u1ea3n ph\u1ea9m s\u1ebd khi\u1ebfn s\u1ea3n ph\u1ea9m kh\u00f4ng b\u1ecb nh\u00e0m ch\u00e1n m\u00e0 v\u1eabn thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Thay v\u00ec nh\u1eefng h\u01b0\u01a1ng v\u1ecb truy\u1ec1n th\u1ed1ng, nhi\u1ec1u n\u0103m nay, c\u00e1c d\u00f2ng b\u00e1nh trung thu b\u1eaft \u0111\u1ea7u th\u00eam v\u00e0o danh s\u00e1ch c\u1ee7a m\u00ecnh b\u00e1nh trung thu nh\u00e2n matcha tr\u00e0 xanh, b\u00e1nh trung thu nh\u00e2n khoai m\u00f4n tr\u1ee9ng mu\u1ed1i\u2026 v\u1eeba m\u1edbi l\u1ea1, h\u1ee3p th\u1eddi v\u00e0 t\u1ea5t nhi\u00ean kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f3 l\u00f2ng t\u1eeb ch\u1ed1i m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o nh\u01b0 v\u1eady.<\/span><\/p>\n

3. PH\u00c1T TRI\u1ec2N TH\u01af\u01a0NG HI\u1ec6U B\u1ed4 TR\u1ee2<\/b><\/b><\/span><\/h2>\n

B\u00ean c\u1ea1nh l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh, vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ed5 tr\u1ee3 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch th\u1ee9c xa l\u1ea1 \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u. Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y \u201cb\u1ed9 \u0111\u00f4i” kem \u0111\u00e1nh r\u0103ng v\u00e0 b\u00e0n ch\u1ea3i Colgate, dao c\u1ea1o \u0111i v\u1edbi l\u01b0\u1ee1i dao c\u1ee7a Gillette hay gi\u1ea5y vi\u1ebft \u0111i k\u00e8m v\u1edbi b\u00fat bi Thi\u00ean Long?<\/span><\/p>\n

Vi\u1ec7c cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m th\u01b0\u1eddng hay \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m ch\u00ednh s\u1ebd t\u1ea1o ra s\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. M\u1eb7c d\u00f9 m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 m\u1ed9t th\u1ebf m\u1ea1nh ch\u00ednh trong m\u1ed9t l\u0129nh v\u1ef1c, nh\u01b0ng h\u1eb3n b\u1ea1n kh\u00f4ng xa l\u1ea1 v\u1edbi nh\u1eefng \u0111\u1ec1 xu\u1ea5t \u201ch\u00e3y s\u1eed d\u1ee5ng s\u1eeda r\u1eeda m\u1eb7t L’oreal k\u1ebft h\u1ee3p v\u1edbi n\u01b0\u1edbc hoa h\u1ed3ng v\u00e0 kem d\u01b0\u1ee1ng da c\u00f9ng h\u00e3ng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t”… Th\u1eadm ch\u00ed nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Apple- \u0111\u1ee7 m\u1ea1nh \u0111\u1ec3 s\u1ea3n xu\u1ea5t h\u1ec7 \u0111i\u1ec1u h\u00e0nh ri\u00eang c\u1ee7a m\u00ecnh v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n s\u1eed d\u1ee5ng Macbook ch\u1ec9 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng h\u1ec7 \u0111i\u1ec1u h\u00e0nh iOS \u0111\u1ec3 c\u00f3 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd vi\u1ec7c ki\u1ec3m so\u00e1t vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u1ed5 tr\u1ee3 b\u1edfi n\u1ebfu chu\u1ed7i th\u01b0\u01a1ng hi\u1ec7u nh\u00e1nh ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh, t\u00e1c \u0111\u1ed9ng s\u1ebd l\u00e0 t\u00edch c\u1ef1c l\u00ean c\u1ea3 doanh nghi\u1ec7p. Nh\u01b0ng n\u1ebfu sa \u0111\u00e0 v\u00e0o ph\u00e1t tri\u1ec3n nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng li\u00ean quan, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd mu\u1ed1n suy ngh\u0129 l\u1ea1i khi ph\u1ea3i gi\u1ea3i quy\u1ebft h\u1eadu qu\u1ea3 b\u1edfi chi\u1ebfn l\u01b0\u1ee3c v\u1ed9i v\u00e0ng c\u1ee7a m\u00ecnh!<\/span><\/p>\n

3. \u0110\u1ed2NG TH\u01af\u01a0NG HI\u1ec6U<\/b><\/b><\/span><\/h2>\n

Kinh doanh kh\u00f4ng ph\u1ea3i l\u0129nh v\u1ef1c ch\u1ec9 c\u00f3 c\u1ea1nh tranh. N\u00f3 c\u00f2n l\u00e0 s\u00e2n ch\u01a1i c\u1ee7a s\u1ef1 h\u1ee3p t\u00e1c. T\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ri\u00eang c\u1ee7a m\u00ecnh l\u00e0 t\u1ed1t. Nh\u01b0ng trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, b\u1eaft tay v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chuy\u00ean m\u00f4n s\u00e2u s\u1eafc trong ng\u00e0nh ngh\u1ec1 c\u1ee7a h\u1ecd c\u0169ng l\u00e0 l\u1ef1a ch\u1ecdn kh\u00f4n ngoan. <\/span><\/p>\n

H\u00e3y th\u1eed ki\u1ec3m nghi\u1ec7m \u1edf th\u1ecb tr\u01b0\u1eddng t\u00e0i ch\u00ednh Vi\u1ec7t Nam. M\u1ed9t s\u1ed1 ng\u00e2n h\u00e0ng v\u1edbi ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ty con \u0111a ng\u00e0nh ngh\u1ec1 nh\u01b0ng \u0111a ph\u1ea7n kh\u00e1 m\u1edd nh\u1ea1t v\u00e0 kh\u00f4ng t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c ti\u1ec1m l\u1ef1c c\u1ee7a c\u00f4ng ty m\u1eb9.<\/span><\/p>\n

Nh\u01b0ng m\u1ed9t s\u1ed1 ng\u00e2n h\u00e0ng kh\u00e1c, l\u1ef1a ch\u1ecdn t\u00e0i tr\u1ee3 cho c\u00e1c d\u1ef1 \u00e1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n Techcombank- Vincom, ph\u00e2n ph\u1ed1i b\u1ea3o hi\u1ec3m c\u1ee7a c\u00e1c c\u00f4ng ty l\u1edbn Citibank- AIA, Aon- B\u1ea3o Vi\u1ec7t, li\u00ean k\u1ebft ph\u00e1t h\u00e0nh th\u1ebb \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u Vietnam Airline- VPBank\u2026 Nh\u1eefng th\u01b0\u01a1ng v\u1ee5 h\u1ee3p t\u00e1c n\u00e0y v\u1edbi s\u1ef1 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u00e0i b\u1ea3n \u0111\u00e3 \u0111em l\u1ea1i th\u00e0nh c\u00f4ng cho c\u1ea3 hai b\u00ean \u0111\u1ed1i t\u00e1c v\u00e0 \u0111\u1ec3 l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc \u0111\u00e1ng nh\u1edb v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

4. \u201cB\u1eaeT TAY\u201d NG\u01af\u1edcI N\u1ed4I TI\u1ebeNG<\/b><\/b><\/span><\/h2>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p lu\u00f4n bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u1ea3 th\u1ebf m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 n\u1ed5i ti\u1ebfng c\u1ee7a c\u00e1c ng\u00f4i sao trong vi\u1ec7c t\u1ea1o ra nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc c\u1ee7a vi\u1ec7c \u201cb\u1eaft tay” v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng l\u00e0 chi\u1ebfc t\u00fai x\u00e1ch tr\u1ee9 danh Hermes Birkin do Hermes k\u1ebft h\u1ee3p v\u1edbi Jane Birkin- m\u1ed9t n\u1eef minh tinh, ca s\u0129, nh\u00e0 nh\u00e2n \u0111\u1ea1o \u0111\u1ed3ng th\u1eddi l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng phong c\u00e1ch c\u1ee7a ph\u1ee5 n\u1eef ch\u00e2u \u00c2u. <\/span><\/p>\n

B\u1ea1n s\u1ebd kh\u00f4ng kh\u1ecfi ng\u1ea1c nhi\u00ean khi bi\u1ebft m\u1ed9t chi\u1ebfc Birkin c\u00f3 gi\u00e1 kh\u00f4ng d\u01b0\u1edbi 12.000 USD v\u00e0 ch\u1ec9 s\u1ea3n xu\u1ea5t ri\u00eang cho m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec l\u00fd do n\u00e0y, Birkin tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng ph\u1ee5 ki\u1ec7n \u0111\u00e1ng m\u01a1 \u01b0\u1edbc v\u00e0 xa x\u1ec9 b\u1eadc nh\u1ea5t \u0111\u1ed1i v\u1edbi ph\u1ee5 n\u1eef kh\u1eafp th\u1ebf gi\u1edbi. <\/span><\/p>\n

C\u00f2n v\u1edbi Hermes- c\u00f4ng ty t\u1eebng kh\u1edfi nghi\u1ec7p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m y\u00ean ng\u1ef1a v\u00e0 vali, nh\u1eefng chi\u1ebfc t\u00fai Birkin (hay tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 Kelly- \u0111\u1eb7t theo t\u00ean C\u00f4ng ch\u00faa Grace Kelly c\u1ee7a Monaco) \u0111\u00e3 mang l\u1ea1i s\u1ee9c lan to\u1ea3 v\u00e0 th\u00e0nh c\u00f4ng k\u00e9o d\u00e0i cho th\u01b0\u01a1ng hi\u1ec7u n\u00e0y. M\u1ed9t s\u1ed1 ph\u00e2n t\u00edch cho th\u1ea5y, \u0111\u1ea7u t\u01b0 v\u00e0o t\u00fai Birkin c\u00f2n c\u00f3 gi\u00e1 h\u01a1n l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u1ed5 phi\u1ebfu hay v\u00e0ng, b\u1edfi m\u1ed7i n\u0103m, gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng chi\u1ebfc t\u00fai n\u00e0y t\u0103ng 14.2%.<\/span><\/p>\n

5. NH\u01af\u1ee2NG QUY\u1ec0N TH\u01af\u01a0NG HI\u1ec6U<\/b><\/b><\/span><\/h2>\n

S\u1ebd l\u00e0 thi\u1ebfu s\u00f3t khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 b\u1ecf qua nh\u01b0\u1ee3ng quy\u1ec1n- c\u00e1ch th\u1ee9c \u0111\u00e3 tr\u1edf n\u00ean kinh \u0111i\u1ec3n trong vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. KFC, Mc Donalds, Lotteria\u2026 l\u00e0 nh\u1eefng doanh nghi\u1ec7p m\u1edf r\u1ed9ng \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a m\u00ecnh kh\u1eafp th\u1ebf gi\u1edbi nh\u1edd ph\u01b0\u01a1ng ph\u00e1p nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 c\u0169ng v\u00f4 c\u00f9ng th\u00e0nh c\u00f4ng.
\n<\/span><\/p>\n

\"nha-hang-mcdonalds\"<\/span><\/p>\n

Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p nh\u1eadn ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c \u0111\u1ec3 t\u1eadp trung v\u00e0o ho\u1ea1t \u0111\u1ed9ng ch\u00ednh: b\u00e1n h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, n\u00f3 c\u0169ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n h\u1eefu v\u00e0 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh k\u1ecbp xu\u1ea5t hi\u1ec7n. \u0110\u1ed3ng th\u1eddi b\u00ean chuy\u1ec3n giao v\u1eabn nh\u1eadn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m t\u1eeb ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u00ean nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n. <\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c<\/span><\/p>\n