{"id":319974,"date":"2017-10-15T22:17:44","date_gmt":"2017-10-15T15:17:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=319974"},"modified":"2019-04-02T10:00:01","modified_gmt":"2019-04-02T03:00:01","slug":"5-diem-tiep-xuc-thuong-hieu-doanh-nghiep-can-dau-tu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/5-diem-tiep-xuc-thuong-hieu-doanh-nghiep-can-dau-tu\/","title":{"rendered":"5 \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0"},"content":{"rendered":"

Tr\u01b0\u1edbc khi \u0111\u01b0a v\u00e0o tri\u1ec3n khai h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7<\/span><\/a><\/strong>u, ch\u00fang ta th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac nh\u01b0 m\u00e0u s\u1eafc, t\u1ef7 l\u1ec7, ki\u1ec3u d\u00e1ng m\u00e0 b\u1ecf qua m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng l\u00e0 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u (brand touchpoints)- n\u01a1i th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp x\u00fac hay t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

M\u1ed9t chu\u1ed7i brand touchpoints \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u xuy\u00ean xu\u1ed1t v\u00e0 nhi\u1ec1u c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng. H\u00e3y c\u0169ng Sao Kim t\u00ecm hi\u1ec3u 5 \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

1. Thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng<\/span><\/h2>\n

\u1ede giai \u0111o\u1ea1n tr\u01b0\u1edbc khi mua h\u00e0ng, nh\u1eefng \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng gi\u00fap g\u00e2y d\u1ef1ng \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m ch\u1ea1m nh\u01b0 v\u1eady. Th\u1eed h\u1ecfi kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m mua s\u1ea3n ph\u1ea9m, ti\u1ebfp x\u00fac v\u1edbi ng\u01b0\u1eddi b\u00e1n h\u00e0ng, \u0111\u1ecdc email marketing c\u1ee7a b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng… hay kh\u00f4ng- khi ngay t\u1eeb l\u00fac b\u01b0\u1edbc ch\u00e2n v\u00e0o c\u1eeda h\u00e0ng, nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u t\u1eeb logo, t\u00ean c\u00f4ng ty, m\u00e0u s\u1eafc, s\u1eafp x\u1ebfp s\u1ea3n ph\u1ea9m\u2026 c\u1ee7a b\u1ea1n \u0111\u00e3 kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn?<\/span><\/p>\n

\"\"<\/span><\/p>\n

Th\u00f4ng th\u01b0\u1eddng, c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 t\u1ea1i Sao Kim tr\u01b0\u1edbc khi \u0111i v\u00e0o thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty, nh\u1eefng n\u00e9t kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m\u2026 \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u00ean h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng thu h\u00fat, ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

2. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o<\/b><\/b><\/span><\/h2>\n

M\u1ed9t \u0111i\u1ec3m ch\u1ea1m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng kh\u00f4ng k\u00e9m \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ch\u00ednh l\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o. T\u1eeb t\u1edd r\u01a1i, phi\u1ebfu \u01b0u \u0111\u00e3i mua s\u1eafm, standee v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c TVC sinh \u0111\u1ed9ng hay nh\u1eefng t\u1ea5m pano, billboard n\u1ed5i b\u1eadt\u2026 t\u1ea5t c\u1ea3 t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng li\u00ean t\u1ee5c gi\u00fap ghi nh\u1edb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n hay r\u1ed9ng h\u01a1n l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. <\/span><\/p>\n

3. Giai \u0111o\u1ea1n mua h\u00e0ng<\/b><\/span><\/h2>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m<\/b><\/b><\/span><\/p>\n

\u1ede giai \u0111o\u1ea1n mua h\u00e0ng, s\u1ebd l\u00e0 v\u00f4 c\u00f9ng thi\u1ebfu s\u00f3t n\u1ebfu kh\u00f4ng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vai tr\u00f2 c\u1ee7a bao b\u00ec s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp v\u00e0 m\u1ea1nh m\u1ebd nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Trong m\u1ed9t h\u1ed9i ch\u1ee3 tri\u1ec3n l\u00e3m, gi\u00e1m \u0111\u1ed1c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00f4ng s\u1ea3n Vi\u1ec7t t\u1eebng l\u1eafc \u0111\u1ea7u ngao ng\u00e1n khi kh\u00e1ch h\u00e0ng \u201cng\u00f3 l\u01a1” s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty do thi\u1ebft k\u1ebf bao b\u00ec<\/strong> kh\u00f4ng h\u1ea5p d\u1eabn. \u201cBao b\u00ec k\u00e9m b\u1eaft m\u1eaft \u0111\u00e3 l\u00e0m gi\u1ea3m l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i r\u1ea5t nhi\u1ec1u, d\u00f9 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t”, b\u00e0 th\u1eeba nh\u1eadn. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec \u0111\u1eb9p, t\u1ea1o c\u1ea3m x\u00fac cho kh\u00e1ch h\u00e0ng khi tr\u1ea3i nghi\u1ec7m ch\u1eafc ch\u1eafn s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng h\u01a1n, \u0111i \u0111\u1ebfn \u00a0mu\u1ed1n \u201cti\u1ebfp x\u00fac” v\u1edbi s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n, th\u1eadm ch\u00ed gi\u1edbi thi\u1ec7u t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c.<\/em><\/span><\/p>\n

Tham kh\u1ea3o: C\u1ea9m nang thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m chuy\u00ean nghi\u1ec7p cho m\u1ecdi doanh nghi\u1ec7p<\/a><\/span><\/strong><\/em><\/span><\/p>\n

Ng\u01b0\u1eddi b\u00e1n h\u00e0ng<\/strong><\/span><\/p>\n

Doanh nghi\u1ec7p b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng \u0111\u1eb9p, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o h\u1ea5p d\u1eabn, s\u1ea3n ph\u1ea9m v\u1edbi bao b\u00ec b\u1eaft m\u1eaft, nh\u01b0ng t\u1ea5t c\u1ea3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1ebfu t\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ng\u01b0\u1eddi b\u00e1n h\u00e0ng t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c. T\u1eeb l\u00e2u, ng\u01b0\u1eddi ta \u0111\u00e3 nh\u1eadn ra t\u1ea7m quan tr\u1ecdng c\u1ee7a v\u1ecb tr\u00ed nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng- ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty, cho s\u1ea3n ph\u1ea9m ch\u1ee9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e1 nh\u00e2n \u0111\u1ed9c l\u1eadp.<\/span><\/p>\n

\"\"<\/span><\/p>\n

M\u1ed9t nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng th\u00e2n thi\u1ec7n trong b\u1ed9 \u0111\u1ed3ng ph\u1ee5c c\u1ee7a c\u00f4ng ty, s\u1eb5n l\u00f2ng l\u1eafng nghe nhu c\u1ea7u v\u00e0 t\u01b0 v\u1ea5n k\u1ef9 l\u01b0\u1ee1ng cho kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n s\u1ebd gi\u00fap \u0111em l\u1ea1i s\u1ef1 tin t\u01b0\u1edfng, y\u00eau m\u1ebfn cho kh\u00e1ch h\u00e0ng v\u00e0 ho\u00e0n to\u00e0n khi\u1ebfn h\u1ecd \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n. <\/span><\/p>\n

4. Giai \u0111o\u1ea1n sau mua h\u00e0ng<\/span><\/h2>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong><\/span><\/p>\n

\u0110\u00e3 t\u1eeb l\u00e2u, quy tr\u00ecnh b\u00e1n h\u00e0ng kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vi\u1ec7c mua \u0111\u1ee9t, b\u00e1n \u0111o\u1ea1n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 cho kh\u00e1ch h\u00e0ng m\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t chu tr\u00ecnh g\u1ea7n nh\u01b0 b\u1ea5t t\u1eadn \u0111\u1ec3 duy tr\u00ec ni\u1ec1m tin v\u00e0 t\u00ecnh y\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t h\u1ec7 th\u1ed1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00e2n thi\u1ec7n, d\u1ec5 ti\u1ebfp c\u1eadn, gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o n\u00ean nh\u1eefng hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3 v\u00e0 x\u1ee9ng \u0111\u00e1ng l\u00e0 m\u1ed9t \u0111i\u1ec3m ti\u1ebfp x\u00fac quan tr\u1ecdng doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 thay v\u00ec ch\u1ec9 t\u1eadp trung ph\u00e1t tri\u1ec3n c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac \u1edf giai \u0111o\u1ea1n tr\u01b0\u1edbc khi mua v\u00e0 trong khi mua h\u00e0ng nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y. <\/span><\/p>\n

5. C\u00e1c k\u00eanh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/span><\/h2>\n

Th\u1ef1c t\u1ebf, c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau nh\u1eb1m t\u1ea1o ra m\u1ed9t chu k\u1ef3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o cho kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh thi\u1ebft k\u1ebf c\u1eeda h\u00e0ng, ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi b\u00e1n h\u00e0ng, bao b\u00ec s\u1ea3n ph\u1ea9m…, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 th\u00eam v\u00e0o c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nh\u01b0: website, s\u1ef1 ki\u1ec7n, h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i, phi\u1ebfu kh\u1ea3o s\u00e1t, th\u01b0 \u0111\u1ecbnh k\u1ef3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft\u2026 d\u1ef1a tr\u00ean \u0111i\u1ec1u ki\u1ec7n v\u00e0 nhu c\u1ea7u c\u1ee7a ch\u00ednh doanh nghi\u1ec7p m\u00ecnh.<\/span><\/p>\n

\"\"
Business man with check boxes over navy blue background<\/span><\/figcaption><\/figure>\n

Tuy nhi\u00ean, d\u00f9 l\u00e0 \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0o, n\u00ean nh\u1edb t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c n\u00e0y b\u1eb1ng c\u00e1ch nghi\u00ean c\u1ee9u v\u00e0 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng, tham kh\u1ea3o \u00fd ki\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng xem h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c ra sao \u0111\u1ec3 \u0111i \u0111\u1ebfn l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 v\u00e0o danh m\u1ee5c c\u00e1c \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/p>\n

Tham kh\u1ea3o: <\/strong><\/em>7 \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/strong><\/em><\/a><\/span><\/span><\/p>\n

6. L\u1eddi k\u1ebft<\/span><\/h2>\n

\u0110i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111ang d\u1ea7n tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, hi v\u1ecdng b\u00e0i vi\u1ebft c\u1ee7a Sao Kim c\u00f3 th\u1ec3 g\u1ee3i m\u1edf c\u1ea3m h\u1ee9ng gi\u00fap c\u00e1c doanh nghi\u1ec7p quan t\u00e2m nhi\u1ec1u h\u01a1n t\u1edbi vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m gia t\u0103ng s\u1ee9c c\u1ea1nh tranh c\u1ee7a m\u00ecnh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n c\u00f3 th\u00eam th\u1eafc m\u1eafc c\u1ea7n \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, \u0111\u1eebng ch\u1ea7n ch\u1eeb h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i qua hotline 0964 699 499<\/strong> ho\u1eb7c contact@www.saokim.com.vn<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t. <\/span><\/p>\n

Ngu\u1ed3n<\/span>: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Vi\u1ec7t Nam<\/strong><\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/span><\/p>\n