{"id":320006,"date":"2019-09-06T10:55:29","date_gmt":"2019-09-06T03:55:29","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320006"},"modified":"2019-09-06T10:55:34","modified_gmt":"2019-09-06T03:55:34","slug":"4-cach-lua-chon-kenh-quang-ba-thuong-hieu-hieu-qua-2","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/kinh-nghiem\/4-cach-lua-chon-kenh-quang-ba-thuong-hieu-hieu-qua-2\/","title":{"rendered":"4 c\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u d\u00f9 c\u00f3 \u0111\u1eb9p \u0111\u1ebfn m\u1ea5y c\u0169ng kh\u00f4ng th\u1ec3 t\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 t\u1ef1 \u0111\u1ebfn v\u1edbi m\u1ecdi ng\u01b0\u1eddi. Th\u1ebf n\u00ean, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c sinh ra. B\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea7n \u0111\u1ebfn qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u00f9 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hay nh\u1ecf.\u00a0Sau \u0111\u00e2y, Sao Kim xin gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n 4 c\u00e1ch l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i th\u00e0nh c\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay.<\/p>\n

\"kenh-quang-ba-thuong-hieu-2\"<\/a><\/p>\n

V\u00ec sao c\u1ea7n k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n

Qu\u00e1 tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/strong> ti\u1ebfp c\u1eadn v\u1edbi m\u1ecdi ng\u01b0\u1eddi gi\u1ed1ng nh\u01b0 s\u00f3ng t\u00edn hi\u1ec7u \u0111\u1ebfn c\u1ed9t thu, ng\u01b0\u1eddi ta g\u1ecdi l\u00e0 Qu\u1ea3ng b\u00e1. \u0110\u1ec3 s\u00f3ng t\u00edn hi\u1ec7u \u0111\u00f3 m\u1ea1nh nh\u1ea5t, lan truy\u1ec1n nhanh nh\u1ea5t, r\u1ed9ng nh\u1ea5t v\u00e0 chi ph\u00ed th\u1ea5p nh\u1ea5t, \u0111\u01b0\u1eddng truy\u1ec1n c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn \u0111\u00fang. \u0110\u01b0\u1eddng truy\u1ec1n \u0111\u00f3 g\u1ecdi l\u00e0 k\u00eanh qu\u1ea3ng b\u00e1.<\/p>\n

K\u00eanh qu\u1ea3ng b\u00e1<\/strong> hi\u1ec7n nay c\u00f3 nh\u1eefng g\u00ec? K\u00eanh n\u00e0o qu\u1ea3ng b\u00e1 t\u1ed1t? S\u1eed d\u1ee5ng k\u00eanh qu\u1ea3ng b\u00e1 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 hi\u1ec7u qu\u1ea3 nh\u1ea5t? Th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh qu\u1ea3ng b\u00e1 n\u00e0o?<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u00e0 s\u1ebd \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi c\u00f4ng ch\u00fang \u0111\u1ea7y hi\u1ec7u qu\u1ea3 v\u00e0 thuy\u1ebft ph\u1ee5c.<\/p>\n

1. K\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang<\/h2>\n

Truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang<\/strong> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u00e1 tr\u00ecnh truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ea1i ch\u00fang nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n

K\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang g\u1ed3m c\u00f3 6 lo\u1ea1i h\u00ecnh bao g\u1ed3m ph\u00e1t thanh, truy\u1ec1n h\u00ecnh, b\u00e1o in, b\u00e1o \u0111i\u1ec7n t\u1eed, quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 loa ph\u01b0\u1eddng.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a k\u00eanh qu\u1ea3ng b\u00e1 n\u00e0y l\u00e0 c\u00f4ng khai c\u00f4ng c\u1ed9ng, t\u1ed1c \u0111\u1ed9 lan r\u1ed9ng, nhanh ch\u00f3ng, \u0111\u00e1nh ph\u1ee7 h\u1ea7u h\u1ebft c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1eb7c bi\u1ec7t uy t\u00edn, d\u1ec5 t\u1ea1o ra xu h\u01b0\u1edbng, h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, chi ph\u00ed b\u1ecf ra kh\u00e1 cao v\u00e0 c\u1ea7n c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch \u0111\u1ec3 duy tr\u00ec t\u1ea7n su\u1ea5t \u0111\u1ee7 trong m\u1ed9t th\u1eddi gian d\u00e0i m\u1edbi \u0111em l\u1ea1i k\u1ebft qu\u1ea3 kh\u1ea3 d\u0129.<\/p>\n

2. Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp, ngo\u00e0i tr\u1eddi<\/h2>\n

K\u00eanh qu\u1ea3ng b\u00e1 th\u1ee9 hai l\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp<\/strong>. Ti\u00eau bi\u1ec3u nh\u01b0 qu\u1ea7y b\u00e1n h\u00e0ng, showroom, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, standee, backdrop hay c\u00e1c lo\u1ea1i bi\u1ec3n qu\u1ea3ng c\u00e1o, ph\u01b0\u1edbn qu\u1ea3ng c\u00e1o, bi\u1ec3n \u0111i\u1ec7n t\u1eed, bi\u1ec3n nh\u00e1y\u2026<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng c\u00f4ng c\u1ee5 nh\u01b0 tr\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u1eadn d\u1ee5ng kh\u00e1 tri\u1ec7t \u0111\u1ec3. \u0110\u1eb7c bi\u1ec7t trong c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng.<\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a k\u00eanh n\u00e0y l\u00e0 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u1edf c\u00e1c lo\u1ea1i h\u00ecnh showroom, qu\u1ea7y b\u00e1n h\u00e0ng tuy nhi\u00ean l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn th\u1ea5p v\u00e0 t\u1eadp trung trong m\u1ed9t khu v\u1ef1c \u0111\u1ecba l\u00fd, kh\u00f4ng lan truy\u1ec1n.<\/p>\n

V\u1edbi c\u00e1c bi\u1ec3n b\u00e1o, bi\u1ec3n qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00ec l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn l\u1edbn nh\u01b0ng l\u1ea1i kh\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00f4ng ch\u00fang v\u00ec c\u00f3 h\u00e0ng ng\u00e0n nh\u1eefng bi\u1ec3n nh\u01b0 th\u1ebf n\u1ed1i ti\u1ebfp nhau tr\u00ean \u0111\u01b0\u1eddng.<\/p>\n

3. Ti\u1ebfp th\u1ecb online<\/h2>\n

K\u00eanh qu\u1ea3ng b\u00e1 online<\/strong> l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ea7y ti\u1ec1m n\u0103ng trong x\u00e3 h\u1ed9i hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay. S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet k\u00e9o theo h\u00e0ng t\u1ec9 ng\u01b0\u1eddi d\u00f9ng tr\u00ean th\u1ebf gi\u1edbi. Nh\u1eefng k\u00eanh c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm n\u1ed5i ti\u1ebfng nh\u01b0 google, bing hay yahoo \u0111\u00e3 \u0103n s\u00e2u v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. Nh\u1eefng k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 facebook, twitter, tumblr\u2026 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn th\u00f3i quen, c\u00e1ch h\u00e0ng x\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Trong \u0111\u00f3 Email marketing c\u0169ng l\u00e0 k\u00eanh m\u1ea1ng l\u1ea1i kh\u00e1ch h\u00e0ng l\u1edbn gi\u00fap lan truy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1eadp trung v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n

K\u00eanh qu\u1ea3ng b\u00e1 online c\u00f3 \u01b0u \u0111i\u1ec3m l\u1edbn l\u00e0 d\u1ec5 d\u00e0ng lan truy\u1ec1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng trong m\u1ed9t th\u1eddi gian ng\u1eafn. Hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. \u0110\u1eb7c bi\u1ec7t v\u1edbi m\u1ed9t content qu\u1ea3ng b\u00e1 t\u1ed1t, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u1ea3m chi ph\u00ed xu\u1ed1ng t\u1ed1i thi\u1ec3u m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1eabn lan xa v\u00e0 l\u01b0u l\u1ea1i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1ea7y thuy\u1ebft ph\u1ee5c.<\/p>\n

\"kenh-quang-ba-thuong-hieu\"<\/a><\/p>\n

4. Truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u b\u1edfi nh\u00e2n vi\u00ean<\/h2>\n

Nh\u00e2n vi\u00ean c\u00f4ng ty \u0111\u01b0\u1ee3c coi l\u00e0 nh\u1eefng s\u1ee9 gi\u1ea3 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t, r\u1ebb nh\u1ea5t, hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 kh\u00f4ng th\u1ec3 thay th\u1ebf b\u1eb1ng b\u1ea5t c\u1ee9 k\u00eanh n\u00e0o kh\u00e1c. V\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u1ed1ng nh\u1ea5t, v\u1edbi s\u1ef1 t\u1ef1 h\u00e0o v\u1ec1 c\u00f4ng ty, nh\u1eefng nh\u00e2n vi\u00ean \u0111\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u00edch c\u1ef1c k\u1ec3 cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh c\u00f4ng ty. Gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean v\u00ec k\u00eanh qu\u1ea3ng b\u00e1 n\u00e0y qu\u00e1 thuy\u1ebft ph\u1ee5c.<\/p>\n

H\u00e3y t\u1ea1o ra b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho nh\u1eefng nh\u00e2n vi\u00ean c\u1ee7a ch\u00ednh c\u00f4ng ty m\u00ecnh, hu\u1ea5n luy\u1ec7n \u0111\u1ec3 h\u1ecd c\u1ee9 x\u1eed chu\u1ea9n v\u0103n h\u00f3a h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty. L\u00fac \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 lan \u0111\u1ebfn ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd m\u00e0 c\u00f2n \u0111\u1ebfn c\u1ea3 kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00ec h\u1ecd ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u1edbi nh\u1eefng nh\u00e2n vi\u00ean mang h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1eadt kh\u00f4ng ph\u1ea3i v\u00f4 h\u00ecnh.<\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 4 k\u00eanh truy\u1ec1n th\u00f4ng c\u01a1 b\u1ea3n<\/strong> m\u00e0 h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i \u0111ang t\u1eadn d\u1ee5ng.<\/p>\n

Tuy nhi\u00ean, c\u1ea7n nghi\u00ean c\u1ee9u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p b\u1edbi k\u00eanh qu\u1ea3ng b\u00e1 n\u00e0o \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n

M\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n l\u1ebb, m\u1ed9t h\u01b0\u1edbng ti\u1ebfp c\u1eadn \u0111\u01a1n l\u1ebb kh\u00f4ng bao gi\u1edd m\u1ea1ng l\u1ea1i hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1. Ti\u1ebfp c\u1eadn \u0111a chi\u1ec1u s\u1ebd mang l\u1ea1i nh\u1eefng lan truy\u1ec1n nhanh ch\u00f3ng v\u00e0 s\u00e2u \u0111\u1eadm h\u01a1n.<\/p>\n

\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p truy\u1ec1n b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t, Sao Kim lu\u00f4n c\u00f3 nh\u1eefng chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1 b\u1ea1n. \u0110\u1ec3 bi\u1ebft th\u00eam th\u00f4ng tin chi ti\u1ebft vui l\u00f2ng li\u00ean h\u1ec7.<\/p>\n

Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n

Sao Kim branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n