{"id":320007,"date":"2017-07-10T10:33:25","date_gmt":"2017-07-10T03:33:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320007"},"modified":"2019-04-10T16:00:05","modified_gmt":"2019-04-10T09:00:05","slug":"khach-hang-quan-tam-toi-dieu-gi-o-mot-bao-bi-san-pham","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/khach-hang-quan-tam-toi-dieu-gi-o-mot-bao-bi-san-pham\/","title":{"rendered":"Kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi \u0111i\u1ec1u g\u00ec \u1edf m\u1ed9t bao b\u00ec s\u1ea3n ph\u1ea9m?"},"content":{"rendered":"

V\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay l\u00e0 ch\u1ec9 ch\u00fa tr\u1ecdng n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 ch\u01b0a \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf bao b\u00ec<\/a> <\/strong><\/span>\u1ea5n t\u01b0\u1ee3ng, thu h\u00fat kh\u00e1ch h\u00e0ng. Ch\u00ednh vi\u1ec7c t\u1ea1o ra bao b\u00ec \u0111\u1eb9p m\u1eaft s\u1ebd gi\u00fap doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Bao b\u00ec s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 \u201cnh\u00e2n vi\u00ean marketing th\u1ea7m l\u1eb7ng\u201d, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi \u0111i\u1ec1u g\u00ec \u1edf m\u1ed9t bao b\u00ec s\u1ea3n ph\u1ea9m?<\/span><\/p>\n

1.\u00a0T\u00ednh th\u1ea9m m\u0129 c\u1ee7a bao b\u00ec<\/strong><\/span><\/h2>\n

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Gi\u00e1m \u0111\u1ed1c c\u00f4ng ty bao b\u00ec to\u00e0n c\u1ea7u MeadWestvaco Corporation (MWV) – Brian Richard t\u1eebng kh\u1eb3ng \u0111\u1ecbnh: \u201c\u0110a s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t coi tr\u1ecdng h\u00ecnh th\u1ee9c, m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m, bao b\u00ec \u0111\u00f3ng g\u00f3i v\u00e0 \u0111\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u\u201d. <\/em><\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi kh\u1eaft khe h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, m\u00e0 v\u1ea5n \u0111\u1ec1 quan t\u00e2m ti\u1ebfp theo v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 s\u1ef1 h\u1ea5p d\u1eabn, b\u1eaft m\u1eaft trong thi\u1ebft k\u1ebf, m\u00e0u s\u1eafc bao b\u00ec. <\/span><\/p>\n

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Thi\u1ebft k\u1ebf bao b\u00ec<\/strong> g\u00f3i c\u00e0 ph\u00ea EMC2. Xem chi ti\u1ebft t\u1ea1i \u0111\u00e2y<\/a><\/span><\/em><\/span><\/p>\n

Th\u1eed t\u01b0\u1edfng t\u01b0\u1edfng, b\u1ea1n b\u01b0\u1edbc v\u00e0o m\u1ed9t si\u00eau th\u00ec v\u1edbi h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m c\u00f3 th\u01b0\u01a1ng hi\u1ec7u xa l\u1ea1, b\u1ea1n s\u1ebd ch\u1ecdn s\u1ea3n ph\u1ea9m d\u1ef1a v\u00e0o ti\u00eau ch\u00ed g\u00ec? T\u1ea5t nhi\u00ean, m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 bao b\u00ec ki\u1ec3u d\u00e1ng \u0111\u1eb9p, h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, ki\u1ec3u ch\u1eef \u1ea5n t\u01b0\u1ee3ng s\u1ebd c\u00f3 l\u1ee3i th\u1ebf h\u01a1n h\u1eb3n m\u1ed9t bao b\u00ec ch\u1ec9 c\u00f3 c\u00e1c th\u00f4ng tin d\u00e0y \u0111\u1eb7c t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c c\u00f4ng d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00fang kh\u00f4ng?<\/span><\/p>\n

Th\u00f4ng qua thi\u1ebft k\u1ebf bao b\u00ec<\/strong>, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ph\u00e1n \u0111o\u00e1n \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb, t\u00ednh c\u00e1ch s\u1ea3n ph\u1ea9m, gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, \u201cn\u1ebfm\u201d s\u1ea3n ph\u1ea9m v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 d\u1eabn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. M\u1ed9t bao b\u00ec \u0111\u1eb9p, th\u1eddi trang, ki\u1ec3u d\u00e1ng b\u1eaft m\u1eaft s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng \u1ea5n t\u01b0\u1ee3ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, t\u1ea1o thi\u1ec7n c\u1ea3m v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd, bao b\u00ec s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh th\u1ea9m m\u0129, \u0111\u1eb9p m\u1eaft nh\u01b0ng v\u1eabn c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ed1ng nh\u1ea5t v\u1edbi \u0111\u1ecbnh v\u1ecb, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c s\u1ef1 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o, nhu\u1ea7n nhuy\u1ec5n gi\u1eefa t\u00ednh th\u1ea9m m\u0129 v\u00e0 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p n\u00ean nh\u1edd \u0111\u1ebfn s\u1ef1 t\u01b0 v\u1ea5n t\u1eeb c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

2. Th\u00f4ng tin c\u1ee5 th\u1ec3, chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m<\/b><\/span><\/h2>\n

Bao b\u00ec l\u00e0 \u201cc\u1ea7u n\u1ed1i\u201d th\u00f4ng tin quan tr\u1ecdng t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng s\u1ebd th\u00f4ng qua ki\u1ec3u d\u00e1ng bao b\u00ec, thi\u1ebft k\u1ebf, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, th\u00f4ng tin tr\u00ean bao b\u00ec \u0111\u1ec3 ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p ng\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c. S\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean bao b\u00ec ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap \u201cc\u00e1 bi\u1ec7t h\u00f3a\u201d s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

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Thi\u1ebft k\u1ebf\u00a0logo<\/strong> v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1eeda h\u00e0ng tr\u00e0 s\u1eefa TEA PRESSO. Xem chi ti\u1ebft d\u1ef1 \u00e1n t\u1ea1i <\/a><\/span><\/em>\u0111\u00e2y<\/a><\/span><\/span><\/p>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u00e3n hi\u1ec7u, th\u00e0nh ph\u1ea7n, c\u00f4ng d\u1ee5ng, nh\u00e0 s\u1ea3n xu\u1ea5t, h\u1ea1n s\u1eed d\u1ee5ng\u2026 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua m\u1ed9t s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, m\u1ed9t v\u00e0i th\u00f4ng tin h\u01b0\u1edbng d\u1eabn kh\u00e1c doanh nghi\u1ec7p c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u1ea9y \u0111\u1ee7 tr\u00ean thi\u1ebft k\u1ebf bao b\u00ec<\/strong>: h\u01b0\u1edbng d\u1eabn l\u1eafp \u0111\u1eb7t, v\u1eadn chuy\u1ec3n, m\u00e3 hi\u1ec7u ki\u1ec7n h\u00e0ng, \u0111i\u1ec1u ki\u1ec7n ph\u00f2ng ng\u1eeba (d\u1ec5 v\u1ee1, tr\u00e1nh n\u1eafng\u2026).<\/span><\/p>\n

Ch\u00ednh nh\u1eefng th\u00f4ng tin chi ti\u1ebft, ki\u1ec3u d\u00e1ng trang tr\u00ed b\u1eaft m\u1eaft, \u0111\u1ed9c \u0111\u00e1o tr\u00ean bao b\u00ec c\u00f3 th\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m \u201ct\u1ef1 marketing\u201d cho m\u00ecnh. M\u1ed9t c\u00f4ng c\u1ee5 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2, h\u1ea5p d\u1eabn, t\u1eeb \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng n\u1ea3y sinh c\u1ea3m x\u00fac mua h\u00e0ng ng\u00e0y t\u1ee9c kh\u1eafc.<\/span><\/p>\n

3. Ti\u1ec7n l\u1ee3i trong s\u1eed d\u1ee5ng<\/b><\/span><\/h2>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4ng ty bao b\u00ec to\u00e0n c\u1ea7u MWV, n\u1ebfu ki\u1ec3u d\u00e1ng v\u00e0 m\u00e0u s\u1eafc s\u1ea3n ph\u1ea9m \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i \u0111i\u1ec3m b\u00e1n th\u00ec s\u1ef1 ti\u1ec7n d\u1ee5ng, h\u1eefu \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng sau \u0111\u00f3. Nh\u1eefng t\u00ednh n\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u \u1edf bao b\u00ec g\u1ed3m: t\u00ednh ch\u1eafc ch\u1eafn, kh\u00f4ng d\u1ec5 r\u00e1ch, h\u1ecfng (theo \u00fd ki\u1ebfn c\u1ee7a 74% s\u1ed1 ng\u01b0\u1eddi kh\u1ea3o s\u00e1t); kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 s\u1ea3n ph\u1ea9m (72%); d\u1ec5 s\u1eed d\u1ee5ng, b\u1ea3o qu\u1ea3n (64%).<\/span><\/p>\n

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D\u1ef1 \u00e1n thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong> c\u00e0 ph\u00ea An Ph\u00fa. Xem th\u00eam d\u1ef1 \u00e1n t\u1ea1i \u0111\u00e2y<\/a><\/em><\/span><\/p>\n

Nh\u01b0 v\u1eady, m\u1ed9t bao b\u00ec \u0111\u1eb9p l\u00e0 c\u1ea7n thi\u1ebft nh\u01b0ng h\u01a1n h\u1ebft l\u00e0 ph\u1ea3i c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng, ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi s\u1eed d\u1ee5ng. \u0110\u00f3 l\u00e0 s\u1ef1 d\u1ec5 d\u00e0ng trong vi\u1ec7c m\u1edf, \u0111\u00f3ng s\u1ea3n ph\u1ea9m, l\u1eafp r\u00e1p, s\u1eed d\u1ee5ng v\u00e0 b\u1ea3o qu\u1ea3n s\u1ea3n ph\u1ea9m\u2026 \u0110\u1eebng khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i \u201cv\u00f2 \u0111\u1ea7u b\u1ee9t tai\u201d t\u00ecm hi\u1ec3u c\u00e1ch m\u1edf hay l\u1eafp r\u00e1p, s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m. H\u00e3y nh\u1edb r\u1eb1ng: \u201cSimple is best\u201d!<\/span><\/p>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng qua bao b\u00ec, h\u00ecnh \u1ea3nh, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd hi\u1ec7n l\u00ean r\u00f5 n\u00e9t, l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u1ebfu b\u1ea1n \u0111ang \u1ea5p \u1ee7 \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o cho thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong> c\u1ee7a m\u00ecnh, h\u00e3y \u0111\u1ec3 Sao Kim th\u1ef1c thi \u00fd t\u01b0\u1edfng \u0111\u00f3. M\u1ed9t bao b\u00ec s\u1ea3n ph\u1ea9m chuy\u00ean nghi\u1ec7p, s\u00e1ng t\u1ea1o, khi\u1ebfn kh\u00e1c h\u00e0ng \u201c\u0111\u1ed5 g\u1ee5c\u201d trong 30 gi\u00e2y!<\/span><\/p>\n

Ngu\u1ed3n<\/span>: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n