{"id":320033,"date":"2017-07-28T14:11:23","date_gmt":"2017-07-28T07:11:23","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320033"},"modified":"2019-04-09T18:01:33","modified_gmt":"2019-04-09T11:01:33","slug":"5-xu-huong-thiet-ke-bao-bi-hut-mat-nam-2018","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/5-xu-huong-thiet-ke-bao-bi-hut-mat-nam-2018\/","title":{"rendered":"5 Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf bao b\u00ec h\u00fat m\u1eaft n\u0103m 2018"},"content":{"rendered":"

C\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf bao b\u00ec<\/strong><\/a><\/span> m\u1edbi nh\u1ea5t c\u1ee7a th\u1ebf gi\u1edbi cho th\u1ea5y b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u nhanh nh\u1ea1y, hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u1eb5n s\u00e0ng th\u1eed th\u00e1ch v\u1edbi c\u00e1i m\u1edbi. Tuy nhi\u00ean, s\u1ef1 c\u1eadp nh\u1eadt c\u0169ng c\u1ea7n qua ch\u1eaft l\u1ecdc \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf. B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf bao b\u00ec n\u0103m 2018<\/strong> m\u00e0 Sao Kim s\u1ebd gi\u1edbi thi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

1. Xu h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n<\/span><\/h2>\n

\u0110\u01a1n \u0111i\u1ec7u g\u00e2y nh\u00e0m ch\u00e1n, nh\u01b0ng \u0111\u01a1n gi\u1ea3n lu\u00f4n l\u00e0 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo<\/strong> \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng \u1edf m\u1ecdi th\u1eddi \u0111i\u1ec3m. Ch\u00ednh s\u1ef1 \u0111\u01a1n gi\u1ea3n \u0111\u00f4i khi l\u1ea1i gi\u00fap b\u1ea1n l\u00e0m n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c nh\u1eefng chi ti\u1ebft \u0111\u00e1ng ch\u00fa \u00fd.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc \u1edf m\u1ee9c t\u1ed1i gi\u1ea3n, kh\u00f4ng d\u00f9ng qu\u00e1 nhi\u1ec1u chi ti\u1ebft r\u1ed1i m\u1eaft nh\u01b0ng b\u00f9 l\u1ea1i nh\u1ea5n m\u1ea1nh v\u00e0o h\u00ecnh \u1ea3nh ch\u1ee7 \u0111\u1ea1o ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng ch\u00ednh \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 \u0111i v\u00e0o t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Xu h\u01b0\u1edbng thi\u1ebft k\u1ebf n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ee7 \u0111\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1edfi tu\u1ed5i th\u1ecd cao, kh\u00f3 l\u1ed7i m\u1ed1t.<\/span><\/p>\n

\"Print\"<\/span><\/p>\n

2. Xu h\u01b0\u1edbng d\u00f9ng m\u00e0u s\u1eafc s\u1eb7c s\u1ee1<\/span><\/h2>\n

C\u00e1c t\u00f4ng m\u00e0u trung t\u00ednh v\u00e0 an to\u00e0n th\u01b0\u1eddng kh\u00f4ng mang l\u1ea1i s\u1ee9c h\u00fat l\u1edbn v\u00e0 \u00edt t\u00e1c \u0111\u1ed9ng t\u1edbi th\u1ecb gi\u00e1c. N\u0103m 2018, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ebf gi\u1edbi s\u1ebd ch\u1ee9ng ki\u1ebfn h\u00e0ng lo\u1ea1t nh\u1eefng thay \u0111\u1ed5i trong thi\u1ebft k\u1ebf bao b\u00ec t\u1eeb nh\u1eefng t\u00f4ng m\u00e0u trung t\u00ednh sang nh\u1eefng t\u00f4ng m\u00e0u t\u01b0\u01a1i s\u00e1ng, s\u1eb7c s\u1ee1 h\u01a1n \u0111\u1ec3 t\u0103ng \u0111\u1ed9 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

\u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u trung th\u00e0nh v\u1edbi s\u1ef1 thanh l\u1ecbch, t\u1ed1i gi\u1ea3n, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c chi ti\u1ebft mang m\u00e0u s\u1eafc kh\u1ecfe kho\u1eafn tr\u00ean t\u00f4ng n\u1ec1n trung t\u00ednh c\u0169ng l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng hay m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span><\/p>\n

\"Mau<\/span><\/p>\n

3. S\u1eed d\u1ee5ng ki\u1ec3u d\u00e1ng kh\u00e1c l\u1ea1<\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n b\u1ecb thu h\u00fat \u00e1nh nh\u00ecn b\u1edfi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o khi\u1ebfn h\u1ecd ph\u1ea3i th\u1ed1t l\u00ean th\u00e0nh l\u1eddi. Ki\u1ec3u d\u00e1ng c\u1ee7a bao b\u00ec ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ee9c h\u00fat \u0111\u00f3.<\/span><\/p>\n

N\u1ebfu nh\u01b0 nh\u1eefng h\u00ecnh kh\u1ed1i l\u1eadp ph\u01b0\u01a1ng hay kh\u1ed1i h\u1ed9p \u0111\u00e3 tr\u1edf th\u00e0nh kinh \u0111i\u1ec3n v\u00e0 quen thu\u1ed9c trong thi\u1ebft k\u1ebf bao b\u00ec th\u00ec s\u1ef1 \u0111\u1ed9t ph\u00e1 l\u1ea1i n\u1eb1m \u1edf nh\u1eefng ki\u1ec3u d\u00e1ng \u00edt ai ngh\u0129 t\u1edbi. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y \u00fd v\u1ebd ra nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o nh\u1ea5t trong \u0111\u1ea7u v\u00e0 l\u1ef1a ch\u1ecdn sau khi \u0111\u00e3 c\u00e2n \u0111\u1ed1i gi\u1eefa ki\u1ec3u d\u00e1ng \u0111\u00f3 v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng \u0111\u1ea1i di\u1ec7n cho s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

V\u00ed d\u1ee5: \u0111i\u1ec3n h\u00ecnh cho xu h\u01b0\u1edbng n\u00e0y ch\u00ednh l\u00e0 bao b\u00ec Bia Heineken<\/strong> d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

=>> B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft:\u00a05 Nguy\u00ean t\u1eafc \u0111\u1ec3 c\u00f3 thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1eb9p ho\u00e0n h\u1ea3o<\/a><\/span><\/span><\/p>\n

\"creative-packaging-design<\/span><\/p>\n

4. S\u1ea3n ph\u1ea9m b\u00ean trong l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a bao b\u00ec<\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng lu\u00f4n t\u00f2 m\u00f2 mu\u1ed1n bi\u1ebft v\u1ec1 h\u00ecnh d\u00e1ng, k\u1ebft c\u1ea5u, m\u00e0u s\u1eafc, th\u1eadm ch\u00ed l\u00e0 m\u00f9i v\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m th\u1eadt \u1ea9n sau chi\u1ebfc bao b\u00ec. \u0110\u1ec3 gi\u00fap h\u1ecd ti\u1ebfp c\u1eadn nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y m\u1ed9t c\u00e1ch kh\u00e9o l\u00e9o, b\u1ea1n c\u00f3 th\u1ec3 tr\u01b0ng m\u1ed9t ph\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m ra ph\u00eda ngo\u00e0i v\u00e0 k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch \u0103n kh\u1edbp v\u1edbi thi\u1ebft k\u1ebf bao b\u00ec<\/strong>.<\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n th\u1ecfa m\u00e3n nhu c\u1ea7u t\u00ecm hi\u1ec3u c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin c\u1ee7a h\u1ecd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m th\u1eadt. \u0110\u00e2y c\u0169ng \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o tuy\u1ec7t v\u1eddi cho th\u1ea5y kh\u1ea3 n\u0103ng thi\u1ebft k\u1ebf linh ho\u1ea1t v\u00e0 h\u1ed7 tr\u1ee3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng.<\/span><\/p>\n

\"t\u1ea3i<\/span><\/p>\n

5. Thi\u1ebft k\u1ebf bao b\u00ec m\u00f9a l\u1ec5<\/span><\/h2>\n

Bao b\u00ec c\u1ee7a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m n\u00ean \u0111\u01b0\u1ee3c bi\u1ebfn \u0111\u1ed5i linh ho\u1ea1t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u1eb7c bi\u1ec7t trong n\u0103m nh\u01b0 c\u00e1c d\u1ecbp l\u1ec5, t\u1ebft l\u1edbn. \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u00e1p d\u1ee5ng v\u00e0 h\u1ee9a h\u1eb9n s\u1ebd c\u00f2n l\u00ean ng\u00f4i m\u1ea1nh m\u1ebd trong n\u0103m 2018. <\/span><\/p>\n

Th\u00f4ng qua s\u1ef1 bi\u1ebfn \u0111\u1ed5i n\u00e0y, b\u1ea1n d\u1ec5 d\u00e0ng truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a nh\u01b0 \u201cT\u1ebft sum v\u1ea7y tr\u1ecdn mi\u1ec1n B\u1eafc Nam\u201d c\u1ee7a Omo hay \u201cC\u00f9ng g\u1eafn k\u1ebft – T\u1ebft m\u1edbi v\u1ec1\u201d c\u1ee7a Coca-Cola… v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

=>> C\u00f9ng t\u00ecm hi\u1ec3u th\u00eam:\u00a07 L\u1eddi khuy\u00ean thi\u1ebft k\u1ebf bao b\u00ec d\u1ecbp T\u1ebft \u1ea5n t\u01b0\u1ee3ng<\/a><\/span><\/span><\/p>\n

\"rgb.vn_kisaigoncocacola_1\"<\/span><\/p>\n

N\u1ebfu ch\u01b0a bi\u1ebft xu h\u01b0\u1edbng thi\u1ebft k\u1ebf n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n, h\u00e3y \u0111\u1ec3 nh\u1eefng chuy\u00ean gia c\u1ee7a Sao Kim gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee5 th\u1ec3, t\u01b0 v\u1ea5n chuy\u00ean s\u00e2u v\u00e0 thi\u1ebft k\u1ebf bao b\u00ec m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p, hi\u1ec7u qu\u1ea3 nh\u1ea5t. Li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 tri\u1ec3n khai d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 thu\u1eadn l\u1ee3i, \u0111\u1ea3m b\u1ea3o b\u1eaft k\u1ecbp nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf bao b\u00ec<\/strong> m\u1edbi nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c<\/span><\/p>\n