{"id":320077,"date":"2018-03-26T14:46:25","date_gmt":"2018-03-26T07:46:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320077"},"modified":"2019-03-29T08:55:34","modified_gmt":"2019-03-29T01:55:34","slug":"lam-the-nao-de-tang-nhan-biet-thuong-hieu-thong-qua-bao-bi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/lam-the-nao-de-tang-nhan-biet-thuong-hieu-thong-qua-bao-bi\/","title":{"rendered":"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua bao b\u00ec?"},"content":{"rendered":"

T\u0103ng doanh thu v\u00e0 chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh t\u1eeb ph\u00eda c\u00f4ng ch\u00fang l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng mong mu\u1ed1n, nh\u01b0ng tr\u01b0\u1edbc khi \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3, b\u1ea1n c\u1ea7n khi\u1ebfn kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 nh\u1eadn ra b\u1ea1n gi\u1eefa c\u1ea3 r\u1eebng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Ng\u00e0y h\u00f4m nay, Sao Kim s\u1ebd m\u00e1ch n\u01b0\u1edbc cho b\u1ea1n c\u00e1ch l\u00e0m t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> <\/span>th\u00f4ng qua thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong>. <\/span><\/p>\n

1. \u0110\u1eb7t t\u00ean g\u1ecdi \u1edf v\u1ecb tr\u00ed trung t\u00e2m<\/span><\/h2>\n

C\u0169ng gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, t\u00ean g\u1ecdi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t t\u1ea1o n\u00ean kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft, g\u1ee3i nh\u1edb, ph\u00e2n bi\u1ec7t v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng cho kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn mua v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/span>T\u00ean g\u1ecdi \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed trung t\u00e2m ho\u1eb7c n\u01a1i d\u1ec5 nh\u00ecn nh\u1ea5t tr\u00ean bao b\u00ec \u0111\u1ec3 th\u1ec3 hi\u1ec7n tinh th\u1ea7n c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 thu h\u00fat s\u1ef1 quan s\u00e1t t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/span><\/p>\n

\"Bao<\/span><\/p>\n

2. S\u1eed d\u1ee5ng logo<\/span><\/h2>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 logo ri\u00eang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u00ecnh v\u1ebd, h\u1ecda ti\u1ebft, ki\u1ec3u ch\u1eef ho\u1eb7c m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t n\u00e0o \u0111\u00f3 nh\u1eb1m t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang. T\u00ean g\u1ecdi c\u00f3 th\u1ec3 tr\u00f9ng l\u1eb7p, nh\u01b0ng logo l\u00e0 \u0111\u1ed9c quy\u1ec1n v\u00e0 ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t. <\/span><\/p>\n

B\u1ea1n kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1eb7t logo th\u01b0\u01a1ng hi\u1ec7u \u1edf v\u1ecb tr\u00ed trung t\u00e2m hay ph\u00f3ng ra to nh\u1ea5t m\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng linh \u0111\u1ed9ng t\u00f9y v\u00e0o \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf sao cho \u0111\u1ea3m b\u1ea3o y\u00eau c\u1ea7u v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9.<\/span><\/p>\n

=>> B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft:\u00a0T\u1ea1i sao thi\u1ebft k\u1ebf bao b\u00ec c\u1ea7n ch\u00fa \u00fd t\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?<\/a><\/em><\/span><\/span><\/p>\n

\"4-christmas<\/span><\/p>\n

3. Ch\u00fa tr\u1ecdng bi\u1ec3u t\u01b0\u1ee3ng<\/span><\/h2>\n

B\u00ean c\u1ea1nh logo, nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f2n s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 h\u00ecnh \u1ea3nh nh\u00e2n v\u1eadt ho\u1eb7c con v\u1eadt n\u00e0o \u0111\u00f3 \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5 nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng con h\u1ed5 d\u0169ng m\u00e3nh c\u1ee7a bia Tiger, h\u00ecnh \u1ea3nh \u00f4ng ch\u1ee7 c\u1eeda h\u00e0ng Harland Sanders c\u1ee7a KFC hay bi\u1ec3u t\u01b0\u1ee3ng gi\u1ed1ng v\u1edbi chi\u1ebfc boomerang c\u1ee7a Nike\u2026<\/span><\/p>\n

Vi\u1ec7c s\u1eed d\u1ee5ng bi\u1ec3u t\u01b0\u1ee3ng tr\u00ean thi\u1ebft k\u1ebf bao b\u00ec<\/strong> c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd t\u1edbi th\u1ecb gi\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng b\u1edfi \u0111\u00e2y l\u00e0 nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb7c tr\u01b0ng, \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i tr\u00ean nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o, th\u00f4ng tin \u0111\u1ea1i ch\u00fang v\u00e0 d\u1ec5 \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

\"Packaging\"<\/span><\/p>\n

4. L\u01b0u \u00fd m\u00e0u s\u1eafc<\/span><\/h2>\n

M\u00e0u s\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong>, th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh, phong c\u00e1ch v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Ch\u00fang n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u1ea5n ph\u1ea9m trong \u0111\u00f3 bao g\u1ed3m c\u1ea3 bao b\u00ec v\u00e0 nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

M\u00e0u s\u1eafc d\u1ec5 kh\u01a1i d\u1eady cho con ng\u01b0\u1eddi nhi\u1ec1u c\u1ea3m x\u00fac v\u00e0 nhanh ch\u00f3ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 h\u01a1n nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp kh\u00e1c. \u0110\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp t\u1edbi th\u1ecb gi\u00e1c v\u00e0 d\u1ec5 \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

=>> C\u00f9ng tham kh\u1ea3o th\u00eam:\u00a0\u1ee8ng d\u1ee5ng m\u00e0u s\u1eafc trong vi\u1ec7c thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a><\/span><\/em><\/span><\/p>\n

\"pepsi_regular\"<\/span><\/p>\n

5. T\u1eadn d\u1ee5ng ph\u00f4ng ch\u1eef<\/span><\/h2>\n

B\u1ed9 nh\u1eadn di\u1ec7n m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u01b0\u1ee3c quy \u0111\u1ecbnh nguy\u00ean t\u1eafc s\u1eed d\u1ee5ng ph\u00f4ng ch\u1eef ri\u00eang, truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac v\u00e0 c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u. C\u0169ng gi\u1ed1ng nh\u01b0 m\u00e0u s\u1eafc, b\u1ea1n c\u1ea7n ph\u1ea3i th\u1ec3 hi\u1ec7n m\u00ecnh b\u1eb1ng m\u1ed9t ph\u00f4ng ch\u1eef ri\u00eang v\u00e0 ph\u00f9 h\u1ee3p \u0111\u1ee7 \u0111\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb ngay t\u1edbi b\u1ea1n m\u1ed7i khi nh\u00ecn th\u1ea5y ph\u00f4ng ch\u1eef \u0111\u00f3. <\/span>T\u1eadn d\u1ee5ng ph\u00f4ng ch\u1eef tr\u00ean bao b\u00ec kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ghi nh\u1edb v\u00e0 nh\u1eadn di\u1ec7n b\u1ea1n t\u1ed1t h\u01a1n.<\/span><\/span><\/p>\n

6. T\u1ea1o s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n cho thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/span><\/h2>\n

Ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0a v\u00e0o thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong>, b\u1ea1n c\u0169ng n\u00ean l\u01b0u \u00fd t\u1edbi b\u1ed1 c\u1ee5c v\u00e0 \u00fd t\u01b0\u1edfng c\u1ee7a bao b\u00ec. C\u1ee5 th\u1ec3, vi\u1ec7c t\u1ea1o n\u00ean s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u1ec1 m\u00e0u s\u1eafc hay k\u00edch c\u1ee1 h\u00ecnh \u1ea3nh, con ch\u1eef c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n l\u00e0m n\u1ed5i b\u1eadt h\u01a1n nh\u1eefng y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u00ecnh mu\u1ed1n nh\u1ea5n m\u1ea1nh tr\u00ean bao b\u00ec.<\/span><\/p>\n

\"10-04-12_cafepod1\"<\/span><\/p>\n

H\u00e3y \u00e1p d\u1ee5ng nh\u1eefng c\u00e1ch th\u1ee9c n\u00eau tr\u00ean \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft, g\u1ee3i nh\u1edb v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1edfi bao b\u00ec l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing mang \u0111\u1ebfn nh\u1eefng hi\u1ec7u qu\u1ea3 tuy\u1ec7t v\u1eddi. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1edf h\u1eefu nh\u1eefng thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p<\/strong>, \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c n\u00e0y t\u1eeb Sao Kim. Nhanh tay nh\u1ea5c m\u00e1y v\u00e0 g\u1ecdi \u0111i\u1ec7n ngay \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng t\u01b0 v\u1eabn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng h\u1eefu \u00edch c\u1ee7a ch\u00fang t\u00f4i. <\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n