{"id":320083,"date":"2018-05-21T14:10:22","date_gmt":"2018-05-21T07:10:22","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320083"},"modified":"2019-03-22T13:42:57","modified_gmt":"2019-03-22T06:42:57","slug":"tai-sao-khong-nen-tu-thiet-ke-bao-bi-san-pham","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thongtin\/tai-sao-khong-nen-tu-thiet-ke-bao-bi-san-pham\/","title":{"rendered":"T\u1ea1i sao kh\u00f4ng n\u00ean t\u1ef1 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m?"},"content":{"rendered":"

B\u1ea1n lu\u00f4n mong mu\u1ed1n s\u1edf h\u1eefu m\u1ed9t bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong> chi\u1ebfm \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 khi\u1ebfn \u0111\u1ed1i th\u1ee7 ph\u1ea3i d\u00e8 ch\u1eebng. B\u1ea1n huy \u0111\u1ed9ng t\u1ed1i \u0111a nh\u00e2n l\u1ef1c v\u00e0 d\u00e0nh h\u1ebft t\u00e2m huy\u1ebft v\u00e0o d\u1ef1 \u00e1n thi\u1ebft k\u1ebf, song \u0111\u00f4i khi b\u1ea1n th\u1ea5t b\u1ea1i. H\u00e3y \u0111\u1ec3 Sao Kim gi\u00fap b\u1ea1n l\u00fd gi\u1ea3i nguy\u00ean nh\u00e2n c\u1ee7a s\u1ef1 th\u1ea5t b\u1ea1i \u0111\u00f3 v\u00e0 t\u1ea1i sao b\u1ea1n kh\u00f4ng n\u00ean t\u1ef1 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a><\/strong> <\/span>\u0111\u1ec3 r\u00fat ra nh\u1eefng kinh nghi\u1ec7m h\u1eefu \u00edch.<\/span><\/p>\n

1. Thi\u1ebft k\u1ebf v\u00e0 kinh doanh l\u00e0 2 l\u0129nh v\u1ef1c kh\u00e1c nhau<\/span><\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 th\u1ef1c r\u00f5 r\u00e0ng, v\u00ec g\u1ea7n nh\u01b0 ch\u1eb3ng c\u00f3 tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc n\u00e0o \u0111\u00e0o t\u1ea1o kinh t\u1ebf, kinh doanh v\u00e0 thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda trong c\u00f9ng m\u1ed9t chuy\u00ean ng\u00e0nh. M\u1ed7i l\u0129nh v\u1ef1c \u0111\u1ec1u \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 th\u1eddi gian t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u v\u00e0 trau d\u1ed3i kinh nghi\u1ec7m tr\u01b0\u1edbc khi c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp.<\/span><\/p>\n

B\u1ea1n cho r\u1eb1ng \u00fd t\u01b0\u1edfng l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a bao b\u00ec s\u1ea3n ph\u1ea9m, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf, b\u1ea1n kh\u00f4ng th\u1ec3 bi\u1ebfn \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u00ecn nh\u1eadn th\u00e0nh qu\u1ea3 d\u01b0\u1edbi con m\u1eaft c\u00e1 nh\u00e2n v\u00e0 ngh\u0129 r\u1eb1ng th\u1ebf l\u00e0 \u1ed5n, nh\u01b0ng n\u00f3 ch\u01b0a ch\u1eafc \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia v\u00e0 c\u00f4ng ch\u00fang \u0111\u00e1nh gi\u00e1 cao v\u00ec kh\u00f4ng \u0111\u1ea3m b\u1ea3o nh\u1eefng nguy\u00ean t\u1eafc chung v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf. \u00a0<\/span><\/p>\n

\"03-Loving-Earth-Package-Design-by-Studio-Round-on-BPO-HD\"<\/span><\/p>\n

2. Li\u1ec7u b\u1ea1n c\u00f3 \u0111\u1ee7 ngu\u1ed3n nh\u00e2n l\u1ef1c<\/span><\/h2>\n

Kh\u00f4ng ph\u1ea3i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 v\u1eeba c\u00f3 b\u1ed9 m\u00e1y s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p, v\u1eeba c\u00f3 \u0111\u1ed9i ng\u0169 marketing t\u00e0i n\u0103ng v\u00e0 nh\u1eefng chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u1ed3 h\u1ecda \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u c\u1ee7a d\u1ef1 \u00e1n thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

B\u1ea1n ngh\u0129 r\u1eb1ng m\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ec3 b\u1ed9 ph\u1eadn marketing thi\u1ebft k\u1ebf bao b\u00ec<\/strong>, nh\u01b0ng b\u1ea1n s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n nh\u00e2n l\u1ef1c v\u00e0 g\u00e2y \u00e1p l\u1ef1c cho ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh khi ph\u1ea3i \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng cho m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng \u0111\u00fang chuy\u00ean m\u00f4n c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"c725026a-a834-11e6-93fa-8eccd64ac542\"<\/span><\/p>\n

3. Thi\u1ebft k\u1ebf bao b\u00ec \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng<\/span><\/h2>\n

\u0110\u1ec3 cho ra \u0111\u1eddi m\u1ed9t m\u1eabu bao b\u00ec th\u00e0nh c\u00f4ng, b\u1ea1n ph\u1ea3i tr\u1ea3i qua nh\u1eefng c\u00f4ng \u0111o\u1ea1n t\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7, n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng cho t\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u00fd t\u01b0\u1edfng, thi\u1ebft k\u1ebf demo, ho\u00e0n thi\u1ec7n chi ti\u1ebft, th\u1eadm ch\u00ed c\u1ea3 th\u1eed nghi\u1ec7m nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed. <\/span><\/p>\n

S\u1ebd th\u1eadt kh\u00f3 cho b\u1ea1n \u0111\u1ec3 v\u1eeba c\u00e2n \u0111\u1ed1i gi\u1eefa s\u1ea3n xu\u1ea5t, kinh doanh v\u00e0 ch\u0103m lo cho thi\u1ebft k\u1ebf bao b\u00ec<\/strong> trong khi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00f4 c\u00f9ng \u0111\u1ed3 s\u1ed9. Thay v\u00e0o \u0111\u00f3, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00ecm t\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p \u0111\u1ec3 gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"CS\"<\/span><\/p>\n

4. Thi\u1ebft k\u1ebf l\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o chuy\u00ean nghi\u1ec7p<\/span><\/h2>\n

L\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 marketing, b\u1ea1n ch\u1eafc h\u1eb3n n\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 s\u00e1ng t\u1ea1o bao b\u00ec ph\u00f9 h\u1ee3p, nh\u01b0ng bi\u1ebfn nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u00f3 t\u1eeb \u00fd t\u01b0\u1edfng tr\u00ean gi\u1ea5y th\u00e0nh b\u1ea3n thi\u1ebft k\u1ebf chi ti\u1ebft v\u00e0 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c trong th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u ai c\u0169ng l\u00e0m \u0111\u01b0\u1ee3c.<\/span><\/p>\n

B\u1ea1n kh\u00f4ng ch\u1ec9 c\u1ea7n c\u00f3 b\u1ed9 \u00f3c linh ho\u1ea1t v\u00e0 gu th\u1ea9m m\u1ef9 cao m\u00e0 c\u00f2n ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 nh\u1eefng ph\u1ea7n m\u1ec1m thi\u1ebft k\u1ebf, bi\u1ebft k\u1ebft h\u1ee3p m\u00e0u s\u1eafc m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd hay am hi\u1ec3u v\u1ec1 ch\u1ea5t li\u1ec7u in \u1ea5n\u2026 N\u1ebfu kh\u00f4ng n\u1eafm v\u1eefng \u0111\u01b0\u1ee3c nh\u1eefng nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf, b\u1ea1n s\u1ebd ph\u1ea3i loay hoay \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng th\u00e0nh hi\u1ec7n th\u1ef1c.<\/span><\/p>\n

5. Ti\u00eau t\u1ed1n nhi\u1ec1u chi ph\u00ed h\u01a1n d\u1ef1 t\u00ednh<\/span><\/h2>\n

T\u00e2m l\u00fd c\u1ee7a t\u1ea5t c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 mu\u1ed1n gi\u1ea3m t\u1ed1i \u0111a chi ph\u00ed \u0111\u1ea7u t\u01b0 cho d\u1ef1 \u00e1n thi\u1ebft k\u1ebf bao b\u00ec<\/strong> n\u00f3i ri\u00eang v\u00e0 nh\u1eefng d\u1ef1 \u00e1n kh\u00e1c n\u00f3i chung nh\u01b0ng v\u1eabn thu l\u1ea1i hi\u1ec7u qu\u1ea3 cao. B\u1ea1n mu\u1ed1n t\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n \u0111\u1ec3 ki\u1ec3m so\u00e1t chi ph\u00ed, nh\u01b0ng do \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf thi\u1ebfu chuy\u00ean nghi\u1ec7p, do nh\u1eefng l\u1ea7n th\u1eed nghi\u1ec7m th\u1ea5t b\u1ea1i, do th\u1eddi gian k\u00e9o d\u00e0i v\u00ec b\u1ea1n ph\u1ea3i loay hoay, do kh\u00f4ng c\u00f3 \u201cm\u1ed1i\u201d in \u1ea5n quen thu\u1ed9c, chi ph\u00ed m\u00e0 b\u1ea1n b\u1ecf ra \u0111\u00f4i khi g\u1ea5p nhi\u1ec1u l\u1ea7n so v\u1edbi d\u1ef1 t\u00ednh. <\/span><\/p>\n

Nh\u1eefng t\u01b0\u1edfng ti\u1ebft ki\u1ec7m nh\u01b0ng k\u1ef3 th\u1ef1c, vi\u1ec7c t\u1ef1 thi\u1ebft k\u1ebf bao b\u00ec khi\u1ebfn b\u1ea1n ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed h\u01a1n, trong khi th\u00e0nh ph\u1ea9m ch\u01b0a ch\u1eafc \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/span><\/p>\n

C\u00f9ng tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft:\u00a0Gi\u00e1 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean ti\u00eau ch\u00ed n\u00e0o?<\/a><\/span><\/em><\/strong><\/span><\/p><\/blockquote>\n

\"burning-wasting-money\"<\/span><\/p>\n

Tr\u1ea3i qua h\u01a1n 7000 d\u1ef1 \u00e1n v\u1edbi h\u01a1n 3000 th\u01b0\u01a1ng hi\u1ec7u, Sao Kim \u0111\u00e3 t\u1eebng t\u01b0 v\u1ea5n cho r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n t\u01b0\u01a1ng t\u1ef1 khi mu\u1ed1n t\u1ef1 m\u00ecnh \u0111\u1ea3m nhi\u1ec7m nh\u1eefng d\u1ef1 \u00e1n thi\u1ebft k\u1ebf c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng th\u1ea5t b\u1ea1i. <\/span>Th\u1ea5u hi\u1ec3u nh\u1eefng tr\u0103n tr\u1edf \u0111\u00f3, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c nghi\u00ean c\u1ee9u, \u0111\u1ecbnh h\u01b0\u1edbng\u2026 \u0111\u1ec3 cho ra \u0111\u1eddi nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf bao b\u00ec s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o, ti\u1ec7n d\u1ee5ng.<\/span><\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam b\u00e0i vi\u1ebft:\u00a0Quy tr\u00ecnh thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p t\u1ea1i Sao Kim<\/a><\/span><\/em><\/strong><\/span><\/p><\/blockquote>\n

\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p trong thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, Sao Kim g\u1eedi t\u1eb7ng b\u1ea1n Cu\u1ed1n c\u1ea9m nang h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng logo v\u00e0 B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u The Long Hai, hi v\u1ecdng b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n