{"id":320142,"date":"2017-11-12T17:19:25","date_gmt":"2017-11-12T10:19:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320142"},"modified":"2019-04-01T15:35:54","modified_gmt":"2019-04-01T08:35:54","slug":"nen-tang-de-marketing-thanh-cong-vung-chac-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/sang-tao-thuong-hieu\/nen-tang-de-marketing-thanh-cong-vung-chac-thuong-hieu\/","title":{"rendered":"N\u1ec1n t\u1ea3ng \u0111\u1ec3 marketing th\u00e0nh c\u00f4ng v\u1eefng ch\u1eafc – Th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"

\u0110\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3, th\u00e0nh c\u00f4ng v\u00e0 l\u00e2u d\u00e0i, y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ea7n ch\u00fa tr\u1ecdng ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi, v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng Marketing.<\/span><\/p>\n

1. N\u1ec1n t\u1ea3ng c\u1ee7a Marketing<\/span><\/h2>\n

Tr\u01b0\u1edbc ti\u00ean marketing l\u00e0 g\u00ec? L\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb qua l\u1ea1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng<\/em>. <\/span><\/p>\n

Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Marketing c\u00f3 th\u1ec3 g\u00f3i g\u1ecdn trong c\u00e2u: Ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb, th\u1ecfa m\u00e3n kh\u00e1ch h\u00e0ng. R\u00f5 r\u00e0ng, d\u00f9 hi\u1ec3u theo ngh\u0129a n\u00e0o, Marketing v\u1eabn lu\u00f4n xoay quanh y\u1ebfu t\u1ed1 Con ng\u01b0\u1eddi – People. Marketing ph\u1ee5c v\u1ee5 con ng\u01b0\u1eddi v\u00e0 m\u1ee5c ti\u00eau l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd.<\/span><\/p>\n

\"Marketing<\/span><\/p>\n

Kh\u00f4ng h\u1ec1 sai khi n\u00f3i r\u1eb1ng, Marketing kh\u00f4ng ph\u1ea3i cu\u1ed9c chi\u1ebfn s\u1ea3n ph\u1ea9m thu\u1ea7n t\u00fay m\u00e0 \u0111\u00f3 l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a nh\u1eadn th\u1ee9c. <\/span><\/p>\n

Nh\u1eadn th\u1ee9c v\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Trong ng\u1eafn h\u1ea1n, chi\u1ebfn d\u1ecbch Marketing c\u00f3 th\u1ec3 h\u01b0\u1edbng t\u1edbi nhi\u1ec1u m\u1ee5c \u0111\u00edch kh\u00e1c nhau, nh\u01b0ng x\u00e9t v\u1ec1 d\u00e0i h\u1ea1n, m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng ch\u00ednh l\u00e0 vi\u1ec7c doanh nghi\u1ec7p \u0111\u00f3 c\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c, l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng hay kh\u00f4ng? Nh\u1eadn th\u1ee9c – l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. V\u00ec th\u1ebf, x\u00e9t cho c\u00f9ng, ho\u1ea1t \u0111\u1ed9ng Marketing ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

V\u1eady n\u1ec1n t\u1ea3ng c\u1ee7a Marketing ch\u00ednh l\u00e0 l\u1ea5y th\u01b0\u01a1ng hi\u1ec7u l\u00e0m tr\u1ecdng t\u00e2m.<\/span><\/p>\n

Xem th\u00eam: \u1ee8ng d\u1ee5ng 4P trong Marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/a><\/span><\/strong><\/em><\/span><\/p>\n

2. T\u1ea1i sao ph\u1ea3i marketing t\u1eeb th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/h2>\n

\"th\u00f4ng<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n:<\/span><\/p>\n

– C\u00f3 \u0111\u1ee7 gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/span><\/em><\/span><\/p>\n

– C\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng, m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng khi marketing<\/span><\/em><\/span><\/p>\n

– C\u00f3 \u0111\u1ee7 b\u1ed9 c\u00f4ng c\u1ee5 trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 marketing<\/span><\/em><\/span><\/p>\n

– C\u00f3 \u0111\u1ee7 s\u1ee9c h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u1ea3m x\u00fac, h\u00e0nh \u0111\u1ed9ng. T\u1eeb \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng marketing th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i.<\/span><\/em><\/span><\/p>\n

– C\u00f3 \u0111\u1ee7 s\u1ee9c c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1eed trong c\u00e1c chi\u1ebfn d\u1ecbch marketing v\u00ec th\u01b0\u01a1ng hi\u1ec7u cho b\u1ea1n g\u1ed1c r\u1ec5 c\u1ee7a s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, kh\u00e1c bi\u1ec7t v\u00e0 kh\u00f4ng th\u1ec3 nh\u1ea7m l\u1eabn.<\/span><\/em><\/span><\/p>\n

– C\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 \u0111o\u00e0n k\u1ebft c\u1ee7a to\u00e0n c\u00f4ng ty v\u00ec th\u01b0\u01a1ng hi\u1ec7u cho h\u1ecd s\u1ef1 t\u1ef1 h\u00e0o v\u00e0 marketing l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a to\u00e0n b\u1ed9 ph\u00f2ng ban trong doanh nghi\u1ec7p.<\/span><\/em><\/span><\/p>\n

Xem th\u00eam: B\u00e0i h\u1ecdc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1eeb TOP 10 th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t Vi\u1ec7t Nam<\/a><\/span><\/em><\/strong><\/span><\/p>\n

3. X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng\u00a0cho marketing v\u1eefng b\u1ec1n<\/span><\/h2>\n

Nu\u00f4i g\u1ed1c r\u1ec5 cho marketing ch\u00ednh l\u00e0 c\u00e2u h\u1ecfi l\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/span><\/p>\n

Th\u1ee9 nh\u1ea5t, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/em><\/span><\/p>\n

\u0110\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n t\u1ea1o n\u00ean b\u1ea3n s\u1eafc c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3m x\u00fac n\u01a1i kh\u00e1ch h\u00e0ng v\u00e0 ch\u00e2n dung c\u1ee7a m\u1ed9t ni\u1ec1m tin gi\u00e1 tr\u1ecb. H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m b\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i (t\u00ean g\u1ecdi, slogan v\u00e0 logo), nh\u1eefng \u1ea5n ph\u1ea9m markteing (profile, namecard, catalogue, brochure, file folder,\u2026 ), thi\u1ebft k\u1ebf website (th\u1ecb tr\u01b0\u1eddng online)\u2026<\/span><\/p>\n

V\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o v\u00e0 gi\u00e0u \u00fd ngh\u0129a, marketing tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft khi \u0111i xuy\u00ean qua l\u1edbp b\u1ea3o v\u1ec7 ti\u1ec1m th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u0111\u1ea7y tinh t\u1ebf v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"nh\u1eadn<\/span><\/p>\n

Xem th\u00eam:<\/strong> 7 vai tr\u00f2 c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/a><\/span><\/strong><\/em><\/span><\/p>\n

Th\u1ee9 hai, l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i<\/strong><\/em><\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p s\u00e2u s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1eb1m trong s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p. T\u1ed5ng h\u1ee3p nh\u1eefng l\u1ee3i \u00edch th\u1ef1c t\u00ednh (l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb t\u00ednh n\u0103ng gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m), l\u1ee3i \u00edch c\u1ea3m t\u00ednh (c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng) v\u00e0 l\u1ee3i \u00edch c\u1ea3m x\u00fac (c\u1ea3m x\u00fac t\u00edch c\u1ef1c th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng). <\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng gi\u00fap cho marketing c\u00f3 \u0111\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y l\u1edbn thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c l\u00fd tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Th\u1ee9 ba, ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/span><\/p>\n

Gi\u1ed1ng nh\u01b0 t\u01b0 t\u01b0\u1edfng c\u1ee7a m\u1ed9t t\u00f4n gi\u00e1o, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n mang \u0111\u1ebfn gi\u00e1 tr\u1ecb l\u00f2ng tin thi\u00eang li\u00eang r\u1eb1ng khi kh\u00e1ch h\u00e0ng mang tr\u00ean m\u00ecnh th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd \u1edf m\u1ed9t \u0111\u1eb3ng c\u1ea5p ho\u00e0n to\u00e0n kh\u00e1c.<\/span><\/p>\n

V\u1edbi ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u m\u00e3nh li\u1ec7t, kh\u00e1ch h\u00e0ng m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing tr\u1edf n\u00ean h\u1ebft s\u1ee9c \u0111\u01a1n gi\u1ea3n, ch\u1ec9 c\u1ea7n m\u1ed9t \u0111\u1ed1m l\u1eeda nh\u1ecf c\u0169ng c\u00f3 th\u1ec3 kh\u01a1i m\u00e0o s\u1ef1 quan t\u00e2m m\u1ea1nh m\u1ebd t\u1eeb kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Th\u1ee9 t\u01b0, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/span><\/p>\n

T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac, c\u1ea3m ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1 t\u00ednh c\u1ee7a doanh nghi\u1ec7p nh\u01b0 m\u1ec1m m\u1ecfng, tinh t\u1ebf, m\u1ea1nh m\u1ebd, sang tr\u1ecdng, ph\u1ed5 th\u00f4ng, g\u1ea7n g\u0169i, hi\u1ec7n \u0111\u1ea1i, truy\u1ec1n th\u1ed1ng\u2026<\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch gi\u00fap ti\u1ebfp c\u1eadn v\u00e0 x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t th\u1ef1c th\u1ebf c\u00f3 s\u1ee9c s\u1ed1ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u mang tr\u00ean m\u00ecnh m\u1ed9t c\u00e1 t\u00ednh m\u1ea1nh lu\u00f4n \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn. Marketing s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nhanh ch\u00f3ng.<\/span><\/p>\n

Xem th\u00eam: T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec – c\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/a><\/em><\/span><\/strong><\/span><\/p>\n

Th\u1ee9 n\u0103m, tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/span><\/p>\n

Tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u (brand essence) l\u00e0 s\u1ef1 k\u1ebft n\u1ed1i t\u00ecnh c\u1ea3m v\u00e0 \u1ea5n t\u01b0\u1ee3ng k\u00e9o d\u00e0i. N\u00f3 th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n <\/span><\/p>\n

Tinh ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 nh\u1eefng t\u00ednh ch\u1ea5t nh\u01b0 \u0111\u1ed9c \u0111\u00e1o, \u1ea5n t\u01b0\u1ee3ng, tr\u1ea3i nghi\u1ec7m, b\u1ec1n v\u1eefng, ch\u00e2n th\u1eadt, gi\u00e0u \u00fd ngh\u0129a v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.<\/span><\/p>\n

T\u00ednh ch\u1ea5t nh\u01b0 l\u00e0 tr\u00e1i tim c\u1ea3m x\u00fac (emotional heart) c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u00e1nh nhanh m\u1ea1nh v\u00e0o c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, m\u1ee5c ti\u00eau marketing d\u1ec5 \u0111\u1ea1t h\u01a1n do nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111i \u0111\u1ebfn t\u1eeb c\u1ea3m x\u00fac.<\/span><\/p>\n

\"nu\u00f4i<\/span><\/p>\n

Marketing kh\u00f4ng th\u1ec3 thi\u1ebfu \u1edf c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, c\u00e1c t\u1ed1 ch\u1ee9c\u2026 \u0110\u1ec3 marketing hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i \u0111i l\u00ean t\u1eeb g\u1ed1c – X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi b\u00e0n tay c\u1ee7a nh\u1eefng chuy\u00ean gia trong ngh\u1ec1. Sao Kim – H\u01a1n 10 n\u0103m kinh nghi\u1ec7m, x\u00e2y d\u1ef1ng h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u00e1ng tin c\u1eady cho m\u1ecdi doanh nghi\u1ec7p Vi\u1ec7t Nam mu\u1ed1n \u0111i l\u00ean t\u1eeb marketing – Th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

\u0110\u1ec3 t\u01b0 v\u1ea5n r\u00f5 h\u01a1n v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> hi\u1ec7u qu\u1ea3 v\u00e0 l\u00e2u d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 \u0111\u1ebfn Sao Kim Branding. Ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n qua s\u1ed1 \u0111i\u1ec7n tho\u1ea1i 0964.699.499<\/strong> ho\u1eb7c\u00a0contact@www.saokim.com.vn<\/a>\u00a0ngay t\u1eeb h\u00f4m nay.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n<\/a> <\/span>, Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3, th\u00e0nh c\u00f4ng v\u00e0 l\u00e2u d\u00e0i, y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ea7n ch\u00fa tr\u1ecdng ch\u00ednh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi, v\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng Marketing. 1. N\u1ec1n t\u1ea3ng c\u1ee7a Marketing Tr\u01b0\u1edbc ti\u00ean marketing l\u00e0 g\u00ec? L\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa truy\u1ec1n […]<\/p>\n","protected":false},"author":24,"featured_media":321315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11,5,10],"tags":[1048,867,19],"class_list":["post-320142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nhan-dien-thuong-hieu","category-sang-tao-thuong-hieu","category-xay-dung-thuong-hieu","tag-marketing-la-gi","tag-tu-van-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":875,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320142"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320142\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321315"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}