{"id":320147,"date":"2017-11-14T17:47:43","date_gmt":"2017-11-14T10:47:43","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320147"},"modified":"2019-04-01T15:33:10","modified_gmt":"2019-04-01T08:33:10","slug":"5-buoc-khoi-dau-hoan-hao-de-xay-dung-thuong-hieu-san-pham-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/5-buoc-khoi-dau-hoan-hao-de-xay-dung-thuong-hieu-san-pham-moi\/","title":{"rendered":"5 B\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/strong><\/span>s\u1ea3n ph\u1ea9m m\u1edbi – Nh\u00e3n hi\u1ec7u m\u1edbi l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng. Kh\u00f4ng ch\u1ec9 li\u00ean quan t\u1edbi th\u00e0nh b\u1ea1i c\u1ee7a ri\u00eang s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u00e0 c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n ho\u1eb7c t\u1ee5t l\u00f9i c\u1ee7a c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 tr\u00e1nh nh\u1eefng b\u01b0\u1edbc \u0111i sai l\u1ea7m sau n\u00e0y, b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb ho\u00e0n h\u1ea3o cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n

\"5<\/span><\/p>\n

V\u1edbi kinh nghi\u1ec7m l\u00e2u n\u0103m trong l\u0129nh v\u1ef1c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, Sao Kim t\u1ed5ng k\u1ebft 5 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ea3n ph\u1ea9m m\u1edbi nh\u01b0 sau: \u00a0<\/span><\/p>\n

1. \u0110\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/b><\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam th\u01b0\u1eddng r\u1ea5t ch\u00fa t\u00e2m \u0111\u1ebfn t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, nh\u01b0ng l\u1ea1i \u00edt ch\u00fa tr\u1ecdng trong ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m – hay c\u00f2n g\u1ecdi l\u00e0 nh\u00e3n hi\u1ec7u.<\/span><\/p>\n

T\u00ean nh\u00e3n hi\u1ec7u c\u00f3 vai tr\u00f2 quan tr\u1ecdng nh\u01b0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u. Gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 nh\u1edb, d\u1ec5 g\u1ecdi t\u00ean v\u00e0 t\u00ecm nhanh \u0111\u1ebfn khi c\u00f3 nhu c\u1ea7u. \u0110\u1eb7t t\u00ean nh\u00e3n hi\u1ec7u c\u00f2n gi\u00fap t\u00ean th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc h\u01a1n. Nh\u01b0 khi nh\u1eafc \u0111\u1ebfn Dream huy\u1ec1n tho\u1ea1i kh\u00f4ng ai kh\u00f4ng nh\u1edb \u0111\u1ebfn Honda.<\/span><\/p>\n

\"dream<\/span><\/p>\n

V\u1eady c\u1ea7n \u0111\u1eb7t t\u00ean nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/p>\n

– D\u1ec5 ph\u00e1t \u00e2m<\/em>: T\u1ea5t nhi\u00ean, d\u1ec5 ph\u00e1t \u00e2m lu\u00f4n l\u00e0 y\u00eau c\u1ea7u h\u00e0ng \u0111\u1ea7u khi \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 ng\u00f4n ng\u1eef \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

– \u1ea4n t\u01b0\u1ee3ng, ng\u1eafn g\u1ecdn, d\u1ec5 li\u00ean t\u01b0\u1edfng, d\u1ec5 nh\u1edb:<\/em> S\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 b\u1eaft bu\u1ed9c khi c\u00f3 m\u1ed9t c\u00e1i t\u00ean th\u00e0nh c\u00f4ng. S\u00e1ng t\u1ea1o t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, g\u1ee3i nh\u1edb v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh. Tr\u00e1nh c\u00e1c t\u00ean ki\u1ec3u m\u00f4 t\u1ea3 m\u00e0 nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t hay d\u00f9ng nh\u01b0 \u201cGh\u1ebf sofa da c\u00e1 s\u1ea5u\u201d…<\/span><\/p>\n

– Ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a c\u00f4ng ty:<\/em> T\u00ean s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m g\u1ed3m 4 lo\u1ea1i M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m (Line extension), m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (Brand extension), multibrand (\u0111a th\u01b0\u01a1ng hi\u1ec7u) hay s\u1ea3n ph\u1ea9m m\u1edbi ho\u00e0n to\u00e0n (New Brand).<\/span><\/p>\n

Ch\u1ecdn t\u00ean th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng, v\u00e0 tham kh\u1ea3o \u00fd ki\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia v\u00ec t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i b\u1ed9 c\u00f4ng ty v\u00e0 \u0111\u00e1p \u1ee9ng mong mu\u1ed1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

2. S\u00e1ng t\u1ea1o Slogan – M\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/b><\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 th\u1eddi gian \u0111\u1ec3 nghe nhi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. V\u1eady n\u00ean, doanh nghi\u1ec7p c\u1ea7n c\u00f4ng c\u1ee5 \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, chi\u1ebfm l\u1ea5y s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e1nh m\u1ea1nh v\u00e0o c\u1ea3m x\u00fac tr\u00ed nh\u1edb c\u1ee7a h\u1ecd trong 10s.<\/span><\/p>\n

C\u00f4ng c\u1ee5 \u0111\u00f3 ch\u00ednh l\u00e0 Slogan<\/span><\/p>\n

Tham kh\u1ea3o: Tr\u1ecdn b\u1ed9 b\u00ed k\u00edp s\u00e1ng t\u00e1c slogan \u0111\u1ec3 \u0111\u1eddi cho doanh nghi\u1ec7p<\/a><\/span><\/em><\/strong><\/span><\/p>\n

\u0110\u00f3 l\u00e0 vai tr\u00f2 c\u1ee7a slogan s\u1ea3n ph\u1ea9m. Kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u mi\u00eau t\u1ea3 m\u00e0 c\u00f2n g\u00f3i tr\u1ecdn th\u00f4ng \u0111i\u1ec7p l\u1edbn c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5 nh\u01b0 slogan c\u1ee7a s\u1ea3n ph\u1ea9m Cocacola n\u0103m 1962 \u201cIt\u2019s a real thing\u201d. Ng\u1eafn g\u1ecdn s\u00fac t\u00edch \u0111\u00e1nh ngay v\u00e0o suy ngh\u0129 v\u1ec1 s\u1ef1 \u0111\u1eb3ng c\u1ea5p trong m\u1ed7i kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi ta kh\u00f4ng c\u1ea7n bi\u1ebft Coke l\u00e0m t\u1eeb g\u00ec, s\u1ea3n xu\u1ea5t t\u1eeb \u0111\u00e2u. R\u1ea5t \u0111\u01a1n gi\u1ea3n, kh\u00e1ch h\u00e0ng b\u1ecb \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1edb t\u1edbi n\u00f3, th\u1ebf l\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 th\u00e0nh c\u00f4ng r\u1ed3i.<\/span><\/p>\n

\"it<\/span><\/p>\n

3. X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/b><\/span><\/h2>\n

H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/strong> th\u1ec3 hi\u1ec7n \u1edf logo s\u1ea3n ph\u1ea9m, c\u00e1ch b\u1ed1 tr\u00ed h\u00ecnh kh\u1ed1i, h\u00ecnh \u1ea3nh, s\u1eed d\u1ee5ng m\u00e0u s\u1eafc, s\u1eafp x\u1ebfp ti\u00eau \u0111\u1ec1\u2026 nh\u1eb1m th\u1ec3 hi\u1ec7n r\u00f5 nh\u1ea5t, \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t t\u00ednh c\u00e1ch, th\u00f4ng tin s\u1ea3n ph\u1ea9m. <\/span><\/p>\n

N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m, h\u00e3y t\u00ecm m\u1ed9t agency chuy\u00ean nghi\u1ec7p \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n, h\u1ecd s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng thi\u1ebft k\u1ebf:<\/span><\/p>\n

– Logo<\/span><\/em><\/span><\/p>\n

– Thi\u1ebft k\u1ebf bao b\u00ec<\/span><\/em><\/span><\/p>\n

– Thi\u1ebft k\u1ebf \u1ea5n ph\u1ea9m marketing qu\u1ea3ng c\u00e1o, qu\u1ea3ng b\u00e1: T\u1edd r\u01a1i, bi\u1ec3n l\u1edbn, qu\u1ea7y, showroom gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\u2026<\/span><\/em><\/span><\/p>\n

\"nh\u1eadn<\/span><\/p>\n

B\u1ea1n n\u00ean tham kh\u1ea3o: 5 c\u00e1ch x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n<\/a><\/span><\/em><\/strong><\/span><\/p>\n

4. L\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 \u0111a d\u1ea1ng<\/b><\/span><\/h2>\n

\u0110\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng \u0111a d\u1ea1ng c\u00e1c k\u00eanh. Ti\u1ebfp c\u1eadn \u0111a chi\u1ec1u s\u1ebd mang l\u1ea1i nh\u1eefng lan truy\u1ec1n nhanh ch\u00f3ng v\u00e0 s\u00e2u \u0111\u1eadm h\u01a1n.<\/span><\/p>\n

C\u00f3 kh\u00e1 nhi\u1ec1u k\u00eanh qu\u1ea3ng b\u00e1 hi\u1ec7n nay nh\u01b0:<\/span><\/p>\n

– Truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u01b0 TV, b\u00e1o ch\u00ed, \u0111\u00e0i\u2026<\/span><\/p>\n

– Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp nh\u01b0 qu\u1ea7y b\u00e1n h\u00e0ng, showroom, tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i\u2026<\/span><\/p>\n

– Ti\u1ebfp th\u1ecb online nh\u01b0 social media, email, c\u00e1c k\u00eanh t\u00ecm ki\u1ebfm (google, bing, yahoo\u2026)<\/span><\/p>\n

– Truy\u1ec1n b\u00e1 c\u00e1 nh\u00e2n nh\u01b0 nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 c\u00f4ng ty, qua k\u00eanh kh\u00e1ch h\u00e0ng\u2026<\/span><\/p>\n

Tuy nhi\u00ean, c\u1ea7n nghi\u00ean c\u1ee9u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p b\u1edbi k\u00eanh qu\u1ea3ng b\u00e1 n\u00e0o \u0111\u1ec3 c\u00f3 k\u1ebf ho\u1ea1ch ph\u00e2n ph\u1ed1i ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, hi\u1ec7u qu\u1ea3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n

5. X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o<\/b><\/span><\/h2>\n

Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u01a1c t\u00ean s\u1ea3n ph\u1ea9m, slogan s\u1ea3n ph\u1ea9m, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, k\u00eanh qu\u1ea3ng b\u00e1, b\u1ea1n c\u1ea7n ngh\u0129 ra m\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ec3 truy\u1ec1n t\u1ea3i hi\u1ec7u qu\u1ea3 nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m b\u1ea1n c\u00f3.<\/span><\/p>\n

X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed9t ph\u00e1 trong s\u1ea3n ph\u1ea9m m\u1edbi. Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m l\u00e0 s\u1ef1 lan truy\u1ec1n v\u00e0 ghi nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"chi\u1ebfn<\/span><\/p>\n

\u00dd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o c\u1ee7a \u0110i\u1ec7n m\u00e1y xanh l\u00e0 m\u1ed9t minh ch\u1ee9ng cho nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o l\u00e0m n\u00ean th\u00e0nh c\u00f4ng kh\u00f4ng ng\u1edd c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Y\u1ebfu t\u1ed1 g\u00e2y ng\u1ea1c nhi\u00ean, t\u1ea1o c\u1ea3m x\u00fac l\u1edbn, b\u1ea5t ng\u1edd th\u00fa v\u1ecb \u0111\u00e3 gi\u00fap gi\u1ea3m t\u0103ng l\u01b0\u1ee3ng quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap chi\u1ebfn d\u1ecbch lan truy\u1ec1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. T\u1eeb \u0111\u00f3 l\u00e0m gi\u1ea3m chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

Tham kh\u1ea3o ngay: C\u00e1ch ph\u00e2n bi\u1ec7t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/span><\/strong><\/span><\/p>\n

Khi tung ra s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1eb7t t\u00ean, t\u1ea1o slogan, t\u1ea1o h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n h\u00ecnh \u1ea3nh, l\u1ef1a ch\u1ecdn k\u00eanh qu\u1ea3ng b\u00e1 hay ngh\u0129 \u00fd t\u01b0\u1edfng truy\u1ec1n th\u00f4ng l\u00e0 5 B\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi. Nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng lu\u00f4n \u0111i qua 5 b\u01b0\u1edbc n\u00e0y.<\/span><\/p>\n

S\u1ef1 kh\u1edfi \u0111\u1ea7u n\u00e0y lu\u00f4n c\u1ea7n s\u1ef1 n\u1ed7 l\u1ef1c, s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 chuy\u00ean m\u00f4n cao! Do v\u1eady, Sao Kim v\u1edbi nh\u1eefng chuy\u00ean gia ki\u1ebfn t\u1ea1o, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u lu\u00f4n t\u1ea1o cho c\u00e1c doanh nghi\u1ec7p n\u1ec1n t\u1ea3ng, \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng l\u1ea1i.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf bao b\u00ec<\/a> <\/span>, Thi\u1ebft k\u1ebf brochure uy t\u00edn<\/a> <\/span>, Ch\u1ee5p h\u00ecnh c\u00f4ng ty<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi – Nh\u00e3n hi\u1ec7u m\u1edbi l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng. Kh\u00f4ng ch\u1ec9 li\u00ean quan t\u1edbi th\u00e0nh b\u1ea1i c\u1ee7a ri\u00eang s\u1ea3n ph\u1ea9m \u0111\u00f3 m\u00e0 c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n ho\u1eb7c t\u1ee5t l\u00f9i c\u1ee7a c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 tr\u00e1nh nh\u1eefng b\u01b0\u1edbc \u0111i […]<\/p>\n","protected":false},"author":24,"featured_media":321316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387,10],"tags":[114,505,19],"class_list":["post-320147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-thuong-hieu","category-xay-dung-thuong-hieu","tag-nhn-din-thng-hiu","tag-truyen-thong-thuong-hieu","tag-xay-dng-thng-hiu"],"acf":[],"views":1559,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320147"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321316"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}