{"id":320226,"date":"2017-11-24T09:32:34","date_gmt":"2017-11-24T02:32:34","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320226"},"modified":"2019-04-01T13:56:17","modified_gmt":"2019-04-01T06:56:17","slug":"tam-quan-trong-cua-thiet-ke-bao-bi-doi-voi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/tam-quan-trong-cua-thiet-ke-bao-bi-doi-voi-doanh-nghiep\/","title":{"rendered":"T\u1ea7m quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p"},"content":{"rendered":"

C\u00f3 h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m tranh nhau ch\u1ed7 \u0111\u1ee9ng tr\u00ean nh\u1eefng k\u1ec7 h\u00e0ng t\u1ea1i c\u00e1c si\u00eau th\u1ecb. Trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh kh\u1eafc nghi\u1ec7t nh\u01b0 v\u1eady, tr\u1edf th\u00e0nh ng\u01b0\u1eddi n\u1ed5i b\u1eadt nh\u1ea5t l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 chi\u1ebfn th\u1eafng. Ngo\u00e0i vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba d\u1ec5 th\u1ea5y, \u0111\u1ec3 g\u00e2y ch\u00fa \u00fd v\u00e0 n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7, doanh nghi\u1ec7p n\u00ean ch\u00fa tr\u1ecdng t\u1edbi thi\u1ebft k\u1ebf bao b\u00ec<\/a><\/strong><\/span>. Thi\u1ebft k\u1ebf bao b\u00ec mang l\u1ea1i cho doanh nghi\u1ec7p l\u1ee3i th\u1ebf r\u1ea5t l\u1edbn \u0111\u1ec3 ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 l\u1ee3i \u00edch r\u1ea5t quan tr\u1ecdng m\u00e0 bao b\u00ec mang l\u1ea1i cho doanh nghi\u1ec7p.<\/span><\/p>\n

1. C\u00f4ng c\u1ee5 Marketing m\u1ea1nh m\u1ebd<\/span><\/h2>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing m\u1ea1nh c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1i t\u00fai, c\u00e1i h\u1ed9p \u0111\u1ef1ng s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng m\u00e0 l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p r\u1ea5t hi\u1ec7u qu\u1ea3. V\u00ec thi\u1ebft k\u1ebf bao b\u00ec<\/strong> ch\u1ee9a \u0111\u1ef1ng r\u1ea5t nhi\u1ec1u th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p t\u1eeb logo, t\u00ean doanh nghi\u1ec7p, t\u00ean s\u1ea3n ph\u1ea9m, m\u00e0u s\u1eafc, th\u00f4ng \u0111i\u1ec7p… \u00a0H\u01a1n n\u1eefa, bao b\u00ec c\u00f9ng s\u1ea3n ph\u1ea9m l\u00e0 th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp v\u00e0 th\u01b0\u1eddng xuy\u00ean sau khi mua. Ch\u00ednh v\u00ec \u0111i\u1ec1u n\u00e0y, nh\u1eefng th\u00f4ng tin v\u1ec1 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c in v\u00e0o t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng r\u1ea5t t\u1ef1 nhi\u00ean v\u00e0 s\u00e2u \u0111\u1eadm.<\/span><\/p>\n

\"coke-vs-pepsi\"<\/span><\/p>\n

Ngo\u00e0i ra, v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u, bao b\u00ec n\u1ed5i b\u1eadt gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra ngay s\u1ea3n ph\u1ea9m m\u00ecnh y\u00eau th\u00edch. Nh\u1eefng thi\u1ebft k\u1ebf bao b\u00ec ch\u1ea5t l\u01b0\u1ee3ng th\u1eadt s\u1ef1 s\u1ebd ph\u00e1t huy t\u00e1c d\u1ee5ng trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y. N\u1ebfu thi\u1ebft k\u1ebf t\u1ed1t, marketing s\u1ebd r\u1ea5t d\u1ec5 d\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb r\u1ea5t r\u00f5 v\u00e0 d\u1ec5 d\u00e0ng t\u00ecm ra gi\u1eefa tr\u0103m s\u1ea3n ph\u1ea9m. N\u1ebfu thi\u1ebft k\u1ebf k\u00e9m, th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m hay doanh nghi\u1ec7p kh\u00f3 \u0111\u1ebfn \u0111\u01b0\u1ee3c t\u00e2m tr\u00ed h\u1ecd v\u00e0 h\u1ecd c\u0169ng kh\u00f3 h\u00ecnh dung ra \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

2. Kh\u00e1c bi\u1ec7t h\u00f3a<\/span><\/h2>\n

Bao b\u00ec c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang kh\u00e1c bi\u1ec7t. Theo The Paper Worker<\/a><\/em><\/span> , 1\/3 quy\u1ebft \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 d\u1ef1a tr\u00ean s\u1ef1 th\u00edch th\u00fa v\u1edbi bao b\u00ec. Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng, h\u1ecd s\u1ebd t\u01b0\u1edfng t\u01b0\u1ee3ng ra h\u00ecnh \u1ea3nh \u0111\u1ea7u ti\u00ean trong \u0111\u1ea7u ch\u00ednh l\u00e0 thi\u1ebft k\u1ebf bao b\u00ec<\/strong> s\u1ea3n ph\u1ea9m. H\u1ecfi v\u1ec1 t\u1eebng s\u1ea3n ph\u1ea9m trong ng\u00e0nh, h\u1ecd cho ra nh\u1eefng h\u00ecnh \u1ea3nh r\u1ea5t \u0111\u1eb7c tr\u01b0ng \u0111\u1ebfn t\u1eeb bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u00f3. R\u00f5 r\u00e0ng, bao b\u00ec gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh v\u1ecb r\u00f5 n\u00e9t v\u1ec1 h\u00ecnh \u1ea3nh trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

\"mockup_21481310171\"
Thi\u1ebft k\u1ebf bao b\u00ec b\u1edfi Sao Kim<\/span><\/figcaption><\/figure>\n

Khi n\u00f3i v\u1ec1 g\u1ea1o l\u1ee9c tim than, t\u1ea5t nhi\u00ean, kh\u00f4ng ai t\u01b0\u1edfng t\u01b0\u1ee3ng ra h\u1ea1t g\u1ea1o m\u00e0 s\u1ebd ngh\u0129 \u0111\u1ebfn ngay bao g\u1ea1o m\u00e0u t\u00edm h\u1ebft s\u1ee9c kh\u00e1c bi\u1ec7t. N\u1ebfu \u0111\u1eb7t l\u00ean m\u1ed9t c\u00e1i k\u1ec7 h\u00e0ng d\u00e0i trong m\u1ed9t si\u00eau th\u1ecb to\u00e0n g\u1ea1o tr\u1eafng, x\u00e9t v\u1ec1 s\u1ef1 thu h\u00fat, m\u1ed9t t\u00fai g\u1ea1o t\u00edm ho\u00e0n to\u00e0n \u0111\u00e1nh b\u1eadt nh\u1eefng \u0111\u1ed1i th\u1ee7 kh\u00e1c. Ch\u01b0a c\u1ea7n x\u00e9t nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c, v\u1edbi \u0111i\u1ec3m m\u1ea1nh \u0111\u1ea7u ti\u00ean nh\u01b0 v\u1eady, g\u1ea1o l\u1ee9c t\u00edm than \u0111\u00e3 th\u1ef1c s\u1ef1 d\u00e0nh \u0111\u01b0\u1ee3c 50% chi\u1ebfn th\u1eafng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

3. T\u0103ng m\u1ea1nh doanh thu<\/span><\/h2>\n

\u0110\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng, c\u00f3 gi\u00e1 kh\u00f4ng cao, bao b\u00ec ch\u00ednh l\u00e0 con \u00e1t ch\u1ee7 b\u00e0i \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh doanh thu m\u00e0 kh\u00f4ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft. Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, bao b\u00ec kh\u00e1c bi\u1ec7t thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p 50% c\u01a1 h\u1ed9i \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. Kh\u00e1ch h\u00e0ng d\u00e0nh 5s \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. 2,5s \u0111\u1ea7u ti\u00ean h\u1ecd d\u00e0nh b\u1ecb \u1ea5n t\u01b0\u1ee3ng b\u1edfi m\u00e0u s\u1eafc, ki\u1ec3u d\u00e1ng, phong c\u00e1ch c\u1ee7a bao b\u00ec. 2,5s sau h\u1ecd d\u00e0nh \u0111\u1ec3 \u0111\u1ecdc v\u1ec1 t\u00ean, nh\u00e0 s\u1ea3n xu\u1ea5t, th\u00e0nh ph\u1ea7n s\u1eed d\u1ee5ng v\u00e0 ch\u1ecdn mua s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"bao<\/span><\/p>\n

\u0110\u1ec3 v\u1eadn d\u1ee5ng bao b\u00ec \u0111\u1ec3 b\u00e1n h\u00e0ng, ch\u00fang ta ch\u1eafc ch\u1eafn s\u1ebd h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u t\u1eeb nh\u1eefng doanh nghi\u1ec7p Trung Qu\u1ed1c. M\u1eabu m\u00e3 bao b\u00ec Trung Qu\u1ed1c th\u1eadt s\u1ef1 r\u1ea5t \u1ea5n t\u01b0\u1ee3ng. V\u1edbi nh\u1eefng thi\u1ebft k\u1ebf bao b\u00ec<\/strong> \u0111\u00e1nh tr\u1ef1c di\u1ec7n v\u00e0o c\u1ea3m x\u00fac, th\u00f3i quen h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng g\u00ec l\u1ea1 m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng, h\u00e0ng Trung Qu\u1ed1c \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 r\u1ea5t nhanh. C\u00f3 l\u1ebd, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam \u0111\u00e3 b\u1ea1i tr\u01b0\u1edbc l\u00e0n s\u00f3ng s\u1ea3n ph\u1ea9m China v\u1edbi thi\u1ebft k\u1ebf bao b\u00ec \u1ea5n t\u01b0\u1ee3ng nh\u01b0 v\u1eady.<\/span><\/p>\n

\"bao<\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh kh\u00e1c l\u00e0 khi Heinz thay \u0111\u1ed5i thi\u1ebft k\u1ebf l\u1ecd Ketchup \u0111\u1ea3o ng\u01b0\u1ee3c m\u1ed9t c\u00e1ch th\u00fa v\u1ecb \u0111\u00e3 gi\u00fap t\u0103ng m\u1ea1nh doanh thu n\u0103m \u0111\u00f3 d\u00f9 th\u1ecb tr\u01b0\u1eddng t\u01b0\u01a1ng c\u00e0 \u0111ang trong kh\u1ee7ng ho\u1ea3ng. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh \u1ea3nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf bao b\u00ec manh \u0111\u1ebfn m\u1ee9c n\u00e0o.<\/span><\/p>\n

Doanh thu l\u00e0 ngu\u1ed3n s\u1ed1ng c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh t\u1eeb thi\u1ebft k\u1ebf bao b\u00ec<\/strong>, ch\u1eafc ch\u1eafn doanh nghi\u1ec7p s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t doanh thu r\u1ea5t l\u1edbn m\u00e0 kh\u00f4ng c\u00f2n mang n\u1eb7ng n\u1ed7i lo v\u1ec1 doanh thu th\u1ea5p hay gi\u1ea3m m\u1ea1nh n\u1eefa.<\/span><\/p>\n

4. C\u1ea7u n\u1ed1i d\u1eabn kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/span><\/h2>\n

Doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh. V\u00ec \u0111\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00f3 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb v\u00f4 h\u00ecnh cho doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, y\u00eau th\u00edch v\u00e0 lu\u00f4n d\u00f9ng s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p nh\u01b0 m\u1ed9t th\u00f3i quen.<\/span><\/p>\n

Bao b\u00ec t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh. T\u1eeb nh\u1eefng l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean v\u1edbi s\u1ea3n ph\u1ea9m do \u1ea5n t\u01b0\u1ee3ng b\u1edfi bao b\u00ec \u0111\u1ebfn nh\u1eefng l\u1ea7n ti\u1ebfp x\u00fac h\u00e0ng ng\u00e0y khi s\u1eed d\u1ee5ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, kh\u00e1ch h\u00e0ng l\u1ea1i c\u00e0ng tin y\u00eau s\u1ea3n ph\u1ea9m h\u01a1n. L\u00fac \u0111\u00f3, h\u1ecd s\u1ebd nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc nh\u1edd s\u1ef1 th\u00edch th\u00fa li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c b\u1ed3i d\u01b0\u1ee1ng nh\u01b0 v\u1eady.<\/span><\/p>\n

\"phoi<\/span><\/p>\n

Th\u1eddi gian ti\u1ebfp x\u00fac c\u1ee7a bao b\u00ec v\u1edbi kh\u00e1ch h\u00e0ng v\u00f4 c\u00f9ng l\u1edbn. Do v\u1eady, kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ec9 qua h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n l\u00e0 bao b\u00ec v\u00e0 c\u0169ng nh\u1edb lu\u00f4n t\u00ean s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 c\u00f2n nh\u1edb lu\u00f4n c\u1ea3 t\u00ean doanh nghi\u1ec7p. Nh\u1eefng l\u1ea7n mua ti\u1ebfp theo, h\u1ecd s\u1ebd ch\u1ec9 l\u01b0\u1edbt m\u1eaft v\u00e0 t\u00ecm nhanh s\u1ea3n ph\u1ea9m quen thu\u1ed9c c\u1ee7a m\u00ecnh. Khi \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u00eam nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u1edbi.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 ngu\u1ed3n t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p c\u1ea7n t\u1ea1o ra m\u1ed9t c\u1ea7u n\u1ed1i \u0111\u1ec3 li\u00ean k\u1ebft m\u1ed1i quan h\u1ec7 gi\u00e1 tr\u1ecb \u0111\u00f3. C\u1ea7u n\u1ed1i \u0111\u01a1n gi\u1ea3n nh\u1ea5t ch\u00ednh l\u00e0 bao b\u00ec. T\u1ea1o ra m\u1ed9t c\u1ea7u n\u1ed1i th\u00e2n thi\u1ec7n v\u00e0 mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao ch\u00ednh l\u00e0 thi\u1ebft k\u1ebf bao b\u00ec ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

\u0110\u1ec3 thi\u1ebft k\u1ebf bao b\u00ec<\/strong> ch\u1ea5t l\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p v\u00e0 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch nh\u1ea5t c\u00f3 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n v\u00e2n ch\u01b0a bi\u1ebft h\u01b0\u1edbng \u0111i, c\u00e1ch l\u00e0m. N\u1ebfu b\u1ea1n g\u1eb7p nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00f3, h\u00e3y li\u00ean l\u1ea1c \u0111\u1ebfn Sao Kim \u0111\u1ec3 nh\u1eefng chuy\u00ean gia th\u1ea9m \u0111\u1ecbnh bao b\u00ec s\u1ebd gi\u00fap b\u1ea1n.\u00a0\u00a0<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n