{"id":320240,"date":"2017-12-06T08:30:08","date_gmt":"2017-12-06T01:30:08","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320240"},"modified":"2019-04-01T13:22:06","modified_gmt":"2019-04-01T06:22:06","slug":"nhung-luu-y-quan-trong-khi-thiet-ke-bao-bi-my-pham","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/nhung-luu-y-quan-trong-khi-thiet-ke-bao-bi-my-pham\/","title":{"rendered":"Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng khi thi\u1ebft k\u1ebf bao b\u00ec m\u1ef9 ph\u1ea9m"},"content":{"rendered":"

M\u1ef9 ph\u1ea9m l\u00e0 m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 ph\u1ee5 n\u1eef, nh\u1eefng kh\u00e1ch h\u00e0ng r\u1ea5t nh\u1ea1y c\u1ea3m v\u1edbi c\u00e1i \u0111\u1eb9p, trau chu\u1ed1t h\u00ecnh th\u1ee9c b\u00ean ngo\u00e0i v\u00e0 c\u0169ng c\u1ef1c k\u1ef3 kh\u00f3 t\u00ednh. Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng, thi\u1ebft k\u1ebf bao b\u00ec<\/strong><\/a><\/span> cho m\u1ef9 ph\u1ea9m d\u1ec5 h\u01a1n c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u00ec \u0111\u00e2y l\u00e0 l\u0129nh v\u1ef1c h\u1ea5p d\u1eabn, \u0111a d\u1ea1ng \u00fd t\u01b0\u1edfng, nh\u01b0ng th\u1ef1c t\u1ebf, \u0111\u1ec3 c\u00f3 m\u1ed9t\u00a0thi\u1ebft k\u1ebf bao b\u00ec m\u1ef9 ph\u1ea9m th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1eed th\u00e1ch r\u1ea5t l\u1edbn. Nh\u1eefng l\u01b0u \u00fd trong thi\u1ebft k\u1ebf bao b\u00ec m\u1ef9 ph\u1ea9m sau \u0111\u00e2y c\u00f3 th\u1ec3 s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c m\u1eabu bao bao b\u00ec m\u1ef9 ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u1eb9p m\u00e0 c\u00f2n hi\u1ec7u qu\u1ea3 cao khi s\u1eed d\u1ee5ng.<\/span><\/p>\n

1. M\u00e0u s\u1eafc<\/strong><\/span><\/h2>\n

M\u00e0u s\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t m\u1ea1nh trong vi\u1ec7c t\u00e1c \u0111\u1ed9ng v\u00e0o th\u1ecb gi\u00e1c, c\u1ea3m x\u00fac c\u1ee7a\u00a0kh\u00e1ch h\u00e0ng. M\u1ed7i m\u00e0u s\u1eafc c\u00f3 m\u1ed9t \u00fd ngh\u0129a v\u00e0 c\u1ea3m x\u00fac ri\u00eang. C\u00f9ng m\u1ed9t lo\u1ea1i m\u00e0u nh\u1eefng thay \u0111\u1ed5i m\u1ed9t ch\u00fat s\u1eafc th\u00e1i, c\u01b0\u1eddng \u0111\u1ed9 c\u0169ng th\u1ec3 hi\u1ec7n ngay nh\u1eefng c\u1ea3m x\u00fac tr\u00e1i ng\u01b0\u1ee3c.<\/span><\/p>\n

\u0110\u1ec3 thi\u1ebft k\u1ebf bao b\u00ec<\/strong> m\u1ef9 ph\u1ea9m th\u00e0nh c\u00f4ng c\u1ea7n nghi\u00ean c\u1ee9u r\u1ea5t k\u1ef9 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 d\u00f2ng m\u1ef9 ph\u1ea9m \u0111\u00f3 nh\u1eafm \u0111\u1ebfn. N\u1ebfu s\u1eed d\u1ee5ng sai m\u00e0u cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn m\u1ed9t c\u00e1i k\u1ebft th\u1ea5t b\u1ea1i kh\u00f4ng \u0111\u00e1ng c\u00f3. V\u1eady s\u1eed d\u1ee5ng m\u00e0u s\u1eafc nh\u01b0 th\u1ebf n\u00e0o cho ph\u00f9 h\u1ee3p?<\/span><\/p>\n

\"thi\u1ebft<\/span><\/p>\n

– Kh\u00e1ch h\u00e0ng cao c\u1ea5p (c\u00f3 ti\u1ec1n)<\/em>: \u0110\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng nh\u1eefng kh\u00e1ch h\u00e0ng gi\u00e0u c\u00f3 (ph\u1ee5 n\u1eef c\u00f3 \u0111\u1ecba v\u1ecb, th\u00e0nh \u0111\u1ea1t, \u0111\u1eb3ng c\u1ea5p), kh\u00e1ch h\u00e0ng trung ni\u00ean (\u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf \u1ed5n \u0111\u1ecbnh), kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp (c\u00f4 n\u00e0ng c\u00f4ng s\u1edf). \u0110\u1ed1i v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y,\u00a0thi\u1ebft k\u1ebf bao b\u00ec \u01b0u ti\u00ean nh\u1eefng s\u1eafc m\u00e0u c\u00f3 c\u01b0\u1eddng \u0111\u1ed9 cao v\u00e0 t\u1ed1i. Ti\u00eau bi\u1ec3u nh\u01b0\u00a0m\u00e0u v\u00e0ng \u0111\u1eadm, \u0111\u1ecf \u0111\u1eadm, t\u00edm \u0111\u1eadm hay c\u00e1c gam m\u00e0u t\u1ed1i nh\u01b0 n\u00e2u v\u00e0ng, \u0111en \u2026 Ngay khi nh\u00ecn v\u00e0o c\u00f3 th\u1ec3 t\u1ea1o ngay c\u1ea3m gi\u00e1c kh\u00e1c bi\u1ec7t,\u00a0s\u1ef1 \u0111\u1eb3ng c\u1ea5p, l\u1ecbch l\u00e3m, sang tr\u1ecdng.<\/span><\/p>\n

\"bao-bi-my-pham-Beutanics-2\"<\/span><\/p>\n

– Nh\u1eefng b\u1ea1n g\u00e1i:\u00a0<\/em>Kh\u00e1ch h\u00e0ng n\u00e0y l\u00e0 nh\u1eefng b\u1ea1n n\u1eef tu\u1ed5i teen ho\u1eb7c sinh vi\u00ean \u0111\u1ea1i h\u1ecdc. \u00a0H\u1ecd th\u01b0\u1eddng ch\u01b0a c\u00f3 thu nh\u1eadp, c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o b\u1ed1 m\u1eb9. Phong c\u00e1ch c\u1ee7a h\u1ecd tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, nhi\u1ec7t huy\u1ebft, t\u01b0\u01a1i m\u1edbi. Do v\u1eady, bao b\u00ec kh\u00f4ng c\u1ea7n qu\u00e1 sang tr\u1ecdng m\u00e0 c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn s\u1ef1 tr\u1ebb trung, s\u00e1ng t\u1ea1o, b\u1eaft m\u1eaft, r\u1ef1c r\u1ee1 nh\u01b0 tr\u1eafng s\u00e1ng, h\u1ed3ng, xanh l\u00e1 c\u00e2y s\u00e1ng, v\u00e0ng t\u01b0\u01a1i…<\/span><\/p>\n

\"my-pham-cho-be\"<\/span><\/p>\n

– Nh\u1eefng b\u00e9 g\u00e1i: <\/em>Ng\u00e0y n\u00e0y, ngay c\u1ea3 nh\u1eefng b\u00e9 g\u00e1i c\u0169ng \u0111\u01b0\u1ee3c cha m\u1eb9 d\u00f9ng ph\u1ea5n (ph\u1ea5n r\u00f4m), son (son d\u01b0\u1ee1ng, son m\u00e0u), s\u1eefa t\u1eafm… M\u00e0u s\u1eafc cho \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u1ea7n nh\u1eefng m\u00e0u nh\u1eb9 d\u1ecbu, t\u01b0\u01a1i s\u00e1ng nh\u01b0 m\u00e0u h\u1ed3ng ph\u1ea5n, xanh l\u00e1 c\u00e2y, t\u00edm, v\u00e0ng s\u00e1ng, t\u00edm…
\n<\/em><\/span><\/p>\n

2. H\u1ecda ti\u1ebft<\/strong><\/span><\/h2>\n

H\u1ecda ti\u1ebft t\u1ea1o n\u00ean m\u1ed9t ph\u1ea7n n\u00e0o n\u1ed9i dung \u0111\u1eb7c s\u1eafc cho thi\u1ebft k\u1ebf bao b\u00ec<\/strong>. H\u1ecda ti\u1ebft c\u0169ng c\u00f3 ti\u1ebfng n\u00f3i ri\u00eang v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua b\u00e0n tay kh\u00e9o l\u00e9o v\u00e0 kh\u1ed1i \u00f3c s\u00e1ng t\u1ea1o c\u1ee7a nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf bao b\u00ec chuy\u00ean nghi\u1ec7p. V\u00ec th\u1ebf, h\u1ecda ti\u1ebft c\u00f3 mu\u00f4n v\u00e0n c\u00e1ch th\u1ec3 hi\u1ec7n v\u1edbi nh\u1eefng n\u00e9t u\u1ed1n l\u01b0\u1ee3n \u0111\u1ea7y ngh\u1ec7 thu\u1eadt l\u00e0m to\u00e1t l\u00ean t\u00ednh m\u1ef9 thu\u1eadt c\u1ee7a m\u1ef9 ph\u1ea9m. T\u00f9y t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t trong quy t\u1eafc s\u1eed d\u1ee5ng h\u1ecda ti\u1ebft.<\/span><\/p>\n

\"0569\"<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng cao c\u1ea5p:\u00a0<\/em>Nh\u1eefng h\u1ecda ti\u1ebft \u1edf ph\u00e2n kh\u00fac n\u00e0y c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 tinh t\u1ebf, sang tr\u1ecdng v\u00e0 t\u00ednh ngh\u1ec7 thu\u1eadt cao. Doanh nghi\u1ec7p c\u1ea7n kh\u00e9o l\u00e9o l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng h\u1ecda ti\u1ebft th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1eb3ng c\u1ea5p c\u1ee7a kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y.<\/span><\/p>\n

B\u1ea1n g\u00e1i:\u00a0<\/em>V\u1edbi ph\u00e2n kh\u00fac n\u00e0y, h\u1ecda ti\u1ebft kh\u00f4ng c\u1ea7n c\u1ea7u k\u1ef3. M\u1eabu thi\u1ebft k\u1ebf bao b\u00ec n\u00ean c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1\u00a0l\u1ea1, b\u1eaft m\u1eaft, \u0111\u1ea3m b\u1ea3o y\u1ebfu t\u1ed1 \u0111\u1eb9p l\u00e0 \u0111\u01b0\u1ee3c. Y\u1ebfu t\u1ed1 tr\u1ebb trung, m\u1ea3ng mi\u1ebfng s\u1ebd l\u00e0m to\u00e1t l\u00ean \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7n \u0111\u1ea1i c\u1ee7a l\u1ee9a tu\u1ed5i n\u00e0y.<\/span><\/p>\n

B\u00e9 g\u00e1i:\u00a0<\/em>H\u1ecda ti\u1ebft h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng h\u00ecnh \u1ea3nh ng\u1ed9 ngh\u0129nh, \u0111\u00e1ng y\u00eau, \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u. H\u00e3y quan s\u00e1t b\u00e9 g\u00e1i nh\u00e0 b\u1ea1n, b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n ra \u0111\u01b0\u1ee3c nh\u1eefng h\u00ecnh \u1ea3nh cu\u1ed1n h\u00fat b\u00e9 nh\u1ea5t.<\/span><\/p>\n

D\u00f9 th\u1ebf n\u00e0o, h\u1ecda ti\u1ebft s\u1eed d\u1ee5ng trong thi\u1ebft k\u1ebf bao b\u00ec<\/strong> m\u1ef9 ph\u1ea9m v\u1eabn c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng n\u00e9t thanh l\u1ecbch, nh\u1eb9 nh\u00e0ng, tinh t\u1ebf m\u00e0 ph\u1ed5 bi\u1ebfn l\u00e0 nh\u1eefng h\u1ecda ti\u1ebft hoa l\u00e1, n\u01b0\u1edbc…<\/span><\/p>\n

3. Ki\u1ec3u d\u00e1ng<\/strong><\/span><\/h2>\n

\"mau<\/span><\/p>\n

Ki\u1ec3u d\u00e1ng m\u1ed9t ph\u1ea7n n\u00e0o c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3m x\u00fac, quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Do kh\u00e1ch h\u00e0ng l\u00e0 gi\u1edbi n\u1eef n\u00ean h\u1ecd th\u01b0\u1eddng ch\u00fa tr\u1ecdng \u0111\u1ebfn v\u00f3c d\u00e1ng, h\u00ecnh h\u00e0i. Nh\u1eefng bao b\u00ec c\u00f3 ki\u1ec3u d\u00e1ng m\u1ec1m m\u1ea1i, thon g\u1ecdn v\u00e0 g\u1ee3i c\u1ea3m lu\u00f4n \u0111\u1ec3 l\u1ea1i \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng cao c\u1ea5p:\u00a0<\/em>N\u00ean c\u00f3 nh\u1eefng \u0111\u1ea7u t\u01b0 k\u1ef9 l\u01b0\u1ee1ng nh\u1eb1m t\u00ecm ra nh\u1eefng ki\u1ec3u d\u00e1ng phong b\u00ec \u1ea5n t\u01b0\u1ee3ng, sang tr\u1ecdng v\u00e0 cu\u1ed1n h\u00fat nh\u01b0 v\u1ebb \u0111\u1eb9p c\u1ee7a ng\u01b0\u1eddi ph\u1ee5 n\u1eef. L\u01b0u \u00fd r\u1eb1ng kh\u00e1ch h\u00e0ng trong ph\u00e2n kh\u00fac n\u00e0y c\u00f3 kh\u00e1 nhi\u1ec1u kinh nghi\u1ec7m trong l\u1ef1a ch\u1ecdn m\u1ef9 ph\u1ea9m. V\u1eady n\u00ean h\u1ecd s\u1ebd kh\u00f3 t\u00ednh h\u01a1n k\u1ec3 c\u1ea3 v\u1edbi nh\u1eefng chi ti\u1ebft nh\u1ecf nh\u1ea5t.<\/span><\/p>\n

B\u1ea1n g\u00e1i:\u00a0<\/em>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 kh\u00e1ch h\u00e0ng cao c\u1ea5p, bao b\u00ec m\u1ef9 ph\u1ea9m cho b\u1ea1n g\u00e1i c\u0169ng ph\u1ea3i nh\u1ea5n m\u1ea1nh \u0111\u1ebfn ki\u1ec3u d\u00e1ng cong m\u1ec1m m\u1ea1i. Tuy nhi\u00ean, n\u00e9t tr\u1ebb trung c\u1ea7n \u0111\u01b0\u1ee3c trau chu\u1ed1t. Nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi, s\u00e1ng t\u1ea1o lu\u00f4n l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hay v\u00e3 h\u1eefu hi\u1ec7u.<\/span><\/p>\n

B\u00e9 g\u00e1i:\u00a0<\/em>Ki\u1ec3u d\u00e1ng cong, thon m\u1ec1m m\u1ea1i s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ee9c h\u00fat. Th\u00eam m\u1ed9t ch\u00fat ng\u1ed9 ngh\u0129nh, \u0111\u00e1ng y\u00eau, b\u1ea7u b\u0129nh s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c c\u1ea3m t\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

4. Ch\u1ee9c n\u0103ng<\/strong><\/span><\/h2>\n

\"my-pham\"<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf v\u1ebb b\u1ec1 ngo\u00e0i \u0111\u1eb9p, sang tr\u1ecdng. Bao b\u00ec m\u1ef9 ph\u1ea9m kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p xa r\u1eddi vai tr\u00f2 th\u1ef1c ti\u1ec5n c\u1ee7a n\u00f3. N\u1ebfu b\u1ea1n ch\u00fa t\u00e2m v\u00e0o v\u1ebb b\u1ec1 ngo\u00e0i m\u00e0 qu\u00ean \u0111i t\u00ednh n\u0103ng b\u1ea3o v\u1ec7 s\u1ea3n ph\u1ea9m c\u1ee7a bao b\u00ec, s\u1ea3n ph\u1ea9m s\u1ebd b\u1ecb bi\u1ebfn t\u00ednh trong nh\u1eefng \u0111i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

Ch\u1ea5t li\u1ec7u l\u00e0m bao b\u00ec c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng, kh\u00f4ng c\u00f3 nh\u1eefng ch\u1ea5t \u0111\u1ed9c, ch\u1ea5t h\u00f3a h\u1ecdc g\u00e2y k\u00edch \u1ee9ng da. Ngo\u00e0i ra, ch\u1ea5t li\u1ec7u \u0111\u00f3 ph\u1ea3i c\u00f3 \u0111\u1ed9 b\u1ec1n cao, ch\u1ed1ng \u0111\u01b0\u1ee3c t\u00e1c nh\u00e2n ph\u00e1 h\u1ee7y b\u00ean ngo\u00e0i, b\u1ea3o v\u1ec7 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m b\u00ean trong.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 4 l\u01b0u \u00fd trong thi\u1ebft k\u1ebf bao b\u00ec<\/strong> m\u1ef9 ph\u1ea9m. \u0110\u00f3 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1, kh\u00eda c\u1ea1nh c\u1ea7n ho\u00e0n thi\u1ec7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1eabu bao b\u00ec t\u1ed1t nh\u1ea5t. L\u00fd thuy\u1ebft l\u00e0 v\u1eady nh\u01b0ng th\u1ef1c t\u1ebf l\u1ea1i l\u00e0 m\u1ed9t chuy\u1ec7n kh\u00e1c. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u t\u1ec9 m\u1ec9 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c tr\u01b0ng, kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, b\u00e0n tay t\u00e0i hoa, kinh nghi\u1ec7m c\u1ee7a nh\u1eefng designer chuy\u00ean nghi\u1ec7p. L\u00fac \u0111\u00f3 b\u1ea1n c\u1ea7n m\u1ed9t Agency t\u1ed1t v\u00e0 uy t\u00edn.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n