{"id":320272,"date":"2018-07-13T16:50:55","date_gmt":"2018-07-13T09:50:55","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320272"},"modified":"2018-07-13T16:50:55","modified_gmt":"2018-07-13T09:50:55","slug":"bao-bi-dong-vai-tro-nhu-the-nao-trong-qua-trinh-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/bao-bi-dong-vai-tro-nhu-the-nao-trong-qua-trinh-xay-dung-thuong-hieu\/","title":{"rendered":"Bao b\u00ec \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi t\u1eebng ch\u1ec9 ra r\u1eb1ng: \u201cThi\u1ebft k\u1ebf bao b\u00ec<\/a> s\u1ea3n ph\u1ea9m – m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n h\u1eb3n 3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng v\u00e0 8 k\u1ef3 khuy\u1ebfn m\u00e3i!\u201d Nh\u01b0 v\u1eady, bao b\u00ec s\u1ea3n ph\u1ea9m ng\u00e0y c\u00e0ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn vi\u1ec7c th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u. V\u1eady bao b\u00ec \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/span><\/p>\n

Bao b\u00ec g\u00f3p ph\u1ea7n l\u00e0m n\u1ed5i b\u1eadt t\u00ednh c\u00e1ch, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 ph\u1ea7n quan tr\u1ecdng trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Bao b\u00ec s\u1ebd ph\u1ea3i thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean \u0111\u1ecbnh h\u01b0\u1edbng chung c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u0169ng nh\u01b0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ed3ng nh\u1ea5t. Nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf bao b\u00ec l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch, th\u1ed5i h\u1ed3n v\u00e0o t\u1eebng s\u1ea3n ph\u1ea9m, gi\u00fap s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c nh\u1eadn ra gi\u1eefa r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Nh\u1eefng bao b\u00ec s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf theo h\u01a1i h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n, nhi\u1ec1u m\u00e0u s\u1eafc th\u01b0\u1eddng khi\u1ebfn kh\u00e1ch h\u00e0ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m tr\u1ebb trung, s\u00e1ng t\u1ea1o, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng. C\u00f2n v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf bao b\u00ec d\u1ef1a tr\u00ean t\u00f4ng m\u00e0u t\u1ed1i th\u01b0\u1eddng l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p. M\u00e0u s\u1eafc l\u00e0 m\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"xmen\"<\/p>\n

C\u00f3 th\u1ec3 v\u00ed d\u1ee5 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a 2 d\u00f2ng s\u1ea3n ph\u1ea9m l\u0103n kh\u1eed m\u00f9i d\u00e0nh cho nam gi\u1edbi: Xmen v\u00e0 Romano. Xmen x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u0111\u00edch th\u1ef1c v\u1edbi t\u00ednh c\u00e1ch m\u1ea1nh m\u1ebd, th\u00f4ng minh, quy\u1ebft \u0111o\u00e1n, v\u00ec v\u1eady bao b\u00ec s\u1ea3n ph\u1ea9m h\u1ecd s\u1eed d\u1ee5ng t\u00f4ng m\u00e0u xanh d\u01b0\u01a1ng, n\u00e2u x\u00e1m \u0111en, v\u1edbi \u0111\u01b0\u1eddng n\u00e9t thi\u1ebft k\u1ebf d\u1ee9t kho\u00e1t.<\/span><\/p>\n

\"romano\"<\/p>\n

Trong khi \u0111\u00f3, Romano x\u00e2y d\u1ef1ng h\u00ecnh t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng \u00dd, l\u1ecbch thi\u1ec7p, l\u00e3ng m\u1ea1n v\u00e0 tinh t\u1ebf, g\u1ee3i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn th\u00e0nh ph\u1ed1 hoa l\u1ec7 Italy. V\u00ec th\u1ebf Romano ch\u1ecdn t\u00f4ng m\u00e0u ch\u1ee7 \u0111\u1ea1o l\u00e0 xanh l\u00e1 \u0111\u1eadm \u0111\u1ec3 th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Gia t\u0103ng s\u1ef1 thu h\u00fat, ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h2>\n

C\u00e1c chuy\u00ean gia \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: \u201c85 % kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m do nh\u1eefng c\u1ea3m x\u00fac nh\u1ea5t th\u1eddi quy\u1ebft \u0111\u1ecbnh\u201d. Nh\u01b0 v\u1eady, m\u1ed9t s\u1ea3n ph\u1ea9m mu\u1ed1n n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c thi\u1ec7n c\u1ea3m v\u1edbi kh\u00e1ch h\u00e0ng gi\u1eefa h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn s\u1ea3n ph\u1ea9m kh\u00e1c tr\u00ean k\u1ec7 h\u00e0ng, tr\u01b0\u1edbc h\u1ebft c\u1ea7n thi\u1ebft k\u1ebf bao b\u00ec th\u1eadt \u1ea5n t\u01b0\u1ee3ng, \u0111\u1ed9c \u0111\u00e1o v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

\"\"<\/p>\n

D\u1ef1 \u00e1n thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> EMC2 do Sao Kim th\u1ef1c hi\u1ec7n, xem th\u00eam t\u1ea1i \u0111\u00e2y<\/a><\/em><\/p>\n

Kh\u00e1ch h\u00e0ng mua m\u1ed9t s\u1ea3n ph\u1ea9m, h\u1ecd kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m b\u00ean tr\u1ecdng m\u00e0 c\u00f2n b\u1ecb l\u00f4i cu\u1ed1n b\u1edfi thi\u1ebft k\u1ebf, b\u1ed1 c\u1ee5c bao b\u00ec s\u1ea3n ph\u1ea9m. Th\u00f4ng qua \u0111\u00f3, h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, cam k\u1ebft c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t, ch\u1ea5t l\u01b0\u1ee3ng th\u1ec3 hi\u1ec7n qua bao b\u00ec, thi\u1ebft k\u1ebf. Bao b\u00ec s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf ch\u1ec9n chu, chuy\u00ean nghi\u1ec7p l\u00e0 y\u00eau c\u1ea7u b\u1eaft bu\u1ed9c c\u1ee7a doanh nghi\u1ec7p khi tham gia th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay. <\/span><\/p>\n

Bao b\u00ec cung c\u1ea5p th\u00f4ng tin, gia t\u0103ng s\u1ef1 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ea7n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 nh\u00e3n hi\u1ec7u, n\u01a1i s\u1ea3n xu\u1ea5t, ngu\u1ed3n g\u1ed1c, th\u00e0nh ph\u1ea7n, c\u00e1ch s\u1eed d\u1ee5ng, h\u1ea1n s\u1eed d\u1ee5ng\u2026 Ch\u00ednh nh\u1eefng th\u00f4ng tin r\u00f5 r\u00e0ng, minh b\u1ea1ch \u0111\u00f3 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng h\u01a1n v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/span><\/p>\n

\"\"<\/p>\n

D\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chu\u1ed7i c\u1eeda h\u00e0ng Kid & Kiddy, xem th\u00eam t\u1ea1i \u0111\u00e2y<\/a><\/em><\/p>\n

Tuy nhi\u00ean vi\u1ec7c thi\u1ebft k\u1ebf bao b\u00ec sao cho v\u1eeba truy\u1ec1n \u0111\u1ea1t \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin c\u1ea7n thi\u1ebft cho kh\u00e1ch h\u00e0ng, v\u1eeba tr\u00ecnh b\u00e0y b\u1eaft m\u1eaft, t\u1ea1o hi\u1ec7u \u1ee9ng cho ng\u01b0\u1eddi nh\u00ecn l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5. V\u00ec v\u1eady, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00ecm \u0111\u1ebfn s\u1ef1 t\u01b0 v\u1ea5n, gi\u00fap \u0111\u1ee1 c\u1ee7a c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p v\u00e0 gi\u00e0u kinh nghi\u1ec7m \u0111\u1ec3 t\u1ea1o ra bao b\u00ec \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Gia t\u0103ng s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Bao b\u00ec l\u00e0 \u201cc\u1ea7u n\u1ed1i\u201d g\u1eafn k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u. M\u1ed1i li\u00ean k\u1ebft n\u00e0y th\u1ec3 hi\u1ec7n \u1edf s\u1ef1 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean gi\u1eefa h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua bao b\u00ec m\u1ed7i khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. N\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m t\u1ed1t, ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1, d\u1ea7n d\u1ea7n t\u1ea1o n\u00ean s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"coca\"<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 kinh \u0111i\u1ec3n c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 h\u00e3ng \u0111\u1ed3 u\u1ed1ng n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi l\u00e0 Cocacola v\u1edbi ki\u1ec3u chai th\u00e2n cong (contour bottle) c\u00f3 m\u1ed9t kh\u00f4ng hai. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u0169ng \u0111\u00e3 r\u1ea5t nhi\u1ec1u l\u1ea7n th\u1eed thay \u0111\u1ed5i ki\u1ec3u d\u00e1ng chai, tuy nhi\u00ean ki\u1ec3u chai Contour bottle c\u1ed5 \u0111i\u1ec3n \u0111\u00e3 \u0103n v\u00e0o ti\u1ec1m th\u1ee9c c\u1ee7a r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng, tr\u1edf th\u00e0nh m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng v\u0103n h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y!<\/span> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

Ng\u00e0y nay, bao b\u00ec s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c xem nh\u01b0 v\u1eadt ch\u1ee9a \u0111\u1ed3, b\u1ecdc s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 m\u1ed9t d\u1ea1ng \u201ctruy\u1ec1n th\u00f4ng t\u0129nh\u201d kh\u00e9o l\u00e9o truy\u1ec1n t\u1ea3i t\u00ednh c\u00e1ch, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 marketing \u0111\u1eafc l\u1ef1c gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng cho c\u00f4ng ty.<\/span><\/p>\n

N\u1ebfu doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n s\u1edf h\u1eefu c\u00e1c thi\u1ebft k\u1ebf bao b\u00ec<\/a> s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o, \u1ea5n t\u01b0\u1ee3ng v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m m\u1ea1nh m\u1ebd nh\u1ea5t, Sao Kim s\u1ebd gi\u00fap b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3. N\u1ebfu c\u00f2n b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec b\u0103n kho\u0103n, b\u1ea1n ch\u1ec9 \u0111i\u1ec1n form ngay b\u00ean d\u01b0\u1edbi ho\u1eb7c g\u1ecdi \u0111\u1ebfn s\u1ed1 hotline, c\u00e1c chuy\u00ean gia v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim s\u1ebd t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed cho b\u1ea1n.<\/span><\/p>\n

❐ Tham kh\u1ea3o th\u00eam: Thi\u1ebft k\u1ebf brochure \u0111\u1eb9p<\/a> <\/span>, H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span>, C\u00f4ng ty thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div>
<\/div>","protected":false},"excerpt":{"rendered":"

C\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ebf gi\u1edbi t\u1eebng ch\u1ec9 ra r\u1eb1ng: \u201cThi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m – m\u1ed9t ph\u1ea7n c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n h\u1eb3n 3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng v\u00e0 8 k\u1ef3 khuy\u1ebfn m\u00e3i!\u201d Nh\u01b0 v\u1eady, bao b\u00ec s\u1ea3n […]<\/p>\n","protected":false},"author":24,"featured_media":320275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[370],"tags":[],"class_list":["post-320272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-bao-bi"],"acf":[],"views":1235,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320272"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/320275"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}