{"id":320277,"date":"2017-12-27T14:01:11","date_gmt":"2017-12-27T07:01:11","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320277"},"modified":"2019-03-29T15:56:20","modified_gmt":"2019-03-29T08:56:20","slug":"5-su-that-thu-vi-ve-bao-bi-co-the-ban-chua-biet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/5-su-that-thu-vi-ve-bao-bi-co-the-ban-chua-biet\/","title":{"rendered":"5 s\u1ef1 th\u1eadt th\u00fa v\u1ecb v\u1ec1 bao b\u00ec c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft"},"content":{"rendered":"

Bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c xem nh\u01b0 \u201cs\u1ee9 gi\u1ea3\u201d truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, g\u00e2y ch\u00fa \u00fd v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n gi\u1eefa h\u00e0ng tr\u0103m, h\u00e0ng ng\u00e0n s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f9ng lo\u1ea1i. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng xem tr\u1ecdng v\u00e0 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0o v\u1ea5n \u0111\u1ec1 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/a><\/strong><\/span>. H\u00e3y c\u00f9ng Sao Kim kh\u00e1m ph\u00e1 5 s\u1ef1 th\u1eadt th\u00fa v\u1ecb v\u1ec1 bao b\u00ec c\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft.<\/span><\/p>\n

M\u00e0u s\u1eafc – v\u0169 kh\u00ed l\u1ee3i h\u1ea1i trong thi\u1ebft k\u1ebf bao b\u00ec<\/b><\/span><\/h2>\n

V\u1edbi \u0111a s\u1ed1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c ch\u1ecdn l\u1ef1a m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf l\u00e0 s\u1ef1 \u201ctoan t\u00ednh\u201d c\u00f3 ch\u1ee7 \u0111\u00edch! \u0110\u1eb7c bi\u1ec7t m\u00e0u s\u1eafc thi\u1ebft k\u1ebf bao b\u00ec c\u00f2n l\u00e0 v\u0169 kh\u00ed t\u00e2m l\u00fd c\u1ef1c l\u1ee3i h\u1ea1i trong marketing!<\/span><\/p>\n

Coca Cola ch\u1ecdn m\u00e0u \u0111\u1ecf l\u00e0m m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o trong t\u1ea5t c\u1ea3 m\u1ecdi thi\u1ebft k\u1ebf v\u1edbi m\u1ee5c \u0111\u00edch mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn tr\u1ecdn v\u1eb9n nh\u1ea5t v\u1ec1 c\u1ea3m h\u1ee9ng vui v\u1ebb v\u00e0 s\u1ef1 h\u1ea1nh ph\u00fac khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. M\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u1ea1i th\u01b0\u1eddng c\u00f3 bao b\u00ec m\u00e0u xanh l\u00e1 c\u00e2y, \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u1ea3m gi\u00e1c t\u1ef1 nhi\u00ean, an to\u00e0n.<\/span><\/p>\n

\"maxresdefault\"<\/span><\/p>\n

M\u00e0u s\u1eafc thi\u1ebft k\u1ebf bao b\u00ec<\/strong> g\u00f3p ph\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u1ecbnh v\u1ecb cao c\u1ea5p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn l\u00e0 bao b\u00ec c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m d\u1ea7u g\u1ed9i \u0111\u1ea7u X-men. S\u1eed d\u1ee5ng c\u00e1c t\u00f4ng m\u00e0u t\u1ed1i nh\u01b0 xanh \u0111\u1eadm, \u0111en, n\u00e2u, x\u00e1m mang l\u1ea1i c\u1ea3m gi\u00e1c nam t\u00ednh \u0111\u00fang nh\u01b0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi m\u00e0u s\u1eafc tr\u1ea7m, t\u1ed1i s\u1ebd khi\u1ebfn s\u1ea3n ph\u1ea9m tr\u00f4ng sang tr\u1ecdng h\u01a1n. Ngo\u00e0i ra, thi\u1ebft k\u1ebf ki\u1ec3u d\u00e1ng chai g\u1ecdn, g\u00f3c c\u1ea1nh, thu\u1eadn ti\u1ec7n khi s\u1eed d\u1ee5ng c\u0169ng to\u00e1t l\u00ean s\u1ef1 m\u1ea1nh m\u1ebd \u0111\u00fang ch\u1ea5t \u201c\u0110\u00e0n \u00f4ng \u0111\u00edch th\u1ef1c\u201d.<\/span><\/p>\n

\"\"<\/span><\/p>\n

Thi\u1ebft k\u1ebf bao b\u00ec<\/strong> An Phu Coffee do Sao Kim th\u1ef1c hi\u1ec7n, xem chi ti\u1ebft t\u1ea1i \u0111\u00e2y<\/a><\/strong><\/span><\/em><\/span><\/p>\n

Hay s\u1ea3n ph\u1ea9m c\u1ee7a Pond, t\u1ea5t c\u1ea3 h\u1ecda ti\u1ebft ch\u1ec9 l\u00e0 h\u00ecnh \u1ea3nh c\u00e1ch \u0111i\u1ec7u c\u00e0nh hoa tuy-lip tr\u00ean n\u1ec1n tr\u1eafng t\u1ea1o cho s\u1ea3n ph\u1ea9m s\u1ef1 sang tr\u1ecdng, thanh nh\u00e3.<\/span><\/p>\n

Bao b\u00ec c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/span><\/h2>\n

Gi\u1eefa hai s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng gi\u1ed1ng nhau, ngo\u1ea1i tr\u1eeb y\u1ebfu t\u1ed1 v\u1ec1 gi\u00e1 c\u1ea3, nhu c\u1ea7u, s\u1edf th\u00edch\u2026 th\u00ec \u0111i\u1ec1u g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m n\u00e0y thay v\u00ec s\u1ea3n ph\u1ea9m kia? <\/span><\/p>\n

Gi\u1eefa hai s\u1ea3n ph\u1ea9m gi\u1ed1ng nhau v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi thi\u1ebft k\u1ebf bao b\u00ec<\/strong> \u0111\u1eb9p h\u01a1n, b\u1eaft m\u1eaft h\u01a1n r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n, v\u00ec ch\u00fang s\u1edf h\u1eefu h\u00ecnh th\u1ee9c khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y “gi\u00e1 tr\u1ecb h\u01a1n”.<\/span><\/p>\n

\"sunlight\"<\/span><\/p>\n

Nh\u01b0 v\u1eady bao b\u00ec l\u00e0 \u201cgi\u00e1 tr\u1ecb c\u1ed9ng th\u00eam\u201d c\u1ee7a s\u1ea3n ph\u1ea9m, gia t\u0103ng gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn h\u1eefu h\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m. M\u1ed9t trong c\u00e1c y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Bao b\u00ec c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch v\u1ecb gi\u00e1c<\/b><\/span><\/h2>\n

Trong m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng li\u00ean quan \u0111\u1ebfn \u0103n u\u1ed1ng, \u1ea9m th\u1ef1c th\u00ec bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong> l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y ch\u1ec9 ra r\u1eb1ng m\u00e0u \u0111\u1ecf c\u00f3 kh\u1ea3 n\u0103ng tuy\u1ec7t v\u1eddi trong vi\u1ec7c k\u00edch th\u00edch s\u1ef1 th\u00e8m \u0103n. \u0110i\u1ec1u \u0111\u00f3 l\u00fd gi\u1ea3i t\u1ea1i sao c\u00e1c qu\u00e1n \u0103n nhanh nh\u01b0 KFC, McDonald’s th\u01b0\u1eddng s\u1eed d\u1ee5ng t\u00f4ng m\u00e0u \u0111\u1ecf h\u1ea7u h\u1ebft trong c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"kfc\"<\/span><\/p>\n

C\u00e1c bao b\u00ec \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ea3m b\u1ea3o s\u1ef1 ngon m\u1eaft, k\u00edch th\u00edch v\u1ecb gi\u00e1c, khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e8m thu\u1ed3ng\u2026 v\u00e0 h\u00e0nh \u0111\u1ed9ng cu\u1ed1i c\u00f9ng l\u00e0 mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/span><\/p>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m t\u1ea1o ra \u201cnghi th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\u201d<\/b><\/span><\/h2>\n

Chocolate Kitkat c\u1ee7a Nestle l\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi s\u1edf h\u1eefu \u201cNghi th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\u201d nh\u1edd thi\u1ebft k\u1ebf bao b\u00ec<\/strong> d\u1ea1ng gi\u1ea5y b\u1ecdc v\u00e0 thi\u1ebft k\u1ebf c\u00e1c mi\u1ebfng chocolate th\u00e0nh t\u1eebng kh\u00fac nh\u1ecf. Khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ph\u1ea3i b\u1ebb thanh chocolate th\u00e0nh nhi\u1ec1u mi\u1ebfng nh\u1ecf r\u1ed3i m\u1edbi \u0103n.<\/span><\/p>\n

\"KitKat-to-use-100-sustainable-cocoa-by-Q1-2016\"<\/span><\/p>\n

\u201cChi\u00eau l\u1ea1\u201d n\u00e0y \u0111\u00e3 gi\u00fap Kitkat tr\u1edf th\u00e0nh ng\u01b0\u1eddi ti\u00ean phong trong vi\u1ec7c s\u00e1ng t\u1ea1o ra c\u00e1c <\/span>\u201cNghi th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\u201d t\u1eeb bao b\u00ec. M\u1eb7c d\u00f9 nghi th\u1ee9c n\u00e0y r\u1ea5t d\u1ec5 b\u1ecb b\u1eaft ch\u01b0\u1edbc, tuy nhi\u00ean, k\u1ebb \u0111i \u0111\u1ea7u l\u00e0 k\u1ebb chi\u1ebfm \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf!\"kitkat-snap\"<\/span><\/span><\/p>\n

Bao b\u00ec s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean th\u00f3i quen v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/b><\/span><\/h2>\n

Ng\u00e0y nay, m\u1ed9t s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng ch\u01b0a \u0111\u1ee7 m\u00e0 ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u00ecnh th\u00f4ng qua bao b\u00ec s\u1ea3n ph\u1ea9m. Tr\u01b0\u1edbc nhi\u1ec1u s\u1ea3n ph\u1ea9m xa l\u1ea1 tr\u00ean qu\u1ea7y h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng l\u1ef1a ch\u1ecdn nh\u1eefng s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, m\u1eabu m\u00e3, ki\u1ec3u d\u00e1ng \u1ea5n t\u01b0\u1ee3ng v\u00e0 c\u00f3 t\u00ednh thu\u1eadn ti\u1ec7n trong s\u1eed d\u1ee5ng.<\/span><\/p>\n

T\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec3m c\u1ed9ng r\u1ea5t l\u1edbn trong vi\u1ec7c chinh ph\u1ee5c kh\u00e1ch h\u00e0ng. Bao b\u00ec t\u01b0\u01a1ng c\u00e0 Heinz \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, khi d\u00f9ng h\u1ebft t\u01b0\u01a1ng, h\u1ecd s\u1ebd d\u1ed1c ng\u01b0\u1ee3c chai \u0111\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng gi\u1ecdt cu\u1ed1i c\u00f9ng.<\/span><\/p>\n

\"heinz\"<\/span><\/p>\n

Nh\u1eefng s\u1ef1 th\u1eadt th\u00fa v\u1ecb v\u1ec1 thi\u1ebft k\u1ebf bao b\u00ec<\/strong> tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t bao b\u00ec s\u00e1ng t\u1ea1o, \u1ea5n t\u01b0\u1ee3ng, c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch gi\u00e1c quan v\u00e0 \u201c\u0111\u00e1nh g\u1ee5c\u201d ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean. C\u00f4ng vi\u1ec7c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 c\u00f3 h\u1ec7 th\u1ed1ng b\u00e0i b\u1ea3n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/p>\n

Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n