{"id":320345,"date":"2018-11-23T09:49:38","date_gmt":"2018-11-23T02:49:38","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320345"},"modified":"2019-02-25T11:50:59","modified_gmt":"2019-02-25T04:50:59","slug":"su-thay-doi-cac-mau-bao-bi-cua-cac-thuong-hieu-noi-tieng","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/su-thay-doi-cac-mau-bao-bi-cua-cac-thuong-hieu-noi-tieng\/","title":{"rendered":"S\u1ef1 thay \u0111\u1ed5i c\u00e1c m\u1eabu Thi\u1ebft k\u1ebf bao b\u00ec c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng"},"content":{"rendered":"

Trong th\u1eddi \u0111i\u1ec3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay, vi\u1ec7c thay \u0111\u1ed5i Thi\u1ebft k\u1ebf\u00a0bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong><\/a> l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 m\u1edbi m\u1ebb v\u00e0 h\u1ee9ng kh\u1edfi cho kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111ang m\u1ea5t d\u1ea7n tr\u00ean k\u1ec7 h\u00e0ng th\u00ec \u0111i\u1ec1u n\u00e0y c\u00e0ng tr\u1edf n\u00ean c\u1ea7n thi\u1ebft.<\/p>\n

H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u s\u1ef1 thay \u0111\u1ed5i c\u00e1c m\u1eabu bao b\u00ec<\/strong> c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, t\u1eeb \u0111\u00f3 r\u00fat ra b\u00e0i h\u1ecdc cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n

Heineken<\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u bia tr\u0103m tu\u1ed5i Heineken lu\u00f4n ch\u00fa tr\u1ecdng vi\u1ec7c thay \u0111\u1ed5i m\u1eabu m\u00e3 bao b\u00ec s\u1ea3n ph\u1ea9m theo \u0111\u1ecbnh k\u1ef3<\/span>, vi\u1ec7c thay m\u1edbi \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt 4 – 5 n\u0103m m\u1ed9t l\u1ea7n.<\/span><\/p>\n

\"110614<\/p>\n

Cu\u1ed9c \u201cc\u00e1ch m\u1ea1ng\u201d thay \u0111\u1ed5i bao b\u00ec c\u1ee7a Heineken di\u1ec5n ra g\u1ea7n \u0111\u00e2y nh\u1ea5t v\u00e0o n\u0103m 2014. \u0110\u00e2y \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t \u0111\u1ed9ng th\u00e1i gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n m\u1edbi c\u1ee7a Heineken khi m\u00e0 th\u1ecb ph\u1ea7n to\u00e0n c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y gi\u1ea3m nh\u1eb9 t\u1eeb 1,5% n\u0103m 2008 xu\u1ed1ng 1,4% trong n\u0103m 2013.<\/span><\/p>\n

H\u00ecnh \u1ea3nh bao b\u00ec tr\u00ean lon Heineken m\u1edbi gi\u1ea3m ph\u1ea7n di\u1ec7n t\u00edch m\u00e0u xanh l\u00e1 c\u00e2y, \u0111\u1ec3 l\u1ed9 ph\u1ea7n v\u1eadt li\u1ec7u nh\u00f4m nhi\u1ec1u h\u01a1n. H\u00e3ng bia n\u00e0y cho r\u1eb1ng: Vi\u1ec7c \u0111\u1ec3 l\u1ed9 ph\u1ea7n nh\u00f4m nhi\u1ec1u h\u01a1n tr\u00ean bao b\u00ec s\u1ebd khi\u1ebfn lon Heineken tr\u00f4ng t\u01b0\u01a1i m\u1edbi v\u00e0 nam t\u00ednh h\u01a1n. <\/span>M\u00e0u nh\u00f4m tr\u1ea7n c\u0169ng g\u1ee3i l\u00ean s\u1ef1 t\u01b0\u01a1i v\u00e0 k\u00edch th\u00edch \u00a0kh\u00e1t khao m\u1ea1nh m\u1ebd khi mang lon bia ra kh\u1ecfi t\u1ee7 l\u1ea1nh.<\/span><\/p>\n

\"heineken-b-970-large\"<\/p>\n

Bi\u1ec3u t\u01b0\u1ee3ng ng\u00f4i sao m\u00e0u \u0111\u1ecf c\u0169ng \u0111\u01b0\u1ee3c tinh ch\u1ec9nh l\u1edbn h\u01a1n v\u00e0 r\u00f5 r\u00e0ng h\u01a1n. Ng\u00f4i sao m\u00e0u \u0111\u1ecf tr\u00ean lon Heineken l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng \u201ck\u1ef3 di\u1ec7u\u201d l\u00e0m n\u00ean b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n 150 tu\u1ed5i n\u00e0y. M\u1ed7i c\u00e1nh sao bi\u1ec3u tr\u01b0ng cho t\u1eebng nguy\u00ean li\u1ec7u bia: \u0111\u1ea1i m\u1ea1ch, hoa bia, n\u01b0\u1edbc, men A \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u1ed7i lon Heineken v\u00e0 b\u00ed quy\u1ebft tuy\u1ec7t di\u1ec7u c\u1ee7a ng\u01b0\u1eddi n\u1ea5u bia.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh thay \u0111\u1ed5i n\u00e0y, Heineken \u0111\u00e3 thu th\u1eadp r\u1ea5t nhi\u1ec1u ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc m\u1ed7i thi\u1ebft k\u1ebf c\u1ee7a Heineken.<\/span><\/p>\n

Tropicana (Pepsi Cola)<\/h2>\n

Tropicana – th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc cam n\u1ed5i ti\u1ebfng c\u1ee7a Pepsi Cola \u0111\u00e3 m\u1ea1nh d\u1ea1n thay \u0111\u1ed5i bao b\u00ec s\u1ea3n ph\u1ea9m, tuy nhi\u00ean vi\u1ec7c thay m\u1edbi n\u00e0y l\u1ea1i kh\u00f4ng th\u00e0nh c\u00f4ng. T\u1ea1i sao v\u1eady?<\/span><\/p>\n

\"tropicana\"<\/p>\n

M\u1eabu bao b\u00ec c\u1ee7a <\/span>Tropicana tr\u01b0\u1edbc v\u00e0 sau khi thay \u0111\u1ed5i<\/span><\/em><\/p>\n

Tropicana l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ki\u1ebfm ra ti\u1ec1n khi <\/span>\u0111em l\u1ea1i doanh thu \u0111\u1ebfn h\u01a1n 700$ m\u1ed7i n\u0103m v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh bao b\u00ec duy nh\u1ea5t trong su\u1ed1t 90 n\u0103m. B\u1ea5t ng\u1edd, v\u00e0o th\u00e1ng 1 n\u0103m 2009, <\/span>Tropicana cho ra m\u1eaft m\u1eabu bao b\u00ec m\u1edbi thay th\u1ebf h\u1ed9p<\/span> Tropicana Pure Premium truy\u1ec1n th\u1ed1ng tr\u01b0\u1edbc \u0111\u00e2y. K\u1ebft qu\u1ea3 ch\u1ec9 sau 2 th\u00e1ng ra m\u1eaft, doanh s\u1ed1 gi\u1ea3m \u0111\u1ebfn 20% khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y m\u1ea5t \u0111\u1ebfn 30 t\u1ef7 \u0111\u1ed3ng v\u00e0 h\u1ee9ng ch\u1ecbu nhi\u1ec1u d\u01b0 lu\u1eadn tr\u00e1i chi\u1ec1u t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Sau \u0111\u00f3, Tropicana \u0111\u00e3 ph\u1ea3i quay l\u1ea1i s\u1eed d\u1ee5ng m\u1eabu bao b\u00ec ban \u0111\u1ea7u.<\/span><\/p>\n

Bao b\u00ec m\u1edbi c\u00f3 3 s\u1ef1 thay \u0111\u1ed5i quan tr\u1ecdng nh\u1ea5t.<\/strong><\/p>\n

– H\u00ecnh \u1ea3nh qu\u1ea3 cam v\u00e0 chi\u1ebfc \u1ed1ng h\u00fat \u0111\u01b0\u1ee3c thay b\u1eb1ng ly n\u01b0\u1edbc cam th\u00e0nh ph\u1ea9m<\/span><\/p>\n

– Logo t\u1eeb chi\u1ec1u ngang xoay th\u00e0nh chi\u1ec1u d\u1ecdc v\u00e0 ph\u00f4ng ch\u1eef \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/span><\/p>\n

– N\u1eafp ch\u1ea1i bi\u1ebfn t\u1ea5u th\u00e0nh h\u00ecnh n\u1eeda qu\u1ea3 c\u1ea3m, g\u1ee3i cho ng\u01b0\u1eddi d\u00f9ng li\u00ean t\u01b0\u1edfng \u0111ang v\u1eaft cam trong l\u00fac m\u1edf n\u1eafp.<\/span><\/p>\n

T\u01b0\u1edfng l\u00e0 s\u00e1ng t\u1ea1o, v\u1eady m\u00e0 bao b\u00ec m\u1edbi l\u1ea1i th\u1ea5t b\u1ea1i, t\u1ea1i sao v\u1eady? L\u00fd do quan tr\u1ecdng nh\u1ea5t l\u00e0 bao b\u00ec m\u1edbi \u0111\u00e3 \u0111\u00e1nh m\u1ea5t to\u00e0n b\u1ed9 y\u1ebfu t\u1ed1 quan tr\u1ecdng khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u Tropicana nh\u01b0 h\u00ecnh qu\u1ea3 cam, \u1ed1ng h\u00fat, b\u1ed1 c\u1ee5c\u2026<\/span><\/p>\n

B\u00e0i h\u1ecdc r\u00fat ra cho doanh nghi\u1ec7p khi mu\u1ed1n thay \u0111\u1ed5i bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0: lu\u00f4n ch\u00fa \u00fd \u0111\u1ebfn y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng n\u00ean thay \u0111\u1ed5i qu\u00e1 nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f9ng l\u00fac v\u00e0 bao b\u00ec m\u1edbi c\u1ea7n ph\u00e1t tri\u1ec3n tr\u00ean bao b\u00ec c\u0169.<\/span><\/p>\n

Louis Vuitton<\/h2>\n

Sau 13 n\u0103m, l\u1ea7n \u0111\u1ea7u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi <\/span>Louis Vuitton \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u201cl\u00e0m m\u1edbi\u201d bao b\u00ec c\u1ee7a m\u00ecnh.<\/span><\/p>\n

M\u00e0u n\u00e2u tr\u00ean bao b\u00ec Louis Vuitton v\u1ed1n \u0111\u01b0\u1ee3c xem l\u00e0 m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u00e3ng trong h\u01a1n 13 n\u0103m qua. M\u00e0u s\u1eafc \u0111\u1eb7c tr\u01b0ng n\u00e0y \u0111\u01b0\u1ee3c c\u00e1c t\u00edn \u0111\u1ed3 th\u1eddi trang tr\u00ean kh\u1eafp th\u1ebf gi\u1edbi bi\u1ebft \u0111\u1ebfn nh\u01b0 m\u1ed9t s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh \u0111\u1eb3ng c\u1ea5p v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi th\u01b0\u1ee3ng. <\/span><\/p>\n

Tuy nhi\u00ean th\u01b0\u01a1ng hi\u1ec7u n\u00e0y quy\u1ebft \u0111\u1ecbnh \u0111\u1ed5i m\u00e0u s\u1eafc c\u1ee7a t\u1ea5t c\u1ea3 bao b\u00ec Louis Vuitton th\u00e0nh m\u00e0u v\u00e0ng ngh\u1ec7 v\u1edbi t\u00ean g\u1ecdi l<\/span>\u00e0 Imp\u00e9rial Saffron v\u00e0 k\u00e8m theo d\u00e2y ruy b\u0103ng m\u00e0u xanh Cobalt. \u00a0M\u1eabu thi\u1ebft k\u1ebf m\u1edbi n\u00e0y ch\u00ednh th\u1ee9c \u0111i v\u00e0o s\u1eed d\u1ee5ng v\u00e0o th\u00e1ng 7 n\u0103m 2016.<\/span><\/p>\n

\"Louis-Vuitton\"<\/p>\n

CEO Michael Burke \u2013 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a h\u00e3ng Louis Vuitton chia s\u1ebb: \u201cCh\u00fang t\u00f4i mong mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi nh\u1edb \u0111\u1ebfn m\u1eabu bao b\u00ec m\u1edbi n\u00e0y kh\u00f4ng ch\u1ec9 v\u00ec s\u1ef1 h\u1ee3p th\u1eddi trang m\u00e0 n\u00f3 c\u00f2n ph\u1ea3i th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. Hai gam m\u00e0u m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u1eabn th\u01b0\u1eddng d\u00f9ng l\u00e0 \u0111en v\u00e0 tr\u1eafng l\u00e0 qu\u00e1 ph\u1ed5 bi\u1ebfn, ch\u00fang t\u00f4i mu\u1ed1n c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t\u201d.<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf bao b\u00ec, \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd hi\u1ec3u r\u1eb1ng: \u201cBao b\u00ec ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t bao b\u00ec chuy\u00ean nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng g\u1ea5p 300% doanh s\u1ed1 c\u00f4ng ty\u201d.<\/span><\/p>\n

L\u00e2u nay, kh\u00f4ng \u00edt doanh nghi\u1ec7p Vi\u1ec7t \u0111\u00e1nh gi\u00e1 th\u1ea5p vai tr\u00f2 c\u1ee7a bao b\u00ec th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 ch\u01b0a c\u00f3 s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ef1c cho vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 t\u00e1i thi\u1ebft k\u1ebf bao b\u00ec. Ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 thi\u1ebft k\u1ebf v\u00e0 m\u1ea1nh d\u1ea1n thay \u0111\u1ed5i khi bao b\u00ec tr\u1edf n\u00ean l\u1ed7i th\u1eddi, \u0111\u00f3 l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111ang l\u00e0m. Thi\u1ebft k\u1ebf bao b\u00ec m\u1edbi s\u1ebd \u0111em l\u1ea1i v\u1eadn m\u1ec7nh m\u1edbi cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. H\u00e3y c\u00e2n nh\u1eafc th\u1eadt k\u1ef9!<\/span><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n s\u1edf h\u1eefu nh\u1eefng m\u1eabu thi\u1ebft k\u1ebf bao b\u00ec<\/strong> m\u1edbi m\u1ebb, s\u00e1ng t\u1ea1o v\u00e0 v\u1eabn gi\u1eef nguy\u00ean \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y \u0111\u1ec3 Sao Kim gi\u00fap b\u1ea1n.<\/span><\/p>\n

H\u00e3y li\u00ean h\u1ec7 s\u1ed1 hotline<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sao Kim t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed cho b\u1ea1n.<\/span><\/p>\n

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❐ Tham kh\u1ea3o th\u00eam: Ch\u1ee5p \u1ea3nh c\u00f4ng ty<\/a> <\/span>, Thi\u1ebft k\u1ebf h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c<\/a> <\/span>, Thi\u1ebft k\u1ebf profile c\u00f4ng ty<\/a> <\/span><\/span><\/div>
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Trong th\u1eddi \u0111i\u1ec3m c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay, vi\u1ec7c thay \u0111\u1ed5i Thi\u1ebft k\u1ebf\u00a0bao b\u00ec s\u1ea3n ph\u1ea9m l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e3n h\u00e0ng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 m\u1edbi m\u1ebb v\u00e0 h\u1ee9ng kh\u1edfi cho kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111ang m\u1ea5t d\u1ea7n tr\u00ean k\u1ec7 h\u00e0ng th\u00ec \u0111i\u1ec1u n\u00e0y c\u00e0ng […]<\/p>\n","protected":false},"author":24,"featured_media":320348,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[370],"tags":[],"class_list":["post-320345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thiet-ke-bao-bi"],"acf":[],"views":7996,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320345"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320345\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/320348"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}