{"id":320391,"date":"2018-03-16T09:16:44","date_gmt":"2018-03-16T02:16:44","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320391"},"modified":"2019-03-29T09:16:35","modified_gmt":"2019-03-29T02:16:35","slug":"cach-len-y-tuong-brainstorming-thiet-ke-bao-bi-hieu-qua","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-bao-bi\/cach-len-y-tuong-brainstorming-thiet-ke-bao-bi-hieu-qua\/","title":{"rendered":"C\u00e1ch l\u00ean \u00fd t\u01b0\u1edfng (brainstorming) thi\u1ebft k\u1ebf bao b\u00ec hi\u1ec7u qu\u1ea3"},"content":{"rendered":"

Abraham Lincoln t\u1eebng n\u00f3i: “N\u1ebfu cho t\u00f4i 6 gi\u1edd \u0111\u1ec3 ch\u1eb7t m\u1ed9t c\u00e1i c\u00e2y, t\u00f4i s\u1ebd d\u00e0nh 4 ti\u1ebfng \u0111\u1ec3 m\u00e0i r\u00ecu<\/strong>\u201d. C\u00f3 tr\u00ean tay l\u01b0\u1ee1i r\u00ecu s\u1eafc b\u00e9n, b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng chinh ph\u1ee5c c\u1ea3 th\u1ebf gi\u1edbi! Nh\u01b0 v\u1eady, \u00fd t\u01b0\u1edfng c\u00e0ng t\u1ed1t, chu\u1ea9n b\u1ecb c\u00e0ng ch\u1ec9n chu th\u00ec kh\u00e2u thi\u1ebft k\u1ebf c\u00e0ng nhanh ch\u00f3ng. Trong ng\u00e0nh thi\u1ebft k\u1ebf bao b\u00ec<\/strong><\/a> <\/span>c\u0169ng v\u1eady. B\u00e0i vi\u1ebft n\u00e0y, Sao Kim s\u1ebd g\u1ee3i \u00fd cho b\u1ea1n c\u00e1ch l\u00ean \u00fd t\u01b0\u1edfng (brainstorming) thi\u1ebft k\u1ebf bao b\u00ec hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Ghi t\u1ea5t c\u1ea3 \u00fd t\u01b0\u1edfng l\u00ean gi\u1ea5y<\/strong><\/span><\/h2>\n

Nh\u00e0 v\u0103n Flannery O\u2019Connor chia s\u1ebb v\u1ec1 c\u00e1c kh\u01a1i ngu\u1ed3n c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o:\u00a0\u201cM\u1ed7i bu\u1ed5i s\u00e1ng t\u1eeb 9h \u0111\u1ebfn 12h, t\u00f4i v\u00e0o ph\u00f2ng c\u1ee7a m\u00ecnh v\u00e0 ng\u1ed3i tr\u01b0\u1edbc m\u1ed9t m\u1ea3nh gi\u1ea5y. N\u1ebfu trong 3 gi\u1edd \u0111\u00f3 c\u00f3 m\u1ed9t \u00fd t\u01b0\u1edfng n\u00e0o \u0111\u01b0\u1ee3c ngh\u0129 ra, t\u00f4i s\u1ebd s\u1eb5n s\u00e0ng ng\u1ed3i v\u00e0o b\u00e0n \u0111\u1ec3 vi\u1ebft<\/strong>\u201d.<\/span><\/p>\n

\"thiet-ke-bao-bi-san-pham-thuong-hieu\"<\/a><\/span><\/p>\n

H\u00e3y \u0111\u1ec3 tr\u00ed \u00f3c c\u1ee7a b\u1ea1n th\u1eadt tho\u1ea3i m\u00e1i \u0111\u1ec3 bung ra c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t, \u0111\u1eebng c\u1ed1 g\u1eafng t\u1ea1o ra ngay m\u1ed9t \u00fd t\u01b0\u1edfng ch\u1ec9n chu, b\u1ea1n ch\u1ec9 c\u1ea7n vi\u1ebft b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec n\u1ea3y ra trong \u0111\u1ea7u. B\u1edfi s\u00e1ng t\u1ea1o l\u00e0 qu\u00e1 tr\u00ecnh l\u1eafp r\u00e1p nh\u1eefng d\u1eef ki\u1ec7n c\u00f3 s\u1eb5n theo m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng, s\u00e1ng t\u1ea1o nh\u1ea5t. H\u00e3y xem qu\u00e1 tr\u00ecnh l\u00ean \u00fd t\u01b0\u1edfng l\u00e0 m\u1ed9t cu\u1ed9c “d\u1ea1o ch\u01a1i”, l\u00fac \u0111\u00f3 \u00fd t\u01b0\u1edfng s\u1ebd tu\u00f4n tr\u00e0o \u0111\u1ea7y c\u1ea3m h\u1ee9ng.<\/span><\/p>\n

S\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 t\u01b0 duy<\/strong><\/span><\/h2>\n

M\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n\u00a0brainstorming hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 b\u1ea3n \u0111\u1ed3 t\u01b0 duy. Vi\u1ebft v\u00e0o gi\u1eef t\u1ea5m b\u1ea3ng tr\u1eafng ch\u1ee7 \u0111\u1ec1 m\u00e0 b\u1ea1n mu\u1ed1n l\u00ean \u00fd t\u01b0\u1edfng, sau \u0111\u00f3 khoanh tr\u00f2n l\u1ea1i. Khi n\u00e3o b\u1ed9 t\u1ea1o s\u1ef1 li\u00ean t\u01b0\u1edfng t\u1ef1 do, h\u00e3y ghi nhanh b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec n\u1ea3y ra trong \u0111\u1ea7u b\u1ea1n v\u00e0 n\u1ed1i ch\u00fang b\u1eb1ng c\u00e1c \u0111\u01b0\u1eddng k\u1ebb, v\u00f2ng tr\u00f2n. \u0110\u00f4i khi s\u1ef1 k\u1ebft n\u1ed1i ng\u1eabu nhi\u00ean gi\u1eefa nh\u1eefng th\u1ee9 t\u01b0\u1edfng nh\u01b0 kh\u00f4ng li\u00ean quan s\u1ebd h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ed9c \u0111\u00e1o v\u00e0 “kh\u00f4ng \u0111\u1ee5ng h\u00e0ng” v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c.<\/span><\/p>\n

\"thiet-ke-bao-bi-san-pham-thuong-hieu-1\"<\/a><\/span><\/p>\n

Trong 20 ph\u00fat, b\u1ea1n s\u1ebd c\u00f3 v\u00f4 v\u00e0n c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o m\u00e0 b\u1ea1n kh\u00f4ng ng\u1edd \u0111\u1ebfn. C\u1ea7m b\u00fat v\u00e0 tay v\u00e0o th\u00f4i!<\/span><\/p>\n

S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt\u00a0\u201cbrainstorm ng\u01b0\u1ee3c\u201d<\/strong><\/span><\/h2>\n

Khi v\u1ea5n \u0111\u1ec1\u00a0brainstorming \u0111i v\u00e0o b\u1ebf t\u1eafc, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bi\u1ec7n ph\u00e1p \u00a0kh\u00e1 hi\u1ec7u qu\u1ea3 – \u201cbrainstorm ng\u01b0\u1ee3c<\/strong>\u201d. Thay v\u00ec \u0111\u1eb7t ra c\u00e2u h\u1ecfi: “L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/strong>“, L\u00e0m sao \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 v\u1eabn s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o?” h\u00e3y th\u1eed tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ng\u01b0\u1ee3c “C\u00f3 nh\u1eefng c\u00e1ch n\u00e0o l\u00e0m cho v\u1ea5n \u0111\u1ec1 tr\u1ea7m tr\u1ecdng h\u01a1n?” hay “M\u1ed9t \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf t\u1ed3i s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? …<\/span><\/p>\n

\"thiet-ke-bao-bi-san-pham-thuong-hieu-2\"<\/a><\/span><\/p>\n

H\u00e3y th\u1eed l\u1eadt ng\u01b0\u1ee3c l\u1ea1i v\u1ea5n \u0111\u1ec1 r\u1ed3i t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft cho c\u00e2u h\u1ecfi \u0111\u00f3. Sau \u0111\u00f3 l\u1eadt ng\u01b0\u1ee3c l\u1ea1i c\u00e1c c\u00e1ch gi\u1ea3i quy\u1ebft \u0111\u00f3, bi\u1ebft \u0111\u00e2u b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 ra \u0111\u01b0\u1ee3c \u00fd t\u01b0\u1edfng kh\u1ea3 thi, h\u1ea5p d\u1eabn v\u00e0 m\u1edbi l\u1ea1!<\/span><\/p>\n

C\u1eadp nh\u1eadt xu h\u01b0\u1edbng thi\u1ebft k\u1ebf bao b\u00ec m\u1edbi nh\u1ea5t<\/strong><\/span><\/h2>\n

N\u1ebfu b\u1ea1n \u0111ang b\u00ed \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf bao b\u00ec s\u00e1ng t\u1ea1o, c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 tham kh\u1ea3o c\u00e1c thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng tr\u00ean c\u00e1c trang web n\u01b0\u1edbc ngo\u00e0i. Bi\u1ebft \u0111\u00e2u, nh\u1eefng thi\u1ebft k\u1ebf bao b\u00ec<\/strong> \u0111\u00f3 s\u1ebd truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n?<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf \u0111ang th\u1ecbnh h\u00e0nh tr\u00ean th\u1ebf gi\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf bao b\u00ec \u0111\u1ed9c, l\u1ea1 v\u00e0 th\u1eddi th\u01b0\u1ee3ng. <\/span><\/p>\n

\"thiet-ke-bao-bi-san-pham-thuong-hieu-3\"<\/a><\/span><\/p>\n

Nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, xu h\u01b0\u1edbng t\u1ed1i gi\u1ea3n \u0111ang \u0111\u01b0\u1ee3c th\u1ecbnh h\u00e0nh h\u01a1n bao gi\u1edd h\u1ebft. Gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u1eadp tr\u00e0n th\u00f4ng tin, ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi nhi\u1ec1u l\u1ef1a ch\u1ecdn, s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng trong thi\u1ebft k\u1ebf tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

Xu h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n h\u00f3a kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n \u1edf thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong> hay thi\u1ebft k\u1ebf nh\u00e3n m\u00e1c m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n \u1edf t\u00ednh n\u0103ng c\u1ee7a bao b\u00ec. S\u1ef1 ti\u1ec7n l\u1ee3i l\u00e0 \u0111i\u1ec3m c\u1ed9ng r\u1ea5t l\u1edbn, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m r\u1ea5t t\u1ed1t t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean s\u1ef1 y\u00eau th\u00edch v\u00e0 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 th\u01b0\u01a1ng hi\u1ec7u <\/span>r\u01b0\u1ee3u Aquilegia l\u00e0 m\u1ed9t minh ch\u1ee9ng tuy\u1ec7t v\u1eddi cho bao b\u00ec si\u00eau ch\u1ee9c n\u0103ng v\u1edbi m\u1ed9t h\u1ed9p g\u1ed7 tr\u01b0ng b\u00e0y \u0111\u01b0\u1ee3c nh\u00e0 thi\u1ebft k\u1ebf bi\u1ebfn th\u00e0nh m\u1ed9t k\u1ec7 r\u01b0\u1ee3u \u0111\u1ec3 t\u00e1i s\u1eed d\u1ee5ng.<\/span><\/span><\/p>\n

\"thiet-ke-bao-bi-san-pham-thuong-hieu-4\"<\/a><\/span><\/p>\n

Hay m\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 s\u1ef1 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 trong vi\u1ec7c l\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf bao b\u00ec<\/strong>. Xu h\u01b0\u1edbng hi\u1ec7n nay l\u00e0 s\u1eed d\u1ee5ng c\u00e1c bao b\u00ec gi\u1ea5y thay v\u00ec bao b\u00ec nh\u1ef1a, t\u00fai nilon\u2026 v\u00ec t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, d\u1ec5 t\u00e1i ch\u1ebf m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1ea9m m\u1ef9. <\/span><\/p>\n

Trao \u0111\u1ed5i v\u1edbi ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng<\/strong><\/span><\/h2>\n

V\u1edbi kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi h\u01a1n 300 kh\u00e1ch h\u00e0ng v\u00e0 7000 d\u1ef1 \u00e1n l\u1edbn nh\u1ecf, c\u00e1c chuy\u00ean gia c\u1ee7a <\/span>Sao Kim<\/b> c\u00f3 kh\u1ea3 n\u0103ng m\u00f3c n\u1ed1i v\u1ea5n \u0111\u1ec1, k\u1ebft n\u1ed1i c\u00e1c \u00fd t\u01b0\u1edfng r\u1eddi r\u1ea1c th\u00e0nh m\u1ed9t \u00fd t\u01b0\u1edfng ho\u00e0n ch\u1ec9nh, \u0111\u1ed9c \u0111\u00e1o.<\/span><\/span><\/p>\n

L\u00e0 nh\u1eefng ng\u01b0\u1eddi am hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c chuy\u00ean vi\u00ean c\u1ee7a Sao Kim s\u1ebd gi\u00fap b\u1ea1n hi\u1ec7n th\u1ef1c h\u00f3a \u00fd t\u01b0\u1edfng th\u00e0nh b\u1ea3n v\u1ebd v\u00e0 t\u1eeb b\u1ea3n v\u1ebd th\u00e0nh s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf. \u00dd t\u01b0\u1edfng c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean r\u00f5 r\u00e0ng, ch\u00e2n th\u1ef1c v\u00e0 \u201cth\u00f4ng minh\u201d nh\u1ea5t khi qua b\u00e0n tay c\u1ee7a c\u00e1c chuy\u00ean gia c\u1ee7a ch\u00fang t\u00f4i.<\/span><\/p>\n

\"thiet-ke-bao-bi-san-pham-thuong-hieu-5\"<\/a><\/span><\/p>\n

\u0110\u1ed9i ng\u0169 chuy\u00ean gia Sao Kim gi\u00e0u kinh nghi\u1ec7m<\/em><\/span><\/p>\n

Nh\u1eefng c\u00e1ch l\u00ean \u00fd t\u01b0\u1edfng (brainstorming) thi\u1ebft k\u1ebf bao b\u00ec<\/strong> tr\u00ean \u0111\u00e2y hi v\u1ecdng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c \u00fd t\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o v\u00e0 truy\u1ec1n t\u1ea3i y\u1ebfu t\u1ed1 th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. N\u1ebfu b\u1ea1n v\u1eabn b\u0103n kho\u0103n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c c\u00f9ng ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 c\u00f3 \u00fd t\u01b0\u1edfng bao b\u00ec t\u1ed1t nh\u1ea5t cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\u0110\u1ec3 \u0111\u01b0\u1ee3c trao \u0111\u1ed5i v\u1edbi c\u00e1c chuy\u00ean gia, h\u00e3y g\u1ecdi s\u1ed1 holine 0964.699.499 c\u1ee7a Sao Kim, ch\u00fang t\u00f4i s\u1ebd t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed cho b\u1ea1n.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n