{"id":320430,"date":"2019-09-05T17:05:49","date_gmt":"2019-09-05T10:05:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320430"},"modified":"2019-09-05T17:05:50","modified_gmt":"2019-09-05T10:05:50","slug":"8-noi-dung-thiet-yeu-nhat-dinh-phai-co-trong-ban-ke-hoach-kinh-doanh-cho-startup-2","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/8-noi-dung-thiet-yeu-nhat-dinh-phai-co-trong-ban-ke-hoach-kinh-doanh-cho-startup-2\/","title":{"rendered":"8 n\u1ed9i dung thi\u1ebft y\u1ebfu nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh cho startup"},"content":{"rendered":"

L\u00e0 nh\u00e0 qu\u1ea3n l\u00fd, nh\u00e0 \u0111i\u1ec1u h\u00e0nh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p Starup, b\u1ea1n ch\u1eafc ch\u1eafn hi\u1ec3u r\u00f5 h\u01a1n ai h\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/strong> ho\u00e0n h\u1ea3o s\u1ebd thuy\u1ebft ph\u1ee5c ch\u1ee7 \u0111\u1ea7u t\u01b0 r\u00f3t v\u1ed1n cho b\u1ea1n, thu h\u00fat nh\u00e2n t\u00e0i \u0111\u1ec3 h\u1ecd tham gia ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u00f9ng b\u1ea1n. V\u00e0 quan tr\u1ecdng nh\u1ea5t, n\u00f3 l\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 b\u1ea1n ch\u00e8o l\u00e1i doanh nghi\u1ec7p \u0111\u1ebfn nh\u1eefng k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n

D\u00e0nh th\u1eddi gian vi\u1ebft b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n m\u1ed9t l\u1ea7n n\u1eefa suy ngh\u0129 th\u1ea5u \u0111\u00e1o t\u1eebng b\u01b0\u1edbc ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. Nh\u1eefng \u00fd t\u01b0\u1edfng b\u1ea1n ngh\u0129 trong \u0111\u1ea7u khi \u0111\u01b0\u1ee3c vi\u1ebft r\u00f5 r\u00e0ng ra gi\u1ea5y s\u1ebd cho b\u1ea1n m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u1ef1c k\u1ef3 th\u00fa v\u1ecb. \u0110\u00e2u \u0111\u00f3 b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n ra thi\u1ebfu s\u00f3t trong \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh hay nh\u1eefng c\u01a1 h\u1ed9i m\u00e0 b\u1ea1n c\u00f2n ch\u01b0a t\u1eebng c\u00e2n nh\u1eafc, nh\u1eefng r\u1ee7i ro ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 ph\u00e1t sinh.<\/p>\n

Nh\u1eb1m gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng h\u00ecnh dung nh\u1ea5t \u0111\u1ecbnh cho n\u1ed9i dung b\u1ea3n k\u1ebft ho\u1ea1ch kh\u1edfi s\u1ef1 kinh doanh ho\u00e0n h\u1ea3o, Sao Kim xin chia s\u1ebb b\u1ea1n 8 n\u1ed9i dung thi\u1ebft y\u1ebfu c\u1ea7n ph\u1ea3i c\u00f3 trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh.<\/p>\n

\"ke-hoach-ban-hang-kinh-doanh\"<\/a><\/p>\n

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    T\u00f3m t\u1eaft d\u1ef1 \u00e1n kinh doanh<\/strong><\/h2>\n<\/li>\n<\/ol>\n

    \u0110\u00e2y l\u00e0 ph\u1ea7n m\u1edf m\u00e0n cho b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/strong> c\u1ee7a b\u1ea1n, l\u00e0 nh\u00e2n t\u1ed1 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 \u0111\u1ecdc ti\u1ebfp ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a b\u1ea3n k\u1ebf ho\u1ea1ch hay kh\u00f4ng. V\u00ec v\u1eady, h\u00e3y th\u1eadt t\u00e2m huy\u1ebft v\u00e0 t\u1ec9 m\u1ec9 khi vi\u1ebft t\u00f3m t\u1eaft d\u1ef1 \u00e1n, h\u00e3y th\u1ec3 hi\u1ec7n r\u00f5 \u00fd t\u01b0\u1edfng, s\u1ef1 th\u00f4ng minh v\u00e0 nhi\u1ec7t huy\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n

    B\u1ea1n n\u00ean gi\u1edbi h\u1ea1n ph\u1ea7n t\u00f3m t\u1eaft d\u1ef1 \u00e1n trong t\u1ed1i \u0111a 2 trang gi\u1ea5y. Sau khi \u0111\u1ecdc xong b\u1ea3n t\u00f3m t\u1eaft d\u1ef1 \u00e1n, ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i c\u1ea3m th\u1ea5y hi\u1ec3u c\u01a1 b\u1ea3n v\u1ec1 d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n v\u00e0 c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng v\u00ec nh\u1eefng ti\u1ec1m n\u0103ng m\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111em l\u1ea1i.<\/p>\n

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      M\u00f4 t\u1ea3 c\u00f4ng ty<\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Trong ph\u1ea7n n\u00e0y, b\u1ea1n c\u1ea7n cho ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc n\u1eafm \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, m\u1ee5c ti\u00eau, th\u1ecb tr\u01b0\u1eddng b\u1ea1n nh\u1eafm \u0111\u1ebfn, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, h\u00ecnh th\u1ee9c ph\u00e1p l\u00fd m\u00e0 startup c\u1ee7a b\u1ea1n theo \u0111u\u1ed5i.<\/p>\n

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        S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung \u1ee9ng<\/strong><\/h2>\n<\/li>\n<\/ol>\n

        N\u1ebfu nh\u01b0 \u1edf ph\u1ea7n t\u00f3m t\u1eaft d\u1ef1 \u00e1n v\u00e0 m\u00f4 t\u1ea3 c\u00f4ng ty b\u1ea1n \u0111\u00e3 cho ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u gi\u00e1 tr\u1ecb m\u00e0 startup c\u1ee7a b\u1ea1n mang l\u1ea1i th\u00ec trong ph\u1ea7n n\u00e0y b\u1ea1n c\u1ea7n cho h\u1ecd bi\u1ebft c\u1ee5 th\u1ec3 v\u00e0 r\u00f5 r\u00e0ng b\u1ea1n mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o, \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ty cung \u1ee9ng.<\/p>\n

        S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 g\u00ec \u0111\u1eb7c bi\u1ec7t? Ch\u00fang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho kh\u00e1ch h\u00e0ng? Ch\u00fang c\u00f3 g\u00ec kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng? H\u00e3y ch\u1ec9 ra nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 m\u1ed9t c\u00e1ch logic v\u00e0 thuy\u1ebft ph\u1ee5c.<\/p>\n

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          K\u1ebf ho\u1ea1ch Marketing, b\u00e1n h\u00e0ng<\/strong><\/h2>\n<\/li>\n<\/ol>\n

          \u0110\u00e2y l\u00e0 ph\u1ea7n r\u1ea5t quan tr\u1ecdng t\u1ed1n kh\u00f4ng \u00edt ch\u1ea5t x\u00e1m v\u00e0 th\u1eddi gian nghi\u00ean c\u1ee9u c\u1ee7a ng\u01b0\u1eddi vi\u1ebft k\u1ebf ho\u1ea1ch kinh doanh. B\u1ea1n s\u1ebd ph\u1ea3i cung c\u1ea5p n\u1ed9i dung ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau b\u1ea1n nh\u1eafm \u0111\u1ebfn.<\/p>\n

          Khi b\u1ea1n c\u00f3 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/strong> c\u1ee5 th\u1ec3 v\u00e0 mang gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh, b\u1ea1n c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1, ph\u00e2n ph\u1ed1i, b\u00e1n h\u00e0ng \u0111\u1ec3 gi\u00e0nh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 cho c\u00f4ng ty. \u1ede \u0111\u00e2y s\u1ebd c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 th\u1ef1c thi hi\u1ec7u qu\u1ea3.<\/p>\n

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            K\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng <\/strong><\/h2>\n<\/li>\n<\/ol>\n

            K\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng s\u1ebd bao g\u1ed3m t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec di\u1ec5n ra h\u00e0ng ng\u00e0y v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u1ecba ch\u1ec9, tr\u1ee5 s\u1edf l\u00e0m vi\u1ec7c, trang thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng \u0111\u1ebfn nh\u00e2n s\u1ef1 v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/p>\n

            Doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1nh r\u0103ng, k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n s\u1ebd cho ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y t\u1eebng b\u00e1nh r\u0103ng \u1ea5y m\u1ed7i ng\u00e0y quay nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3 h\u1ec7 th\u1ed1ng b\u00e1nh r\u0103ng \u0111\u00f3 v\u1eadn h\u00e0nh tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n

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              B\u1ea1n l\u00e3nh \u0111\u1ea1o , t\u1ed5 ch\u1ee9c<\/strong><\/h2>\n<\/li>\n<\/ol>\n

              \u0110\u01b0\u1eddng h\u01b0\u1edbng l\u00e3nh \u0111\u1ea1o v\u00e0 c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ecdi doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 ri\u00eang startup. H\u00e3y c\u0169ng c\u1ea5p th\u00f4ng tin v\u1ec1 ban l\u00e3nh \u0111\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00f4ng ty c\u1ee7a b\u1ea1n, vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd l\u00e0 g\u00ec. Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 kinh nghi\u1ec7m trong ngh\u00e0nh c\u1ee7a b\u1ea1n l\u00e3nh \u0111\u1ea1o \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn uy t\u00edn v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty.<\/p>\n

              H\u00e3y \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tin t\u01b0\u1edfng s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p khi h\u1ecd c\u00f3 th\u00f4ng tin v\u1ec1 b\u1ea1n l\u00e3nh \u0111\u1ea1o.<\/p>\n

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                Chi ph\u00ed v\u00e0 s\u1ed1 v\u1ed1n c\u1ea7n thi\u1ebft<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                Trong ph\u1ea7n n\u00e0y b\u1ea1n c\u1ea7n cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn vi\u1ec7c th\u00e0nh l\u1eadp doanh nghi\u1ec7p v\u00e0 s\u1ed1 v\u1ed1n b\u1ea1n c\u1ea7n \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3. (Kh\u00f4ng bao g\u1ed3m c\u00e1c chi ph\u00ed ph\u00e1t sinh khi c\u00f4ng ty \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng) C\u1ed1 g\u1eafng \u01b0\u1edbc t\u00ecnh con s\u1ed1 chi ph\u00ed th\u1eadt ch\u00ednh x\u00e1c \u1edf ph\u1ea7n n\u00e0y.<\/p>\n

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                  K\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh<\/strong><\/h2>\n<\/li>\n<\/ol>\n

                  L\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh l\u00e0 n\u1ed9i dung quan tr\u1ecdng nh\u1ea5t trong b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh<\/strong>. \u0110\u00e2y l\u00e0 ph\u1ea7n m\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u0111\u00e1nh gi\u00e1 xem d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c thi \u0111\u01b0\u1ee3c hay kh\u00f4ng.<\/p>\n

                  Thi\u1ebft l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u1ec1 t\u00e0i ch\u00ednh \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c nhu c\u1ea7u t\u00e0i ch\u00ednh c\u1ea7n thi\u1ebft cho doanh nghi\u1ec7p.<\/p>\n

                  Ngu\u1ed3n tham kh\u1ea3o:<\/strong><\/p>\n

                  Sao Kim branding<\/a><\/span><\/p>\n

                  Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n

                  Xem th\u00eam c\u00e1c b\u00e0i vi\u1ebft kh\u00e1c:<\/strong><\/p>\n