{"id":320468,"date":"2019-04-06T15:11:49","date_gmt":"2019-04-06T08:11:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320468"},"modified":"2021-06-30T02:39:41","modified_gmt":"2021-06-30T02:39:41","slug":"5-muc-tieu-quang-ba-thuong-hieu-pho-bien-nhat","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/truyen-thong-thuong-hieu\/5-muc-tieu-quang-ba-thuong-hieu-pho-bien-nhat\/","title":{"rendered":"5 m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t"},"content":{"rendered":"\n<p><span style=\"font-weight: 400; color: #000000;\">X\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ee5c ti\u00eau <strong>qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. T\u00f9y theo t\u1eebng th\u1eddi \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u00f9y \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn m\u00e0 m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 s\u1ebd kh\u00e1c nhau \u00edt nhi\u1ec1u. Sao Kim s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 5 lo\u1ea1i m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch \u0111\u1eb7t m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00edch h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>1. T\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">S\u1ef1 nh\u1eadn bi\u1ebft l\u00e0 kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ghi nh\u1edb v\u00e0 nh\u1eadn ra d\u1ec5 d\u00e0ng b\u1edfi kh\u00e1ch h\u00e0ng. S\u1ef1 nh\u1eadn bi\u1ebft n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u1edbn n\u1ebfu c\u00f3 \u0111\u01b0\u1ee3c <strong>thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ed1t, s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"324\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/thi\u1ebft-k\u1ebf-bao-b\u00ec-chu\u1ed7i-500x324.png\" alt=\"thi\u1ebft k\u1ebf bao b\u00ec chu\u1ed7i\" class=\"wp-image-320460\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/thi\u1ebft-k\u1ebf-bao-b\u00ec-chu\u1ed7i-500x324.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/thi\u1ebft-k\u1ebf-bao-b\u00ec-chu\u1ed7i.png 617w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Doanh nghi\u1ec7p n\u00ean \u0111\u1eb7t m\u1ee5c ti\u00eau nh\u1eadn bi\u1ebft khi v\u1eeba launching s\u1ea3n ph\u1ea9m m\u1edbi, nh\u00e3n hi\u1ec7u m\u1edbi ho\u1eb7c \u0111ang v\u1eeba m\u1edbi th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng, n\u1ed5i b\u1eadt \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u00fa \u00fd t\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ee5c ti\u00eau cho giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a <strong>qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau tr\u00ean, b\u1ea1n n\u00ean t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(1) Doanh nghi\u1ec7p c\u00f3 v\u1ecb tr\u00ed nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u1ec7p \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 th\u1ebf n\u00e0o? Doanh nghi\u00eap \u0111em \u0111\u1ebfn l\u1ee3i \u00edch g\u00ec? S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t ra sao?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(2) Ai nh\u1eadn s\u1ebd ti\u1ebfp nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n? H\u1ecd s\u1ebd ti\u1ebfp nh\u1eadn qua \u0111\u00e2u?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">V\u1edbi m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u, khi b\u1ea1n x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 tr\u00ean, m\u1ee5c ti\u00eau nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 h\u1ebft s\u1ee9c b\u1ea5t ng\u1edd.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>2. T\u1ea1o s\u1ef1 quan t\u00e2m<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">T\u1ea1o s\u1ef1 quan t\u00e2m \u1edf \u0111\u00e2y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u00e1c \u0111\u1ed9ng v\u00e0o th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ee5c ti\u00eau n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi kh\u00e1ch h\u00e0ng \u0111\u00e3 nh\u1eadn bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, m\u1ee5c \u0111\u00edch \u0111\u1ec3 kh\u00e1ch h\u00e0ng quan t\u00e2m v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"258\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-14-at-21.19.03-500x258.png\" alt=\"C\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u00f4ng ty truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-177796\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-14-at-21.19.03-500x258.png 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2014\/12\/Screen-Shot-2014-12-14-at-21.19.03.png 591w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">So v\u1edbi m\u1ee5c ti\u00eau nh\u1eadn bi\u1ebft, m\u1ee5c ti\u00eau n\u00e0y kh\u00f3 th\u1ef1c hi\u1ec7n h\u01a1n, v\u00ec n\u00f3 c\u1ea7n t\u00e1c \u0111\u1ed9ng t\u1edbi t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n kh\u01a1i g\u1ee3i \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00ecm \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y, doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra v\u00e0 tr\u1ea3 l\u1eddi l\u1ea7n l\u01b0\u1ee3t c\u00e1c c\u00e2u h\u1ecfi sau.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(1) Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 nh\u01b0 th\u1ebf n\u00e0o? (H\u00e0nh vi, s\u1edf th\u00edch, thu nh\u1eadp\u2026)<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(2) Th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u g\u1eafn v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(3) C\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o, t\u1ef1 nhi\u00ean nh\u1ea5t \u0111\u1ec3 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam: <span style=\"color: #ff6600;\"><em><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/5-diem-tiep-xuc-thuong-hieu-doanh-nghiep-can-dau-tu\/\">5 \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 gia t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng<\/a><\/em><\/span><\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>3. Cung c\u1ea5p th\u00f4ng tin<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Cung c\u1ea5p th\u00f4ng tin l\u00e0 \u0111\u01b0a ra nh\u1eefng th\u00f4ng tin thuy\u1ebft ph\u1ee5c khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0 y\u00eau m\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u00e2y l\u00e0 giai \u0111o\u1ea1n doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng g\u1ea7n h\u01a1n, gi\u00fap x\u00f3a tan r\u00e0o c\u1ea3n, nghi ng\u1ea1i trong qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u1edd vi\u1ec7c \u0111\u01b0a ra nh\u1eefng l\u1ee3i \u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang t\u1edbi cho h\u1ecd.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"430\" height=\"500\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/Sao-Kim-chat-lieu-bao-bi-6-430x500.jpg\" alt=\"Sao Kim chat lieu bao bi 6\" class=\"wp-image-320366\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/Sao-Kim-chat-lieu-bao-bi-6-430x500.jpg 430w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/Sao-Kim-chat-lieu-bao-bi-6.jpg 650w\" sizes=\"(max-width: 430px) 100vw, 430px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau <strong>qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> n\u00e0y c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c sau khi kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 quan t\u00e2m mu\u1ed1n bi\u1ebft th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1edbi. Trong tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ed3n t\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0ng c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, m\u1ee5c ti\u00eau \u1edf \u0111\u00e2y l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t \u0111\u1ec3 t\u1ea1o ch\u1ed7 \u0111\u1ee9ng r\u00f5 r\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">\u0110\u1ec3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c h\u01b0\u1edbng \u0111i \u0111\u1ea1t m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi nh\u01b0 sau:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(1) L\u1ee3i \u00edch b\u1ea1n cung c\u1ea5p ra th\u1ecb tr\u01b0\u1eddng?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(2) Th\u00f4ng tin chi ti\u1ebft v\u1ec1 doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">(3) S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 n\u00e0y n\u00ean \u0111\u1ea7y \u0111\u1ee7, ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\"><strong>Xem th\u00eam: <span style=\"color: #ff6600;\"><em><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/8-loi-khuyen-cho-doanh-nghiep-vua-va-nho-xay-dung-thuong-hieu-dot-pha\/\">8 l\u1eddi khuy\u00ean cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9t ph\u00e1<\/a><\/em><\/span><\/strong><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>4. Chuy\u1ec3n \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Chuy\u1ec3n \u0111\u1ed5i h\u00e0nh \u0111\u1ed9ng l\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp theo trong vi\u1ec7c <strong>qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>. H\u00e0nh \u0111\u1ed9ng \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ef1 y\u00eau m\u1ebfn, c\u1ed5 v\u0169, khen ng\u1ee3i, truy\u1ec1n mi\u1ec7ng ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"281\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/chi\u1ebfn-d\u1ecbch-s\u00e1ng-t\u1ea1o-500x281.jpg\" alt=\"chi\u1ebfn d\u1ecbch s\u00e1ng t\u1ea1o\" class=\"wp-image-320152\" srcset=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/chi\u1ebfn-d\u1ecbch-s\u00e1ng-t\u1ea1o-500x281.jpg 500w, https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/chi\u1ebfn-d\u1ecbch-s\u00e1ng-t\u1ea1o.jpg 1920w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">Trong m\u1ee5c ti\u00eau n\u00e0y doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c s\u1ef1 ki\u1ec7n l\u1edbn, h\u01b0\u1edbng t\u1edbi mass media, xu h\u01b0\u1edbng m\u1edbi nh\u1eb1m t\u1ea1o cho kh\u00e1ch h\u00e0ng nh\u1eefng h\u1ee9ng kh\u1edfi gi\u00fap h\u1ecd c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ed5 \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi kh\u00e1c. Khi \u0111\u00f3 m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00ecnh th\u00e0nh v\u00e0 b\u1ed3i \u0111\u1eafp.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"color: #000000;\"><b>5. C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/b><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng v\u1eefng ch\u1eafc, s\u00e2u \u0111\u1eadm. \u0110\u00f3 l\u00e0 vi\u1ec7c chuy\u1ec3n m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00ean m\u1ed9t t\u1ea7m m\u1edbi &#8211; S\u1ef1 trung th\u00e0nh.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"332\" height=\"425\" src=\"https:\/\/www.saokim.com.vn\/blog\/wp-content\/uploads\/2017\/07\/it-is-a-real-thing-coke.jpg\" alt=\"it is a real thing coke\" class=\"wp-image-320150\"\/><\/figure><\/div>\n\n\n\n<p><span style=\"color: #000000;\"><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">M\u1ee5c ti\u00eau \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai khi m\u00e0 m\u1ed1i quan h\u1ec7 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng di\u1ec5n ra. Nay m\u1ed1i quan h\u1ec7 \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c c\u1ee7ng c\u1ed1.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\"><strong>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00fac n\u00e0y mang t\u00ednh ch\u1ea5t g\u1ee3i nh\u1edb v\u00e0 l\u01b0u gi\u1eef nh\u1eefng c\u1ea3m x\u00fac, \u1ea5n t\u01b0\u1ee3ng s\u00e2u \u0111\u1eadm v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00f3 th\u1ec3 th\u1ea5y Coca v\u00e0 Pepsi l\u00e0m kh\u00e1 t\u1ed1t c\u00f4ng vi\u1ec7c n\u00e0y. Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1 l\u00fac n\u00e0y c\u1ea7n \u0111i s\u00e2u v\u00e0o t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 tr\u1ea3i nghi\u1ec7m trong c\u1ea3m x\u00fac ng\u01b0\u1eddi d\u00f9ng. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400; color: #000000;\">C\u1ea3 qu\u00e1 tr\u00ecnh d\u00e0i <strong>qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong>, 5 m\u1ee5c ti\u00eau t\u01b0\u01a1ng \u1ee9ng v\u1edbi 5 giai \u0111o\u1ea1n l\u1edbn v\u00e0 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 hi\u1ec7u qu\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c khi ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf.<\/span><\/p>\n\n\n\n<p><span style=\"color: #000000;\">Ch\u1eb7ng \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho m\u1ed7i doanh nghi\u1ec7p lu\u00f4n \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n cao v\u00e0 t\u00ecnh y\u00eau th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc \u0111\u1ebfn t\u1eeb b\u1ea3n th\u00e2n ch\u1ee7 doanh nghi\u1ec7p. B\u1ea1n mu\u1ed1n t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9t ph\u00e1 cho doanh nghi\u1ec7p, h\u00e3y \u0111\u1ec3 Sao Kim t\u01b0 v\u1ea5n v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n.<\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n: <span style=\"color: #ff0000;\"><strong><a style=\"color: #ff0000;\" href=\"https:\/\/www.saokim.com.vn\/\">Sao Kim Branding<\/a><\/strong><\/span><\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong>Chuy\u00ean gia s\u1ed1 1 v\u1ec1 Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<p><strong>Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-website\/20-thiet-ke-trang-lien-he-cua-website-truyen-cam-hung\/\">20 Thi\u1ebft k\u1ebf trang li\u00ean h\u1ec7 c\u1ee7a Website truy\u1ec1n c\u1ea3m h\u1ee9ng<\/a><\/span><\/li><li><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.saokim.com.vn\/blog\/xay-dung-thuong-hieu\/mat-bao-lau-de-xay-dung-thuong-hieu-thanh-cong\/\">M\u1ea5t bao l\u00e2u \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/a><\/span><\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #ThietKeLogo #Logo \u2750 Tham kh\u1ea3o th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u1eb7t t\u00ean s\u1ea3n ph\u1ea9m<\/a> , <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dang-ky-ban-quyen-tac-gia-logo-nhan-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo<\/a> , <a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-website-dep\/\" target=\"_blank\" rel=\"noreferrer noopener\">Thi\u1ebft k\u1ebf web cao c\u1ea5p<\/a><\/p>\n<div class=\"saokim-link-exchange\"><span id=\"link_695961541\">&#10064; Tham kh\u1ea3o th\u00eam: <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/thiet-ke-profile-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c\">H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c<\/a> <\/span>, <span class=\"txtlink\"><a href=\"https:\/\/www.saokim.com.vn\/dich-vu\/dat-ten-cong-ty\/\" target=\"_blank\" rel=\"dofollow\" title=\"\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p\">\u0111\u1eb7t t\u00ean doanh nghi\u1ec7p<\/a> <\/span>, <span class=\"txtlink\"><a href=\"http:\/\/nhandienthuonghieu.com.vn\" target=\"_blank\" rel=\"dofollow\" title=\"b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a> <\/span><\/span><\/div><div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh \u0111\u00fang m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. T\u00f9y theo t\u1eebng th\u1eddi \u0111i\u1ec3m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u00f9y \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn m\u00e0 m\u1ee5c ti\u00eau qu\u1ea3ng b\u00e1 s\u1ebd kh\u00e1c nhau \u00edt nhi\u1ec1u. Sao Kim s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 5 lo\u1ea1i m\u1ee5c ti\u00eau qu\u1ea3ng [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":321320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[387],"tags":[114,832,867],"class_list":["post-320468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-truyen-thong-thuong-hieu","tag-nhn-din-thng-hiu","tag-quang-ba-thuong-hieu","tag-tu-van-thuong-hieu"],"acf":[],"views":8819,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/comments?post=320468"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/posts\/320468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media\/321320"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/media?parent=320468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/categories?post=320468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/blog\/wp-json\/wp\/v2\/tags?post=320468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}