{"id":320472,"date":"2018-09-25T09:07:13","date_gmt":"2018-09-25T02:07:13","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320472"},"modified":"2022-03-08T07:51:11","modified_gmt":"2022-03-08T07:51:11","slug":"kinh-nghiem-thiet-ke-logo-nganh-tai-chinh-ngan-hang","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/kinh-nghiem-thiet-ke-logo-nganh-tai-chinh-ngan-hang\/","title":{"rendered":"Kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo ng\u00e0nh t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng"},"content":{"rendered":"\n

Logo l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, trong \u0111\u00f3 c\u00f3 thi\u1ebft k\u1ebf logo<\/a><\/span><\/strong>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo<\/strong> m\u00e0 Sao Kim mu\u1ed1n chia s\u1ebb t\u1edbi b\u1ea1n.<\/span><\/p>\n\n\n\n

1. \u0110\u1eb7c tr\u01b0ng c\u00e1c doanh nghi\u1ec7p t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng<\/span><\/h2>\n\n\n\n

T\u00e0i ch\u00ednh l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng l\u1edbn, li\u00ean quan \u0111\u1ebfn s\u1ef1 v\u1eadn \u0111\u1ed9ng c\u1ee7a v\u1ed1n ti\u1ec1n t\u1ec7, chuy\u00ean v\u1ec1 kinh doanh, ho\u1ea1t \u0111\u1ed9ng d\u1ecbch v\u1ee5 giao d\u1ecbch t\u00e0i ch\u00ednh, l\u01b0u th\u00f4ng v\u00e0 v\u1eadn h\u00e0nh ti\u1ec1n t\u1ec7. Kh\u00e1ch h\u00e0ng c\u1ee7a ng\u00e0nh n\u00e0y c\u0169ng r\u1ea5t \u0111a d\u1ea1ng, thu\u1ed9c m\u1ecdi t\u1ea7ng l\u1edbp ng\u00e0nh ngh\u1ec1 v\u1edbi vai tr\u00f2 l\u00e0 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 lu\u00f4n hy v\u1ecdng v\u1ec1 m\u1ed9t m\u1ee9c l\u1ee3i l\u1edbn trong t\u01b0\u01a1ng lai khi tham gia. <\/span><\/p>\n\n\n\n

C\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh t\u00e0i ch\u00ednh ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng v\u1edbi c\u01b0\u1eddng \u0111\u1ed9 c\u1ea1nh tranh cao v\u00e0 c\u0169ng \u0111\u1ed1i m\u1eb7t v\u1edbi kh\u00f4ng \u00edt r\u1ee7i ro. C\u1ea1nh tranh v\u1ec1 t\u1ef1 \u0111\u1ed9ng, theo quy m\u00f4 v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing.<\/span><\/p>\n\n\n\n

2. Kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo ng\u00e0nh t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng<\/span><\/h2>\n\n\n\n

Nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n\n\n\n

S\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 quy chu\u1ea9n gi\u1eefa logo v\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> s\u1ebd l\u00e0m t\u0103ng ch\u1ec9 s\u1ed1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00f4ng ch\u00fang b\u1edfi s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t v\u1edbi \u0111\u1eb7c th\u00f9 c\u1ea7n huy \u0111\u1ed9ng v\u1ed1n v\u00e0 thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0, s\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin, t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n\n\n\n

Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p kinh doanh nghi\u00eam t\u00fac<\/span><\/h3>\n\n\n\n

Logo th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra nh\u1eefng \u1ea5n t\u01b0\u1ee3ng c\u0169ng nh\u01b0 c\u1ea3m nh\u1eadn ban \u0111\u1ea7u, v\u00ec th\u1ebf s\u1ebd r\u1ea5t l\u00fd t\u01b0\u1edfng n\u1ebfu doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p kinh doanh c\u1ee7a m\u00ecnh th\u00f4ng qua logo \u0111\u00f3. B\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n, kh\u1ea9u hi\u1ec7u n\u1ec1n t\u1ea3ng hay nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hay s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Y\u1ebfu t\u1ed1 v\u1ec1 c\u1ea3m x\u00fac t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng sau khi c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u0169ng t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u1edbi quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng c\u1ee7a h\u1ecd. <\/span><\/p>\n\n\n\n

X\u00e2y d\u1ef1ng bi\u1ec3u t\u01b0\u1ee3ng mang \u00fd ngh\u0129a r\u00f5 r\u00e0ng<\/span><\/h3>\n\n\n\n

Bi\u1ec3u t\u01b0\u1ee3ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft trong m\u1ed7i logo v\u00ec ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 d\u00e0ng t\u00e1c \u0111\u1ed9ng t\u1edbi nh\u1eadn th\u1ee9c c\u00f4ng ch\u00fang. Ch\u1ea5t li\u1ec7u \u0111\u1ec3 b\u1ea1n t\u1ea1o n\u00ean bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a ri\u00eang m\u00ecnh r\u1ea5t phong ph\u00fa, t\u1eeb nh\u1eefng kh\u1ed1i h\u00ecnh vu\u00f4ng th\u1ec3 hi\u1ec7n s\u1ef1 an to\u00e0n, \u0111\u00e1ng tin c\u1eady, kh\u1ed1i h\u00ecnh tr\u00f2n t\u1ea1o c\u1ea3m gi\u00e1c tin c\u1eady, th\u00e2n thi\u1ec7n cho t\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n kh\u00e1t v\u1ecdng v\u01b0\u01a1n l\u00ean nh\u01b0 ng\u1ecdn n\u00fai, m\u0169i t\u00ean, \u0111\u00f4i c\u00e1nh\u2026 H\u00e3y l\u1ef1a ch\u1ecdn \u00fd t\u01b0\u1edfng sao cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n\n\n\n

S\u1eed d\u1ee5ng font ch\u1eef ph\u00f9 h\u1ee3p<\/span><\/h3>\n\n\n\n

\u0110\u1ec3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 c\u1ea3m gi\u00e1c v\u1eefng ch\u00e3i, m\u1ea1nh m\u1ebd, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng n\u00ean h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng c\u00e1c font ch\u1eef m\u1ec1m d\u1ebbo v\u1edbi nhi\u1ec1u \u0111\u01b0\u1eddng n\u00e9t ph\u1ee9c t\u1ea1p, thay v\u00e0o \u0111\u00f3 c\u00e1c font ch\u1eef \u0111\u01a1n gi\u1ea3n, kh\u00f4ng ch\u00e2n, t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u1ed9 tho\u00e1ng l\u00e0 nh\u1eefng g\u1ee3i \u00fd ph\u00f9 h\u1ee3p h\u01a1n. <\/span><\/p>\n\n\n\n

M\u00e0u s\u1eafc t\u1ea1o ra \u0111\u1ed9 tin t\u01b0\u1edfng<\/span><\/h3>\n\n\n\n

B\u1ea1n kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng nh\u1eefng m\u00e0u s\u1eafc l\u00f2e lo\u1eb9t ho\u1eb7c k\u1ebft h\u1ee3p qu\u00e1 nhi\u1ec1u m\u00e0u s\u1eafc tr\u00ean c\u00f9ng m\u1ed9t logo \u0111\u1ec3 tr\u00e1nh g\u00e2y r\u1ed1i m\u1eaft v\u00e0 khi\u1ebfn c\u00f4ng ch\u00fang l\u1ea7m t\u01b0\u1edfng b\u1ea1n \u0111ang \u1edf l\u0129nh v\u1ef1c n\u00e0o kh\u00e1c nh\u01b0 gi\u1ea3i tr\u00ed hay ngh\u1ec9 d\u01b0\u1ee1ng thay v\u00ec t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng. Nh\u1eefng gam m\u00e0u l\u1ea1nh ho\u1eb7c trung t\u00ednh, nh\u00e3 nh\u1eb7n nh\u01b0 t\u00edm, xanh l\u00e1, xanh lam… n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. <\/span><\/p>\n\n\n\n

3. Tham kh\u1ea3o m\u1ed9t s\u1ed1 m\u1eabu thi\u1ebft k\u1ebf logo ng\u00e0nh t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng<\/span><\/h2>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1eabu thi\u1ebft k\u1ebf logo cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng m\u00e0 Sao Kim \u0111\u00e3 th\u1ef1c hi\u1ec7n:<\/span><\/p>\n\n\n\n

\"Thi\u1ebft
Thi\u1ebft k\u1ebf Logo t\u00e0i ch\u00ednh-ng\u00e2n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim<\/figcaption><\/figure><\/div>\n\n\n\n
\"\"
Logo t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng chuy\u00ean nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n
\"Thi\u1ebft
Thi\u1ebft k\u1ebf Logo th\u01b0\u01a1ng hi\u1ec7u t\u00e0i ch\u00ednh Teccom<\/figcaption><\/figure><\/div>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam h\u00e0ng ng\u00e0n d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y<\/a><\/span><\/strong> ho\u1eb7c T\u1ed5ng h\u1ee3p h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e1c ng\u00e0nh ngh\u1ec1<\/a><\/em><\/span><\/span><\/p>\n\n\n\n

Thi\u1ebft k\u1ebf logo <\/a><\/strong>kh\u00f4ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 vi\u1ec7c thao t\u00e1c tr\u00ean m\u00e1y t\u00ednh m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi nh\u1eefng nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i c\u00f3 ki\u1ebfn th\u1ee9c v\u00e0 t\u01b0 duy v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y kh\u00f3 kh\u0103n trong vi\u1ec7c tri\u1ec3n khai d\u1ef1 \u00e1n n\u00e0y, h\u00e3y \u0111\u1ec3 Sao Kim h\u1ed7 tr\u1ee3 b\u1ea1n b\u1eb1ng c\u00e1ch li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n, \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc mi\u1ec5n ph\u00ed.<\/span><\/p>\n\n\n\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/span><\/span><\/p>\n\n\n\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf Logo<\/span><\/p>\n\n\n\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft kh\u00e1c:<\/span><\/p>\n\n\n\n