{"id":320476,"date":"2018-07-23T15:04:21","date_gmt":"2018-07-23T08:04:21","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320476"},"modified":"2019-05-29T09:03:12","modified_gmt":"2019-05-29T02:03:12","slug":"kinh-nghiem-thiet-ke-logo-cho-he-thong-nha-hang-khach-san-resort","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/kinh-nghiem-thiet-ke-logo-cho-he-thong-nha-hang-khach-san-resort\/","title":{"rendered":"Kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo cho h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort"},"content":{"rendered":"

M\u1ed7i doanh nghi\u1ec7p trong nh\u00f3m ng\u00e0nh nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort<\/strong><\/a><\/span> \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c tr\u01b0ng ri\u00eang, tuy nhi\u00ean x\u00e9t v\u1ec1 t\u1ed5ng th\u1ec3 v\u1eabn t\u1ed3n t\u1ea1i nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng s\u00e1ng t\u1ea1o v\u00e0 y\u00eau c\u1ea7u chung, trong \u0111\u00f3 kh\u00f4ng lo\u1ea1i tr\u1eeb thi\u1ebft k\u1ebf logo<\/a><\/strong><\/span>. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo cho h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort \u0111\u01b0\u1ee3c Sao Kim \u0111\u00fac k\u1ebft qua h\u00e0ng ngh\u00ecn d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/span><\/p>\n

1. \u0110\u1eb7c tr\u01b0ng c\u1ee7a c\u00e1c h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort<\/span><\/h2>\n

H\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng khu v\u1ef1c, \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi thi\u1ebft k\u1ebf ki\u00ean c\u1ed1, sang tr\u1ecdng, l\u00e0 n\u01a1i l\u01b0u tr\u00fa, ngh\u1ec9 d\u01b0\u1ee1ng, th\u01b0 gi\u00e3n v\u00e0 th\u01b0\u1edfng th\u1ee9c \u1ea9m th\u1ef1c d\u00e0nh cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u1edf m\u1ecdi l\u1ee9a tu\u1ed5i. Nh\u1eefng doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c n\u00e0y th\u01b0\u1eddng c\u00f3 s\u1ed1 v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn, s\u1edf h\u1eefu h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng hi\u1ec7n \u0111\u1ea1i, ti\u1ec7n nghi v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0 gi\u00e3n, ti\u1ec7n nghi, s\u1ea3ng kho\u00e1i v\u00e0 \u0111\u00e1ng nh\u1edb th\u00f4ng qua c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 \u1ee9ng d\u1ee5ng cao. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u00ednh c\u1ea1nh tranh v\u00e0 \u0111\u01b0\u1ee3c ghi nh\u1edb t\u1ed1t h\u01a1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. Kinh nghi\u1ec7m thi\u1ebft k\u1ebf logo h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort<\/span><\/h2>\n

Nh\u1ea5t qu\u00e1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h3>\n

H\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort th\u01b0\u1eddng ph\u00e1t tri\u1ec3n v\u1edbi nhi\u1ec1u ti\u1ec7n \u00edch v\u00e0 \u1ee9ng d\u1ee5ng. \u0110i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 ph\u1ea3i t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00ean t\u1ed1i \u0111a \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Trong khi \u0111\u00f3, logo l\u00e0 d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u01b0a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn xa h\u01a1n \u1edf ph\u1ea1m vi r\u1ed9ng l\u1edbn h\u01a1n. Do \u0111\u00f3, ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch \u0111\u1ed3ng nh\u1ea5t theo nh\u1eefng quy chu\u1ea9n \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p, sang tr\u1ecdng<\/span><\/h3>\n

\u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong h\u1ec7 th\u1ed1ng n\u00e0y l\u00e0 s\u1ef1 sang tr\u1ecdng, tinh t\u1ebf v\u00e0 ho\u00e0n thi\u1ec7n d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch chu\u1ea9n m\u1ef1c. B\u1edfi l\u00fd do \u0111\u00f3, logo th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c s\u1ef1 m\u1eabu m\u1ef1c trong ti\u00eau chu\u1ea9n, s\u1ef1 \u0111\u1ea7u t\u01b0 nghi\u00eam t\u00fac v\u00e0 phong th\u00e1i chuy\u00ean nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn, \u0111i\u1ec1u n\u00e0y c\u00f2n quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 k\u1ebft n\u1ed1i th\u00e0nh c\u00f4ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c.<\/span><\/p>\n

Truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ri\u00eang<\/span><\/h3>\n

V\u1edbi \u0111\u1eb7c tr\u01b0ng l\u00e0 quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng l\u1edbn v\u1edbi s\u1ed1 v\u1ed1n \u0111\u1ea7u cao, logo c\u1ee7a c\u00e1c doanh nghi\u1ec7p thu\u1ed9c l\u0129nh v\u1ef1c nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u00e0 nh\u1eefng \u00fd ngh\u0129a m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i t\u1edbi c\u00f4ng ch\u00fang. \u0110\u00f3 l\u00e0 \u0111\u1eb3ng c\u1ea5p th\u01b0\u01a1ng hi\u1ec7u, th\u1ebf m\u1ea1nh v\u1ec1 chuy\u00ean m\u00f4n ho\u1ea1t \u0111\u1ed9ng, tinh th\u1ea7n kinh doanh v\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

S\u1eed d\u1ee5ng font ch\u1eef ph\u00f9 h\u1ee3p<\/span><\/h3>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p d\u1ecbch v\u1ee5, font ch\u1eef \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng kh\u00e1 \u0111a d\u1ea1ng v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c tr\u01b0ng ri\u00eang c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Tuy nhi\u00ean, font ch\u1eef tr\u00ean logo th\u01b0\u1eddng kh\u00f4ng qu\u00e1 c\u1ee9ng nh\u1eafc v\u00e0 m\u1ea1nh m\u1ebd, thay v\u00e0o \u0111\u00f3 s\u1ef1 m\u1ec1m m\u1ea1i, linh ho\u1ea1t n\u00ean \u0111\u01b0\u1ee3c \u01b0u ti\u00ean \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh ch\u1ea5t ng\u00e0nh ngh\u1ec1 v\u00e0 t\u1ea1o c\u1ea3m gi\u00e1c th\u01b0 gi\u00e3n, tho\u1ea3i m\u00e1i, h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

M\u00e0u s\u1eafc mang c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i<\/span><\/h3>\n

Logo h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort n\u00ean s\u1eed d\u1ee5ng nh\u1eefng m\u00e0u s\u1eafc mang \u0111\u00fang tinh th\u1ea7n ngh\u1ec9 d\u01b0\u1ee1ng v\u00e0 \u0111i\u1ec1u h\u00f2a, mang l\u1ea1i c\u1ea3m gi\u00e1c th\u01b0 th\u00e1i, s\u1ea3ng kho\u00e1i v\u00e0 m\u1edbi m\u1ebb. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng m\u00e0u s\u1eafc t\u1ea1o li\u00ean t\u01b0\u1edfng t\u1edbi thi\u00ean nhi\u00ean nh\u01b0 xanh l\u00e1, xanh lam hay c\u00e1c m\u00e0u s\u1eafc tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng nh\u01b0 v\u00e0ng, \u0111\u1ecf, cam. B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng m\u00e0u s\u1eafc sang tr\u1ecdng, hi\u1ec7n \u0111\u1ea1i v\u00e0 thanh l\u1ecbch nh\u01b0 \u00e1nh kim, \u0111en, tr\u1eafng, x\u00e1m c\u0169ng l\u00e0 nh\u1eefng g\u1ee3i \u00fd ph\u00f9 h\u1ee3p cho b\u1ea1n.<\/span><\/p>\n

3. Tham kh\u1ea3o m\u1ed9t s\u1ed1 m\u1eabu thi\u1ebft k\u1ebf logo h\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort<\/span><\/h2>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c m\u1eabu thi\u1ebft k\u1ebf logo<\/strong> cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort m\u00e0 Sao Kim \u0111\u00e3 t\u1eebng th\u1ef1c hi\u1ec7n:<\/span><\/p>\n

\"\"
Logo kh\u00e1ch s\u1ea1n Cosiana<\/span><\/figcaption><\/figure>\n
\"\"
Logo kh\u00e1ch s\u1ea1n Majestic<\/span><\/figcaption><\/figure>\n
\"\"
Logo kh\u00e1ch s\u1ea1n 4 sao Alaska<\/span><\/figcaption><\/figure>\n
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Logo kh\u00e1ch s\u1ea1n 4 sao Millennium<\/span><\/figcaption><\/figure>\n
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Logo Sunny beach resort<\/span><\/figcaption><\/figure>\n

B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam h\u00e0ng tr\u0103m d\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo<\/strong> kh\u00e1c c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y<\/a><\/span>\u00a0ho\u1eb7c theo d\u00f5i\u00a0T\u1ed5ng h\u1ee3p h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e1c ng\u00e0nh ngh\u1ec1<\/a><\/span><\/span><\/p>\n

H\u1ec7 th\u1ed1ng nh\u00e0 h\u00e0ng – kh\u00e1ch s\u1ea1n – resort<\/strong> l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng r\u1ed9ng l\u1edbn v\u1edbi r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 k\u1ebft h\u1ee3p. Vi\u1ec7c thi\u1ebft k\u1ebf m\u1ed9t logo ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u00f3 v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u0169ng nh\u01b0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. Ngo\u00e0i nh\u1eefng kinh nghi\u1ec7m \u0111\u00e3 chia s\u1ebb tr\u00ean \u0111\u00e2y, Sao Kim c\u00f2n r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u00f3 th\u1ec3 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 gi\u00fap b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i \u0111\u1ec3 g\u1eb7p g\u1ee1 c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u00e0 ho\u00e0n thi\u1ec7n logo c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim branding<\/a><\/strong><\/span><\/span><\/p>\n

Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c:<\/span><\/strong><\/p>\n