{"id":320524,"date":"2017-08-03T14:03:54","date_gmt":"2017-08-03T07:03:54","guid":{"rendered":"https:\/\/www.saokim.com.vn\/blog\/?p=320524"},"modified":"2019-04-09T17:35:39","modified_gmt":"2019-04-09T10:35:39","slug":"7-bai-hoc-thiet-ke-logo-tu-cac-thuong-hieu-noi-tieng","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/blog\/thiet-ke-logo\/7-bai-hoc-thiet-ke-logo-tu-cac-thuong-hieu-noi-tieng\/","title":{"rendered":"7 B\u00e0i h\u1ecdc thi\u1ebft k\u1ebf logo t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng"},"content":{"rendered":"

Thi\u1ebft k\u1ebf Logo<\/strong><\/a><\/span> \u0111\u01b0\u1ee3c coi l\u00e0 g\u01b0\u01a1ng m\u1eb7t \u0111\u1ea1i di\u1ec7n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh h\u1ea5p d\u1eabn. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c m\u1ed9t logo n\u1ed5i b\u1eadt v\u00e0 hi\u1ec7u qu\u1ea3? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 b\u00e0i h\u1ecdc thi\u1ebft k\u1ebf logo t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi<\/strong> m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng trong d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

1. Logo c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn \u0111\u1ed5i linh ho\u1ea1t<\/span><\/h2>\n

M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 c\u00f3 m\u1ed9t m\u1eabu logo c\u1ed1 \u0111\u1ecbnh m\u00e0 c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i logo th\u00e0nh nh\u1eefng phi\u00ean b\u1ea3n kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o th\u1eddi \u0111i\u1ec3m, m\u1ee5c \u0111\u00edch v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1eed d\u1ee5ng, mi\u1ec5n ch\u1ec9 c\u1ea7n tu\u00e2n theo m\u1ed9t ti\u00eau chu\u1ea9n ho\u1eb7c nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh n\u00e0o \u0111\u00f3. <\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y x\u1ea3y ra\u00a0v\u1edbi Adidas khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y s\u1eed d\u1ee5ng \u0111\u1ed3ng th\u1eddi 2 logo d\u01b0\u1edbi \u0111\u00e2y v\u1edbi h\u00ecnh \u1ea3nh 3 s\u1ecdc song song \u0111\u1eb7c tr\u01b0ng d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t v\u00e0 kh\u00f4ng l\u1eabn \u0111\u01b0\u1ee3c v\u1edbi b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c.<\/span><\/p>\n

\"9babd65c4eee4998ae18b996b9e3a660--clothing-branding-sportswear-brand\"<\/span><\/p>\n

2. Kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i mang ngh\u0129a \u0111en<\/span><\/h2>\n

Logo r\u00f5 r\u00e0ng l\u00e0 b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n cho c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, tuy v\u1eady kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 nguy\u00ean t\u1eafc n\u00e0o quy \u0111\u1ecbnh ch\u00fang ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n \u0111ang kinh doanh hay ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea1n \u0111ang cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 g\u00ec. <\/span><\/p>\n

Logo Swoosh t\u01b0\u01a1ng t\u1ef1 nh\u01b0 d\u1ea5u ngo\u1eafc ph\u1ea9y n\u1ed5i ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Nike ch\u00ednh l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho b\u00e0i h\u1ecdc n\u00e0y. D\u00f9 kh\u00f4ng h\u1ec1 khi\u1ebfn b\u1ea1n li\u00ean t\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t \u0111\u00f4i gi\u00e0y hay b\u1ed9 \u0111\u1ed3 th\u1ec3 thao n\u00e0o, nh\u01b0ng n\u00f3 v\u1eabn tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng thi\u1ebft k\u1ebf logo<\/strong> d\u1ec5 nh\u1eadn bi\u1ebft nh\u1ea5t th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng s\u1ef1 l\u1edbn m\u1ea1nh c\u1ee7a Nike trong su\u1ed1t h\u00e0ng ch\u1ee5c n\u0103m qua.<\/span><\/p>\n

\"bai-hoc-thiet-ke-logo-tu-7-mau-logo-thanh-cong-nhat-moi-thoi-dai-7-blog.thuengay.vn_\"<\/span><\/p>\n

3. S\u1ef1 tinh t\u1ebf \u1ea9n ch\u1ee9a ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 th\u00e0nh c\u00f4ng<\/span><\/h2>\n

Logo c\u1ee7a c\u00f4ng ty chuy\u1ec3n ph\u00e1t n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi Fedex Express l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho s\u1ef1 \u0111\u01a1n gi\u1ea3n m\u00e0 v\u1eabn \u1ea5n t\u01b0\u1ee3ng, song kh\u00f4ng ph\u1ea3i ai c\u0169ng nh\u1eadn ra bi\u1ec3u t\u01b0\u1ee3ng m\u0169i t\u00ean n\u1eb1m gi\u1eefa ch\u1eef E v\u00e0 X \u0111\u1ea1i di\u1ec7n cho t\u1ed1c \u0111\u1ed9, s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/span><\/p>\n

C\u00f4ng ch\u00fang th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng th\u00edch th\u00fa m\u1ed7i khi kh\u00e1m ph\u00e1 ra \u0111\u01b0\u1ee3c b\u00ed m\u1eadt \u1ea9n ch\u1ee9a trong thi\u1ebft k\u1ebf logo<\/strong> v\u00ec c\u00f3 c\u1ea3m gi\u00e1c nh\u01b0 m\u00ecnh v\u1eeba thu n\u1ea1p th\u00eam m\u1ed9t ki\u1ebfn th\u1ee9c m\u1edbi. Do \u0111\u00f3, h\u00e3y th\u1eed ngh\u0129 ra nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o \u0111\u1ed9c \u0111\u00e1o \u1ea9n ch\u1ee9a th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"LOGO-USE-THIS-ONE-Logo_FedEx-express\"<\/span><\/p>\n

4. Logo mang phong c\u00e1ch ch\u1eef k\u00fd t\u0103ng c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n<\/span><\/h2>\n

Trong khi bi\u1ec3u t\u01b0\u1ee3ng d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c th\u00ec ch\u1eef vi\u1ebft c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thi\u1ebft k\u1ebf logo<\/strong>. M\u1ed9t logo mang t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u1edbi phong c\u00e1ch ch\u1eef k\u00fd kh\u00f4ng ch\u1ec9 ghi d\u1ea5u t\u00ean tu\u1ed5i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0m t\u0103ng c\u1ea3m gi\u00e1c \u0111\u1ed9c quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Coca Cola hay Disney ch\u00ednh l\u00e0 nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d th\u00e0nh c\u00f4ng v\u1edbi ki\u1ec3u logo n\u00e0y.<\/span><\/p>\n

\"the_logo_story_01122014_596x334\"<\/span><\/p>\n

\"stacks_image_53\"<\/span><\/p>\n

5. S\u1eed d\u1ee5ng m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p<\/span><\/h2>\n

M\u00e0u s\u1eafc l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u1eafn li\u1ec1n v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 ghi d\u1ea5u \u1ea5n v\u1ec1 b\u1ea1n trong suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ee7 s\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi g\u1eafm.<\/span><\/p>\n

H\u00e3ng \u0111\u1ed3 \u0103n nhanh n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9 McDonald\u2019s \u0111\u00e3 s\u1eed d\u1ee5ng m\u00e0u \u0111\u1ecf v\u00e0 v\u00e0ng tr\u00ean logo c\u1ee7a m\u00ecnh b\u1edfi \u0111\u00e2y l\u00e0 2 m\u00e0u s\u1eafc k\u00edch th\u00edch v\u1ecb gi\u00e1c, t\u0103ng c\u1ea3m gi\u00e1c th\u00e8m \u0103n, \u0111\u1ed3ng th\u1eddi \u0111em l\u1ea1i n\u0103ng l\u01b0\u1ee3ng v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

\"12013McDonalds_1490893030\"<\/span><\/p>\n

6. L\u1ef1a ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n

T\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u00e0u s\u1eafc, vi\u1ec7c l\u1ef1a ch\u1ecdn bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u1eb7t l\u00ean thi\u1ebft k\u1ebf logo<\/strong> v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi ch\u00fang \u0111\u1ea1i di\u1ec7n cho h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 tuy\u00ean ng\u00f4n c\u00e1 t\u00ednh, phong c\u00e1ch c\u1ee7a b\u1ea1n. H\u00e3y nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 th\u1ea5y c\u00e1ch m\u00e0 NBC – c\u00f4ng ty chuy\u00ean v\u1ec1 m\u1ea1ng l\u01b0\u1edbi ph\u00e1t thanh v\u00e0 truy\u1ec1n h\u00ecnh th\u01b0\u01a1ng m\u1ea1i M\u1ef9 – t\u1ea1o ra bi\u1ec3u t\u01b0\u1ee3ng con c\u00f4ng tr\u00ean logo v\u1edbi h\u00e0m \u00fd NBC t\u1ef1 h\u00e0o v\u1ec1 nh\u1eefng g\u00ec m\u00e0 h\u1ecd \u0111ang ph\u00e1t s\u00f3ng.<\/span><\/p>\n

\"nbc89-converted\"<\/span><\/p>\n

7. L\u01b0u \u00fd t\u1edbi tu\u1ed5i th\u1ecd logo<\/span><\/h2>\n

Logo l\u00e0 h\u00ecnh \u1ea3nh s\u1ebd g\u1eafn li\u1ec1n v\u1edbi t\u00ean tu\u1ed5i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u su\u1ed1t t\u1eeb khi th\u00e0nh l\u1eadp t\u1edbi m\u00e3i v\u1ec1 sau v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng s\u1ef1 th\u00e0nh b\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3. Vi\u1ec7c thay \u0111\u1ed5i m\u1eabu logo c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng nh\u1eadn ra b\u1ea1n ho\u1eb7c nh\u1ea7m l\u1eabn b\u1ea1n v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/span><\/p>\n

B\u1edfi v\u1eady, h\u00e3y c\u00e2n nh\u1eafc khi \u0111\u01b0a ra \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf logo<\/strong> v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng d\u00f9 c\u00f3 tr\u1ea3i qua 10 n\u0103m, 20 n\u0103m hay nhi\u1ec1u h\u01a1n th\u1ebf, b\u1ea1n v\u1eabn c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 t\u1ef1 h\u00e0o v\u1ec1 n\u00f3. Ho\u1eb7c ch\u00ed \u00edt, m\u1eabu logo c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i mang \u00fd t\u01b0\u1edfng r\u00f5 r\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn trong t\u01b0\u01a1ng lai d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng logo c\u0169 nh\u01b0 v\u00ed d\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple ho\u1eb7c Yahoo d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n

\"Apple-Brand-Logos\"<\/span><\/p>\n

\"diem-lai-nhung-thay-doi-tren-logo-cua-cac-thuong-hieu-cong-nghe-lon<\/span><\/p>\n

Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi lu\u00f4n l\u00e0 t\u1ea5m g\u01b0\u01a1ng s\u00e1ng \u0111\u1ec3 ch\u00fang ta h\u1ecdc t\u1eadp v\u00e0 \u00e1p d\u1ee5ng v\u00e0o th\u1ef1c ti\u1ec5n. Vi\u1ec7c r\u00fat ra nh\u1eefng b\u00e0i h\u1ecdc c\u1ee5 th\u1ec3 s\u1ebd gi\u00fap b\u1ea1n ph\u00e2n t\u00edch v\u00e0 c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho d\u1ef1 \u00e1n c\u1ee7a m\u00ecnh. C\u00f2n r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u m\u00e0 Sao Kim c\u00f3 th\u1ec3 chia s\u1ebb v\u1edbi b\u1ea1n t\u1eeb nh\u1eefng kinh nghi\u1ec7m thi\u1ebft k\u1ebf qua h\u01a1n 3000 d\u1ef1 \u00e1n t\u1eebng th\u1ef1c hi\u1ec7n.\u00a0<\/span><\/p>\n

Ngu\u1ed3n: Sao Kim Branding<\/a><\/span><\/span><\/p>\n

Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 thi\u1ebft k\u1ebf logo<\/span><\/p>\n

Xem th\u00eam nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1c<\/span><\/p>\n